# Hallmark+ — Stream Joy + Earn Rewards

> Streaming service and membership program with exclusive content and loyalty rewards. (iPhone/iPad app by Hallmark Labs, LLC.)

- Source: https://appshunter.io/ios/app/hallmark-plus/id472567577 (this page in markdown: same URL + `.md`)
- Developer: [Hallmark Labs, LLC](https://appshunter.io/developer/472567580)
- Category: Entertainment, Lifestyle
- Price: Free with in-app purchases
- Rating: 4.25/5 from 11,876 App Store ratings · 549 written reviews indexed
- Age rating: 12+
- Requires: iOS 15.0 · 70 MB
- Languages: English
- Released: 2011-10-19
- Data updated: 2026-08-31
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/hallmark-plus/id472567577/reviews.md

## What is Hallmark+?

Hallmark+ is everything you love about Hallmark, all in one place.

Hallmark+ is an all-new streaming service and membership program that gives
you unlimited access to exclusive new original series, reality shows, movies, and other
feel-good content featuring beloved Hallmark stars. You’ll also enjoy a huge selection of
Hallmark rom-coms, cozy mysteries, heartfelt dramas, and all your favorite holiday
movies!

Plus, get benefits that make it easier and more rewarding to care and connect, with free
greeting cards every month, unlimited free eCards, exclusive discounts and rewards,
surprise gifts, and more.

Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly-owned
subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy
Policy and Terms of Service.
https://www.hallmark.com/privacy/
http://corporate.crownmedia.com/#/
https://www.hallmark.com/terms-of-use/

## Key features

- Exclusive original series
- Unlimited movie streaming
- Free greeting cards monthly
- Unlimited free eCards
- Exclusive discounts and rewards
- Surprise gifts

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Feeln | $79.99 | per year |
| Feeln | $7.99 | per month |
| Annual | $79.99 | per year |
| Monthly | $7.99 | per month |
| Annual subscription | $79.99 | per year |
| Monthly Subscription | $7.99 | per month |
| Hallmark Movies Now (Monthly) | $7.99 | per month |
| Hallmark Movies Now (Annual) | $79.99 | per year |


## Chart rankings

- #55 in Top Grossing · Entertainment (US App Store)

## What do users think of Hallmark+?

Overall sentiment: negative

**Pros**

- 🚀 Fast app
- 👍 Visually appealing
- 👍 Seamless streaming
- 👍 Lots of content
- 👍 No commercials

**Cons**

- 🐛 Frequent crashes
- 🐛 Glitchy playback controls
- 🐛 Logging out issues
- 🐛 Slow loading and buffering
- 🐛 Unreliable app performance
- 🐛 Lack of user-friendly features
- 🐛 Limited content selection
- 🐛 Outdated and repetitive movies/shows

**Commonly reported bugs**

- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior

**Most requested features**

- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content
- Individual user profiles

## Recent user reviews (10 of 549)

All indexed reviews: https://appshunter.io/ios/app/hallmark-plus/id472567577/reviews.md

### 4/5 — Needs work

*2026-08-24, version 8.161.2*

Love Hallmark. The app, needs some work. Home does not want to work and is doing a weird glitchy thing then black. Not sure why I need to keep signing in either. Good overall though. Only place currently I believe to watch Good Witch in b/t season movies specials. ✨ *synced to Apple TV to find/continue what I was watching last.

### 3/5 — Great programs, not so great app

*2026-08-23, version 8.161.2*

I love the shows,  it the functionality of the app is lacking. It doesn’t keep show progress up to date between devices when watching a series, it would be helpful have a watchlist row on the Home Screen, and fast forwarding thru recaps and intros many time takes you to the end of the episode instead of just fast forwarding. It needs some work.

### 1/5 — Have to update my phone

*2026-08-22, version 8.161.2*

Why would I need to update my phone to download this.

### 1/5 — Keeps logging out

*2026-08-19, version 8.161.2*

I have to sign in every time I use this app.

### 3/5 — App Inconsistent

*2026-08-19, version 8.161.2*

Love watching movies on my iPad but I don’t think I’ve been able to watch a full movie on the Hallmark app without interruption due to app issues.  Frozen screens, IP Restriction message, even completely logging me out of the app in the middle of a movie.  This is especially annoying for Always-On channels when movie continues.  I work from home and don’t have issues with Zoom/Teams meetings or other streaming services so know it’s not Internet access.  The issue is better when watching on smart tv vs iPad, but not always.

### 1/5 — I should not have sing in every 30 minutes. You need app fix terrible for cost. Every time login.

*2026-08-18, version 8.161.2*

Your one star every day sign in start today until fix bug .

### 1/5 — Always makes me reenter login credentials

*2026-08-13, version 8.161.2*

The AppleTV app constantly logs out and we have to reenter credentials. Very annoying!

### 1/5 — So many glitches…

*2026-08-12, version 8.161.2*

This app is really frustrating.  It appears to proceed to the next episode, doesn’t move to the next episode. It just spins and spins on a black screen. Which means every single time I have to close the app and reopen. It forces me to sign back in every single time, which is pretty crazy for.

### 5/5 — Love the app, but I have a few suggestions!

*2026-08-12, version 8.161.2*

I love the app, but I have two recommendations: please make the skip forward and skip backwards buttons much larger. It’s often very difficult to click on them.

Also, when moving the scrubber along the progress bar, it would be useful to have a preview of where you are in the movie/episode, as is done in other streaming platforms.

### 1/5 — Not Again!!!

*2026-08-10, version 8.161.2*

The most irritating App! Constantly requesting to sign in even in the middle of a movie. Down time and useless support.

## Frequently asked questions about Hallmark+

### What is Hallmark+?

Hallmark+ is a streaming service and membership program offering unlimited access to exclusive original series, movies, and a wide selection of Hallmark content. It also provides membership benefits designed to help you connect and care.

### What kind of content can I stream on Hallmark+?

You can stream exclusive new original series, reality shows, movies, and a large collection of Hallmark rom-coms, cozy mysteries, heartfelt dramas, and holiday movies. The content features beloved Hallmark stars.

### What are the membership benefits of Hallmark+?

Membership benefits include free greeting cards every month, unlimited free eCards, exclusive discounts and rewards, and surprise gifts. These benefits are designed to make it easier and more rewarding to care and connect.

### Is Hallmark+ free to use?

The application itself is free to download and use. However, as a streaming service and membership program, it likely involves in-app purchases or a subscription model to access the full content library and benefits.

### Who operates Hallmark+?

Hallmark+ is owned and operated by Hallmark Media United States, LLC, which is a wholly-owned subsidiary of Hallmark Cards, Incorporated. You can find more information in their Privacy Policy and Terms of Service.

## Version history (last 5 releases)

### 8.161.2 — 2026-07-01

This update includes a small fix to make things clearer when an app update is required.

### 8.161.1 — 2026-06-10

A better way to watch your Hallmark+ favorites. We’ve introduced enhancements to our Live Experience, added updates to support evolving privacy requirements, and made general performance improvements and bug fixes.

### 8.154.1 — 2026-03-18

This update improves sign‑in reliability and session stability, making it easier to stay logged in and keep watching. We’ve also refreshed visuals, improved subscription guidance, strengthened privacy controls, and enhanced overall performance and stability.

### 8.152.0 — 2026-02-25

We’ve made some small improvements to make your streaming experience more comfortable.

### 8.149.1 — 2026-01-26

We’ve updated our app to comply with Apple’s new age rating questionnaire, ensuring our age rating accurately reflects Apple’s latest guidelines.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-31.*