# HBR Augmented Reality

> Interactive augmented reality experiences from Harvard Business Review articles. (iPhone/iPad app by PTC Inc..)

- Source: https://appshunter.io/ios/app/hbr-augmented-reality/id1290907245 (this page in markdown: same URL + `.md`)
- Developer: [PTC Inc.](https://appshunter.io/developer/501201404)
- Category: Productivity, Entertainment
- Price: Free
- Rating: 4.75/5 from 16 App Store ratings · 2 written reviews indexed
- Age rating: 4+
- Requires: iOS 7.0 · 270 MB
- Languages: English
- Released: 2017-10-09
- Data updated: 2026-06-10
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/hbr-augmented-reality/id1290907245/reviews.md

## What is HBR Augmented Reality?

The HBR Augmented Reality app launches an interactive AR experience from the pages of Harvard Business Review.

Experience augmented reality as you explore the November-December 2017 HBR article “Why Every Organization Needs an Augmented Reality Strategy,” by Michael Porter and James Heppelmann. Simply open the magazine to the article’s AR-enabled illustrations, point your mobile device, and watch the graphics come to life. If you don’t have the magazine, you can download the article directly from the app.  Move and tilt your device to see AR’s capabilities in action: Watch an animated X-ray view of a hydraulic power unit, see step-by-step instructions for a repair, and control a robot arm with your touchscreen.

Share images from your experience via Twitter, Facebook, e-mail, and more.

## Key features

- Interactive AR experiences
- AR-enabled illustrations
- Animated X-ray views
- Step-by-step instructions
- Robot arm control
- Article download
- Social sharing

## Recent user reviews (2 of 2)

All indexed reviews: https://appshunter.io/ios/app/hbr-augmented-reality/id1290907245/reviews.md

### 1/5 — Doesn't work

*2017-11-18*

Wasted 10 mins trying to get it to open, deleted and reloaded, pointed it pressed "open" tried everything. Nothing. Sad.

### 5/5 — Another great use of AR tech

*2017-10-12, version 1.0*

AR to showcase an article on AR.

## Frequently asked questions about HBR Augmented Reality

### What is HBR Augmented Reality?

HBR Augmented Reality launches interactive AR experiences from Harvard Business Review articles. It allows users to see AR-enabled illustrations come to life on their mobile devices.

### Can I use HBR Augmented Reality without the magazine?

Yes, if you do not have the physical magazine, you can download the specific article directly from within the HBR Augmented Reality app to experience its AR features.

### What kind of AR content does HBR Augmented Reality offer?

The app offers interactive AR content such as animated X-ray views of complex machinery, step-by-step repair instructions, and even the ability to control a robot arm via touchscreen.

### How does HBR Augmented Reality work?

Simply open the Harvard Business Review magazine to an AR-enabled illustration, point your mobile device at it, and the graphics will animate and become interactive.

### What devices support HBR Augmented Reality?

HBR Augmented Reality is supported on iPhones, iPads, and iPods, making it accessible to a wide range of Apple users.

### Is HBR Augmented Reality free to use?

Yes, HBR Augmented Reality is available for free. There are no in-app purchases or subscription fees required to access its augmented reality features.

### How often is HBR Augmented Reality updated?

The app was last updated on October 27, 2017, to version 1.1. While updates have not been frequent recently, the core functionality remains stable.

### Does HBR Augmented Reality have ads?

No, HBR Augmented Reality is ad-free. Users can enjoy the augmented reality experiences without any interruptions from advertisements.

## Version history (last 2 releases)

### 1.1 — 2017-10-27

This app has been updated by Apple to display the Apple Watch app icon.

Updates on text, animation, and sound

### 1.0 — 2017-10-09

No release notes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*