# Hero: AI Reseller Listing App — Resale Value & Thrift Listings

> AI-powered app for fast item identification, pricing, and listing on eBay and Facebook. (iPhone/iPad app by Hero Stuff, Inc.)

- Source: https://appshunter.io/ios/app/hero-ai-reseller-listing-app/id6479718293 (this page in markdown: same URL + `.md`)
- Developer: [Hero Stuff, Inc](https://appshunter.io/developer/1737034625)
- Category: Productivity, Utilities
- Price: Free with in-app purchases
- Rating: 4.70/5 from 2,066 App Store ratings · 103 written reviews indexed
- Age rating: 4+
- Requires: iOS 17.0 · 198 MB
- Languages: American English
- Released: 2024-09-20
- Data updated: 2026-10-17
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/hero-ai-reseller-listing-app/id6479718293/reviews.md

## What is Hero?

Snap a photo and Hero's AI identifies your item, finds its resale value and writes the listing. Post to eBay and Facebook Marketplace in seconds.

Built for thrift resellers, sneaker resellers, side hustlers and full-time sellers.

WHY RESELLERS USE HERO
- AI listings from one photo: title, description, category and item details written for you
- Know what it's worth: resale value based on eBay sold listings and Facebook Marketplace data
- Try it free: 5 scans and 1 listing a month, no paywall to get started
- Post to eBay and Facebook Marketplace from one place
- Virtual models and clean backgrounds for pro photos
- Video and voice listing: describe an item out loud and Hero writes it up

IMPORT YOUR INVENTORY
Already selling on Shopify or WooCommerce? Import your products into Hero and list them to eBay and Facebook Marketplace.

THRIFT. SNAP. FLIP.
Scan finds at the thrift store, check the resale value before you buy, and list the moment you get home.

SELL ANYTHING
Sneakers, clothing, electronics, furniture, collectibles and more.

LIST ON THE WEB TOO
Let AI fix titles, descriptions, prices and item details across your whole inventory at herostuff.com.

Upgrade anytime for unlimited AI listings, pricing, video and posting.

Terms of service: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://www.herostuff.com/privacy

## Key features

- AI item recognition and pricing
- Video and audio listing creation
- Background removal for photos
- Cross-posting to eBay and Facebook Marketplace
- Real-time resale value data
- Instant listing creation

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Starter | $10.00 | per month |
| Starter | $14.99 | per month |
| Seller | $29.99 | per month |
| Semipro | $99.00 | per year |
| Starter | $9.99 | per month |
| Starter | $49.99 | per year |
| Starter | $24.99 | per year |
| Semipro | $19.99 | per month |
| Starter | $9.99 | per month |
| Pro | $29.99 | per month |
| Starter | $49.99 | per year |
| Starter | $24.99 | per year |
| Starter | $9.99 | per month |
| Premium | $49.99 | per year |
| Premium | $9.99 | per month |
| Premium | $24.00 | per 3 months |
| Premium | $89.00 | per year |
| Premium | $36.00 | per 3 months |
| Premium | $79.00 | per year |
| Premium | $24.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| 100 Credits | $1.99 | one-time |
| 1,000 Credits | $9.99 | one-time |


## What do users think of Hero?

Reviews of Hero are mostly positive: the Productivity app is rated 4.7/5 from 2.1K App Store ratings. What users like most: selling made easy, convenient tool. Top complaints: paid subscription required, glitchy and doesn't work as advertised. Summarized from real user reviews.

**Pros**

- 🚀 Selling made easy
- 👍 Convenient tool
- 👍 Smooth UX
- 👍 Intuitive and easy to use
- 🚀 Listing in seconds
- 🚀 Faster and easier than other apps
- 👍 Streamlines the selling process

**Cons**

- 💰 Paid subscription required
- 🐛 Glitchy and doesn't work as advertised
- 🤔 Concerns about privacy and security
- 🐛 Slow and inefficient listing process

**Commonly reported bugs**

- Immediate charging for annual subscription
- Listing glitches and failures

**Most requested features**

- Allow multiple photo uploads at once
- Add ability to edit photos (crop, adjust, etc.)
- Improve AI tagging and description generation
- Integrate with more selling platforms beyond Facebook

## Is Hero safe?

Hero: AI Reseller Listing App appears safe based on user ratings. The AppsHunter Safety Score for Hero is 94 out of 100. This assessment is based on 2,066 user ratings, with an App Store average of 4.7 out of 5. Of 2,066 App Store ratings, 92.4% point to a safe experience, 3.2% suggest some concerns, and 4.4% point to a risky experience.

## Is Hero legit?

Hero: AI Reseller Listing App appears to be a legitimate app. The AppsHunter Legitimacy Score for Hero is 88 out of 100 points across 7 verification signals from App Store and developer data.

## Recent user reviews (10 of 103)

All indexed reviews: https://appshunter.io/ios/app/hero-ai-reseller-listing-app/id6479718293/reviews.md

### 1/5 — No free trial

*2026-09-13, version 2.28.0*

The very first thing I tried to do it made me buy a subscription for $14.99, then it wouldn’t even let me create a post without trying to charge me more. I care for my mom who has Dementia and I am just trying to earn some money, in the negative time I have, but this app took money and did absolutely NOTHING to help me earn any. DON’T EVEN TRY THE TRIAL. I want my money back!

### 5/5 — Love it

*2026-09-01, version 2.25.0*

Super awesome

### 1/5 — Not worth it

*2026-07-14, version 2.11.0*

App is ok at best when finding pricing but wayyyy too costly. I accidentally did the 49.99 a year only to find out you’re limited in posts and need to pay more. What a rip off! Fb and other listing sights offer ai anyways so no point in using this app. Would prefer a refund totally meant to cancel before the three day baloney.

### 1/5 — Highly Inaccurate - DO NOT WASTE $

*2026-07-05, version 2.8.0*

Scanned a YSL vintage necklace est. value $9-$21. I added YSL and vintage to description, still same price range. Actual price range is $400 - $900 per Google and eBay. Would have been an expensive mistake. Great idea - Poor results.

### 3/5 — Not worth the cost

*2026-06-06, version 1.47.0*

It probably won’t let my review stay because of the review. I think it’s insane to charge you to use an app to sell stuff. Especially when it would crash freeze and they only give you a theee day trial. Like how can you truly give a honest review with only being able to try for 3 days. I am a big reviewer and believe that companies should slow more time especially when you want them to tell people about the app or the item. 3 days is not enough time . I am busy with my kids in sports and don’t have time to go on r Ethan so in order to truly to r it a rdfYork you need to go d more time

### 5/5 — i appreciate this app

*2026-05-18, version 1.38.0*

i love this app, it’s amazing & easy. can’t wait to use it as often as possible

### 5/5 — Close but not there yet and $$

*2026-04-28, version 1.34.0*

It’s a cool tool and a great concept, but it’s buggy. I did three ads in a row, and the videos didn’t get onto the ads, which was super irritating because now I have to go back and shoot again. I edited their AI content, then went to Photos and then back to text and the text that I had edited and had reverted back to their content which was lame. Also, I paid them 50 bucks and now they want another 50 after I’ve only posted a few ads so that’s pretty Ridiculously expensive.

### 1/5 — You can put lipstick on a pig, but it’s still a pig.

*2026-04-13, version 1.31.0*

I tried three items that I knew the value of and that had previous listings sold on eBay, so the price comps and listing info should have been a layup for this app to find. It didn’t even come close to being correct. I tried both the photo and video options; both produced the same poor result. This is a tool that was obviously built on "vibe coding."

I have used AI to make my own personal selling tools, but I figured I’d check this out because it was local to my iPhone and I thought it might be better than what I have. Long story short: if you just take the photos and ask Claude to make the listing, it works better than this. You can even have it crosspost and send the listing to an inventory document. Most people don’t know how to do that, but it’s not hard to build and Claude can even take you through the steps. I’m not normally one to write reviews, but this feels scammy. The amount of times I’ve seen this pushed on Instagram as a wonder tool compared to how it actually executes is BS. You can put lipstick on a pig, but it’s still a pig.

Long story short: ask Claude Cowork to build a reusable workflow. If you don’t know how to use Claude, learn it. Remember to have it set up your API so you follow eBay policy. This is the basic version of how to make a tool that actually works, and you can expand on it very easily once you learn how to use Claude.

### 2/5 — It has potential

*2026-04-02, version 1.28.0*

It has potential and would like to use it, but is far too expensive for what it is. Not saying it should be free, it’s a cool idea you should be compensated for , but the price point is not grounded in reality.

### 5/5 — Best App Ever

*2026-03-27, version 1.27.0*

I was skeptical about downloading and paying.   It’s the best app I have ever used.  Worth every penny.   I started using it to get rid of items I no longer use.   Saves me so much time and guessing on what to say and price.   I’d you do a lot of selling on Ebay and FB Marketplace this is the app for you.

## Frequently asked questions about Hero

### What does the Hero app do?

Hero is an AI-powered reselling app that helps you identify items, determine their resale value, and create listings for eBay and Facebook Marketplace. It aims to make selling faster and more profitable by automating key parts of the listing process.

### How does the AI pricing feature work?

The AI pricing feature scans eBay sold listings and Facebook Marketplace data to provide accurate resale value for your items. This helps you avoid guesswork and price your items competitively to sell fast.

### Is the app free to use?

The app offers a free tier that allows for free AI scans and testing of features like video and audio listing, and AI pricing. For unlimited use of all features, including unlimited AI scans, pricing, video, audio, and marketplace posting, an upgrade to premium is available.

### What types of items can I sell with this app?

You can resell a wide variety of items, including sneakers, electronics, clothing, furniture, and collectibles. The app's AI is designed to handle pricing for numerous categories across both eBay and Facebook Marketplace.

### Can I list on both eBay and Facebook Marketplace at the same time?

Yes, the app allows you to easily post your listings to both eBay and Facebook Marketplace. This cross-listing capability helps you reach a wider audience and potentially sell items faster.

## Version history (last 5 releases)

### 2.32.0 — 2026-10-15

What's new in Hero:
- Sign in with email: log in with a magic link, alongside Apple and Google.
- Search your inventory: find any listing quickly with the new search bar.
- AI Studio in your main menu: pick a listing and get six new studio photos.
- Perks: shipping discounts and our affiliate program, in the app and on the web.
- Smoother cross-listing to eBay and Facebook Marketplace.

### 2.31.0 — 2026-10-02

Bug fixes and improvements

### 2.29.0 — 2026-09-23

Bug fixes and improvements

### 2.28.0 — 2026-09-12

Bug fixes and improvements

### 2.27.0 — 2026-09-10

Bug fixes and improvements

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## Related topics

[hero stuff](https://appshunter.io/ios/topics/hero-stuff) · [reseller ai](https://appshunter.io/ios/topics/reseller-ai) · [resale pricing](https://appshunter.io/ios/topics/resale-pricing) · [resale scan](https://appshunter.io/ios/topics/resale-scan) · [resell listing](https://appshunter.io/ios/topics/resell-listing)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-17.*
