# Hokd: Startup Founder Journal — Keep going after rejection

> Keep going after rejection (iPhone/iPad app by Jonas Hoettler.)

- Source: https://appshunter.io/ios/app/hokd-startup-founder-journal/id6761093616 (this page in markdown: same URL + `.md`)
- Developer: [Jonas Hoettler](https://appshunter.io/developer/1812395414)
- Category: Productivity, Lifestyle
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 17.0 · 10 MB
- Languages: American English, Arabic, Catalan, Croatian, Czech, French (France), German (Germany), Greek, Hebrew, Hungarian and 14 more
- Released: 2026-04-01
- Data updated: 2026-11-13

## What is Hokd?

For founders and freelancers who keep going when it gets hard.
Hokd counts every day you stick with it. After a rejection, it reminds you of your own wins.
40 pitches. 1 reply. Your family asks when you'll quit. Hokd is for those months.

COUNTS EVERY DAY YOU KEEP GOING
Pick the day you started. Hokd counts every day since.
The number never resets. A week off deletes nothing.

GOT REJECTED? WRITE IT DOWN.
Note what happened, why, and what you learned.
The screen turns orange: NO. KEEP GOING.
Hokd then shows up to 3 of your own past wins.
For example: "After the 12th no: signed Weber & Co."
Below them is the plan you wrote for this moment.
For example: "If I get a no, I send the next pitch within 10 minutes."
Hold the button for 2 seconds. Then get back to work.
A 2006 meta-analysis (Gollwitzer & Sheeran) found that if-then plans help people follow through.

COMING BACK COUNTS
After a break of 4 days or more, your next entry counts as a return.
Hokd shows how often you came back.

SEE HOW FAR YOU'VE COME
12 weeks on one screen: entries, rejections, returns.
Filter for the hard days or for the wins.

DOUBTING? CHECK THE NUMBERS.
6 short exercises help you decide when you're unsure.
Example: 40 pitches, 1 yes. At a 3.5% reply rate, that is normal.
Set the point where you would stop. List why a plan could fail. Compare two options by their expected payoff.
Save the result as a decision. After 90 days, Hokd asks how it turned out.
You see how often your gut was right.

THINK IT THROUGH
Pick a question you want to answer over weeks.
For example: "Why do agencies say no?"
Hokd sums up your notes on your device.

GET BETTER AT SELLING
Save your sales pitch in versions.
Hokd measures which version gets more yeses.
Each change shows which rejection taught you something.

HABITS WITHOUT STREAK PRESSURE
Give a habit a weekly target.
Hokd shows the result, for example "9 of 12 weeks".
A missed day resets nothing.

IPHONE, IPAD AND MAC
Widgets for your home and lock screen.
On Mac, Hokd sits in the menu bar and has its own window.
Everything syncs through your iCloud.

YOUR DATA
Your data stays on your device and in your iCloud. We can't see it.
You don't need an account. Hokd collects no data.

PRICING
Hokd is free to download. Everything you write down stays free, with no time limit.
Also free: 2 decision exercises, widgets and the Mac menu bar.
Hokd Pro adds: weekly reviews, progress charts, all 6 exercises, 90-day reminders, your hit rate, CSV export.
• Yearly: first 14 days free
• Monthly
• Lifetime: one-time purchase
All three unlock the same features. The app shows the price in your currency before you buy.

Payment is charged to your Apple ID. Subscriptions renew automatically unless you cancel at least 24 hours before the end of the period. Manage or cancel in your Apple ID settings.
Terms of Use: https://www.balane.app/en/terms
Privacy Policy: https://www.balane.app/en/apps/hokd

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Hokd Pro Monthly | $3.99 | per month |
| Hokd Pro Yearly | $44.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| HOKD Pro | $79.99 | one-time |


## Is Hokd safe?

Not enough ratings yet to assess Hokd.

## Is Hokd legit?

Hokd: Startup Founder Journal appears legitimate, with a few gaps. The AppsHunter Legitimacy Score for Hokd is 65 out of 100 points across 7 verification signals from App Store and developer data.


## Version history (last 5 releases)

### 2 — 2026-11-10

Hokd 2 is rebuilt for founders and freelancers who keep going.
• Counts every day since the day you started. The number never resets.
• After a rejection, Hokd shows up to 3 of your past wins and your own plan for that moment.
• Coming back after 4 or more days off counts.
• See 12 weeks of entries, rejections and returns on one screen.
• 6 short exercises help you decide. After 90 days, Hokd asks how it turned out.
• Save your sales pitch in versions and see which one works.
• Habits with weekly targets. A missed day resets nothing.
• New design. New plans: yearly with 14 days free, monthly, lifetime.
• The mountain view is gone. All your entries are still here.

### 1.4.1 — 2026-08-19

Feedback from inside the app now opens a prepared email to the developer. The button previously opened a web page.
Smaller corrections and cleanup.

### 1.4 — 2026-08-01

Bug fixes and improvements.

### 1.3 — 2026-06-23

1.3 — losing counts too.

· Reflect the setbacks, not just the wins — a loss you learn from becomes a step forward, not a broken streak
· The mountain only goes up: every stage and every lesson becomes altitude
· More languages, cleaner translations
· Stability fixes

Same Hokd. A little steadier.

### 1.2 — 2026-06-01

A clearer Hokd, built around four questions:
What did I do today? What do I want this week? Where can I reflect? What playbooks do I have?

In this version:

— Sunday ritual: a tighter three-step weekly anchor flow
— Reflection themes: Apple Intelligence synthesis runs on-device on iOS 26+
— Playbooks: Bayesian-smoothed scoring, so a v3 with few uses is fairly compared against a v1 with many
— Identity Mirror: monthly question returns silently in every weekly review
— Ascent: past summits keep their full climb journal as trophies
— Quieter notifications: Day 1 nothing, Day 2 a line, Day 4 a question, Day 7+ silence

Thanks for using Hokd. Tell us what's working: support@balane.tech

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## More apps by Jonas Hoettler

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- [TextDeck: Snippets & Shortcuts](https://appshunter.io/ios/app/textdeck-snippets-and-shortcuts/id6761092608)

All apps by Jonas Hoettler: https://appshunter.io/developer/1812395414

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-11-13.*