# Hold - Pause Cravings — Interrupt Emotional Eating > Mindfulness tool to pause emotional eating and cravings with guided exercises. (iPhone/iPad app by Arnav Goel.) - Source: https://appshunter.io/ios/app/hold-pause-cravings/id6777215270 (this page in markdown: same URL + `.md`) - Developer: [Arnav Goel](https://appshunter.io/developer/6777215272) - Category: Health & Fitness, Lifestyle - Price: Free with in-app purchases - Rating: 4.30/5 from 4 App Store ratings · 3 written reviews indexed - Age rating: 12+ - Requires: iOS 15.1 · 41 MB - Languages: American English - Released: 2026-07-05 - Data updated: 2026-09-11 - Monetization: freemium - User reviews in markdown: https://appshunter.io/ios/app/hold-pause-cravings/id6777215270/reviews.md ## What is Hold? Hold is a gentle urge interruption system for emotional eating and cravings. When an urge hits, you don't have to give in to autopilot or white-knuckle it. Hold will predict when the urge will hit and notify you. Open Hold, start a guided pause, and let the moment pass with you in control. HOW IT WORKS • Start a Hold the second a craving shows up • Ride out a calm, guided 10-minute pause — it keeps counting even if you put your phone down • Name what you're really feeling: stress, boredom, loneliness, tiredness, or reward • Choose a comfort swap and log what happened • Watch your patterns take shape over time WHY IT HELPS Most snacking isn't about hunger — it's about a feeling. Hold helps you notice the trigger, create a little space, and build a calmer relationship with food, one pause at a time. Regain self trust with food through Hold HOLD PLUS • Unlimited Holds, any time • Full exercise + danger window notification system • Weekly recap and charts • Personal risk map — your most vulnerable days and times • Trigger analysis and reset effectiveness • 8-week progress trends Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time lifetime purchase. Payment is charged to your Apple Account at confirmation. Subscriptions renew automatically unless turned off at least 24 hours before the end of the period, and can be managed in your Apple Account settings. Hold is a mindfulness support tool, not a medical or mental health treatment, and not a substitute for professional advice, diagnosis, or care. If you're struggling with compulsive behaviors or an eating disorder, please consult a qualified healthcare professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://holdprivacy.netlify.app ## Key features - Guided 10-minute pause timer - Identify emotional triggers - Log comfort swaps and outcomes - Track eating patterns over time - Personalized risk map - Weekly recaps and charts ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Hold Plus Weekly | $2.99 | per 7 days | | Hold Plus Yearly | $39.99 | per year | ## Recent user reviews (3 of 3) All indexed reviews: https://appshunter.io/ios/app/hold-pause-cravings/id6777215270/reviews.md ### 3/5 — Good start - needs more *2026-07-16* This is a good start, but one of the biggest issues is it requires people to notice they are about to emotionally eat and then pause about it. Most people don’t notice until they are already snacking or after they’ve finished. I think maybe one notification an hour for a set time (7pm to 10pm is when I do my most snacking) just checking in would be helpful. One notification at the start of my evening just doesn’t do it for me. There are also very limited options for what to do in the ten minute pause. I think part of the “onboarding” should be selecting a bunch of options from a big list that apply to you. Then each pause offers four of them at random and an “other” options where yiu can select from the others or create your own. I think changing settings so the screen doesnt auto-lock during the ten minute pause would also help. Once it auto locks and is out of sight, I forgrt about it. Seeing it as a reminder would be super helpful. Or providing really badic activities within the app to help pass the ten minutes. Sudoku, word search, or other small puzzles might work. **Developer response:** Thank you for the feedback! I'll plan on building more notifications, including more options to choose from during the pause (custom option similar to the custom danger window), and deactivate auto lock + notifications during the timer. Thanks again. ### 5/5 — App was helpful *2026-07-09* Was initially skeptical, but after using the app the last couple of nights, my anxious eating urge dissipated. **Developer response:** That's great news! ### 4/5 — 10/10 *2026-07-06* Helps me control my urge to eat at night. The timer gives me something to think about other than my urge and the hold makes me occupy my hands so I don’t reach into the fridge. I will continue to use this everyday on my weight loss journey. I love the positive energy and vibes that the messages display. I love how they contrast the negative vibes of the guilt that I feel when I have my fifth bowl of ice cream. They make me feel like I can resist the urge to take that fifth bowl, like I am strong enough to. Highly recommend this app. **Developer response:** I'm glad the app worked well for you! ## Frequently asked questions about Hold ### How does Hold help with emotional eating? Hold provides a guided 10-minute pause when a craving strikes. This creates a space to identify underlying emotions like stress or boredom, rather than automatically giving in to the urge, helping you build a calmer relationship with food. ### What features are available in the free version of Hold? The free version of Hold includes three full guided Holds to start, along with the core pause timer and reflection features. This allows users to experience the primary functionality before considering an upgrade. ### What is included in the Hold Plus subscription? Hold Plus offers unlimited Holds, the full guided ritual, weekly recaps and charts, a personal risk map, trigger analysis, and 8-week progress trends. It provides a comprehensive suite of tools for pattern analysis and progress tracking. ### How much does Hold Plus cost? Hold Plus is available as an auto-renewing subscription with weekly ($2.99/P7D) or yearly ($39.99/P1Y) plans, or as a one-time lifetime purchase. Pricing is subject to change and can be managed in your Apple Account settings. ### Can I cancel my Hold Plus subscription? Yes, subscriptions renew automatically unless turned off at least 24 hours before the end of the current period. You can manage your subscription settings within your Apple Account settings. ### Is Hold suitable for medical or mental health treatment? Hold is a mindfulness support tool and is not intended as a medical or mental health treatment. It is not a substitute for professional advice, diagnosis, or care, especially for those struggling with compulsive behaviors or eating disorders. ### What devices is Hold compatible with? Hold is currently supported on iPhone and iPod devices. It is designed to be accessible on common Apple mobile platforms. ### How often is Hold updated? The latest version of Hold is 1.0, and it was last updated on July 6, 2026. While this is the initial release information, users can expect ongoing support and potential updates based on user feedback and development cycles. ## Version history (last 3 releases) ### 1.0.2 — 2026-08-15 - Personalized onboarding - Revamped danger window notification system - New insights pages - Free trial ### 1.01 — 2026-07-09 Only change is the App Store listing's screenshots (images of the app). ### 1.0 — 2026-07-06 No release notes. ## Apps similar to Hold | App | Rating | Price | Category | | --- | --- | --- | --- | | [Sunday Swing](https://appshunter.io/ios/app/sunday-swing/id6476991080) | — | Free | Health & Fitness | | [Drink Less: Alcohol Tracker](https://appshunter.io/ios/app/drink-less-alcohol-tracker/id6557028325) | 4.6 (21) | Free | Health & Fitness | | [Ergox](https://appshunter.io/ios/app/ergox/id6753652448) | 1.0 (2) | Free | Health & Fitness | | [Venti - AI Journal](https://appshunter.io/ios/app/venti-ai-journal/id6751772900) | 4.8 (48) | Free | Health & Fitness | | [Mr. Rebounder](https://appshunter.io/ios/app/mr-rebounder/id1300713793) | 4.0 (87) | Free | Health & Fitness | | [ONESWEAT](https://appshunter.io/ios/app/onesweat/id1551894515) | 5.0 (512) | Free | Health & Fitness | --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-11.*