# Hold the Standard — Set the standard. Daily.

> Discipline engine for fitness with AI food logging and a supportive virtual coach. (iPhone/iPad app by Nathaniel Kramer.)

- Source: https://appshunter.io/ios/app/hold-the-standard/id6776402977 (this page in markdown: same URL + `.md`)
- Developer: [Nathaniel Kramer](https://appshunter.io/developer/1845591937)
- Category: Health & Fitness
- Price: Free with in-app purchases
- Rating: 5.00/5 from 1 App Store ratings
- Age rating: 4+
- Requires: iOS 17.6 · 24 MB
- Released: 2026-07-01
- Data updated: 2026-07-29
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/hold-the-standard/id6776402977/reviews.md

## What is Hold the Standard?

Hold the Standard is a discipline engine disguised as a fitness app. Three standards — food, water, movement — held daily, grown over time.

Sarge is your coach. Direct. Honest. Demanding. Deeply in your corner. He won't let you off easy, but he'll never shame you either.

HOW IT WORKS:
• Set your standard — personalized calorie, protein, and water targets calculated from your body and goals
• Log meals fast — snap a photo or describe what you ate, and AI does the macro math
• Track water with one tap — 8, 16, or 24 oz quick-add buttons
• Movement counts — workouts from Apple Health sync automatically
• Win the day — hit all four pillars and your streak grows

WHAT MAKES IT DIFFERENT:
• Sarge — a loving drill sergeant who pushes you and believes in you
• AI-powered food logging — take a photo or type "grilled chicken and rice" and get instant macro estimates
• Portion adjustment — slide to fine-tune AI estimates in seconds
• Smart coaching — Sarge tells you exactly what to eat next based on your remaining gaps
• Streak calendar — see your month at a glance, green days and patterns
• No shame, no guilt — slip up and Sarge resets with a plan, not a punishment

Built for women who have fought their weight, fallen off the wagon, and need someone in their corner who will both push them and believe in them.

Three standards. Held daily. Grown over time.

Subscription: Hold the Standard Premium is an auto-renewable subscription ($7.99/month or $59.99/year). Payment is charged to your Apple ID at confirmation of purchase. The subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple ID account settings.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://onceuponafixerupper-ux.github.io/the-standard-privacy/

## Key features

- Personalized calorie, protein, and water targets
- AI-powered food logging with photo or text input
- One-tap water tracking
- Automatic workout syncing from Apple Health
- Streak calendar for progress visualization
- Smart coaching for meal recommendations

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Premium | $59.99 | per year |
| Premium | $7.99 | per month |



## Frequently asked questions about Hold the Standard

### What is Hold the Standard?

Hold the Standard is a discipline engine disguised as a fitness app. It helps users set and maintain daily standards for food, water, and movement with a supportive virtual coach named Sarge.

### How does Hold the Standard calculate my targets?

Your personalized calorie, protein, and water targets are calculated based on your body metrics and fitness goals, ensuring a tailored approach to your health journey.

### Can Hold the Standard track my workouts?

Yes, workouts logged in Apple Health can sync automatically with Hold the Standard, contributing to your daily movement goals without manual entry.

### What makes Sarge unique as a coach?

Sarge is designed to be direct, honest, and demanding, yet deeply supportive. He pushes users to achieve their goals without shame or guilt, offering encouragement and personalized plans.

### How does the AI food logging work in Hold the Standard?

The AI-powered food logging allows you to estimate macros by simply taking a photo of your meal or describing it in text. You can then easily adjust portion sizes with a slider.

### What is the cost of Hold the Standard Premium?

Hold the Standard Premium is an auto-renewable subscription costing $7.99 per month or $59.99 per year. Payment is charged to your Apple ID upon purchase confirmation.

### How can I cancel my Hold the Standard Premium subscription?

You can manage or cancel your subscription at any time within your Apple ID account settings. Cancellation must be done at least 24 hours before the end of the current subscription period.

### What devices is Hold the Standard available on?

Hold the Standard is available on iPhone and iPad, indicated by its compatibility with these devices.

## Version history (last 1 release)

### 1.0 — 2026-07-01

No release notes.

## More apps by Nathaniel Kramer

- [D.I.Y. DAD](https://appshunter.io/ios/app/diy-dad/id6784103201)

All apps by Nathaniel Kramer: https://appshunter.io/developer/1845591937

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-29.*