# 开心消消乐®

> 开心消消乐® (iPhone/iPad app by 乐元素.)

- Source: https://appshunter.io/ios/app/id791532221 (this page in markdown: same URL + `.md`)
- Developer: [乐元素](https://appshunter.io/developer/791491181)
- Category: Games, Entertainment, Casual, Puzzle
- Price: Free with in-app purchases
- Rating: 4.60/5 from 2,427 App Store ratings · 206 written reviews indexed
- Age rating: 4+
- Requires: iOS 12.0 · 513 MB
- Languages: American English, Chinese (Traditional, Taiwan), Chinese (Simplified, China)
- Released: 2014-03-05
- Data updated: 2026-09-10
- User reviews in markdown: https://appshunter.io/ios/app/id791532221/reviews.md

## What is 开心消消乐®?

"Anipop", connects people together in a match-3 game! In 2025, the common choice of 800 million players!

[App Store downloads top, many featured recommendations]
The nationwide match-3 game "Anipop" is not only the top game in China's App Store download rankings, it has also been featured and recommended by the App Store many times, and once topped the free list! 800 million friends are playing~

[Rich gameplay and unlimited creativity]
12 major level types, more than 100 obstacle designs, and more than 10000 well-designed levels (continuous update), each level strives to bring you the ultimate elimination experience. Have fun in it, so much fun!

[Play anytime, anywhere]
You can play without data: turn on your phone, tap the icon, and be happy! Eliminate boredom, eliminate worries, eliminate distance, and eliminate happiness!

[Easy to use, fun and leisure]
Casual match-3 gameplay, just move your fingertips to enjoy the fun! Among the fans of Xiaoxiaole, there are many children under the age of 10 and middle-aged and elderly people; more than half of the players are female players. It is a super popular game with female players.

[The scene is fresh and the special effects are gorgeous]
The fresh vine scene, clear panel design, gorgeous and refreshing special effects, as well as cute and interesting animals, will accompany you to spend happy and leisure time~

【Gameplay】
Slide your finger to connect three or more small animals of the same color horizontally and vertically to eliminate them. Complete the designated elimination target for each level to pass the level!

【TM copyright notice】
Officially produced, with patent certificates from relevant departments!

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| 188个风车币 | $2.99 | one-time |
| 62个风车币 | $0.99 | one-time |
| 340个风车币 | $3.99 | one-time |
| 1568个风车币 | $19.99 | one-time |
| 3168个风车币 | $39.99 | one-time |
| 迷你储蓄罐 | $0.99 | one-time |
| 精致礼包 | $3.99 | one-time |
| 丰富礼包 | $9.99 | one-time |
| 6元极速冲关礼包 | $0.99 | one-time |
| 6元精力满满礼包 | $0.99 | one-time |
| 珍巧礼包 | $1.99 | one-time |
| 珍巧礼包 | $1.99 | one-time |
| 精致礼包 | $3.99 | one-time |
| 340个风车币 | $3.99 | one-time |
| 62个风车币 | $0.99 | one-time |


## What do users think of 开心消消乐®?

Overall sentiment: negative

**Pros**

- 🎮 Fun and engaging gameplay
- 🧠 Helps exercise the brain
- 🕰️ Addictive and time-consuming

**Cons**

- 🤑 Excessive monetization and pay-to-win mechanics
- 🤯 Frustratingly difficult and unforgiving progression
- 🔍 Intrusive and unskippable advertisements
- 🔋 High battery consumption
- 🐛 Frequent crashes and bugs
- 🤖 Aggressive AI that feels unfair

**Commonly reported bugs**

- Frequent crashes and login issues
- Compatibility problems with newer device models
- Networking issues causing connection failures

**Most requested features**

- Difficulty settings for casual and hardcore players
- Option to disable advertisements
- Improved battery optimization
- More variety in game modes and level design

## Recent user reviews (10 of 206)

All indexed reviews: https://appshunter.io/ios/app/id791532221/reviews.md

### 4/5 — 超級魔力鳥太醜了

*2026-08-30, version 1.160.13*

能不能把以前版本的換回來

### 3/5 — Reminder happen too early

*2026-08-22, version 1.160.13*

If you can adjust the frequency and timing of reminder it will be great. It’s so distracting as it is now.

### 1/5 — 垃圾游戏

*2026-08-12, version 1.160.8*

完全💯系统后台控制，想让你过你就过，不让你过你永远别想过关

### 5/5 — AMAZING MATCH 3 GAME!!!

*2026-08-09, version 1.159.20*

Addicting, fun, and no annoying ads! Although the game is completely in Chinese, you don't actually have to learn Chinese to play; just match 3! :)

### 5/5 — 开心

*2026-07-18, version 1.159.20*

👍

### 3/5 — 闪退严重

*2026-06-09, version 1.158.145*

最近天天闪退，一个益智游戏几百兆。。。

### 1/5 — 这个游戏的团队已经忘记初心

*2026-05-29*

以前这个游戏很好玩，普通关卡就是普通关卡，过几次就通关了，现在不一样了，普通关卡比精英关卡还难，公司要挣钱可以理解，但是这种无底线的加强普通关卡，让普通玩家打上几十甚至几百遍也过不去的设计方式真是让人心寒，其实游戏策划已经用实际行动告诉玩家了，不氪金就别想过，虽然没有明说，但是一遍遍的打着游戏的玩家是深有体会的，估计团队成员也是换了一波又一波，早年的理念已经彻底变质，现在这个游戏只是一个捞钱的工具而已，因为玩家群体庞大，所以哪怕普通玩家弃坑，还是有很多消费群体存在，肆无忌带收割，无所顾忌，这游戏迟早完蛋。

**Developer response:** 前期的精英关更多的是需要一定的消除技巧来找到突破口，在难度方面是比较低，如果小伙伴遇到了移动几步就关卡结束的情况，那一定是没有找到突破口哦，可以再探索一下。后面的精英关不同于前面，是不会死局的，小伙伴只要根据日常的消除经验进行消除就可以啦，相信您一定可以战胜困难~

### 1/5 — 吃相太难看了！

*2026-05-26*

原本以为开心消消乐是纯粹用来消遣解压的休闲小游戏，现在算是彻底看明白了，游戏策划压根没把玩家体验放在心上，满脑子就想着怎么变相捞钱。关卡难度设置得毫无逻辑，前期难度循序渐进，到了指定关卡就突然恶意抬升，障碍堆得密密麻麻，通关条件刁钻到离谱，摆明了就是故意卡进度。说白了就是拿捏住玩家想闯关的心理，逼着大家不得不氪金买道具、买步数。好好一款陪伴了这么多人的经典小游戏，不靠玩法和内容留住玩家，反而用这种低劣的手段绑架玩家消费，吃相实在太过难看。所谓的快乐闯关早已名存实亡，只剩下层层套路，玩游戏变成了被游戏算计，实在让人失望透顶。

### 1/5 — 烂

*2026-05-02*

别玩

### 1/5 — 十年前很爱玩这个游戏

*2026-04-22*

那会没有现在这些乱七八糟骗氪的活动，很多人都玩，玩得不亦乐乎。中间我退游过很多次又回游，这次又下回来，发现完全变味了，一个很普通的关，我买道具都过不去，卡我整整两天，没通过几关，又开始这样卡我。我前面被卡关用的时候用了以前活动囤的风车币，结果现在我想拿活动关的奖励，不论是PK还是排行，一直输，特别是PK，对手像是人机，每次都是我连胜几局之后就卡关，整局都难触发一次特效，让对手超过我，然后我好不容易过了关，对手就以比我高一点的分数获胜🥲🥲🥲我十年老号回归玩了十几天了，我还换了一个新号也玩了的，结果新号也是这样的，一局没赢过，压根得不到奖励

## Version history (last 5 releases)

### 1.161.5 — 2026-09-07

[Original]
Meow! Meow meow! Meow meow meow meow meow meow meow! Meow meow meow meow meow meow meow (woof woof woof woof), meow meow meow meow meow meow meow meow meow meow meow!
Meow meow meow meow meow meow meow meow meow meow, meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow (woof woof woof woof woof woof woof woof woof)—
(N meows and woofs omitted here—please see the translation!)
[Translation]
Human! Hello! I’m a brand-new little villager! My friends and I (and this doggo too) can finally tackle levels together with all of you!
To become members of Happy Village, we all had to go through round after round of testing by the programmers (and this doggo passed with flying colors too!)—we had to master the basics of matching and be physically fit enough to carry special effects around!
(You forgot to mention one thing! The most, most, most, most important thing is that we all had to pass a strict looks test. Only the cutest can qualify as little villagers’ companions~)
Oh, right! The programmers said our official name is Tiny Cuddle Pals~ Come pick us up and bring us home to the village in Happy Match v1.161! From now on, we’ll be by your side for all your level-clearing adventures!
(This doggo can’t wait either!)
1. [Farm Harvest Season] September 7–October 17: Autumn is in full swing on the farm, and the harvest celebration is officially underway! Come collect all the limited-edition cards and experience the lively farm life together!
2. [Happy Farm Fun] September 7–13: Happy Farm Fun is officially live! Clear levels to earn entry tickets, then tap your way to unlock new farm challenges and see how far you can go!
3. [Turning Memories into Songs] September 28–October 7: Our collaboration with NetEase Cloud Music is here! Let’s rediscover wonderful memories together through familiar melodies~
4. [Delicious Merge] September 14–October 5: Your favorite “Delicious Merge” is here! Just in time for the Mid-Autumn Festival, limited-edition mooncake tiles and a surprise Mid-Autumn-themed NPC will make their debut~ Come tap away and merge up a huuuuuuuuuuuuuuuuge amount of happiness together!
5. [Tiny Cuddle Pals] New friends have joined the village! Starting September 20, Tiny Cuddle Pals will arrive with heartwarming companionship, along with new characters and outfits~ Bring your pal along on your level-clearing adventures and unlock your own special moments together~
6. [Brand-New Levels]
   The boss said, “The levels this time need extra care—care, and even more care. The new levels need to be simple yet clever, clever yet full of surprises, and beyond all those surprises, they also need a little… well, you know… that thing. You get me, right?”
I said, “Don’t worry. I’ll make you happy, make myself happy, and make everyone happy.”  
After doing this, then that, then this and that in a whirlwind of tinkering, I finally created these levels that will make you happy the moment you see them!
7. [Post to Win Rewards] Open Weibo, Douyin, or Xiaohongshu, use the hashtag #今天也开心消消乐了#, post a screenshot of this update copy, and tag @开心消消乐 (official Douyin account: @开心消消乐官号). Ten lucky winners will be randomly selected on each platform to receive an Unlimited Energy Gift Pack!

### 1.160.13 — 2026-08-21

Once again, Qixi arrives beneath the shining Milky Way, And sweetness can be felt everywhere! Colorful gems pave the Magpie Bridge, Bringing romance online on Qixi night! Surprises are hidden in the event copy, And the finished plan is full of clever ideas! Sweet treats are hidden in the words for you to find, And surprises in the plan are waiting to be unlocked! All that’s left is for the villagers to discover them, As we join you on carefree level-clearing adventures. Even my girlfriend says it’s a brilliant idea! A friendly reminder... Anipop Version 1.160 is here! The sweet Qixi Plan is now live and waiting for you!
Jungle Adventure: August 24–September 7. Set off on an adventure with Lemon! Venture deep into the jungle, clear away the layers of mist, and embark on an extraordinary journey. And the treasure chest rewards you find along the way... are all yours, of course!
Little Buddy: A new friend has arrived in the village! Starting August 10, Little Buddy will make its heartwarming debut. Bring your buddy along on your level-clearing adventures and unlock special moments of companionship just for the two of you!
Let’s Go to the Beach: August 10–September 6. Beach vacation season is here! Collect all the limited-edition cards, check in at beautiful beach destinations, and enjoy plenty of delightful summer surprises!
Brand-New Levels: The boss said, “We need to put extra, extra, extra care into these levels. The new levels need to be easy yet clever, clever yet full of surprises, and beyond those surprises, they also need a little bit of... you know, that special something. You know what I mean, right?” I said, “Don’t worry. I’ll make sure you’re happy, I’m happy, and everyone is happy.” After doing a little of this, then a little of that, followed by a whole lot more of this and that, I finally created these levels that will make you happy the moment you see them!
Post to Win Prizes: Open Weibo, Douyin, or Xiaohongshu, post a screenshot of this update announcement with the hashtag #今天也开心消消乐了#, and tag @开心消消乐. On Douyin, please tag the official account @开心消消乐官号. Ten lucky players will be randomly selected on each platform to receive an Unlimited Energy Gift Pack!

### 1.160.8 — 2026-08-10

Qixi returns, the Milky Way ablaze,Sweetness fills the air these days!Seven-colored gems pave the Magpie Bridge,Romance goes live this starlit eve!Write down the plan, surprises await,Complete each task with clever grace!Sweetness hidden in every line,Delights within, for you to find!Just waiting for villagers to seek,Adventuring alongside you, carefree and sweet,Even your girlfriend cheers—"What a treat!"A friendly reminder......Happy Match Match version 1.160—the Qixi Plan sweetly goes live. Come play!

### 1.159.20 — 2026-07-13

Village Chief!!! You’re supposed to be staying on the vines!!! Why did you run off to Shanxi again!!!!!

Okay, fine. I’ll set off right away and keep searching for you in Shanxi! Let me make some proper preparations first— Mm-hmm, gotta save this food guide! Hehe, and I definitely need to memorize this check-in route~ Whoa, this intangible cultural heritage experience is a must! Wait a second… what was I going to Shanxi for again? Never mind! The world is so big, so I’ll head into Anipop Version 1.159 first and take a look around Shanxi!

[Mystery Journey in Jin] What? There’s news about the Village Chief again? From July 13 to July 18, follow the Village Chief’s clues and take a virtual trip through Shanxi, beginning a journey of intangible cultural heritage and museum culture~ Tons of physical merch and limited-edition level flowers are waiting for you!

[Joyful Trip to Shanxi] From July 13 to August 9, a Shanxi travel card-collecting event full of surprises is coming to the Elimination Festival! Collect cards while touring Shanxi, and discover all its delicious food, fun activities, and beautiful sights. Come experience the cultural charm of this thousand-year-old ancient city together!

[Yummy Merge] From July 13 to August 2, your favorite “Yummy Merge” is back! This time, Shanxi specialty dishes and limited NPCs will make surprise appearances~ Come move your fingers and merge your way to huuuuuuuuuuuuge happiness!

[Brand-New Levels] The boss said, “We need to put extra, extra, extra effort into these levels. The new levels must be simple yet clever, clever yet surprising, and beyond the surprises, they also need to let players feel the cultural charm of Shanxi. Can you do it?”
I said, “Don’t worry. There’s way too much good stuff this time that’s worthy of being shown on stage. Just watch me handle it perfectly!”
So after doing this, then that, then this and that again in a flurry of operations, I finally created these levels that make you feel like you’re truly traveling in Shanxi the moment you see them!

[Post to Win Gifts] Open Weibo, Douyin, or Xiaohongshu, use the hashtag #StillPlayingAnipopToday#, post a screenshot of this update copy, and tag @开心消消乐. On Douyin, please tag the official account @开心消消乐官号. We’ll randomly choose 10 lucky winners from each platform to receive an unlimited energy gift pack!

### 1.158.145 — 2026-06-08

Wake up! You’re already a fully grown working adult! You don’t get summer vacation anymore!

But I accidentally discovered that adults actually have their own *** way of “having a summer vacation.”  
Here’s how it works: first enter *** , then complete the *** tasks, and then you can *** your summer vacation!  
What? You can’t read it clearly? It’s pixelated? Maybe your version is too old.  
Come on, go update *Anipop* to Version 1.158 first, then come back and see if the text above displays properly~

1. [Party Merge] The sound wave is here, and the dance floor is open~ A brand-new merge challenge is available for a limited time! From June 15 to June 21, join the happy party and win brand-new level flowers!

2. [Jungle Treasure Hunt] Set off on an adventure with Laimeng, step deep into the jungle, and clear away the layers of mist~ The treasure chest rewards along the way... are all yours, of course!

3. [Happy Match-Up] From June 29 to July 3, open blind boxes, collect fragments, then match them up to double the fun~ Tons of surprise rewards are waiting for you to collect!

4. [Clear Levels to Win Ice Cream] What’s a summer level-clearing spree without ice cream to cheer you on? During the event, challenge levels and clear them with ease to get refreshing ice cream delivered right to your door! One sweet, icy bite, and a joyful journey through every level~

5. [Brand-New Optimization] Game items are getting a fresh new look! Enjoy a fully upgraded visual experience—bigger and clearer than ever!

6. [Brand-New Levels] The boss said, “This time, the levels need extra care, care, and even more care. The new levels should be simple yet clever, clever yet surprising, and on top of the surprises, they should also have that early-summer sense of ease. You know what I mean by ease, right?”  
I said, “Don’t worry. It’s just summer, right? Just a sense of ease, right? Watch me nail it!”  
So after doing this, then that, and then this and that again, I finally created these levels that make you feel summer the moment you see them!

7. [Post to Win Gifts] Open Weibo, Douyin, or Xiaohongshu, post a screenshot of this update copy with the hashtag #今天也开心消消乐了#, and tag @开心消消乐 — on Douyin, the official account is @开心消消乐官号. On each platform, 10 lucky winners will be randomly selected to receive an Unlimited Energy Gift Pack!

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## More apps by 乐元素

- [开心水族箱](https://appshunter.io/ios/app/id469027061)

All apps by 乐元素: https://appshunter.io/developer/791491181

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-10.*