Ignite: 66-Day Reflex

Every habit app asks you to be motivated. Ignite is built to work when you're not. A minimalist habit-formation app, grounded in neuroscience research. THE PRINCIPLE Action precedes motivation. Most apps ask you to decide, every day, whether you'll act. Ignite removes that negotiation. The signal arrives. You respond. That's it. THE DAILY RITUAL — Neural anchoring phase (~30 seconds) — Focus phase (~2 minutes, no visible countdown) Three minutes a day. For 66 days. That's the average duration for habit formation established by Dr Phillippa Lally's research (UCL, 2009). WHAT IGNITE DOESN'T DO — No streaks — No badges — No scores — No guilt-inducing notifications — No motivational or celebratory language Missing a day is neutral. Science confirms it: a one-off interruption doesn't erase the neurological learning in progress. WHAT IGNITE DOES — Presents a single signal, at a single moment — Asks for a single response — Uses precise neuroscientific terminology — Stays silent the rest of the time WHO IT'S FOR For those who've tried other methods and found that motivation is an unstable variable. For anyone looking for a framework, not a coach. ACCESS Full 66-day cycle as a one-time purchase. No subscription. No limited free version. Access is one-time. Usage is yours. — Reference: Lally et al. (2010), European Journal of Social Psychology, UCL.