# In The Style — The latest in women's fashion

> Mobile app for women's fashion trends and collaborations. (iPhone/iPad app by In The Style Fashion Ltd.)

- Source: https://appshunter.io/ios/app/in-the-style/id1272097481 (this page in markdown: same URL + `.md`)
- Developer: [In The Style Fashion Ltd](https://appshunter.io/developer/1272097030)
- Category: Shopping, Lifestyle
- Price: Free
- Rating: 4.17/5 from 153 App Store ratings · 119 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.0 · 201 MB
- Languages: Arabic, Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Korean and 6 more
- Released: 2018-01-24
- Data updated: 2026-07-05
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/in-the-style/id1272097481/reviews.md

## What is In The Style?

If you’re looking to take your style game to the next level, the In The Style app has got your back babe. Whether you’re looking for the latest trends at affordable prices or the hottest collaborations of the season, you can shop it all 24/7 on the move. From classic casual pieces to killer party looks, we have hundreds of new styles dropping weekly to choose from.

Download now and enjoy the following features:
- The entire In The Style range at your fingertips
- Access to our exclusive collaboration collections including Lorna Luxe, Fashion Influx and Billie Faiers
- Personalised recommendations to help take your style to the next level
- Simple wishlist function so you can save all your fave styles for later
- Brand new styles added daily
- Notifications letting you know about the best deals and discounts as soon as they drop
- Global shopping
- Quick and easy checkout

So…What are you waiting for?!

## Key features

- Shop entire range
- Exclusive collaboration collections
- Personalized recommendations
- Wishlist function
- New styles added daily
- Deal and discount notifications
- Global shopping

## What do users think of In The Style?

Overall sentiment: negative

**Pros**

- 👗 Wide range of sizes and inclusive sizing options
- 💰 Affordable pricing with frequent sales and discounts
- 🚚 Quick delivery options available
- 📱 User-friendly interface and easy navigation
- ✨ Trendy clothing collections and celebrity collaborations
- 💝 Positive brand message and body inclusivity
- 👍 True-to-size clothing fit

**Cons**

- 🐛 App crashes frequently during checkouts and new launches
- 🔄 App doesn't retain filters or search preferences
- 💳 Payment processing failures and glitches
- 📦 Inconsistent delivery times despite paid expedited options
- ❌ Poor customer service responsiveness across all channels
- 🔀 App and website show different items and prices
- ⚠️ Missing items from orders without proper resolution
- 🚫 Checkout payment methods (Klarna, Clearpay) not loading
- 📉 Declining product quality over time
- 💸 Hidden charges for returns despite 'free' returns claim
- 🔐 Unresolved fraud and investor money concerns
- 🌍 No US currency support on app
- 📊 Outdated discount codes and misleading promotions
- ♿ Accessibility issues with large font text overlap

**Commonly reported bugs**

- App fails to send automated access code emails
- Login functionality broken - unable to log in
- Severe app lagging during checkout process
- App crashes when new collections or promotions launch
- Basket empties after app crash, losing items
- Filters reset when sorting by price or other criteria
- Stock shown as available but unavailable when selecting size
- Payment page glitches regardless of payment method
- App shows different prices than website
- Discount codes display as expired when attempting use
- Money charged but orders not processed or confirmed
- App closes itself randomly and requires reopening
- Front page doesn't update with new items until app reset
- Search throws users to unexpected pages
- Size filter shows items only available in different sizes
- App doesn't remember password despite save feature
- Klarna and Clearpay payment methods fail to load
- Items in basket cannot be edited without deletion
- Large font text overlaps input fields for accessibility

**Most requested features**

- Restore Clearpay and Laybuy payment methods
- Fix app filters to persist across navigation
- Add wishlist feature back to app
- Implement edit button in basket for size/color/quantity changes
- Add US currency support for international customers
- Restore live chat customer service
- Add order history and tracking visibility
- Auto-populate customer details at checkout
- Improve app performance during new collection launches
- Extend curve sizing range beyond size 24
- Provide free return labels
- Add accessibility features for visually impaired users
- Implement proper inventory sync between app and website

## Recent user reviews (10 of 119)

All indexed reviews: https://appshunter.io/ios/app/in-the-style/id1272097481/reviews.md

### 1/5 — Doesn’t work

*2026-06-05, version 20.0.80*

I have used this app before and ordered some great clothes, but the app no longer runs. It won’t even load up and I’m very disappointed that one of the few companies that caters towards my height and size at a reasonable price are now almost inaccessible to me!

### 1/5 — App not working

*2026-05-15, version 20.0.80*

When I click onto the app it keeps saying 404 not found. I spent an hour looking for clothes and now I can’t access the app

### 1/5 — Returns

*2025-08-23, version 20.0.80*

Difficult process to return anything

### 1/5 — What a scam now.

*2025-02-28, version 16.3.1*

Used to be a great company with nice clothes. Then the quality drastically went down and now we find out they aren’t paying the creators they collaborated with. They aren’t paying anyone and are acting like nothing is wrong on socials. 

AVOID

### 1/5 — Payment methods

*2024-05-03, version 5.0.4*

Hi guys.  Please restore the ability to use Clearpay and Laybuy as payment methods.

### 1/5 — App don’t work

*2024-04-24, version 5.0.4*

Useless app can never log in

Never sends the automated email with my access code

### 1/5 — So much lagging

*2024-04-21, version 5.0.4*

Trying to check out an order and the app lags so much! Takes ages to catch up with what you’ve wanted it to do. Please fix the issues

### 1/5 — FRAUD ALERT FCA & POLICE ARE GOING TO BE INFORMED TUESDAY

*2024-03-29, version 5.0.3*

ITS (in the style)
Has stolen ALL investors & share holders money meanwhile PRETENDING to be a great amazing giving back company saying they give to charity but when in the real world there nothing but a bunch of
CON men / SCAMMERS & they have been STEALING money from peoples life's saving to pay them selfs HUGE salaries meanwhile saying the company is collapsing & just lying to everyone it's
DISTURBING to see the UK allow these type of MASSIVE FRAUD please trust pilot don't remove this review just see yourself what they have done to the people who actually invested into this company they have STOLEN peoples hard earned life savings it's heart breaking to see people loose
EVERYTHING And these people don't give a care in the world so corrupt please don't believe me check ITS share price they have ZERO debt yet they still managed to destroy the share price just so they could steal everyone's money they think they can just change company names & steal shares from people who have invested life savings & have stolen all police will be informed & all legal teams this won’t be left please help spread the word if you was in this situation just picture your whole life savings gone to nothing more than sneaky con men

### 1/5 — Please bring the old app back

*2024-03-28, version 5.0.3*

The old app was brilliant. The new one doesn’t have all the same catagories and filters don’t work. Also as another comment on her mentioned all previous data was lost.

### 2/5 — New app 🙈

*2024-03-14, version 5.0.2*

Shame the app has changed.. lost all my order history, and the filter by size doesn’t work properly - filter on 12-14 and get clothes that only have size 6 available. Shame as the app was really useful.

## Frequently asked questions about In The Style

### What does the In The Style app offer?

The app provides access to the entire range of women's fashion from In The Style, including exclusive collaboration collections. It features hundreds of new styles added weekly, personalized recommendations, and a wishlist function to save favorite items.

### How often are new styles added?

Brand new styles are added daily to the app, ensuring a constant stream of fresh fashion options. This allows users to always find the latest trends and update their wardrobes frequently.

### Are there any costs associated with using the app?

The app itself is free to download and use. While there are no direct costs for the app, users will be purchasing clothing items through the app, and the pricing is based on the items selected.

### What kind of deals can I expect?

The app sends out notifications about the best deals and discounts as soon as they drop. This ensures users are always informed about opportunities to save on their favorite styles.

### Can I shop from anywhere in the world?

Yes, the app supports global shopping, allowing users to browse and purchase items from various international locations. It also features a quick and easy checkout process for a convenient shopping experience.

## Version history (last 5 releases)

### 20.0.80 — 2025-05-29

- Performance enhancements

### 16.3.1 — 2024-11-18

New features are now available. Let's look forward to a brand new and excellent experience together! This update includes:
1. Optimized product page display
2. Performance improvements & user experience optimizations.

### 16.2.1 — 2024-08-27

Better, faster, stronger. We have optimized the app as a whole to make your In The Style app even better.
Update now and enjoy!! #InTheStyle

### 16.2.0 — 2024-08-12

New features are now available. Let's look forward to a brand new and excellent experience together! This update includes:
1. Optimize the homepage design.
2. Performance improvements & user experience optimizations.

### 5.1.0 — 2024-05-29

Better, faster, stronger. We have optimized the app as a whole to make your In The Style app even better.
Update now and enjoy!! #InTheStyle

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## Related topics

[in style](https://appshunter.io/ios/topics/in-style) · [ax paris](https://appshunter.io/ios/topics/ax-paris)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-05.*