# Indeemo: Mobile Ethnography

> Mobile ethnography and diary study platform for real-time qualitative research. (iPhone/iPad app by Indeemo Limited.)

- Source: https://appshunter.io/ios/app/indeemo-mobile-ethnography/id1050950931 (this page in markdown: same URL + `.md`)
- Developer: [Indeemo Limited](https://appshunter.io/developer/440682410)
- Category: Productivity, Business
- Price: Free
- Rating: 4.60/5 from 170 App Store ratings · 102 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.1 · 182 MB
- Languages: American English, Arabic, Danish, Dutch, Filipino, Finnish, French (France), Georgian, German (Germany), Greek and 22 more
- Released: 2015-12-09
- Data updated: 2026-08-11
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/indeemo-mobile-ethnography/id1050950931/reviews.md

## What is Indeemo?

Indeemo's Digital Ethnography / Diary Study app and Qualitative Research platform makes it easy for researchers and participants to capture, diary and share in-the-moment experiences and behaviors with researchers and brands in real time. 

Indeemo is being used by researchers and user experience professionals as a supplement to traditional methodologies or as a standalone methodology for the following purposes: 
- Pre-task / post task assignments
- Diary Study research
- Video Diaries
- Mobile Ethnography
- Digital Ethnography
- Product Testing
- Ad / concept testing
- Customer Journeys
- Customer experience (CX) research
- User Experience (UX) research
- Shopper Research

An ideal supplement to traditional research methodologies such as in-depths / IDIs or focus groups, indeemo turns research assignments into a fun and engaging respondent user experience. 

Tasks are assigned to respondents and respondents complete their tasks by uploading in-the-moment videos, photos and notes. Researchers analyse and moderate responses in real-time using the Indeemo Researcher Dashboard. 

Filters and tags allow researchers to organise and code responses. Indeemo enables researchers to capture contextual, spontaneous, in-home and out of home behaviours that yield richer insights. 
 
Private, one-to-one social media style comments delivered using push notifications turn your research project into a social, engaging and insightful experience that allows researchers to probe and understand the micro moments where brand propositions come to life.

Multimedia responses can be integrated with client presentations to bring research and insights to life. 

Respondents register after being invited by researcher agencies. 

If you are a research agency or brand and would like to get a demo of the app and dashboard, please contact support@indeemo.com for a free demo.

## Key features

- In-the-moment experience capture
- Diary study research
- Video and photo uploads
- Real-time researcher moderation
- Task assignment for respondents
- Multimedia response analysis

## What do users think of Indeemo?

Overall sentiment: positive

**Pros**

- 👍 Extremely easy to use and navigate
- 📱 Intuitive user interface design
- 🎥 Seamless video, photo, and text uploads
- ⚡ Fast app download and performance
- 🔔 Helpful notifications and reminders
- 💬 Clear task instructions
- 🎯 Simple task completion workflow
- 👥 Suitable for all tech skill levels
- 🛠️ Responsive customer support
- ✅ Reliable and stable (no crashes)
- 🎬 Easy video recording and re-recording
- 📊 Ability to view all responses easily

**Cons**

- ⏱️ Slow video upload speeds
- 🐛 App lag during notifications
- 📋 Task list resets to top when reopening
- 🎥 3-minute video upload limit
- 📸 Cannot upload multiple photos at once
- 🔄 Occasional app freezing during uploads
- 📍 New tasks appear at bottom requiring scrolling
- 🎬 Cannot close app during video upload
- 🎞️ Video compression causes quality loss
- 🔔 Sporadic notification delivery

**Commonly reported bugs**

- Task list jumps to top when app is reopened
- Video upload takes excessive time
- App freezes during video uploads
- Tasks disappear temporarily then reappear
- Video compression reduces quality
- Notifications lag or appear slowly
- App requires staying open during uploads

**Most requested features**

- Task list should remember scroll position
- Multiple photo upload capability
- Longer video upload duration (beyond 3 minutes)
- Newest tasks appear at top of list
- Badge notifications for iPhone
- Ability to click specific tasks to complete them
- Task removal from list after completion
- Side-panel task list layout
- Reduce page-flip animation

## Recent user reviews (10 of 102)

All indexed reviews: https://appshunter.io/ios/app/indeemo-mobile-ethnography/id1050950931/reviews.md

### 5/5 — Great

*2025-03-22, version 0.2.118*

It’s a great platform to use for surveys. Easy to navigate around

### 5/5 — Indeemo Fieldwork iOS app

*2025-03-05, version 0.2.118*

Indeemo Fieldwork iOS App version

### 4/5 — User friendly

*2024-12-04, version 0.2.116*

Pretty easy to use, sometimes took a while to upload the videos and pictures. But other than that was user friendly.

### 5/5 — Easy to navigate and a pleasure to work with

*2024-11-27, version 0.2.116*

The app is very simple and easy to navigate. It can be understood by many users, even if they are not so tech savvy. Quick to download and very accurate, I highly, highly recommend to individuals doing studies or projects as I did.

### 5/5 — Straight forward and easy to use

*2024-11-26, version 0.2.116*

I used Indeemo for a study and it was very easy to upload videos and make comments as well as follow along on the required tasks.

### 5/5 — Easy to use

*2024-11-17, version 0.2.116*

Indeemo made a study I participated in very easy to complete.  I would definitely use again if offered the opportunity.

### 5/5 — Easy to use…

*2024-10-23*

I really enjoyed using the Indeemo app to complete this project, I found it so easy to use and upload responses in written, picture or video format. Definitely recommend this and would be happy to use it again!

### 5/5 — Found the app good to use

*2024-10-23, version 0.2.116*

First time I had used this app recently and I found it very good and that it worked well thank you

### 5/5 — Easy

*2024-10-09, version 0.2.116*

I find the app easy to use and straight forward it was also easy to upload photos and write comments. I really recommend this app

### 5/5 — Indeemo App

*2024-10-09, version 0.2.116*

I found this app to be user friendly and straightforward to use.

## Frequently asked questions about Indeemo

### What is Indeemo: Mobile Ethnography?

Indeemo is a digital ethnography and diary study app that allows researchers and participants to capture and share in-the-moment experiences and behaviors in real time. It's used for various research purposes like product testing, customer journey mapping, and user experience research.

### What are the key features of Indeemo?

Key features include the ability for participants to upload videos, photos, and notes of their experiences, researchers assigning tasks, real-time moderation of responses, and tools for organizing and analyzing multimedia data. It also supports private, one-to-one social media style comments for probing insights.

### How much does Indeemo cost?

The provided information indicates that the app itself is free for respondents. For research agencies and brands interested in the platform and dashboard, a free demo is available by contacting support@indeemo.com.

### Who is Indeemo designed for?

This app is ideal for researchers and user experience professionals who want to supplement traditional research methods or conduct standalone studies. It's also beneficial for brands looking to gain deeper insights into customer behavior and product perception.

### What types of research can be done with Indeemo?

Indeemo supports a wide range of qualitative research methodologies, including diary studies, video diaries, mobile and digital ethnography, product testing, ad concept testing, customer journey analysis, CX research, UX research, and shopper research.

## Version history (last 5 releases)

### 4.1.0 — 2026-07-30

Minor UX Improvements.

### 4.0.0 — 2026-07-07

Minor UX Improvements.

### 3.5.0 — 2026-06-18

Minor UX Improvements.

### 3.4.0 — 2026-05-11

Minor UX Improvements.

### 3.3.0 — 2026-03-26

Minor UX Improvements.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-11.*