# Ipsos MediaCell

> Market research app that passively collects device and media consumption data for rewards. (iPhone/iPad app by Ipsos.)

- Source: https://appshunter.io/ios/app/ipsos-mediacell/id1459962659 (this page in markdown: same URL + `.md`)
- Developer: [Ipsos](https://appshunter.io/developer/983560306)
- Category: Lifestyle
- Price: Free
- Rating: 2.49/5 from 102 App Store ratings
- Age rating: 4+
- Requires: iOS 15.0 · 12 MB
- Languages: Afrikaans, Arabic, Dutch, English, French, German, Italian, Spanish, Xhosa, Zulu
- Released: 2020-06-03
- Data updated: 2026-08-12
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/ipsos-mediacell/id1459962659/reviews.md

## What is Ipsos MediaCell?

Ipsos MediaCell can only be used by invitation and is solely for eligible opted-in participants of Ipsos market research activities.

Ipsos MediaCell is an Ipsos market research application which passively collects information about your device and how you consume media. This will help our clients shape the future of publishing and media in the world.

It is important to underline that no individual information will be ever shared with our clients, but only averages or aggregated data. We just need you to enable the prompted notifications and permissions and keep the app running in the background of the phone and you’re good to go! In return, you’ll be rewarded, and the longer you comply with our simple rules, the more rewards you can earn.

The Ipsos MediaCell app will also use the device microphone to listen out for coded audio or to generate digital audio fingerprints to measure the TV or radio stations you are tuned to; it will never record any audio.

Ipsos takes very seriously its responsibilities for the security and confidentiality of the information supplied to us by those who take part in the research we carry out.

• We take every care to ensure that we comply with our legal, regulatory and ethical obligations, including GDPR and the Market Research Society Code of Conduct
• We’ll never transfer, sell or distribute your personal information
• We don’t collect the content of emails, SMS or other messages you send
• All data transferred from the mobile device to our servers is encrypted with RSA public/private key encryption before uploading, as well as being transferred over HTTPS
• We don’t collect data from personal websites or apps such as banking
• The app can be uninstalled at any time to stop all data collection immediately

Disclaimers:
• When leaving the panel, it is your responsibility to uninstall the app in order to prevent further collection of data.

## Key features

- Passive data collection
- Media consumption tracking
- Audio fingerprinting
- Rewards for participation
- Encrypted data transfer
- Background operation


## Frequently asked questions about Ipsos MediaCell

### How do I join Ipsos MediaCell?

Ipsos MediaCell is an invitation-only application. You must be an eligible, opted-in participant of Ipsos market research activities to use it.

### What kind of data does Ipsos MediaCell collect?

It passively collects information about your device and how you consume media, including TV and radio station tuning via audio fingerprints. It does not record conversations or collect content from emails, SMS, or other messages.

### Is my personal information safe with Ipsos MediaCell?

Yes, Ipsos takes data security and confidentiality very seriously. Individual information is never shared with clients; only aggregated or averaged data is used. All data transferred is encrypted.

### Does Ipsos MediaCell record audio?

No, Ipsos MediaCell uses the device microphone to listen for coded audio or generate digital audio fingerprints to measure TV or radio station tuning. It will never record any audio.

### How are users rewarded for using Ipsos MediaCell?

Participants are rewarded for their contribution to market research. The longer you comply with the app's rules and keep it running, the more rewards you can earn.

### What is the age rating for Ipsos MediaCell?

Ipsos MediaCell has an age rating of 4+.

### How often is Ipsos MediaCell updated?

The latest version is 4.34.1, last updated on March 13, 2026. Updates typically include improvements to data collection, security, and performance.

### How can I stop data collection with Ipsos MediaCell?

You can stop all data collection immediately by uninstalling the Ipsos MediaCell app from your device at any time.

## Version history (last 1 release)

### 4.34.1 — 2026-03-13

Improved stability and reliability of data collection.

## More apps by Ipsos

- [Ipsos Mobile](https://appshunter.io/ios/app/ipsos-mobile/id563506031)
- [Ipsos MediaCell+](https://appshunter.io/ios/app/ipsos-mediacell-plus/id1455210518)
- [Ipsos MediaLink](https://appshunter.io/ios/app/ipsos-medialink/id1462714144)
- [TouchPoints](https://appshunter.io/ios/app/touchpoints/id1476019818)
- [Ipsos Community Direct](https://appshunter.io/ios/app/ipsos-community-direct/id1516446989)

All apps by Ipsos: https://appshunter.io/developer/983560306

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-12.*