# It's Playing

> Direct cloud and local network media streaming app with extensive format support. (iPhone/iPad app by Addition, Lda.)

- Source: https://appshunter.io/ios/app/its-playing/id442839861 (this page in markdown: same URL + `.md`)
- Developer: [Addition, Lda](https://appshunter.io/developer/299197261)
- Category: Photo & Video, Entertainment
- Price: Free with in-app purchases
- Rating: 4.00/5 from 69 App Store ratings · 227 written reviews indexed
- Age rating: 4+
- Requires: iOS 13.4 · 33 MB
- Languages: American English
- Released: 2011-06-15
- Data updated: 2026-06-08
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/its-playing/id442839861/reviews.md

## What is It's Playing?

Every video, no conversions, pure entertainment. Direct cloud and local network media streaming, anywhere you are.
Featured in Wired, Gizmodo, Cult of Mac, TUAW with brand new features in each update.

• Spotlight
· High performance playback, up to 1080p;
· Direct subtitle search and download;
· TV-Out and Air Play;
· Easy gestures, including pinch-to-zoom.

• Formats
· Video playback for MP4, MOV, MKV, AVI, WMV, VOB, RMVB;
· Audio playback for MP3, M4A, WMA, OGG, FLAC;
· Consult the detailed format list on our website.

• Cloud
· PUT.IO® enables background downloading and cloud hosting (Pro);
· Dropbox® one click access to over-the-air movie playback;
· OneDrive, Google Drive one click access to over-the-air movie playback (Pro);
· Youtube® video playback (Pro);
· HTTP media file playback (Pro);
· and It's playing videos cloud channel.

• Network
· Access Macs, NAS (network disks), Windows, Ubuntu, Airport disks, etc;
· Native support for SanDisk Connect™ Wireless Media Drive (Pro);
· Native support for SanDisk Connect™ Wireless Flash Drive (Pro);
· Native support for SanDisk iXpand™ Flash Drive (Pro);
· Native support for Maxell Airstash® (Pro);
· Native support for Seagate Satellite™ (Pro);
· Native support for iUSBport Mini (Pro);
· It's playing Desktop Helper is the easiest path to stream from your media library.

• Playback
· Background playback and earbud controls;
· Auto-advance/playlist within folders;
· Auto-repeat mode;
· Audio gain;
· Playback speed, from 1/8x to 8x adjustments;

• Video forensics
· Frame by Frame video image navigation;
· Photographic pinch-to-zoom gestures;
· Image contrast, brightness and saturation adjustments;

• International features
· multi language audio tracks;
· multi channel audio support;
· fetch subtitles for any movie with one tap; backed by OpenSubtitles.org.

• Files management
· user friendly, cut, copy, paste & rename controls;
· you can also choose to store files in a secured private folder.

(Pro) Only available in Pro In-app purchase.

(*) It's playing aims at handling every video from anything around your iPhone/iPod/iPad. You'll always be able to find videos that surpass your devices processing capabilities or which are encoded in unsupported audio or video formats.

(**) DTS playback is currently unavailable, check our website for updates or use the helper app.

•• Check out http://itsplayingapp.com for demonstration videos and detailed information ••

Contact us at support@itsplayingapp.com

## Key features

- Direct cloud and local network streaming
- High-performance 1080p playback
- Direct subtitle search and download
- Support for MP4, MOV, MKV, AVI, WMV, VOB, RMVB
- One-click access to Dropbox, OneDrive, Google Drive
- Background playback and earbud controls
- Frame by frame video navigation

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Pro | $9.99 | one-time |


## What do users think of It's Playing?

Overall sentiment: positive

**Pros**

- 👍 Plays a wide range of video formats
- 🚀 Smooth playback even for high-quality files
- 📁 Convenient file management and organization
- 🔊 Useful audio controls (volume boost, pitch adjustment)
- 🎨 Customizable video settings (brightness, contrast, etc.)

**Cons**

- 🐛 Occasional crashes and playback issues
- 🔇 Lack of support for some audio codecs (AC3, DTS)
- 🔍 Difficulty browsing long file names
- 🔌 Performance issues on older devices
- 🔒 Unreliable network connectivity and file sharing

**Commonly reported bugs**

- Crashes when playing certain video files
- Playback freezes or stutters on high-bitrate content
- Issues with audio/video sync and codec compatibility

**Most requested features**

- Add support for Chromecast and AirPlay
- Implement a queue/playlist feature
- Improve file management with better folder support
- Provide better integration with cloud storage services

## Recent user reviews (10 of 227)

All indexed reviews: https://appshunter.io/ios/app/its-playing/id442839861/reviews.md

### 3/5 — Touch ID or Face ID support

*2021-09-05, version 6.2*

Please such support for easy login. Thanks

### 1/5 — Not working on iOS v12.4.8 iPad Air

*2020-10-24, version 6.2*

6.1 is latest version for this iOS and iPad model, and  ideas only crash during playback. Old videos that used to work don’t anymore.
I have pro, and this app is now useless.

### 4/5 — Good

*2020-02-25, version 6.1*

It’s good

### 5/5 — Awsome

*2020-02-11, version 6.1*

Better than everything else I tried

### 2/5 — No longer seems to work

*2020-01-06, version 6.1*

It’s Playing has been my go-to app for videos on my ipad for years. Now when I try to open files it just freezes. I’ve tried reinstalling. May be a compatibility issue with iPad Pro 11, but I also see it hasn’t been updated in years. I’d now recommend something else, though I miss that I could do everything on It’s Playing until now.

### 4/5 — Best app

*2019-12-22, version 6.1*

Good

### 5/5 — comment

*2019-11-30, version 6.1*

this app is one of the best .
I admire it , you can easily  play movie by subtitle
I think it will be better, if apps theme changing ,  lack of display light button and volume, 
 I gave 5 star thanks for developer  ❤️

### 5/5 — Yess

*2019-11-29, version 6.1*

😍😍  perfect app

### 1/5 — Need update to ipad pro 11

*2019-11-18, version 6.1*

Looks like abandonware.  Been no updates in about 2 years.

### 5/5 — It’s really playing

*2019-11-01, version 6.1*

So useful

## Frequently asked questions about It's Playing

### What does It's Playing do?

It's Playing allows you to stream videos directly from your cloud storage services like Dropbox, OneDrive, and Google Drive, as well as from your local network devices such as Macs, NAS drives, and Windows computers. It supports a wide range of video and audio formats, eliminating the need for file conversions.

### What are the key features of It's Playing?

Key features include high-performance playback up to 1080p, direct subtitle search and download, TV-Out and AirPlay support, intuitive gesture controls like pinch-to-zoom, and support for numerous video and audio formats. It also offers background playback, playlist functionality, and advanced video forensics.

### Is It's Playing free to use?

The app is free to download and use with core features. However, certain advanced functionalities, denoted with '(Pro)', are available through an in-app purchase. These Pro features include PUT.IO integration, YouTube playback, and expanded cloud storage access.

### What devices is It's Playing compatible with?

The app is designed for iPhone, iPod, and iPad devices. It also offers a Desktop Helper application to facilitate streaming from your media library on your computer.

### What are common use cases for It's Playing?

Common use cases include watching movies stored in cloud services on your mobile device, streaming media from a home network without transferring files, and enjoying a wide variety of video formats that might not be natively supported by your device. It's also useful for accessing downloaded subtitles directly within the player.

## Version history (last 5 releases)

### 6.2 — 2020-07-30

Added H265/HEVC and AV1 decoders;
Updated media decoder and windows network libraries;
Fixes and corrections for iOS13;
Fixed video repeat feature;
Fixed toolbar size for newer devices;
Fixed webviews and styling;
Migration to iOS native Dolby Digital decoders;
Fixed free space indicator;
Fixed bookmarks bug;
Fixed application auto-sleep bug;
Fixed background playback;
Removed Facebook;
Removed mute button check when playing;

### 6.1 — 2017-09-17

Improved compatibility for iOS11
Fixed TV Out support via lighting and HDMI adapter
Updated video/audio decoders to handle H265
Added Opensubtitles login to improve subtitles download quotas
Misc bug fixes

### 6.0.3 — 2016-10-13

Fixes:
- Dropbox/Google Drive/OneDrive alphabetical sort
- Dropbox file streaming with file names with special characters

### 6.0.2 — 2016-10-04

6.0.2: Fixed In-App purchase buy message
6.0:  It’s Playing is a free app.
In-App purchase for premium features;
Previous PRO-users use “restore" to enable premium features;
(Free) Updated Dropbox API;
(Pro) Added support for SanDisk iXpand accessory;
(Pro) Added Support for Google Drive API;
(Pro) Added Support for Microsoft OneDrive;

### 6.0.1 — 2016-10-02

It’s Free, no Ads!
In-App purchase for premium features;
Previous PRO-users use “restore" to enable premium features;
(Free) Updated Dropbox API;
(Pro) Added support for SanDisk iXpand accessory;
(Pro) Added Support for Google Drive API;
(Pro) Added Support for Microsoft OneDrive;
In App-Purchase bug fixes.

## Apps similar to It's Playing

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [HD Player](https://appshunter.io/ios/app/hd-player/id483866500) | 4.5 (197) | Free | Photo & Video |
| [VLC media player](https://appshunter.io/ios/app/vlc-media-player/id650377962) | 3.7 (5,465) | Free | Photo & Video |
| [MX Player- Video Player*](https://appshunter.io/ios/app/mx-player-video-player/id1458937973) | 4.6 (4,156) | Free | Photo & Video |
| [MX Video Player HD](https://appshunter.io/ios/app/mx-video-player-hd/id1425445169) | 4.5 (29,328) | Free | Photo & Video |
| [Video Player - All in One](https://appshunter.io/ios/app/video-player-all-in-one/id1538120666) | 4.6 (7,203) | Free | Photo & Video |
| [Video Player - Media Player](https://appshunter.io/ios/app/video-player-media-player/id1571930283) | 4.6 (35) | Free | Photo & Video |

## More apps by Addition, Lda

- [It's Playing Lt](https://appshunter.io/ios/app/its-playing-lt/id736619991)
- [It's Playing for Dropbox](https://appshunter.io/ios/app/its-playing-for-dropbox/id740626289)

All apps by Addition, Lda: https://appshunter.io/developer/299197261

## Related topics

[playback now](https://appshunter.io/ios/topics/playback-now) · [playback genius](https://appshunter.io/ios/topics/playback-genius) · [wmv play](https://appshunter.io/ios/topics/wmv-play) · [continuous playback](https://appshunter.io/ios/topics/continuous-playback) · [play uts](https://appshunter.io/ios/topics/play-uts) · [lucidlink](https://appshunter.io/ios/topics/lucidlink) · [driven drbtm2 media receiver](https://appshunter.io/ios/topics/driven-drbtm2-media-receiver) · [qstream](https://appshunter.io/ios/topics/qstream) · [svplayer](https://appshunter.io/ios/topics/svplayer) · [muxplayer](https://appshunter.io/ios/topics/muxplayer) · [sandisk extreme portable ssd](https://appshunter.io/ios/topics/sandisk-extreme-portable-ssd) · [idfa viewer](https://appshunter.io/ios/topics/idfa-viewer) · [dronesense opshub](https://appshunter.io/ios/topics/dronesense-opshub) · [rse miracast](https://appshunter.io/ios/topics/rse-miracast) · [multitrack playback](https://appshunter.io/ios/topics/multitrack-playback)

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-08.*