# Kwrds: ASO App Keyword Tracker — For App Store Optimization ASO

> App keyword organizer and search position tracker for App Store Optimization. (iPhone/iPad app by Steffen Ruppel.)

- Source: https://appshunter.io/ios/app/kwrds-aso-app-keyword-tracker/id1511976675 (this page in markdown: same URL + `.md`)
- Developer: [Steffen Ruppel](https://appshunter.io/developer/773676358)
- Category: Developer Tools, Utilities
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 17.0 · 15 MB
- Languages: American English, Dutch, French (France), German (Germany), Italian, Japanese, Korean, Brazilian Portuguese, Russian, Chinese (Simplified, China) and 1 more
- Released: 2020-05-16
- Data updated: 2026-08-16
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/kwrds-aso-app-keyword-tracker/id1511976675/reviews.md

## What is Kwrds?

Track. Research. Optimize. Your entire App Store keyword workflow in one native Apple app.

KWRDS (KeyWoRDS) is a focused App Store Optimization (ASO) toolkit for iPhone, iPad and Mac – built for indie developers, publishers, ASO managers and agencies who want to get found in the Apple App Store without juggling spreadsheets and web dashboards.

WHAT YOU CAN DO

◆ Track your keyword rankings
See where your apps rank for the keywords that matter – across countries and storefronts. Update rankings in the app and review positions, changes, gains and risks at a glance.

◆ Discover keywords with keyword networks
Start from a single term like “fitness” and KWRDS builds a network of related terms, realistic search phrases and long-tail combinations – so you spot opportunities a flat list would hide.

◆ Analyze your competitors
Add direct and similar competitors and see the keywords you share, where you overlap, and the gaps that become your next opportunities.

◆ Plan your metadata with confidence
Draft your app name, subtitle and keyword field with Apple’s character limits shown live (30 / 30 / 100). Compare versions before you apply them yourself in App Store Connect.

◆ Cover more with cross-localization
See which keywords are already covered by other localizations in a storefront – and stop wasting characters on duplicates.

◆ Manage many apps and markets
Add as many of your own apps as you need. Organize tracking, competitors and metadata per app, country, language and storefront.

TRACKED KEYWORDS vs. METADATA KEYWORDS
Two different things: the ranking keywords you actively track can depend on your plan – but the keywords you plan in the metadata editor are always unlimited.

BUILT FOR APPLE
KWRDS is a native app for iPhone, iPad and Mac, focused entirely on the Apple App Store.

Download KWRDS and turn keyword guesswork into a clear, repeatable ASO workflow.

## Key features

- Organize app keywords by country
- Monitor daily App Store search positions
- Track keyword position changes
- Keyword tracking in 9 countries
- Daily data updates
- Free and Basic subscription plans

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Basic plan | $3.49 | per month |


## Recent user reviews (2 of 2)

All indexed reviews: https://appshunter.io/ios/app/kwrds-aso-app-keyword-tracker/id1511976675/reviews.md

### 1/5 — WARNING_DOES NOT WORK

*2020-09-29*

I am more disappointed with Apple then this app because it the Apple Store that allows crap like this to be in their store. And there are about 25% of all the Apple Store Apps are like this. Its like the developer had an idea but for whatever reason never completed it or it never worked yet Apple has no watchdog at all. There seems to be no quality control at all.  The deduction is if Apple can let this kind of app through and not care then they are also willing to turn the eye to other quality measures for both hardware and software.  Shameful really!

### 1/5 — Nothing works

*2020-05-27*

When I do a search it says data loading never shows anything

## Frequently asked questions about Kwrds

### What is Kwrds?

Kwrds is a tool designed for app business owners to organize their keywords and monitor their App Store search positions daily across various countries. It helps in tracking keyword performance and development over time.

### How many keywords can I track with Kwrds?

The Free plan allows daily tracking and monitoring for a maximum of 5 keywords. The Basic plan, available via subscription, allows tracking for up to 60 keywords.

### In which countries can I track keywords?

Keyword tracking is currently available in 9 countries: Germany, United States, France, Italy, United Kingdom, Spain, Russia, China, and Japan. More countries are planned for future updates.

### How often is the keyword data updated?

Keyword search positions are updated on a daily basis, providing you with fresh data every day to monitor your keywords' ongoing development and position changes.

### What are the subscription options for Kwrds?

Kwrds offers a Free plan for limited keyword tracking and a Basic plan for up to 60 keywords. The Basic plan is an auto-renewing subscription priced at $3.49 per month and includes a 3-day free trial.

### What devices does Kwrds support?

Kwrds is available on macOS, iPhone, iPad, and iPod.

### What is the age rating for Kwrds?

Kwrds has an age rating of 4+, making it suitable for a wide range of users.

### How often is Kwrds updated?

The latest version of Kwrds is 1.1.2, and it was last updated on August 15, 2020. This indicates a release cycle that may vary, with potential for future updates.

## Version history (last 5 releases)

### 2.1 — 2026-08-01

* Performance improvements across the app
* Fixed several bugs and stability issues

### 2.0 — 2026-07-08

* Improved app structure and navigation
* Updated design and interface details
* Performance improvements across the app
* Fixed several bugs and stability issues

### 1.1.2 — 2020-08-15

- Performance improvement
- iOS 11 & 12 support
- Bugfixing

### 1.1.1 — 2020-06-12

- New countries added
- Bugfixing

### 1.1.0 — 2020-06-07

- New countries added
- Bugfixing

## More apps by Steffen Ruppel

- [Gym Fitness & Workout Planner](https://appshunter.io/ios/app/gym-fitness-and-workout-planner/id773676355)
- [Bodyweight Workouts at HomeGym](https://appshunter.io/ios/app/bodyweight-workouts-at-homegym/id916313726)
- [Kcalo: Calorie Counter Kcal & Nutrition Tracker](https://appshunter.io/ios/app/kcalo-calorie-counter-kcal-and-nutrition-tracker/id1006150753)
- [Tik - Interval Timer Stopwatch](https://appshunter.io/ios/app/tik-interval-timer-stopwatch/id6453121042)
- [SnapSort21 Number Puzzle Game](https://appshunter.io/ios/app/snapsort21-number-puzzle-game/id6752650890)

All apps by Steffen Ruppel: https://appshunter.io/developer/773676358

## Related topics

[threadster](https://appshunter.io/ios/topics/threadster)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-16.*