# Later: Social Media Scheduler — Create & schedule social media

> Social media content creation, scheduling, and management tool for multiple platforms. (iPhone/iPad app by Latergramme.)

- Source: https://appshunter.io/ios/app/later-social-media-scheduler/id784907999 (this page in markdown: same URL + `.md`)
- Developer: [Latergramme](https://appshunter.io/developer/983444520)
- Category: Photo & Video, Productivity
- Price: Free with in-app purchases
- Rating: 4.50/5 from 2,502 App Store ratings · 438 written reviews indexed
- Age rating: 12+
- Requires: iOS 16.0 · 107 MB
- Languages: American English
- Released: 2014-04-01
- Data updated: 2026-08-26
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/later-social-media-scheduler/id784907999/reviews.md

## What is Later?

Post at the perfect time to grow & engage your followers with Later Social™! Use Later® to share more content their followers love — no matter when or where inspiration strikes.

Use Later’s social media management app to create content on the go for Instagram, TikTok, Facebook, Pinterest, LinkedIn, & Twitter/X.

SAVE MORE TIME by shooting & editing posts for all platforms while you’re on the go. Save your ideas as drafts, then schedule them to automatically post whenever you want.

REUSE YOUR BEST POSTS on your other social networks for easy content. Just make a few tweaks & re-schedule them right in the app.

GET MORE ENGAGEMENT with Best Time to Post recommendations. Schedule posts during precise date & time windows and watch the likes roll in!

REACH NEW FOLLOWERS with unique Hashtag Suggestions tailored to your audience. We’ll supply the best hashtags, all you have to do is click to add them to your caption.

CREATE, EDIT, & SCHEDULE WITH LATER SOCIAL!
IG: @latermedia

GROW ON SOCIAL WITH THESE LATER TOOLS:
- SCHEDULING FOR ALL SOCIAL NETWORKS: Save time and use the Later mobile app to schedule to Instagram, Facebook, TikTok, Linkedin, Twitter/X, and Pinterest. 

- COPY POSTS: Duplicate a post (even if it’s already been published!), make updates, and schedule it again on any platform. 

- DRAFT POSTS FOR ALL SOCIAL NETWORKS: Streamline your posting process by drafting your post ideas directly in Later Social and schedule to post whenever you’re ready.

- BEST TIME TO POST FOR INSTAGRAM: Later learns when your Instagram followers are most engaged, and gives you scheduling suggestions that are unique to your audience and can be accessed directly on the calendar.

- HASHTAG SUGGESTIONS FOR INSTAGRAM: Increase engagement on your posts by adding Hashtag Suggestions recommended by the Later mobile app.

- MEDIA LIBRARY: Add content to your Media Library and it’ll sync across Later’s desktop and mobile apps, so you can upload or download directly to your device and schedule content from anywhere.

- VISUAL PLANNER: Get a preview of your Instagram feed with the Visual Planner — just drag & drop posts to rearrange the posting order.

- SCHEDULE FIRST COMMENT: Keep the clutter out of your caption by organizing your hashtags in the automatically posted first comment.

- INSTAGRAM REELS & TIKTOK AUTO PUBLISHING: Plan your video content ahead of time and schedule them to automatically publish at a set time without any further action or notifications required. 

- MULTI-PROFILE SCHEDULING (iOS ONLY): Get your posts prepped quickly by starting with a single post and customizing it for each platform.

https://later.com/terms/

## Key features

- Cross-platform content scheduling
- Post drafting and editing
- Best time to post recommendations
- Hashtag suggestions
- Visual Instagram planner
- Auto-publishing for Reels and TikTok
- Media library sync

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Advanced | $799.99 | per year |
| Advanced | $79.99 | per month |
| Growth | $359.99 | per year |
| Growth | $44.99 | per month |
| Starter | $24.99 | per month |
| Starter | $199.99 | per year |
| Scale | $109.99 | per month |
| Starter | $24.99 | per month |
| Starter | $224.99 | per year |
| Growth | $49.99 | per month |
| Growth | $449.99 | per year |


## What do users think of Later?

Overall sentiment: negative

**Pros**

- 💻 Useful for desktop planning
- 🗓️ Helps with scheduling posts
- 🎨 Allows visual feed planning

**Cons**

- 🐛 Buggy and unreliable
- 🕰️ Inconsistent auto-posting
- 💰 Expensive for limited features
- 🔒 Difficult to manage account connections
- 🤖 Poor customer support

**Commonly reported bugs**

- Frequent account disconnections
- Inability to upload media or write captions
- Scheduled posts not publishing as planned
- Crashes and freezes on mobile app

**Most requested features**

- Add support for Instagram Reels and Carousels
- Improve mobile app functionality
- Provide more flexible scheduling options
- Integrate with more social platforms

## Recent user reviews (10 of 438)

All indexed reviews: https://appshunter.io/ios/app/later-social-media-scheduler/id784907999/reviews.md

### 2/5 — Enough bugs to make it a headache

*2026-08-18, version 10.5*

Posts duplicates, silently fails to post, thumbnails resetting the whole draft on mobile, this is a very frustrating app to use on mobile and even on desktop the connection reminders are inconsistent and stop you from posting without warning.

### 5/5 — :)

*2026-08-14, version 10.5*

👍

### 3/5 — Recent update has complicated things massively

*2026-08-03, version 10.4*

This app IS very useful and I’ve been using it for a few years now but the last update seemed to change things that really didn’t need changing. It used to be so easy to use. Click your social media profile, hold down on the calendar for when you want the post to go out, add your post, done. There it is on your calendar. You could then either copy that post with the date and time over to your other pages if needed, or tap over to the next profile at the top to do it manually. Now it’s way more complicated, because if you click the next social media page you have to go back through and untick all the others otherwise your calendars all start to merge together for some reason which makes things quite confusing. Can’t just click between them now to see the separate calendars. Copying posts over doesn’t seem to work fully anymore because you still have to then go through manually add the dates and times for each post even if you made the original post by holding down on the calendar, so this ends up taking so much longer. Even for the original post, holding down on the calendar seems like a pointless feature now because you still have to go in and add the date and time. Don’t want to switch to another app because this one has always been so easy and reliable. So this isn’t a complaint as such, it’s usually perfect. Just some constructive criticism so hopefully helps. Thank you

### 1/5 — Needs updating

*2026-06-21, version 10.3*

The app is cool I didn’t want to automate the payment method so I paid automatically cause Apple Pay is not allowed and also the stories on the app is not allow on mobile only reels and post which removes the necessity of this tool wouldn’t recommend personally will take Plann by linktreee is far more organized

### 1/5 — Total scam!!

*2026-06-14, version 10.2*

They will charge you even if you cancel your subscription and won’t even refund you! Got charged over $200, contacted them right away and they pretended that they don’t do refunds, as per their terms of service. Run away as fast as you can! This company is a real scam.

### 1/5 — Bad service no notice scam

*2026-06-13, version 10.2*

They never sent no notification and charge you right away and claim it’s non refundable after the payment it’s processed

### 1/5 — Glitchy

*2026-06-09, version 10.2*

Won’t connect Facebook, and claims instagram is not connected to my Facebook but it certainly is. Free trial only includes 1 social set and I was able to connect tiktok, but I don’t want to pay $50 for the ability to include 3 social media platforms when it wouldn’t connect to any of the ones I use. Maybe after paying it will start working.

### 1/5 — They make it very difficult to cancel

*2026-06-03, version 10.1*

They make it very difficult to cancel and the chat bot was telling me to select things that didn’t exist. Misleading and a really poor way to get customers to stay.

### 1/5 — Abusive and dishonest

*2026-05-30, version 10.1*

This app is dishonest — be very careful with your account information and payments. Our company cancelled its annual subscription last year and requested a refund or some other form of compensation, as we hadn’t used Later for a long time. However, the refund was denied because the payment had already been processed. We can understand that, even if it wasn't very businesslike. But this year, they charged us again for a one-year subscription! Over $400! It's abusive, dishonest and intolerable. You need to know this.

### 1/5 — Do not sign up to this!

*2026-05-27, version 10.1*

They will lock you into a subscription with no way to cancel if you’re on mobile or iPad, the only way to change your subscription is to use desktop, but if you travel like myself you have no way to cancel. The customer service is awful and they give no prior warning to subscription renewals. Avoid at all costs, there is plenty better schedulers out there.

## Frequently asked questions about Later

### What does this social media app do?

This app helps you create, edit, and schedule social media content for platforms like Instagram, TikTok, Facebook, Pinterest, LinkedIn, and Twitter/X. It aims to save you time and increase engagement by suggesting optimal posting times and relevant hashtags.

### What are the key features for scheduling content?

Key features include cross-platform scheduling, the ability to draft and edit posts, automatic publishing for Instagram Reels and TikTok, a visual planner to preview your Instagram feed, and a media library that syncs across devices.

### Is this app free to use?

The app offers a free version with in-app purchases. This means you can use its core functionalities without paying, but certain advanced features or increased limits may require a purchase.

### What social media platforms can I schedule posts for?

You can schedule posts for Instagram, TikTok, Facebook, Pinterest, LinkedIn, and Twitter/X. The app also offers features specifically tailored for Instagram, such as a visual planner and hashtag suggestions.

### How does the app help increase follower engagement?

The app provides 'Best Time to Post' recommendations based on your audience's engagement patterns, helping you schedule posts when they are most likely to be seen. It also offers tailored hashtag suggestions to increase visibility and reach.

## Version history (last 5 releases)

### 10.5 — 2026-08-11

NEW Select a time for all posts when scheduling multi-profile posts, with an option to select a time individually for each profile

### 10.4 — 2026-07-16

NEW Multi-profile calendar-select: Select multiple profiles in the calendar to:
- View already scheduled/drafted content
- View Best Time to Post per profile
- Create posts for multiple platforms at once.

Fixed Rearrange button in the Visual Planner

### 10.3 — 2026-06-15

NEW Tag People in Instagram Reels: You can now tag people directly in your Instagram Reels

NEW Connect Social Profiles in Calendar View: Linking your social profiles is now easier than ever. Connect everything right from the calendar view and keep your whole content plan in one place.

NEW Best Time to Post, Now Multi-Platform: Post when it counts. Get recommended posting times across multiple platforms, tailored to your audience and past performance to maximize engagement.

### 10.2 — 2026-06-03

NEW Best Time to Post for Facebook and TikTok: Now post on Facebook and TikTok (in addition to Instagram) at the recommended best time to optimize for engagement based on your audience and previous performance.

NEW Trial Reels: Enable trial reels to show your IG Reel to non-followers

### 10.1 — 2026-05-04

We updated our new user onboarding flow to give you the best value and more options! We've also included some bug fixes and stability improvements.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-26.*
