# Living Wine Labels — Wine label AR experiences > Augmented reality wine label experiences with historical and celebrity interactions. (iPhone/iPad app by Treasury Wine Estates Vintners Limited.) - Source: https://appshunter.io/ios/app/living-wine-labels/id1256839151 (this page in markdown: same URL + `.md`) - Developer: [Treasury Wine Estates Vintners Limited](https://appshunter.io/developer/1223207296) - Category: Food & Drink - Price: Free - Rating: 4.42/5 from 10,052 App Store ratings · 50 written reviews indexed - Age rating: 17+ - Requires: iOS 13.0 · 213 MB - Languages: English - Released: 2017-07-15 - Data updated: 2026-06-10 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/living-wine-labels/id1256839151/reviews.md ## What is Living Wine Labels? Meet the Living Wine Labels app and watch as your favorite wines come to life through Augmented Reality. Listen to history’s most interesting Rogues and Rebels share their stories behind the 19 Crimes, hear from the Doggfather himself, Snoop Dogg, and interact with John Boyle O’Reilly and the Warden. Learn how to be a Gentleman with tips from Dr.Henry Lindeman. Create your own Curly Tales and watch curly movies in the Squealing Pig cinema. Explore the Barossa Valley and see why Wolf Blass is one of Australia’s most awarded winery. Create your very own Lindeman’s artwork and share it with your friends and family. Meet the Beringer Bros and fill in to be their personal photographer. ## Key features - Augmented reality wine label experiences - Interactive historical and celebrity stories - Winemaking tips and virtual tours - Custom artwork creation and sharing - Virtual winery exploration ## What do users think of Living Wine Labels? Overall sentiment: neutral **Pros** - 🍷 Excellent wine quality - 👍 Unique and engaging AR experience - 💡 Creative marketing and concept - 🤩 Fun and entertaining for parties/gatherings **Cons** - 🐛 App frequently crashes or doesn't work - 🤔 Confusing or inconsistent user experience - 🕰️ Slow or unreliable performance - 🤯 Frustrating when app doesn't function as expected **Commonly reported bugs** - App gets stuck in loading/scanning loop - Fails to recognize or scan wine labels - Frequent crashes and unexpected closures - Compatibility issues with certain devices **Most requested features** - Expand AR content and experiences - Improve app stability and reliability - Provide clear instructions and tutorials - Offer option to disable audio/sound effects ## Recent user reviews (10 of 50) All indexed reviews: https://appshunter.io/ios/app/living-wine-labels/id1256839151/reviews.md ### 4/5 — Worked just fine for me.. *2021-08-14, version 3.05* I just downloaded and used for the first time today and had no issues! Maybe a recent update, as I read a lot of reviews about poor speed and app not working. However, I do see how it could cause confusion, as you have scan the bottle once for info download and then hold camera on bottle again for the info/video to play. **Developer response:** Thanks for the feedback. We are glad to hear the app worked well for you. ### 5/5 — Rum barrel aged ! *2021-06-01, version 3.01* For 11 bucks you can’t go wrong, this vintage is exquisite. I have recently been buying whisky ,and bourbon barrel aged wines, then I happened upon a 19 Crimes bottle aged in rum barrels. This process brings a whole new flavor to enjoying a fantastic fermented beverage. Five thumbs up for this one ! ### 2/5 — Would be cool if it worked! *2021-03-07, version 2.29* Concept is cool, videos I’ve seen of the old version are neat. But when I scan a bottle, the scene stutters and stops, it’s totally unwatchable. Was excited to scan all our 19 Crimes bottles and see what they do, but it doesn’t work on mine or my husband’s phones. Y’all should put the videos online for those of us who can’t get this unreliable app to function. ### 2/5 — App is dis functional *2020-12-24, version 2.28* I have an iPhone and have tried everything to make the app work. Reading the problems I have experienced them all: app gets into death loop with the logo; app closes unexpectedly, when I get to the scan screen it seems to take the label but then I wait forever to have it check the files and then it asks for the screen scan again. It clicks and sometimes has the death circle that I’ve waited for 5 minutes for it to do something-but I can NEVER get it to do AR. I’ve closed all apps; deleted and reinstalled the app; ensured I’m at the latest iPhone version; I have 65GB free and a good WiFi- HELP! I bought 4 bottles as gifts but can’t even make the app work for me!!!! Ugh **Developer response:** Hello, thanks for your feedback and sorry to hear about your experience. You are right the issue you were experiencing with the app is not on your end it is on our end and we are doing our best to resolve the issue as soon as possible to make the app more stable. ### 1/5 — Should’ve kept it simple *2020-12-23, version 2.28* This is an amazing wine with a really cool feature. A couple of years ago a man in a wine store showed me how you just needed to aim your camera at the bottles and watch them come to life. I’ve been buying every year ever since. Unfortunately now you have to download an app that has a bug and won’t make them speak. Totally bummed out that now I just have a bottle of wine to gift, as opposed to a very special bottle of wine. Please fix ASAP or just got back to the aim and watch feature. ### 2/5 — Something Changed? Nowhere near as good. *2020-12-20, version 2.28* I really enjoyed this app with the 19 crimes wine bottles. It was great to show people at parties who never have seen it and it’s fascinating how it works. However, something has apparently changed because I haven’t used it in a very long time, and now it will not scan more than one bottle without you having to close the app and reopen it. Sometimes even then it will work and sometimes it won’t. Plus the “new experience“ is rather silly. I’d rather it just keep the bottles talking or not do some goofy scene. Bring back the old version! **Developer response:** Thanks for taking the time to write and provide feedback. We are working on updating the app to resolve the issues asap. ### 2/5 — Used to be great *2020-12-19, version 2.28* I’ve been using this app for years to show off the 19 Crimes bottles at parties and have always loved it. However this week I tried showing it off and after scanning it asked me to download and could never get it working. Tried again with someone else’s phone and he got it to download. The live experience totally changed and was neat but we all agreed that the original experience was so much better and easier. I still can’t get it working on my phone. Such a bummer - stop changing a good thing. **Developer response:** Hi Amanda, Thanks for the feedback, we will pass it on to the development and design teams. There are some technical issues with the app currently which we are working on a fix for. We hope you have an improved experience with the app in the future. ### 1/5 — Will not purchase anything that pairs with this App *2020-12-06, version 2.26* What a waste of time. I bought a bottle of wine for the fun interaction but was extremely disappointed when the app wouldn’t work. And unlike the other reviews where people highlight one malfunction with the app, I had TONS of bugs everywhere in the app. When I opened the app it stuck on the loading screen forever and replayed the animation over and over. Then it wouldn’t scan, and to top it off when it did scan it didn’t do anything. WASTE of time and money. ### 1/5 — App consistently crashes *2020-10-23, version 2.23* Bought the wine for the sale price and the fun app that goes along with it. App never correctly scanned the label - always just prompting me to take a photo. It asked me to download an “experience” that took a very long time to download and never even opened. My phone heated up so much that I knew something was wrong. I closed the app to try again, but it would never reopen. Every retry was met with a crash. Very disappointed. Why bother having this feature if it 100% never works? ### 2/5 — Stop the click sound! *2020-09-07, version 2.18* I wanted to love this app. I deleted the app within minutes of download due to the click sound that you can’t disable. It completely detracted from the AR experience. Allow us to turn it off or remove it please. As is, the app is not usable for me. REPLY TO DEV: No, I had a click sound with every navigation move I made. There was no way to turn it off in settings. Sure I could turn my sound down but then I wouldn’t hear Snoop talking. ## Frequently asked questions about Living Wine Labels ### What does the Living Wine Labels app do? The app uses augmented reality to bring wine labels to life. Users can scan labels to unlock interactive stories from historical figures and celebrities, learn about winemaking, and explore virtual winery tours. ### What are the key features of Living Wine Labels? Key features include AR experiences with characters like Snoop Dogg and historical figures, winemaking tips, virtual tours of wineries like Wolf Blass, and the ability to create and share custom artwork. ### Is Living Wine Labels free to use? Yes, the app is free to download and use. There are no in-app purchases or advertisements mentioned in the provided description. ### What kind of wine labels can I use with this app? The app is designed to work with specific wine labels, including those from 19 Crimes, Lindeman's, Squealing Pig, Wolf Blass, and Beringer Bros, as detailed in the app's description. ### Who is this app intended for? This app is for wine enthusiasts and anyone curious about interactive and engaging ways to learn about wine brands and their stories. It offers a unique blend of education and entertainment. ## Version history (last 5 releases) ### 3.23 — 2023-04-21 Bug fixes and improvements. ### 3.22 — 2022-03-14 Bug fixes and improvements. ### 3.20 — 2022-02-15 Bug fixes and improvements ### 3.19 — 2022-01-10 Bug fixes and improvements. ### 3.18 — 2021-12-14 Bug fixes and improvements. ## Apps similar to Living Wine Labels | App | Rating | Price | Category | | --- | --- | --- | --- | | [Blue Apron: Meal Kit Delivery](https://appshunter.io/ios/app/blue-apron-meal-kit-delivery/id976642810) | 4.7 (41,623) | Free | Food & Drink | | [Drizly - Get Drinks Delivered](https://appshunter.io/ios/app/drizly-get-drinks-delivered/id574731947) | 4.8 (163,579) | Free | Food & Drink | | [Cooper‘s Hawk](https://appshunter.io/ios/app/coopers-hawk/id1303888465) | 4.9 (55,156) | Free | Food & Drink | | [Vivino: Drink The Right Wine](https://appshunter.io/ios/app/vivino-drink-the-right-wine/id414461255) | 4.8 (129,193) | Free | Food & Drink | | [Total Wine & More](https://appshunter.io/ios/app/total-wine-and-more/id1277318070) | 4.8 (111,280) | Free | Food & Drink | | [Saucey: Alcohol Delivery](https://appshunter.io/ios/app/saucey-alcohol-delivery/id869556845) | 4.8 (32,540) | Free | Food & Drink | --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*