# Living Wine Labels — user reviews > 50 indexed App Store user reviews of Living Wine Labels by Treasury Wine Estates Vintners Limited, rated 4.42/5 from 10,052 ratings. - Source: https://appshunter.io/ios/app/living-wine-labels/id1256839151/reviews - App overview in markdown: https://appshunter.io/ios/app/living-wine-labels/id1256839151.md - Rating breakdown: 5★ 7,969 · 4★ 644 · 3★ 214 · 2★ 189 · 1★ 1,037 ## What do users think of Living Wine Labels? Overall sentiment: neutral **Pros** - 🍷 Excellent wine quality - 👍 Unique and engaging AR experience - 💡 Creative marketing and concept - 🤩 Fun and entertaining for parties/gatherings **Cons** - 🐛 App frequently crashes or doesn't work - 🤔 Confusing or inconsistent user experience - 🕰️ Slow or unreliable performance - 🤯 Frustrating when app doesn't function as expected **Commonly reported bugs** - App gets stuck in loading/scanning loop - Fails to recognize or scan wine labels - Frequent crashes and unexpected closures - Compatibility issues with certain devices **Most requested features** - Expand AR content and experiences - Improve app stability and reliability - Provide clear instructions and tutorials - Offer option to disable audio/sound effects ## Newest reviews (11 of 50) ### 4/5 — Worked just fine for me.. *2021-08-14, version 3.05* I just downloaded and used for the first time today and had no issues! Maybe a recent update, as I read a lot of reviews about poor speed and app not working. However, I do see how it could cause confusion, as you have scan the bottle once for info download and then hold camera on bottle again for the info/video to play. **Developer response:** Thanks for the feedback. We are glad to hear the app worked well for you. ### 2/5 — Something Changed? Nowhere near as good. *2020-12-20, version 2.28* I really enjoyed this app with the 19 crimes wine bottles. It was great to show people at parties who never have seen it and it’s fascinating how it works. However, something has apparently changed because I haven’t used it in a very long time, and now it will not scan more than one bottle without you having to close the app and reopen it. Sometimes even then it will work and sometimes it won’t. Plus the “new experience“ is rather silly. I’d rather it just keep the bottles talking or not do some goofy scene. Bring back the old version! **Developer response:** Thanks for taking the time to write and provide feedback. We are working on updating the app to resolve the issues asap. ### 2/5 — Used to be great *2020-12-19, version 2.28* I’ve been using this app for years to show off the 19 Crimes bottles at parties and have always loved it. However this week I tried showing it off and after scanning it asked me to download and could never get it working. Tried again with someone else’s phone and he got it to download. The live experience totally changed and was neat but we all agreed that the original experience was so much better and easier. I still can’t get it working on my phone. Such a bummer - stop changing a good thing. **Developer response:** Hi Amanda, Thanks for the feedback, we will pass it on to the development and design teams. There are some technical issues with the app currently which we are working on a fix for. We hope you have an improved experience with the app in the future. ### 2/5 — Stop the click sound! *2020-09-07, version 2.18* I wanted to love this app. I deleted the app within minutes of download due to the click sound that you can’t disable. It completely detracted from the AR experience. Allow us to turn it off or remove it please. As is, the app is not usable for me. REPLY TO DEV: No, I had a click sound with every navigation move I made. There was no way to turn it off in settings. Sure I could turn my sound down but then I wouldn’t hear Snoop talking. ### 2/5 — It’s changed *2020-08-16, version 2.18* Let’s be honest. This app has a very specific use and it used to do it very well. I normally download the app, show people how cool the talking wine is and delete it again until next time. Somewhere since my last download they’ve changed the app so that you now have to download the specific label and click through a ton of pop ups before it will play. It took so long that the hype was lost. It was so much better when it would just automatically play when you had the label focused. ### 3/5 — Cool but download an app for only 2 sentences? *2019-04-18, version 1.64* OK, saw this in a bar and was excited to try this out but I was expecting to hear a story. At least a minute long so that it is worth downloading an app and the content on my phone. However, AR, voice over work and artistry is top notch! Impeccable really. I would be interested to see if expanding the content is on this apps backlog. By the way, I have not tried the wine to know if it’s good or not yet since I’m a vodka drinker and I'm also in white wine mode since it’s spring. ### 4/5 — Walking Dead Wine *2019-03-22, version 1.61* Love how the walking dead wine bottle labels come alive!! Only complaint is that we only get 2 of our full set (4) to interact. Also those two, Rick and the walker have a white background not transparent like the bottles on their own do. Please update the app so it’s not a white background and update where all 4 can do their scenes together. If they already can instructions would help!! ### 3/5 — Works again after update. *2018-12-18, version 1.54* Update: Still slow, but now it works! Original: It has always been super slow to download experiences and startup the app, but at least it worked. Now it’s faster, but doesn’t work. I’m using an iPhone X with a 19 Crimes bottle. Was going to use it as an interesting example of how AR is being used in advertising at the makerspace I run, but that is obviously on hold until it’s fixed. ### 5/5 — Fun on a bottle *2018-11-18, version 1.51* This is a great gimmick. Seeing the label come to life in the settings your are in is a lot of fun. I did the 19 Crimes and it was enough fun for me to buy one of each to take home. The wine although not vintage is very drinkable and having the app that transforms it makes it very entertaining. I highly recommend both the wine and the App ### 5/5 — Living labels what a hoot *2018-11-08, version 1.47* Most of my friends have not seen these yet, we are finding them very fun! I especially love the zombie ones! We are planning a wine and food tasting appetizer party with a bunch of them for the holidays! Great marketing- has me buying more expensive wines than i would otherwise. Can sombody do some fantasy with dragons please? ### 5/5 — Brilliant!!! 👍🏽👍🏽 *2018-11-03, version 1.47* Absolutely Love this “experience.” The wine is actually quite decent, too. Also, it’s reasonably priced and I often give a bottle for birthdays or housewarming gifts or to a host that has invited us to a dinner or such. It is invariably well received with a fascination or wide-eyed interest!!! Obviously, I highly recommend this wine/experience. Peace✌🏽& Aloha 🤙🏽 ## Most critical reviews (10 lowest-rated) ### 1/5 — Should’ve kept it simple *2020-12-23, version 2.28* This is an amazing wine with a really cool feature. A couple of years ago a man in a wine store showed me how you just needed to aim your camera at the bottles and watch them come to life. I’ve been buying every year ever since. Unfortunately now you have to download an app that has a bug and won’t make them speak. Totally bummed out that now I just have a bottle of wine to gift, as opposed to a very special bottle of wine. Please fix ASAP or just got back to the aim and watch feature. ### 1/5 — Will not purchase anything that pairs with this App *2020-12-06, version 2.26* What a waste of time. I bought a bottle of wine for the fun interaction but was extremely disappointed when the app wouldn’t work. And unlike the other reviews where people highlight one malfunction with the app, I had TONS of bugs everywhere in the app. When I opened the app it stuck on the loading screen forever and replayed the animation over and over. Then it wouldn’t scan, and to top it off when it did scan it didn’t do anything. WASTE of time and money. ### 1/5 — App consistently crashes *2020-10-23, version 2.23* Bought the wine for the sale price and the fun app that goes along with it. App never correctly scanned the label - always just prompting me to take a photo. It asked me to download an “experience” that took a very long time to download and never even opened. My phone heated up so much that I knew something was wrong. I closed the app to try again, but it would never reopen. Every retry was met with a crash. Very disappointed. Why bother having this feature if it 100% never works? ### 1/5 — What A Disappointment!!!! *2019-07-27, version 1.73* A friend introduced me to the 19 Crimes wine & this app. The wine was good & seeing the function of this app made it even better! So (of course) I wanted to share the experience w/ my friend. I bought a bottle, but was disappointed when the app did not work. It kept crashing! I simply thought it needed an update. Months later, I referred the 19 Crimes band to a friend for their gathering. The friend downloaded the app to show their guest but (again) it didn’t work. I uninstalled and reinstalled the app, and again we were all very disappointed! So b/c of the let downs, I will not be referring this wine & app to anyone else. We’ll be going back to the brand we’ve always liked & are satisfied with! ### 1/5 — App crashes while scanning label *2019-07-05, version 1.70* I got home from work yesterday and my boyfriend was really excited to show me the wine he got me. He said it had some “really cool features” that I would appreciate because I like to watch crime shows. He pulled out a bottle of 19 Crimes red wine, began telling me about the app and how cool the concept was. He was SO excited for me to try it out, in fact, HE downloaded the app on my phone for me. Imagine the disappointment when he scans the label and the app crashed, he was so upset! The whole reason he picked THIS WINE was because of the features and it turns out the app doesn’t work. ### 1/5 — Didn’t work *2019-01-25, version 1.58* I bought 19 crimes wine because I wanted to check out this app. I scanned the label and it started “downloading my experience”. It took over 45 minutes. Once finished it went back to the scan label screen and nothing happened. I tried closing the app I looked at all the options to see if I was missing something. I moved the scan label screen in every possible angle zoomed in zoomed out I tried taping the screen but still nothing happens. The how it works tab in the options says that “you simply scan the label and your experience unfolds” which did not help me. For an app I wanted to check out it wasted my time and just irritated me. ### 1/5 — Living wine labels not working *2018-12-27, version 1.55* When I first loaded this app it worked great with the Cabernet walking dead wine. Now a few weeks later as you’re scanning the label it just processes and does nothing. What I mean by processes it does has a spinning wheel as you’re scanning the label.I purchased three other different walking dead wines for a total of four and none of them work with this app. Not sure what has happened, a friend of mine downloaded the app on their phone Just the other day to see if it would work on their phone and it does the exact same thing as mine. ### 1/5 — Worst app ever *2017-12-04, version 1.10* Was so excited to track down this wine in a small town. Bought the $10 bottle of Cabernet sauvignon ( thanks Trader Joe's) then take the time to down load the app. Well low and behold the app is pointless and utilizing many teens, this app still wouldn't work. I heard "get up against the wall"...... yes that was all. Still wondering what all the hype is about. An average wine with a crappy app. If I could give negative stars you all would sit at a negative 3. Beyond disappointed and will be sharing to my fav social media sites so my friends don't bother. What a pitiful joke of a so called app! ### 2/5 — Would be cool if it worked! *2021-03-07, version 2.29* Concept is cool, videos I’ve seen of the old version are neat. But when I scan a bottle, the scene stutters and stops, it’s totally unwatchable. Was excited to scan all our 19 Crimes bottles and see what they do, but it doesn’t work on mine or my husband’s phones. Y’all should put the videos online for those of us who can’t get this unreliable app to function. ### 2/5 — App is dis functional *2020-12-24, version 2.28* I have an iPhone and have tried everything to make the app work. Reading the problems I have experienced them all: app gets into death loop with the logo; app closes unexpectedly, when I get to the scan screen it seems to take the label but then I wait forever to have it check the files and then it asks for the screen scan again. It clicks and sometimes has the death circle that I’ve waited for 5 minutes for it to do something-but I can NEVER get it to do AR. I’ve closed all apps; deleted and reinstalled the app; ensured I’m at the latest iPhone version; I have 65GB free and a good WiFi- HELP! I bought 4 bottles as gifts but can’t even make the app work for me!!!! Ugh **Developer response:** Hello, thanks for your feedback and sorry to hear about your experience. You are right the issue you were experiencing with the app is not on your end it is on our end and we are doing our best to resolve the issue as soon as possible to make the app more stable. ## Most praised reviews (10 highest-rated) ### 5/5 — Rum barrel aged ! *2021-06-01, version 3.01* For 11 bucks you can’t go wrong, this vintage is exquisite. I have recently been buying whisky ,and bourbon barrel aged wines, then I happened upon a 19 Crimes bottle aged in rum barrels. This process brings a whole new flavor to enjoying a fantastic fermented beverage. Five thumbs up for this one ! ### 5/5 — Zombies *2020-07-08, version 2.16* I enjoy wine and like to keep certain bottles for the unique labels. I noticed Walking Dead thought to try the Chardonnay it was very good. I enjoy reading the back of a bottle for history of the wine. As i read the interesting story of the zombies i read to download the app and did so and zombies escaping from the bottle came alive! I have collected 3 series of different wines and zombies! Definitely different!!! **Developer response:** Hi Echo, so glad to hear that you enjoy the app experience! Sounds like you have a cool collection going on there! ### 5/5 — Loved it *2019-09-11, version 1.77* A friend recommended this wine to me and told me about the app. I couldn’t get it to work at first you need to have enough lighting. Also I don’t think the app is crashing it pauses between the story? I loved it and the price was right! Good tasting as well. Will buy again ### 5/5 — App works great depending upon carrier *2019-07-30, version 1.73* I used this app inside Trader Joes as a prank. I asked a fellow shopper to take a video of me holding the bottle for my wife but the app was on an not the camera. When the bottle began speaking, lol, I almost lost my phone when he panicked. It works great on Verizon, but is choppy on my MetroPcs phone. I guess it is signal and carrier dependant. ### 5/5 — Awesome advertising *2019-03-09, version 1.61* How much Fun is it to sit and watch a criminal talk to you on a bottle wine? I’ve enjoyed this wine for a few years but didn’t even know that there was such a website that I couldn’t really enjoy it and get a glance at the criminals. Very awesome awesome awesome awesome wonderful advertisement and it’s fun to read their stories. ### 5/5 — Awesome!!! *2019-03-02, version 1.61* My former boss got me a bottle as a going away present when I was starting a new job. He knows how much I love wine. Then he said the label comes to life and about the app. I loved it!!! I must say it’s the most creative gift I’ve ever gotten. He’s the best boss I’ve ever had and I miss him... but every time I look at the bottle and show friends I’m reminded of him and I get to impress friends. Thanks ### 5/5 — Who knew - Talking wine labels! *2019-02-19, version 1.59* OK - I love history and this marketing strategy has worked where I’m concerned. I happen to really like the 2017 Red Wine, and just finished my second bottle. I am also collecting the corks to see how many of the 19 crimes I accumulate. Download the App and visit your local liquor store. You’ll have more fun hearing actual stories of real people, punished to death by transportation to Australia from the UK. The 19 crimes committed seem pretty tame compared to today. ### 5/5 — BEST APP OUT THERE *2019-02-17, version 1.59* This is a phenomenal concept and every winemaker who didn’t think of it first is an idiot. I don’t even care what the wine tastes like, but I will forever buy this brand for the dog and pony show it puts on for myself and my guests. Bravo, 19 Crimes, bravo. You are the first app I’ve actually been happy to download. Thank you. ### 5/5 — New App. Oh, and there’s wine, too! *2019-01-20, version 1.55* I’ve been buying this wine since they first arrived in Iowa. I enjoy the stories. I’m very disappointed in this latest version (2017 Shiraz). When one scans the label it says about 6 words. Not nearly the caliber we’ve come to expect. Will I buy again??? That’s a good question. Not sure any more ### 5/5 — Living Labels *2018-12-19, version 1.54* Living Labels app is efficient and easy to use. It allows me to show customers at our store how the wine labels react, which has proven to be intriguing to them. In selecting wines within the parameters of the app, customers are encouraged to purchase varieties with these labels- in some cases just to be able to show others. --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*