# Lose It! – Calorie Counter — Food Tracker for Weight Loss > Calorie counter and weight loss tracker for diet and exercise. (iPhone/iPad app by FitNow.) - Source: https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629 (this page in markdown: same URL + `.md`) - Developer: [FitNow](https://appshunter.io/developer/297368632) - Category: Health & Fitness, Lifestyle - Price: Free with in-app purchases - Rating: 4.80/5 from 774,590 App Store ratings · 3,755 written reviews indexed - Age rating: 17+ - Requires: iOS 18.0 · 216 MB - Languages: German (Germany), Japanese, French (France), Chinese (Simplified, China), American English, Brazilian Portuguese, European Spanish, Korean - Released: 2016-12-01 - Data updated: 2026-09-06 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629/reviews.md ## What is Lose It!? Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place. We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track. SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits. NEW—GLP-1 SUPPORT Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey! LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress. • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking. The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. -- Full terms: http://loseit.com/terms ## Key features - Calorie tracking - Weight loss planning - AI voice meal logging - Photo meal logging - Barcode scanner - Macro and nutrition tracking - Intermittent fasting planner ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Lose It! Premium | $39.99 | per year | | Lose It! Premium | $29.99 | per year | | Lose It! Premium | $19.99 | per year | | Lose It! Premium Features | $39.99 | per year | | Lose It! Premium | $79.99 | per year | | Lose It! Premium | $9.99 | per year | | Lose It! Premium | $15.99 | per year | | Lose It! Premium | $11.99 | per year | | Lose It! Premium | $23.99 | per year | | Lose It! Premium Features | $29.99 | per year | | Lose It! Premium | $44.99 | per year | **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | year of premium features | $39.99 | one-time | | additional year of premium features | $29.99 | one-time | | Lose It! Premium Lifetime Subscription (Discounted) | $99.99 | one-time | | Course: Change Your Thinking | $9.99 | one-time | | Lose It! Premium Lifetime | $49.99 | one-time | | Lose It! Premium Lifetime | $59.99 | one-time | ## Chart rankings - #53 in Top Free · Health & Fitness (US App Store) - #18 in Top Grossing · Health & Fitness (US App Store) ## What do users think of Lose It!? Overall sentiment: positive **Pros** - 👍 Easy to use - 🚀 Comprehensive food database - 💡 Helpful for weight loss - 🚀 Syncs with fitness trackers - 👍 Customizable goals and tracking - 👍 Motivating progress tracking **Cons** - 🐛 Inaccurate calorie/nutrition data - 💰 Paywall for basic features - 📢 Intrusive ads and upselling - 🐛 Buggy performance issues - 🔒 Privacy concerns with data sharing **Commonly reported bugs** - Barcode scanner not working - Syncing issues with Apple Health - Freezing and crashing on certain actions **Most requested features** - Add micronutrient tracking - Improve recipe builder functionality - Provide more personalized meal plans - Allow custom unit measurements - Implement a dark mode option ## Recent user reviews (10 of 3,755) All indexed reviews: https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629/reviews.md ### 1/5 — taking away free parts *2026-09-04, version 18.4.800* i’ve used this app on and off for the past four years, and every time i come back to it another feature has been changed so they can make more money. the step feature used to be free, now you have to pay premium for that. now, there’s ads after you finish your log for the day with a premium that only removes those ads. the only reason i have the app anymore is for the community but once i find a different one im done. ### 3/5 — Make it more customizable *2026-09-04, version 18.4.800* I like lose it, but there’s two changes that would be very helpful. 1. Let us decide our macros and not what lose it suggests. I want a high protein with certain fats and carbs but I cannot customize it to my plan, I can only get it “close” and I don’t like that. 2. All photos take should be easily accessed all together rather than going to every day, or let us compare them! ### 3/5 — Custom recipe *2026-09-04, version 18.4.800* Love this app. BUT the custom recipe feature makes me want to lose it! Each time I add an ingredient to a recipe it makes a whole new recipe. So by the time I finish putting 12 ingredients in, I end up with 12 separate custom recipes. And then, when you try to delete 11 duplicate recipes it won't unless you delete each ingredient from the recipe. Other than that I love it. ### 1/5 — Weird app. *2026-09-04, version 18.4.800* I’m trying to gain weight not lose weight didn’t even give me an option to do that. Weird . ### 5/5 — Losing weight *2026-09-03, version 18.4.800* I am so proud of myself to being back to tracking calories and weight loss. Taking gummies and getting treadmill soon. May start the ryze coffee soon too. ### 5/5 — Lose It Fr *2026-09-03, version 18.4.800* I have used Lose It on and off several times, and have yet to be disappointed. I’ve tried other fitness apps, but I keep coming back due to the awesome features and how easy it is to use. It’s got great features, it’s straightforward, and it’s effective. I’ve enjoyed how it allows you to log practically any food item, recipe, or workout. They also have meal ideas, advice, and so much more to really help with your fitness journey. I’ve lost over 20lbs using Lose It. I used to use the free version, but I upgraded to premium because of how much I use this app. The features are extensive, and simple to use. Before I started using Lose It, I barely knew anything about health or fitness, but now, after reading information provided in the app, I feel like I can understand what food actually fuels me, and what food hurts my body. I can’t say enough good things about this app! It’s great! I love it, and will continue using it, even after I’ve achieved my fitness goals. I really hope you try it, and that it will change your life as much as it did mine. ### 4/5 — Sugar Alcohols *2026-09-03, version 18.4.800* Great App, thank you, but why are Sugar Alcohols not an available nutrient that can be captured)? Like Fiber, Sugar Alcohols allow for more accurate measurement of Net Carbs. I use Allulose as a sugar substitute and when a tablespoon is 16g of Carbs, Lose-it includes the full 16g as Carb Intake. When, in reality, those Carbs are 16g Sugar Alcohol so Net Carbs = Zero. ### 4/5 — Water Tracking *2026-09-03, version 18.4.800* I love using this app, but there’s one feature that is locked behind paying for an upgrade that, to me, never made sense to hide behind a paywall. You offer so much in the ability for the un-paid users to track their calories and macros, giving access—for free—to a large library of pre-saved foods with their nutrition facts… WHY would you not include water intake tracking as part of that free experience? The purpose of the paid upgrade is for (1) no ads, and (2) premium diet programming. With water intake being a BASIC part of nutrition I don’t see why it should be hidden behind a paywall. ### 5/5 — Easy Tracking *2026-09-03, version 18.4.800* Easy Tracking, Love the ease and time saving aspects of this app. Tracking, steps , workout etc. It’s very convenient. ### 1/5 — Recent update ramped up ads aggressively and it’s now basically unusable *2026-09-03, version 18.4.800* That was the only thing this app had over myfitnesspal but they went the same direction by paywalling features as simple as adding calories to a different day ## Frequently asked questions about Lose It! ### What does Lose It! do? Lose It! is a calorie counter and weight loss app designed to help users achieve their weight loss goals. It allows you to track your food intake, exercise, and monitor your progress towards a healthier lifestyle. ### What are the key features of Lose It!? Key features include calorie tracking, personalized weight loss plans, AI voice and photo meal logging, barcode scanning, macro and nutrition tracking, and an intermittent fasting planner. Premium features offer advanced tracking and insights. ### Is Lose It! free to use? The app offers a free version with core calorie tracking and weight loss planning features. Additional advanced features, such as AI photo meal logging and detailed macro tracking, are available through a premium subscription. ### What devices is Lose It! compatible with? Lose It! is compatible with mobile devices and can sync with various fitness trackers and apps like Fitbit, Garmin, Google Fit, and Apple Healthkit to maximize your weight loss or maintenance goals. ### How can Lose It! help with weight loss? By providing tools to track your calorie intake, monitor your nutrition, and log your exercise, the app helps you create and maintain a calorie deficit. Personalized plans and community support further aid in achieving sustainable weight loss. ## Version history (last 5 releases) ### 18.4.800 — 2026-09-02 Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam! ### 18.4.700 — 2026-08-26 Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Not a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya! Happy Tracking! ### 18.4.601 — 2026-08-21 Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Don't mind us, we're just enjoying watching our members crush it every week! (Psst, we made a few general updates, too!) ### 18.4.600 — 2026-08-19 Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. We're grabbing an extra cup of coffee for a little caffeine boost so we can keep making great updates for ya. Until next time! ### 18.4.500 — 2026-08-12 Lose It! is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Just the usual this week: fixing bugs and watching our members be amazing! Snack ya later! ## Apps similar to Lose It! | App | Rating | Price | Category | | --- | --- | --- | --- | | [MyFitnessPal: Calorie Counter](https://appshunter.io/ios/app/myfitnesspal-calorie-counter/id341232718) | 4.7 (2,354,369) | Free | Health & Fitness | | [Calorie Counter - MyNetDiary](https://appshunter.io/ios/app/calorie-counter-mynetdiary/id287529757) | 4.8 (164,431) | Free | Health & Fitness | | [Lifesum: AI Calorie Counter](https://appshunter.io/ios/app/lifesum-ai-calorie-counter/id286906691) | 4.6 (150,551) | Free | Health & Fitness | | [Carb Manager: Keto & Macro Log](https://appshunter.io/ios/app/carb-manager-keto-and-macro-log/id410089731) | 4.8 (733,332) | Free | Health & Fitness | | [Noom Weight Loss, Food Tracker](https://appshunter.io/ios/app/noom-weight-loss-food-tracker/id634598719) | 4.7 (870,850) | Free | Health & Fitness | | [AI Calorie Tracker by Yazio](https://appshunter.io/ios/app/ai-calorie-tracker-by-yazio/id946099227) | 4.7 (50,228) | Free | Health & Fitness | ## More apps by FitNow - [Challenges - Compete, Get Fit](https://appshunter.io/ios/app/challenges-compete-get-fit/id1051342211) - [Cleveland Clinic Diet](https://appshunter.io/ios/app/cleveland-clinic-diet/id1668223333) All apps by FitNow: https://appshunter.io/developer/297368632 ## Related topics [calorie tracker fitness](https://appshunter.io/ios/topics/calorie-tracker-fitness) · [loose weight food](https://appshunter.io/ios/topics/loose-weight-food) · [lose](https://appshunter.io/ios/topics/lose) · [diet tracker weightloss](https://appshunter.io/ios/topics/diet-tracker-weightloss) · [weight tracking calendar](https://appshunter.io/ios/topics/weight-tracking-calendar) · [lose weight food](https://appshunter.io/ios/topics/lose-weight-food) · [lose it](https://appshunter.io/ios/topics/lose-it) · [weight loss app free](https://appshunter.io/ios/topics/weight-loss-app-free) · [lose weight app for women free](https://appshunter.io/ios/topics/lose-weight-app-for-women-free) · [lose it app free](https://appshunter.io/ios/topics/lose-it-app-free) · [fat loss calorie counter](https://appshunter.io/ios/topics/fat-loss-calorie-counter) · [free calorie counter app fasting](https://appshunter.io/ios/topics/free-calorie-counter-app-fasting) · [free calorie counter app food](https://appshunter.io/ios/topics/free-calorie-counter-app-food) · [free calorie counter app daily](https://appshunter.io/ios/topics/free-calorie-counter-app-daily) · [free calorie counter app weightloss](https://appshunter.io/ios/topics/free-calorie-counter-app-weightloss) · [free diet apps plans](https://appshunter.io/ios/topics/free-diet-apps-plans) · [weight loss food tracker](https://appshunter.io/ios/topics/weight-loss-food-tracker) · [calorie tracker free scanner](https://appshunter.io/ios/topics/calorie-tracker-free-scanner) · [loose it app](https://appshunter.io/ios/topics/loose-it-app) · [lose it calorie counter](https://appshunter.io/ios/topics/lose-it-calorie-counter) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-06.*