# Lumi: styling assistant — Look Unique, Make Impressions

> Personal stylist app for discovering outfits and earning rewards. (iPhone/iPad app by Bramol Limited.)

- Source: https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045 (this page in markdown: same URL + `.md`)
- Developer: [Bramol Limited](https://appshunter.io/developer/1545581279)
- Category: Shopping, Lifestyle
- Price: Free with in-app purchases
- Rating: 4.00/5 from 16,480 App Store ratings · 1,225 written reviews indexed
- Age rating: 17+
- Requires: iOS 17.0 · 307 MB
- Languages: American English
- Released: 2022-09-01
- Data updated: 2026-08-28
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045/reviews.md

## What is Lumi?

STYLE THAT FEELS MORE LIKE YOU

Meet LUMI — your personalized styling assistant.

Discover outfit ideas tailored to your lifestyle, preferences, body, and taste. Explore looks for real-life moments and build a style that feels natural to you.

LEARN WHAT WORKS FOR YOU

Build confidence in your style through your personalized Style Plan. Explore styling insights, outfit guidance, colors, silhouettes, and combinations that help you better understand what feels right on you - and why.

WITH LUMI YOU CAN

- Discover outfit ideas tailored to your life
- Learn how to dress with more confidence
- Explore your personal style gradually

STYLE EVOLVES OVER TIME

The more you interact with LUMI, the more personal your experience becomes.

Download LUMI and start discovering a style that feels like you.

Terms of Use: https://lumi-app.co/terms-of-use
Privacy Policy: https://lumi-app.co/privacy-policy

## Key features

- Inside-out stylist
- Outfit discovery for real life
- Guided style exploration
- Personalized palette mixing
- Rewards program (Lumi Points)

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Lumi Base | $29.99 | per month |
| Lumi Premium | $39.99 | per month |
| 1 month | $19.99 | per month |
| 1 year (Standard) | $99.99 | per year |
| Monthly Plan | $49.99 | per month |
| 1 year | $69.99 | per year |
| LUMI Quarterly Plan | $89.99 | per 3 months |
| Monthly Plan – Trial | $29.99 | per month |
| Monthly Plan Non-Trial | $29.99 | per month |
| Quarter Plan Non-Trial | $59.99 | per 3 months |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Wardrobe Guide | $5.99 | one-time |
| Wardrobe Guide | $5.99 | one-time |
| Hair Guide | $5.99 | one-time |
| Body Guide | $5.99 | one-time |
| Body Guidebook | $14.99 | one-time |
| Seasonal Capsule Session | $14.99 | one-time |
| Color Palette | $4.99 | one-time |
| Color Palette | $14.99 | one-time |
| Lifetime Non-Trial | $99.99 | one-time |
| Additional Outfit | $19.99 | one-time |
| Color Palette (19.99) | $19.99 | one-time |
| Bundle 3 in price of 2 | $69.99 | one-time |
| Seasonal Capsule 34.99 | $34.99 | one-time |
| Wardrobe Revamp | $49.99 | one-time |
| Style Identity | $39.99 | one-time |
| Seasonal Capsule | $29.99 | one-time |
| Seasonal Capsule | $39.99 | one-time |


## What do users think of Lumi?

Overall sentiment: negative

**Pros**

- 👍 Helpful and personalized styling advice
- 🤩 Enjoyable and engaging experience with stylists
- 💡 Useful tips for building a versatile wardrobe
- 🤗 Stylists understand customer's needs and preferences

**Cons**

- 🤥 Misleading advertising and hidden subscription fees
- 🤬 Difficult to cancel subscription and get refunds
- 🤯 Confusing app navigation and functionality
- 😒 Generic style recommendations not tailored to individual
- 🤑 Expensive subscription model for limited services

**Commonly reported bugs**

- App crashes and technical issues
- Account login and password reset problems
- Incorrect or missing order information

**Most requested features**

- Ability to easily cancel subscription within the app
- More transparent pricing and subscription details
- Customized style recommendations based on user's inputs
- Integration with online shopping platforms for seamless purchases

## Recent user reviews (10 of 1,225)

All indexed reviews: https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045/reviews.md

### 1/5 — I cancelled but keep getting charged

*2026-08-21, version 2.20.19*

Their messaging is down so I can’t get any help. This has been going on for months!  Do NOT subscribe!!

### 1/5 — Scam - unauthorised charges

*2026-08-14, version 2.20.19*

This app charges your credit card and as no unsubscribe option

### 1/5 — Incredibly Clunky UX & Possible Scam

*2026-08-14, version 2.20.19*

Wish I’d never installed this app. The marketing was great but the actual product was completely worthless for me. 

To start, the UX was incredibly clunky, making it very hard to garner any meaningful styling guidance. Further, the process of attempting to use the points to purchase clothing was completely opaque and I actually think that may have been intentional. 

Given this lack of value, I canceled my account, but not before I was charged twice so I ended up with “points” to use for purchasing clothes. Every time I tried, it was a frustrating experience and, as a busy person, I’d need to move on before having success.

When I finally reached out to CS for assistance (prior to my credits expiring), I was erroneously told how to make the purchase, only to have the same “rep” come back to apologize for giving me outdated instructions and then informing me that the purchasing feature had been completely removed from the offering - then telling me to “reach back out” to inquire with CS. Made no sense and likely was AI slop.

Since then, I’ve asked for a refund for the fact that I was given bad information - that I could use the points for clothing purchases for up to a year after canceling - and because I’d received no notification that that feature was being pulled. 

I’ve been issued absurd reasoning as to why they can’t give me a refund. When I call out why the reason doesn’t hold up, they come up with a different reason why they can’t refund me. 

This is truly the worst app experience - in every way - that I’ve ever encountered. Total waste of money for absolutely zero return. Highly recommend avoiding this one. At best, very questionable. At worst, a full-on scam.

### 1/5 — Warning

*2026-08-14, version 2.20.19*

Please do not spend your money in this app, do not subscribe to this app. I’ve been very patient and lost out what I’ve put on this app monthly. Order was placed, PAID, then find out some items were not available, some items never came, got refunded for partial and then come to find out the point (my money) went back to this app, just receive an email stating that the shopping features are no longer available so the “points” which is my money is just sitting there. That’s $719. Thank goodness I’ve screened shot everything before they “updated their app. Now it shows I have nothing.

### 1/5 — Scam. Takes your subscription money, for no returned value

*2026-08-05, version 2.20.18*

Was told by LUMI you can no longer shop on the app, which is what they based the app’s service and profile (see the descriptions here). Paid for subscriptions which I can no longer use and they will not refund. App gave no notice of the change (in app banners, email, sms). Terrible experience.

### 1/5 — Totally wrong suggestions

*2026-07-23, version 2.20.18*

I’m an inverted triangle and this app suggested blazers with structured shoulders and defined waist instead of flattering raglan sleeves and not overly tight silhouettes. Such suggestions would make an inverted triangles even more disproportionate! Total disappointment,  will be applying for the refund.

### 1/5 — Hidden Fees

*2026-07-22, version 2.20.18*

This is a horrible app if you are not looking to spend $200 a month. They only let you use a portion of your balance so you are stuck with them. They also say that shipping is free when you check out but ask for additional payment after the package is shipped.

### 5/5 — Informative

*2026-07-21, version 2.20.18*

I really enjoy how easy it is to browse. The information is not overwhelming. May sound odd, but when I read I imagine a kind and helpful person speaking. I like the outfits and all the options.

### 5/5 — Very supportive

*2026-07-18, version 2.20.17*

I’m very happy to have  this ‘coursework’ regarding my style type. I believe it was laid out simply and is more supportive than other programs out there! This supports the concept of my style and makes me very happy to return to it!

### 5/5 — Good guides

*2026-07-13, version 2.20.17*

Great information with examples to show one the way to best  style for your body

## Frequently asked questions about Lumi

### What does Lumi do?

Lumi acts as an inside-out stylist, helping you discover outfits that match your personal preferences, comfort, and mood. It provides guidance for real-life situations and offers rewards for exploration.

### How does Lumi help me find my style?

The app offers a guided path to personal style by allowing you to explore your palette, mix combinations, and notice what feels naturally yours. It aims to help you find outfits that feel authentic and boost your confidence.

### Is Lumi free to use?

The app is free to download and use, with the option for in-app purchases. You can earn Lumi Points as you explore and use them towards pieces you love.

### What kind of outfits can I find on Lumi?

Lumi offers ready-to-wear looks shaped for your everyday moments. The guidance provided is designed to be calm, clear, and human, helping you feel confident in your choices.

### What are Lumi Points?

Lumi Points are a reward system within the app. You can earn these points as you explore the app and use them towards purchasing pieces of clothing or items that you discover and love.

## Version history (last 5 releases)

### 2.20.19 — 2026-08-10

Recent updates in the Lumi app:
• Bug fixes & improvements.
We’re constantly improving the app to give you a smoother experience and more personalized content. Make sure to keep it updated!

Questions or suggestions? Please email us at customer.care@lumi.place.

### 2.20.18 — 2026-07-21

Recent updates in the Lumi app:
• Bug fixes & improvements.
We’re constantly improving the app to give you a smoother experience and more personalized content. Make sure to keep it updated!

Questions or suggestions? Please email us at customer.care@lumi.place.

### 2.20.17 — 2026-07-06

Recent updates in the Lumi app:
• Bug fixes & improvements.
We’re constantly improving the app to give you a smoother experience and more personalized content. Make sure to keep it updated!

Questions or suggestions? Please email us at customer.care@lumi.place.

### 2.20.16 — 2026-06-30

Recent updates in the Lumi app:
• Bug fixes & improvements.
We’re constantly improving the app to give you a smoother experience and more personalized content. Make sure to keep it updated!

Questions or suggestions? Please email us at customer.care@lumi.place.

### 2.20.15 — 2026-06-19

Recent updates in the Lumi app:
• Bug fixes & improvements.
We’re constantly improving the app to give you a smoother experience and more personalized content. Make sure to keep it updated!

Questions or suggestions? Please email us at customer.care@lumi.place.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-28.*