# Lumi: styling assistant — user reviews

> 1,225 indexed App Store user reviews of Lumi by Bramol Limited, rated 4.00/5 from 16,480 ratings.

- Source: https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045/reviews
- App overview in markdown: https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045.md
- Rating breakdown: 5★ 10,829 · 4★ 1,794 · 3★ 572 · 2★ 265 · 1★ 3,020

## What do users think of Lumi?

Overall sentiment: negative

**Pros**

- 👍 Helpful and personalized styling advice
- 🤩 Enjoyable and engaging experience with stylists
- 💡 Useful tips for building a versatile wardrobe
- 🤗 Stylists understand customer's needs and preferences

**Cons**

- 🤥 Misleading advertising and hidden subscription fees
- 🤬 Difficult to cancel subscription and get refunds
- 🤯 Confusing app navigation and functionality
- 😒 Generic style recommendations not tailored to individual
- 🤑 Expensive subscription model for limited services

**Commonly reported bugs**

- App crashes and technical issues
- Account login and password reset problems
- Incorrect or missing order information

**Most requested features**

- Ability to easily cancel subscription within the app
- More transparent pricing and subscription details
- Customized style recommendations based on user's inputs
- Integration with online shopping platforms for seamless purchases

## Newest reviews (10 of 1,225)

### 4/5 — Great clarity

*2026-07-03, version 2.20.16*

Great clarity on why things have & haven’t worked in my wardrobe in the past!

### 4/5 — Finally !

*2026-06-27, version 2.20.15*

It all makes sense

### 1/5 — Billing money grab

*2026-06-23, version 2.20.15*

Waste of time, waste of money good luck trying to get your subscription cancelled. Can’t believe I somehow got sucked into this.

### 4/5 — First day

*2026-06-23, version 2.20.15*

It’s just the first day of using Lumi but I’ve already discovered looks that I instinctively liked but didn’t think would suit me. Having seen these styles would I’m going to see what I’ve already got to suit my archetype.

### 5/5 — Interesting

*2026-06-14, version 2.20.13*

Like the direction it’s going, hopeful it can include some athleisure options too as I live in a warm climate and have an active job.

### 1/5 — Watch out for fraud

*2026-06-10, version 2.20.12*

I have had a very frustrating experience with this app's membership system. In my experience, it is extremely difficult to cancel a subscription. The "Manage Membership" link in the app does not load, making it impossible to cancel through the provided method.
Despite multiple attempts to contact customer support by email and phone, I have not received a response or been able to resolve the issue. Meanwhile, my account continues to be charged automatically.
If you are considering a membership, be aware of the potential difficulties with cancellation and customer support responsiveness.

### 5/5 — Learning Me

*2026-06-09, version 2.20.12*

A fantastic tool to learn more about what makes me…me! I love all the outfits and advice 🥰

### 4/5 — Leeway on wardrobe

*2026-06-08, version 2.20.11*

You need to suggest to those individuals looking for a wardrobe, regular activities that would influence what they would wear.

### 5/5 — Help!

*2026-06-08, version 2.20.11*

I knew I needed help and Lumi was the answer.  I have clothes but I never know what to wear.  Lumi is helping me understand where I have gone wrong and how to fix the problem of falling back on the same old outfits that are dull and uninspired.

### 5/5 — Styling a Look

*2026-06-08, version 2.20.11*

Excellent choices!!

## Most critical reviews (10 lowest-rated)

### 1/5 — I cancelled but keep getting charged

*2026-08-21, version 2.20.19*

Their messaging is down so I can’t get any help. This has been going on for months!  Do NOT subscribe!!

### 1/5 — Scam - unauthorised charges

*2026-08-14, version 2.20.19*

This app charges your credit card and as no unsubscribe option

### 1/5 — Incredibly Clunky UX & Possible Scam

*2026-08-14, version 2.20.19*

Wish I’d never installed this app. The marketing was great but the actual product was completely worthless for me. 

To start, the UX was incredibly clunky, making it very hard to garner any meaningful styling guidance. Further, the process of attempting to use the points to purchase clothing was completely opaque and I actually think that may have been intentional. 

Given this lack of value, I canceled my account, but not before I was charged twice so I ended up with “points” to use for purchasing clothes. Every time I tried, it was a frustrating experience and, as a busy person, I’d need to move on before having success.

When I finally reached out to CS for assistance (prior to my credits expiring), I was erroneously told how to make the purchase, only to have the same “rep” come back to apologize for giving me outdated instructions and then informing me that the purchasing feature had been completely removed from the offering - then telling me to “reach back out” to inquire with CS. Made no sense and likely was AI slop.

Since then, I’ve asked for a refund for the fact that I was given bad information - that I could use the points for clothing purchases for up to a year after canceling - and because I’d received no notification that that feature was being pulled. 

I’ve been issued absurd reasoning as to why they can’t give me a refund. When I call out why the reason doesn’t hold up, they come up with a different reason why they can’t refund me. 

This is truly the worst app experience - in every way - that I’ve ever encountered. Total waste of money for absolutely zero return. Highly recommend avoiding this one. At best, very questionable. At worst, a full-on scam.

### 1/5 — Warning

*2026-08-14, version 2.20.19*

Please do not spend your money in this app, do not subscribe to this app. I’ve been very patient and lost out what I’ve put on this app monthly. Order was placed, PAID, then find out some items were not available, some items never came, got refunded for partial and then come to find out the point (my money) went back to this app, just receive an email stating that the shopping features are no longer available so the “points” which is my money is just sitting there. That’s $719. Thank goodness I’ve screened shot everything before they “updated their app. Now it shows I have nothing.

### 1/5 — Scam. Takes your subscription money, for no returned value

*2026-08-05, version 2.20.18*

Was told by LUMI you can no longer shop on the app, which is what they based the app’s service and profile (see the descriptions here). Paid for subscriptions which I can no longer use and they will not refund. App gave no notice of the change (in app banners, email, sms). Terrible experience.

### 1/5 — Totally wrong suggestions

*2026-07-23, version 2.20.18*

I’m an inverted triangle and this app suggested blazers with structured shoulders and defined waist instead of flattering raglan sleeves and not overly tight silhouettes. Such suggestions would make an inverted triangles even more disproportionate! Total disappointment,  will be applying for the refund.

### 1/5 — Hidden Fees

*2026-07-22, version 2.20.18*

This is a horrible app if you are not looking to spend $200 a month. They only let you use a portion of your balance so you are stuck with them. They also say that shipping is free when you check out but ask for additional payment after the package is shipped.

### 1/5 — App

*2026-07-03, version 2.19.33*

Cannot use this app on my phone. Asked for a refund no response🤬

### 1/5 — Asked me to rate EARLY

*2026-07-01, version 2.20.16*

Asked me to rate before I check out the app, really!? No I rather start with one star until I complete tour the app completely.

### 1/5 — Scam, terrible app

*2026-06-27, version 2.20.15*

The ads for this app are entirely misleading. The claim is personalization, but the reality is very basic general advice. The app forces you wait 24 hours between each “lesson” so that you can’t access all the relevant information right away. Probably so you end up stuck in a subscription. The app is also super glitchy with pictures missing. Often the outfit in the picture doesn’t match the links to buy, which defeats the entire purpose. When I have tried to buy items, that process also doesn’t work, charging my card without completing the purchase. Do not waste your money!

## Most praised reviews (10 highest-rated)

### 5/5 — Informative

*2026-07-21, version 2.20.18*

I really enjoy how easy it is to browse. The information is not overwhelming. May sound odd, but when I read I imagine a kind and helpful person speaking. I like the outfits and all the options.

### 5/5 — Very supportive

*2026-07-18, version 2.20.17*

I’m very happy to have  this ‘coursework’ regarding my style type. I believe it was laid out simply and is more supportive than other programs out there! This supports the concept of my style and makes me very happy to return to it!

### 5/5 — Good guides

*2026-07-13, version 2.20.17*

Great information with examples to show one the way to best  style for your body

### 5/5 — Company w/ integrity

*2026-07-08, version 2.20.17*

Very fair company. I had a great experience with them and the have extremely kind and quick customer service.

### 5/5 — Changing my life

*2026-07-06, version 2.20.16*

Very helpful, excited to see how my confidence is about to improve

### 5/5 — Netty

*2026-07-05, version 2.20.16*

Great product

### 5/5 — Level 1 Lumi

*2026-06-27, version 2.20.15*

The first day of Lumi offers information, outfits and a realisation.

### 5/5 — Most outfits are great.

*2026-06-24, version 2.20.15*

Reminds me of how I used to dress when I was out in the workplace and high energy Mon.  I’m a fairly relaxed Nan these days.

### 5/5 — LUMI is fun

*2026-06-23, version 2.20.15*

Very informative

### 5/5 — Love it

*2026-06-19, version 2.20.14*

Parfait

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-30.*
