# MacroFactor - Macro Tracker — Calorie Counter & Food Log > Personalized macro and calorie tracking with adaptive nutrition coaching. (iPhone/iPad app by Stronger By Science Technologies LLC.) - Source: https://appshunter.io/ios/app/macrofactor-macro-tracker/id1553503471 (this page in markdown: same URL + `.md`) - Developer: [Stronger By Science Technologies LLC](https://appshunter.io/developer/1553503473) - Category: Health & Fitness - Price: Free with in-app purchases - Rating: 4.80/5 from 21,724 App Store ratings · 1,535 written reviews indexed - Age rating: 9+ - Requires: iOS 15.6 · 217 MB - Languages: American English, Japanese - Released: 2021-09-15 - Data updated: 2026-09-06 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/macrofactor-macro-tracker/id1553503471/reviews.md ## What is MacroFactor? MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/ ## Key features - Dynamic metabolism adaptation - Personalized macro and calorie targets - Verified food database - Barcode scanner - Weekly coaching check-ins - Micronutrient tracking - Weight trend insights ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Monthly Subscription | $11.99 | per month | | Semiannual Subscription | $47.99 | per 6 months | | Annual Subscription | $71.99 | per year | | Monthly Subscription | $11.99 | per month | | Monthly Subscription | $11.99 | per month | | Semiannual Subscription | $47.99 | per 6 months | | Annual Subscription | $71.99 | per year | | Monthly Subscription | $9.99 | per month | | Annual Subscription | $59.99 | per year | | Annual Subscription Bundle | $89.99 | per year | | Annual Subscription | $59.99 | per year | ## Chart rankings - #68 in Top Free · Health & Fitness (US App Store) - #11 in Top Grossing · Health & Fitness (US App Store) - #194 in Top Grossing (US App Store) ## What do users think of MacroFactor? Overall sentiment: positive **Pros** - 🚀 Easy to use - 🔍 Detailed analytics and data - 🤖 Intelligent algorithm adjustments - 👍 Flexible and customizable - 💯 Comprehensive food database - 🧠 Science-backed approach - 🔢 Accurate macro tracking - 📈 Helpful weight trend visualization - 🙌 Adherence-neutral design - ⏱️ Efficient food logging **Cons** - 🔍 Limited food database for some regions - 🤔 Steep learning curve for some users - 💰 Subscription-based model - 🤖 Occasional inaccuracies in AI-generated entries - 🔀 Convoluted navigation in some areas **Commonly reported bugs** - Disappearing food entries - Inconsistent syncing with Apple Health **Most requested features** - Apple Watch integration - Micronutrient tracking - Ability to edit database entries - Improved barcode scanning for international users - Customizable dashboard and widgets ## Recent user reviews (10 of 1,535) All indexed reviews: https://appshunter.io/ios/app/macrofactor-macro-tracker/id1553503471/reviews.md ### 1/5 — Incredibly overcomplicated, not user intuitive *2026-09-02, version 5.8.6* I used this during a free two week trial. It was so difficult to log food and is not user intuitive at all. Everything is very complicated to go back and edit or change and it seems more focused on showing pretty metrics than actually being user intuitive. Feels like something made for the gym bros who are doing too much instead of actually being something I would turn to regularly to use. ### 5/5 — Exceptional Tracker *2026-09-01, version 5.8.6* I have used this app for almost 2 years and I cannot recommend it enough for daily calorie, macro tracking, and reaching your fitness goals. ### 3/5 — Ok *2026-09-01, version 5.8.6* Clunky app and it takes too long to find foods I eat often. The coach is a cool feature but I don’t really need it ### 5/5 — Exceptional app *2026-08-31, version 5.8.6* This is one of the best designed apps I’ve ever seen. Just needs to expand its British foods and it would be perfect. ### 1/5 — 71 dollars *2026-08-29, version 5.8.6* My son bought this app not knowing it was $71. I asked for a refund and was denied one. I downloaded the app to see if I could actually use it or anything on it for $71. Not only is ridiculous, it hardly works. This is information that you can find almost anywhere, and there are free trackers that are designed better. ### 2/5 — Stop changing the design *2026-08-29, version 5.8.6* Developers keep changing the UI layout. ### 5/5 — AI calorie tracker *2026-08-27, version 5.8.6* The AI took is amazing for calorie counting, if you have a general idea of what you are eating and have decent calorie understanding, you can use the AI as a base calorie standard and tweak the ingredients based off of your knowledge. The AI is almost never perfect, but it’s always in a +200/-200 range if the picture is taken correctly. ### 2/5 — New UI not great for smaller devices *2026-08-27, version 5.8.6* Only reviewing the new UI update. It’s bad for smaller screens. Took forever to change settings and info still getting cut off in timeline food tiles. It looks pretty clunky and is harder to use. The food icons themselves are way too big. I understand I’m in the minority, but it’d be great to also have setting options for smaller screen users. We pay the same fee, should have a functioning UI as well. ### 2/5 — Sell your data to google *2026-08-26* I have used this app for more then a year and their workout app since it came out and I really like it but hate how they use google for statistics, api, and for there servers with no privacy settings or protections! You would think since we are paying more then $100 per year they would protect their customers very personal and easily identifiable info like what we EAT EVERYDAY and our DAILY WEIGHT but they don’t care as they seem too busy redesining there app store page from week to week and paying for ads to care about privacy, security, and anonymity! I really do pray they change their app so their customers data is more private, secure and annonymous like by keeping data local or on icloud and using eather there own or privacy-centered services. Bet they wont even responed! ### 5/5 — Best tracker out there *2026-08-26, version 5.8.6* By far the best calorie tracker there is. Gives you updates weekly based on your weight to get an actually accurate calorie expenditure. The AI is decent, normally I stay away but it’s been very close on meals that I’ve also weighed out per ingredient (as far as calories, can’t say macros are super accurate). PLEASE FOR THE LOVE OF GOD CHANGE WATER LOGGING TO OZ OR ML INSTEAD OF GRAMS ## Frequently asked questions about MacroFactor ### What does MacroFactor do? MacroFactor is a macro and calorie tracking app that uses a dynamic algorithm to personalize your nutrition targets. It adapts to your metabolism and progress, providing weekly coaching adjustments to help you achieve sustainable diet goals without stress. ### What are the key features of MacroFactor? Key features include a science-backed macro plan, a dynamic nutrition coach algorithm that adapts to your metabolism, a fast macro tracker with barcode scanning and custom foods, a verified food database for accuracy, and detailed breakdowns of macros and micronutrients. ### How much does MacroFactor cost? The app offers a 7-day trial of its premium, ad-free features. After the trial, it operates on a freemium model, with in-app purchases available for continued access to its advanced coaching and tracking tools. ### Is MacroFactor available on different devices? While the description doesn't explicitly state compatibility, most health and fitness apps of this nature are available on both iOS and Android platforms. Users can typically find it on the Apple App Store and Google Play Store. ### How does MacroFactor help users reach their diet goals? It helps users by providing personalized macro and calorie targets that adapt to their changing metabolism, preventing plateaus. The app's non-judgmental approach encourages adherence by not penalizing deviations from targets, focusing instead on empowering users with guidance for sustainable results. ## Version history (last 5 releases) ### 5.8.8 — 2026-09-03 * UI optimization for large screen sizes * Bug fixes and performance improvements ### 5.8.7 — 2026-09-03 * UI optimization for large screen sizes * Bug fixes and performance improvements ### 5.8.6 — 2026-08-25 * UI optimization for large screen sizes * Bug fixes and performance improvements ### 5.8.3 — 2026-07-13 * New AI custom food creation and label scanning * Bug fixes and performance improvements ### 5.8.2 — 2026-07-06 * New AI custom food creation and label scanning * Bug fixes and performance improvements ## Apps similar to MacroFactor | App | Rating | Price | Category | | --- | --- | --- | --- | | [Lose It! – Calorie Counter](https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629) | 4.8 (774,590) | Free | Health & Fitness | | [Carb Manager: Keto & Macro Log](https://appshunter.io/ios/app/carb-manager-keto-and-macro-log/id410089731) | 4.8 (733,332) | Free | Health & Fitness | | [Lifesum: AI Calorie Counter](https://appshunter.io/ios/app/lifesum-ai-calorie-counter/id286906691) | 4.6 (150,551) | Free | Health & Fitness | | [Keto Diet App － Carb Tracker](https://appshunter.io/ios/app/keto-diet-app-carb-tracker/id1406879426) | 4.7 (82,159) | Free | Health & Fitness | | [MyFitnessPal: Calorie Counter](https://appshunter.io/ios/app/myfitnesspal-calorie-counter/id341232718) | 4.7 (2,354,369) | Free | Health & Fitness | | [Calorie Counter - MyNetDiary](https://appshunter.io/ios/app/calorie-counter-mynetdiary/id287529757) | 4.8 (164,431) | Free | Health & Fitness | ## More apps by Stronger By Science Technologies LLC - [MacroFactor Workouts - Tracker](https://appshunter.io/ios/app/macrofactor-workouts-tracker/id6737156524) All apps by Stronger By Science Technologies LLC: https://appshunter.io/developer/1553503473 ## Related topics [macro tracker](https://appshunter.io/ios/topics/macro-tracker) · [macro tracker nutrition](https://appshunter.io/ios/topics/macro-tracker-nutrition) · [fitness tracker food](https://appshunter.io/ios/topics/fitness-tracker-food) · [calorie macro counter](https://appshunter.io/ios/topics/calorie-macro-counter) · [diet tracker macro](https://appshunter.io/ios/topics/diet-tracker-macro) · [free macro calculator diet](https://appshunter.io/ios/topics/free-macro-calculator-diet) · [macrofactor](https://appshunter.io/ios/topics/macrofactor) · [macro tracker free food](https://appshunter.io/ios/topics/macro-tracker-free-food) · [protein tracker macro](https://appshunter.io/ios/topics/protein-tracker-macro) · [macro calculator](https://appshunter.io/ios/topics/macro-calculator) · [macro calculator weight](https://appshunter.io/ios/topics/macro-calculator-weight) · [macros calculator](https://appshunter.io/ios/topics/macros-calculator) · [macrofactor nutrition](https://appshunter.io/ios/topics/macrofactor-nutrition) · [macrofactor free](https://appshunter.io/ios/topics/macrofactor-free) · [macro app](https://appshunter.io/ios/topics/macro-app) · [macro tracker app](https://appshunter.io/ios/topics/macro-tracker-app) · [macro factors](https://appshunter.io/ios/topics/macro-factors) · [micro calculator](https://appshunter.io/ios/topics/micro-calculator) · [macro tracker workout](https://appshunter.io/ios/topics/macro-tracker-workout) · [mfpro](https://appshunter.io/ios/topics/mfpro) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-06.*