Mellow: Planner for Instagram
Grid Preview, Reels & Schedule
About
This app helps creators plan and schedule social media content without the distraction of performance metrics or recommendation feeds. It offers an AI assistant for caption ideas and a visual grid preview to organize upcoming posts. Content is published only after explicit user confirmation.
What's New in Mellow
1.0.16
September 17, 2026
You can now rate Mellow on the App Store from Profile. After a few days of use and completed tasks, Mellow may invite you to leave a review.
Subscription plans
For publishing regularly
40 publications a month with a planning assistant
Developer apps
FAQ
Does Mellow have ads?
Yes, Mellow contains advertisements. As a free application with in-app purchases, advertisements are included to support its development and operation.
What are the subscription options for Mellow?
Mellow offers two subscription plans: $12.99 per month for a starting plan with a 7-day free trial, and $24.99 per month for regular publishing, also with a 7-day free trial.
How does Mellow's AI assistant work?
The AI assistant in Mellow uses your actual plan and prepared media to suggest one clear next step for your content creation. It helps develop captions and ideas based on your input.
Can Mellow publish posts automatically?
No, Mellow never publishes on your behalf without explicit confirmation. Any external action, including publishing, requires your direct approval.
What devices does Mellow support?
Mellow is currently supported on iPhone devices. It is designed to provide a seamless experience for mobile content planning.
How often is Mellow updated?
The latest version of Mellow is 1.0.9, and it was last updated on September 2, 2026. Updates typically aim to improve functionality and user experience.
What kind of guidance does Mellow provide?
Mellow provides qualitative guidance without relying on percentages or rankings. This means it offers insights into your content strategy that are descriptive rather than purely numerical.
Is Mellow suitable for beginners on Instagram?
Yes, Mellow is designed for creators who want to focus on building a simple weekly plan and preparing content. Its interface and AI assistance can be beneficial for those new to structured content planning.