# Metrix: marketing and ads — Marketing metrics

> Digital marketing metrics tracker with calculators for performance evaluation and budget planning. (iPhone/iPad app by Sergey Bindasov.)

- Source: https://appshunter.io/ios/app/metrix-marketing-and-ads/id1592459731 (this page in markdown: same URL + `.md`)
- Developer: [Sergey Bindasov](https://appshunter.io/developer/1592459733)
- Category: Education, Business
- Price: Free
- Age rating: 4+
- Requires: iOS 13.0 · 27 MB
- Languages: English, Russian
- Released: 2021-10-29
- Data updated: 2026-06-24
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/metrix-marketing-and-ads/id1592459731/reviews.md

## What is Metrix?

Metrix is a mobile app for beginning marketers, advertising professionals, entrepreneurs and anyone else who wants to track metrics and evaluate marketing efficiency.

- 16 basic digital marketing metrics that are essential for evaluation of current status and strategic planning.
- Each metric is followed by a brief reference description, a formula for calculation and a built-in calculator.
- Compare metrics for different promotion channels at different periods of time and make the right decisions.
- The "Budget" tab allows you to calculate an approximate advertising budget for paid digital ad if you don't have any data at all.
- Remember to test your hypotheses and ad creatives before launching a large-scale advertising campaign.

The following marketing performance metrics was added to the current version of the app:
conversion rate (CR),
click-through rate (CTR),
cost per action (CPA),
return on marketing investment (ROMI),
cost per click (CPC),
cost per mille (CPM),
cost per lead (CPL),
customer acquisition cost (CAC),
lifetime value (LTV),
average revenue per user (ARPU),
cost revenue ratio (CRR),
customer churn rate (Churn rate),
engagement rate (ER),
engagement Ratio by reach (ERR),
audience growth rate (AGR),
cost per follower (CPF)

## Key features

- 16 essential digital marketing metrics
- Metric reference descriptions and formulas
- Built-in metric calculators
- Comparison of metrics across channels and time
- Advertising budget calculator
- Hypothesis and ad creative testing guidance

## Recent user reviews (10 of 11)

All indexed reviews: https://appshunter.io/ios/app/metrix-marketing-and-ads/id1592459731/reviews.md

### 5/5 — Очень удобно! Супер

*2025-03-03, version 1.4.3*

На работе незаменимое. Все основные метрики под рукой ! Спасибо !!!

### 5/5 — В шоке что бесплатно

*2024-05-11, version 1.4.3*

Вы красавчики, это приложение очень красивое и очень удобное. Прямо глазики радуются! 😊

### 5/5 — Создание графиков

*2023-05-17, version 1.4.1*

Быстро качественно и удобно создаёт график , прост в использовании, приложением очень очень довольна , использую в бизнесе , так же подсолит для школ и университетов , большое спасибо

### 5/5 — Хорошо!

*2022-06-13, version 1.1*

Добавьте, больше формул: например CPO нету

### 5/5 — Спасибо разработчикам!

*2022-02-11, version 1.1*

Палочка-выручалочка для маркетологов! Очень удобно и все понятно!) 👍🏼👍🏼👍🏼

### 5/5 — Крутое приложение!

*2022-01-10, version 1.0.2*

Удобное приложение, рекомендую, хотелось бы английскую версию уже побыстрее, ждём!

### 5/5 — Удобно, быстро, красиво

*2021-11-05, version 1.0*

Наконец- то, нашлось приложение с помощью которого можно быстро рассчитать маркет показатели для аналитики. Цвет - тренд, приятно.

### 5/5 — Отличная штука

*2021-11-02, version 1.0*

Очень удобное в работе приложение!

### 5/5 — 👍🏻👍🏻👍🏻

*2021-11-02, version 1.0*

Некоторые показатели трудно рассчитать в уме, здесь это удобно. Супер!

### 5/5 — Удобство в использовании

*2021-11-01, version 1.0*

Отличное приложение для просмотра показателей маркетинга. Можно оперативно сделать просчёт и оценить эффективность своей стратегии маркетинга.
Приложение очень удобно для ежедневного использования, а главное - бесплатно.

## Frequently asked questions about Metrix

### What marketing metrics does Metrix offer?

Metrix provides 16 essential digital marketing metrics including conversion rate (CR), click-through rate (CTR), cost per action (CPA), return on marketing investment (ROMI), and customer acquisition cost (CAC).

### How does Metrix help with ad budget planning?

The 'Budget' tab in Metrix allows you to calculate an approximate advertising budget for paid digital ads, even if you don't have existing data.

### Can I compare marketing performance with Metrix?

Yes, Metrix allows you to compare metrics for different promotion channels across various periods of time, aiding in strategic decision-making.

### Does Metrix have ads?

No, Metrix does not contain advertisements, offering an ad-free experience for users.

### What devices is Metrix available on?

Metrix is currently supported on iPhone and iPod devices, as indicated by the platform compatibility information.

### How often is Metrix updated?

The latest version of Metrix is 1.4.3, and it was last updated on August 1, 2023, suggesting regular updates for improvements and new features.

### What is the age rating for Metrix?

Metrix has an age rating of 4+, making it suitable for a wide range of users interested in marketing education.

### Does Metrix offer certifications for learning marketing metrics?

Metrix focuses on providing tools and information for tracking and evaluating marketing metrics, but it does not offer formal certifications for learning.

## Version history (last 5 releases)

### 1.4.3 — 2023-08-01

Now you can share the data from your metric analytics screen

### 1.4.2 — 2023-05-31

Now saved campaigns and metrics data can be removed from the list

### 1.4.1 — 2023-04-05

Fixed bug with decimal numbers representation in charts

### 1.4 — 2023-03-31

- New Statistics screen and charts for each saved metric. Now you can save and track your metrics in different campaign folders.
- Improved design. 
- Some bugs fixed.

### 1.3 — 2023-01-08

- Currency change in settings screen
- Link to language change

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-24.*