# Monét - Startup Plan Builder — Business Toolkit & Simulator

> Business plan builder and simulator for entrepreneurs to validate startup ideas. (iPhone/iPad app by Route Business Consulting, LLC.)

- Source: https://appshunter.io/ios/app/monet-startup-plan-builder/id6467521785 (this page in markdown: same URL + `.md`)
- Developer: [Route Business Consulting, LLC](https://appshunter.io/developer/1708756113)
- Category: Productivity, Business
- Price: Free with in-app purchases
- Rating: 4.71/5 from 14 App Store ratings · 9 written reviews indexed
- Age rating: 4+
- Requires: iOS 18.1 · 20 MB
- Languages: English
- Released: 2023-11-08
- Data updated: 2026-07-09
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/monet-startup-plan-builder/id6467521785/reviews.md

## What is Monét?

Transform Ideas into Profitable Ventures

Monét is the ultimate business plan builder and startup toolkit designed for entrepreneurs who want to validate their ideas before investing time or money. Inspired by Claude Monet's iterative approach to painting, Monét helps you sketch, refine, and perfect your business model with simple, yet powerful templates and tools using your iPhone, iPad or Mac.

What Entrepreneurs Are Saying:
"I’ve built multiple successful businesses but never had a tool as simple yet robust as Monét to test my ideas."

"This app saved me from investing in a failing business model. Monét’s simulation revealed flaws in my pricing strategy before I spent a dime."

Unlike traditional business planning software, Monét’s intuitive three-step process makes entrepreneurship accessible to everyone:

IDEATE: Capture Your Vision
• Turn ideas into actionable business plans
• Use 10+ customizable starter plans or model your own idea from scratch
• Evaluate ideas with customized recommendations using the Idea Evaluator
• Organize multiple concepts in one place with guided templates
• Access 130+ daily startup tips for ongoing inspiration

VALIDATE: Test Your Numbers
• Optimize pricing strategies with dynamic revenue, cost and profit calculators
• Estimate startup and operational costs using simple templates
• Calculate break-even sales, profitability timelines, and required cash reserves
• Build a marketing budget with customer acquisition cost (CAC) insights
• Identify risks like churn rate and acquisition cost inefficiencies

SIMULATE: Visualize Success
• Generate detailed three-year income statements and cash flow forecasts
• Experiment with sales, price, and cost changes to see real-time impacts
• Analyze performance through dynamic charts and profit summaries
• Share your plan via email or export it to Apple Pages for further editing

Private & Secure:
• Monét is built entirely with Apple frameworks, ensuring maximum privacy and security. 
• Monét collects no user data and has no third-party dependencies or risks. 
• Your ideas stay yours—always.

Additional Features:
- Digital marketing plan builder with pay-per-click campaign insights
- Customer lifetime value (LTV) and LTV/CAC ratio analysis
- Automatic calculations for revenue, tax, profit, ROI, payback periods and more
- Exportable rich-text business plans for professional presentations

Perfect For:
• Aspiring entrepreneurs validating their first business idea
• Serial founders managing multiple startups
• Small business owners planning new product lines
• Side-hustlers and freelancers balancing risk and opportunity
• Business consultants advising startup clients

There are 1.8M apps on the App Store and 1 Startup Sketchpad (TM) — Monét — purpose built to help aspiring and experienced entrepreneurs take the first and subsequent steps on their startup journey with confidence. 

Don’t wait — download Monét today and turn your entrepreneurial vision into a data-validated business plan. Your next successful venture starts with a sketch!

Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://xaepstudio.com/privacy-policy/

## Key features

- Business plan templates
- Idea evaluation tools
- Pricing strategy optimization
- Financial forecasting
- Break-even analysis
- Exportable business plans

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Annual | $69.99 | per year |
| Early Adopter Annual | $34.99 | per year |
| Monthly | $6.99 | per month |
| One-Time Annual Offer | $24.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Fitness Studio | Free | one-time |
| Local Food Truck | Free | one-time |
| Freelance Services | Free | one-time |
| Event Planning | Free | one-time |
| Home Renovation | Free | one-time |
| Shoes For Life | Free | one-time |
| Wellness Services | Free | one-time |
| Online Retail Shop | Free | one-time |
| Pet Services | Free | one-time |
| Subscription Box | Free | one-time |


## Recent user reviews (9 of 9)

All indexed reviews: https://appshunter.io/ios/app/monet-startup-plan-builder/id6467521785/reviews.md

### 5/5 — Forever overcome the hesitation that stops all your great ideas—

*2025-02-08*

And, finally get clear on the great ideas from the ones without a steady foundation. 

If you hesitate to start a business because you don’t have a team of honest and knowledgeable people around you, Monét is your Pocket Analyst. Consider it your wallet protector, too, as it saves you from making hasty decisions on an idea that needs more fleshing out. 

I started a plan on Monét, slightly apprehensive of the way my idea would be rated. I was pleasantly surprised and motivated at its constructive and direct criticism. It was so simple, I felt silly not doing it sooner. It gave me real direction on how to move forward, or how to reconsider its viability.  This is what all great and innovative minds need, especially the ones that want to see their ideas to the end, but just need help putting the energy in the right place. 

There are even tips on HOW to improve each section, taking it even further. This saves you from costly mistakes choosing a poor business coach. Trust me, I’ve been there. Try this first. I wish I had. It’s worth it! I will be consulting Monét for all my start up needs. Thanks!!

**Developer response:** Thank you for trusting Monét and and taking the time to leave such a nice review! Our goal is to help aspiring entrepreneurs take the first and subsequent steps on their startup journey and your feedback tells us that we have helped you do just that. Please do not hesitate to use the Email Support option from within the app if you have *any* questions on how to use Monét to help you evaluate and improve your startup ideas or to create and execute your startup plan!

### 5/5 — They responded and refunded me, thank you

*2024-09-28*

I am revising my review from 1 star to 5 stars because they refunded me my money after I accidentally signed on past the 7 day trial period. A family member signed up for it on my phone and didn’t cancel it in time. I appreciate their customer service to help reverse things.

**Developer response:** Hello, we’re sorry to hear that you’ve encountered an issue with the app. You can reach us through the contact form on the home page of our website at https://www.xaepstudio.com (this website link is also identified in the App Store listing). 

Please note that we do not control App Store billing which automatically starts your subscription after the trial period — so we did not charge you. If you would like a refund, you can request one using the Apple Account subscription management feature.

To date we have not received a support inquiry, but we are honored that you chose to try our app. We would appreciate the opportunity to learn about the issue you encountered, correct it if required, and assist you with using the app. We would be grateful if you can contact us using our website contact form. 

Thank you for trying our app and providing feedback. Our goal is to make Monét an indispensable app for you and other entrepreneurs.

### 1/5 — Bad app and bad customer service experience

*2024-09-20*

I tried contacting them to address an issue I was having with the app and there is no way to talk or message them. Then I had trouble cancelling before the free trial and they charged me anyways. Don’t sign up for the free trial! They won’t give you your money back!

**Developer response:** Hello, we’re sorry to hear that you’ve encountered an issue with the app. You can reach us through the contact form on the home page of our website at https://www.xaepstudio.com (this website link is also identified in the App Store listing). 

Please note that we do not control App Store billing which automatically starts your subscription after the trial period — so we did not charge you. If you would like a refund, you can request one using the Apple Account subscription management feature.

To date we have not received a support inquiry, but we are honored that you chose to try our app. We would appreciate the opportunity to learn about the issue you encountered, correct it if required, and assist you with using the app. We would be grateful if you can contact us using our website contact form. 

Thank you for trying our app and providing feedback. Our goal is to make Monét an indispensable app for you and other entrepreneurs.

### 5/5 — Monét is a godsend for the ambitious mind!

*2024-01-17*

Have you ever wondered if your business idea was financially feasible, sustainable or even worth considering? Well you should have! and Monét guides you through the process of doing just that (alongside so much more!)

**Developer response:** Thank you for trying Monét and providing helpful feedback. We are pleased that you’ve discovered this core feature and find it useful. Thank you!

### 5/5 — I didn’t know that I needed this app

*2024-01-12*

A much needed tool for your Digital Tool Box for any entrepreneur it’s a great replacement for your memo pad.

**Developer response:** Thank you for the feedback. We are happy that you find Monét to be a great place to capture your ideas and hope that you also find it helpful to develop, evaluate, prioritize and execute your ideas!

### 5/5 — Unique and perfect for start up!

*2023-12-02*

I’ve been looking for an app like Monet for years. By that I mean one place to capture my business ideas, guidance to work out the details for each idea, a simple process to figure out the financials, then easily create a business plan and share it with my business partners and potential investors. If you’ve been wishing for an app like this your wish has been granted!

**Developer response:** Thank you - we are pleased that you find Monét helpful! Our goal is to make Monét the go-to resource for entrepreneurs like you and your feedback let us know that we are on the right track. 🙏🏼

### 5/5 — Very useful app for startups or even current entrepreneurs

*2023-11-28*

This app is excellence business planning. It helps me have more clear perspective and see the possibility of all pictures and plans that stuck in my head. Not only for new business that I have in mind but with the current business that I have, it gives me suggestions whether expanding or improving is worth enough to do or not. Very recommended! Best app ever for 2023

**Developer response:** Thank you for the feedback! We are happy to know that Monét is helping you evaluate your business ideas and improve your current business. Thanks again for taking the time to leave a review and letting us know how Monét is helping you.

### 5/5 — LOVE IT!

*2023-11-19*

What a powerful tool! It’s super thorough, and it takes the fuss out of organizing your business plan. It’s like having a business coach in your pocket. 

What I really love is the “profitability” status on your dashboard. It says to me that your business idea is not profitable until your business strategy says that it will be. Until then, you’re just excited about the potential, and we can’t pay bills with “potential”.

**Developer response:** Thank you for the feedback! We want Monét to be simple to use and insightful and are pleased to hear that it is accomplishing that for you. Thank you for letting us know!

### 5/5 — Monét is Simply Amazing!

*2023-11-19*

I’ve built multiple successful businesses and have even more ideas locked  in my head or scribbled in my journal. I’ve never had a tool that’s as simple but robust as Monét to get these ideas out of my head, then test them to see which ones are worth it. I’m really stoked because in the first & shortest time ever, I was able to clearly document my ideas, run the numbers, test multiple scenarios for this SAAS concept that I’ve been thinking about for nearly a year! Now we’re in initial development mode for the product! 

If you are an ideas-person, run a business, or want to start any kind of business someday - whether it’s tiny, larger or small - you must have “Monet” in your pocket!  :) It doesn’t do full scale major business planing, but to be honest, you really don’t need that lengthy / tedious process just to get your business idea out of your head and begin testing it in real life.  This app is brilliant and long overdue!!

**Developer response:** Thank you! We are pleased to know that Monét is helpful to you. This is what we hoped for. Thanks for letting us know!

## Frequently asked questions about Monét

### What is Monét used for?

Monét is a business plan builder and startup toolkit designed to help entrepreneurs validate their ideas before investing time or money. It assists in sketching, refining, and perfecting business models using simple, powerful templates and tools.

### How does Monét help validate business ideas?

Monét guides users through an intuitive three-step process: Ideate to capture vision, Validate to test numbers with revenue and cost calculators, and Simulate to visualize success with income statements and cash flow forecasts.

### Is Monét available on multiple devices?

Yes, Monét is built using Apple frameworks and is available for iPhone, iPad, and Mac, ensuring maximum privacy and security across your devices.

### What kind of financial simulations does Monét offer?

Monét allows users to optimize pricing strategies, estimate startup and operational costs, calculate break-even sales, profitability timelines, and required cash reserves. It also provides customer acquisition cost (CAC) insights.

### Can I share my business plans created with Monét?

Yes, you can share your generated business plans via email or export them to Apple Pages for further editing. The plans are exportable in rich-text format for professional presentations.

### What are the subscription options for Monét?

Monét offers a monthly subscription at $6.99 with a 7-day free trial, a one-time annual offer at $24.99, an early adopter annual offer at $34.99 with a 3-day free trial, and a standard annual subscription at $69.99 with a 7-day free trial.

### How often is Monét updated?

Monét was last updated on March 20, 2025, indicating active development and regular updates to improve its features and reliability.

### Does Monét collect user data?

No, Monét is built entirely with Apple frameworks and collects no user data. It has no third-party dependencies, ensuring that your ideas remain private and secure.

## Version history (last 5 releases)

### 2.0.2 — 2025-03-20

New Simulation Features: 
• Dynamically calculated Sales and Price values during simulation 
• Double-tap to update forecast and product price based on Sales and Price slider value
• Double-tap to update Cash Reserve value
• Double-tap to update Tip 

Bug Fixes:   
• Correct issue where certain Daily Tip notifications are not display tips when tapped.
• Correct issue where Ideate View Description card is not showing help text when the field is empty.

### 2.0.1 — 2024-12-20

Added 11 Free Starter Plans.

### 2.0 — 2024-12-16

1. Simplified card-based ideation interface
2. Card-based, filterable startup portfolio
3. Startup Idea evaluator
4. 11 free starter plans
5. 130+ daily startup tips
6. Digital marketing plan improvements 
7. Rich Text formatted business plan with embedded charts
8. Simplified Income Statement
9. Rich text Email and Pages export
10. New logo

### 1.1 — 2024-01-02

Happy New year!

Monét Version 1.1 continues our commitment to honoring the entrepreneurial spirit with tools to improve startup planning productivity and reduce startup risk.

Version 1.1 provides the first major update to the Monét Startup Plan Builder and includes the following new and improved features:

1. Modeling Customer Churn & Repeat Purchases
2. Marketing Budget & Plan Builder
3. Customer Lifetime Value, Customer Acquisition Cost and LTV/VAC metrics
4. Marketing Plan Appendix included in Business Plan Export
5. Business Plan Insights added to Exported Business Plan  

These new features enhance Monét with tools and plan-specific insights to help mitigate some common causes of startup failure: 

I. Poor problem and solution definition and understanding of competitive environment
II. Running out off cash due to misunderstood startup and operational costs
III. Ineffective marketing and sales strategies

We hope you find Monét worthy of your consideration and look forward to your feedback as we work to make Monét an indispensable tool for seasoned and aspiring entrepreneurs.

### 1.0.3 — 2023-11-28

This update adds network detection, user alert of inactive network for features which require active network connection, and request review prompt.

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## Related topics

[business plan startups](https://appshunter.io/ios/topics/business-plan-startups)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-09.*
