# mora: no buy challenge tracker — no spend, stop impulse buying

> Pause before impulse buys to reduce spending and gain clarity on spending habits. (iPhone/iPad app by Julie Tonna.)

- Source: https://appshunter.io/ios/app/mora-no-buy-challenge-tracker/id6760172695 (this page in markdown: same URL + `.md`)
- Developer: [Julie Tonna](https://appshunter.io/developer/1882954899)
- Category: Lifestyle, Finance
- Price: Free
- Rating: 4.00/5 from 1 App Store ratings · 1 written reviews indexed
- Age rating: 4+
- Requires: iOS 18.0 · 18 MB
- Languages: American English, French (France)
- Released: 2026-03-21
- Data updated: 2026-10-14
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/mora-no-buy-challenge-tracker/id6760172695/reviews.md

## What is mora?

Mora is a no-buy and no-spend challenge app.

Pick a challenge, check in each day and watch your no-buy days add up. When you want something anyway, you don't have to say no on the spot. You pause it and decide later.

There's no bank connection and no budget to set up, and buying the thing is always a valid outcome.

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CHALLENGES

Choose a reset week, a no-spend month, a low-buy month, a no-fashion season or a no-buy year. Each challenge shows its rule before you start, and you can stop any time. Food, household refills, bills and gifts for other people never count as purchases.

Check in once a day with how it felt, from no pull at all to a day you bought something. Every day goes in the grid like any other. If you forget one, a rest day covers it.

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MINDFUL PAUSE

For the moment the pull arrives. Start a ten-minute pause and breathe with the circle, four seconds in and four seconds out. It keeps running when you lock your phone. If the pull is still there at the end, you can give it a longer pause.

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DECISIONS

Log the thing you want with its price, where you saw it and a private note about what's pulling you in. Then set a pause for as long as you choose, from a day to several months.

When the pause ends, Mora asks what you decided: skipped, purchased, or found an alternative. Every answer is a fine one.

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MORA SHIELD

A lot of wants begin in a feed. Mora Shield shows a full-screen pause before Instagram, TikTok or Pinterest opens, so there's a beat between the reflex and the scroll. "Open anyway" is always available, and Shield never touches shops, checkouts or payments.

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CLARITY

See what you kept during your challenge and since you started Mora. Only decisions where you skipped the item or found an alternative count towards the total, so the number stays honest.

Clarity also shows how each weekday feels, so you can see which days are hardest, and where your wants come from, by category and by source. It might be Instagram, a marketing email or an evening of just browsing.

______

WIDGETS AND LIVE ACTIVITY

New widgets let you check in from your Home Screen, keep your challenge in view or start a mindful pause in one tap. The mindful pause runs as a Live Activity, so the countdown stays on your Lock Screen.

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Mora is for anyone doing a no-buy year, a no-spend month, a low-buy or a shopping detox, and for anyone tired of impulse buys they no longer want two weeks later.

I'm Julie. I worked in ad tech before building Mora on my own, so I know how carefully the urge to buy is engineered. I build apps made by women, for women, and Mora is the first.

Questions or feedback? support@julietonna.fr
Privacy policy: https://getmora.app/privacy-policy/
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Key features

- Log impulse purchase temptations
- Set custom pause durations
- Track no-buy streaks
- Identify spending patterns
- Review kept decisions
- Gain clarity on impulse triggers

## Is mora safe?

Not enough ratings yet to assess mora.

## Is mora legit?

mora: no buy challenge tracker has limited verification signals. The AppsHunter Legitimacy Score for mora is 58 out of 100 points across 7 verification signals from App Store and developer data.

## Recent user reviews (1 of 1)

All indexed reviews: https://appshunter.io/ios/app/mora-no-buy-challenge-tracker/id6760172695/reviews.md

### 4/5 — solid, simple, exactly what you expect

*2026-05-14*

first impression: solid app that does what it claims to in a very simple manner. Clean interface and easy to navigate. Kind of feels like it’s built by the Claude AI with the minimalistic style choices it has. A bug I found: after adding new “where did you see it” options and selecting one of those for a new decision, all the active pauses will default to the “just browsing” option despite having not selected a custom option.

**Developer response:** Hello and first of all, thank you! this is the very first review Mora has ever received, so it genuinely means a lot. And i'm going to be honest, yes, it was vibe-coded. That was the only way I could ship an app without spending all my savings.

Regarding the bug, I will fix it in the next update. Thanks for being specific enough to make it easy to diagnose, that kind of feedback is exactly what helps the app to get better!

Best,
Julie

## Frequently asked questions about mora

### What is mora's main purpose?

mora is designed to help you pause before making impulse purchases. It encourages you to log items you're tempted to buy and set a waiting period, allowing you to reconsider your decision and avoid unnecessary spending.

### How does mora help track spending?

mora tracks your 'no-buy' days and streaks, showing you your progress in resisting impulse purchases. It also helps identify patterns in your impulses, such as specific times or platforms that trigger them.

### Is mora a budgeting app?

No, mora is not a traditional budgeting app. It focuses on the psychological aspect of spending by introducing a pause between impulse and intention, rather than managing financial accounts.

### What kind of pause durations can I set in mora?

You can set custom pause durations for your logged temptations, including options like 24 hours, 48 hours, or a week. This flexibility allows you to tailor the waiting period to your needs.

### Does mora have ads?

mora is ad-free, allowing for an uninterrupted user experience focused solely on helping you manage your spending habits.

### What devices does mora support?

mora is available on iPhone and iPad, making it accessible for users within the Apple ecosystem.

### How often is mora updated?

The latest version of mora is 1.0.3, and it was last updated on March 21, 2026. This indicates regular maintenance and potential for future improvements.

### What is the age rating for mora?

mora has an age rating of 4+, making it suitable for a wide range of users, including younger individuals interested in developing mindful spending habits.

## Version history (last 5 releases)

### 3.1.0 — 2026-10-13

biggest update yet - start a no-buy or low-buy challenge, follow your progress, get more insights, give yourself a mindful pause, new cute widgets and live activity. also now available in french!! design has been improved, and bugs fixed. hope you like it as much as i do, xxx Julie

### 3.0.1 — 2026-10-10

biggest update yet - start a no-buy or low-buy challenge, follow your progress, get more insights, give yourself a mindful pause, new cute widgets and live activity. design has been improved, and bugs fixed. hope you like it as much as i do, xxx Julie

### 2.0.1 — 2026-06-30

V2 is here!! 
bugs fixed + new shield feature.
hope you like it!
xxx

### 1.0.3 — 2026-04-21

more bugs fixed. hope all is well xx

### 1.0.2 — 2026-04-17

heyy everyone - hope you're all doing well!
thanxx for the support! as a new app, it's not always easy to get trust from users so really appreciate it.
this new version is just about fixing some bugs.
lmk if you want anything new
xxx

## Apps similar to mora

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [ImpulStop – Impulse Buying](https://appshunter.io/ios/app/impulstop-impulse-buying/id6758958869) | — | Free | Lifestyle |
| [NoBuy Cart: Fake Shopping](https://appshunter.io/ios/app/nobuy-cart-fake-shopping/id6778049102) | — | Free | Lifestyle |
| [SaveMate: Savings Tracker](https://appshunter.io/ios/app/savemate-savings-tracker/id6755654244) | 4.8 (8) | Free | Lifestyle |
| [TaoSkip: Stop Impulse Buying](https://appshunter.io/ios/app/taoskip-stop-impulse-buying/id6771400261) | — | Free | Lifestyle |
| [Tatum Cristal](https://appshunter.io/ios/app/tatum-cristal/id6772473457) | — | Free | Lifestyle |
| [Cultuvilla](https://appshunter.io/ios/app/cultuvilla/id6804756586) | — | Free | Lifestyle |

## Related topics

[the buy nothing project](https://appshunter.io/ios/topics/the-buy-nothing-project) · [byebuy](https://appshunter.io/ios/topics/byebuy) · [conscious spend](https://appshunter.io/ios/topics/conscious-spend) · [spendrift](https://appshunter.io/ios/topics/spendrift) · [emburse spend](https://appshunter.io/ios/topics/emburse-spend)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-14.*
