# No. 10: Full Confidence — British Politics Satire Game

> Political strategy simulator where you play as UK Prime Minister facing crises. (iPhone/iPad app by Sleepy Boy Studios Ltd.)

- Source: https://appshunter.io/ios/app/no-10-full-confidence/id6761129391 (this page in markdown: same URL + `.md`)
- Developer: [Sleepy Boy Studios Ltd](https://appshunter.io/developer/1105841781)
- Category: Games, Simulation, Strategy
- Price: $2.99 with in-app purchases
- Rating: 4.40/5 from 31 App Store ratings · 65 written reviews indexed
- Age rating: 12+
- Requires: iOS 18.0 · 29 MB
- Languages: American English
- Released: 2026-05-20
- Data updated: 2026-09-01
- Monetization: paid
- User reviews in markdown: https://appshunter.io/ios/app/no-10-full-confidence/id6761129391/reviews.md

## What is No. 10?

Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.

A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.

Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.

Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.

FEATURES
- 400+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- General elections, second terms and escalating instability
- The Chief Mouser chase is on, find it in the PM History Corridor
- Custom PMs - change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Game Centre achievements
- Optional Special Adviser Pack with impact previews, longer timer, crisis log and post-crisis briefings

THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.

HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can do better than that. Maybe.

A work of satire. All characters, crises, and political parties are entirely fictional. Any resemblance to actual governance is purely coincidental.

Terms: https://sleepyboystudios.com/terms

## Key features

- 300+ political crises
- Multi-part storylines
- Persistent world
- Faction management
- General election survival
- Game Centre achievements

## Pricing and in-app purchases

Base price: $2.99.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Special Advisor Pack | $1.99 | one-time |


## Chart rankings

- #179 in Top Paid · Simulation (US App Store)
- #159 in Top Paid · Strategy (US App Store)

## Recent user reviews (10 of 65)

All indexed reviews: https://appshunter.io/ios/app/no-10-full-confidence/id6761129391/reviews.md

### 5/5 — Good effort

*2026-08-31*

This a game that has made me laugh out loud at times. That in itself has made the purchase worth it, hope others support the developer too. The gameplay gets a bit repetitive, still, a lovely honest little game with a decent script. Well done, and good luck on future projects.

### 5/5 — Great game with plenty of promise

*2026-08-29*

Fun game to keep you occupied. Buying the special advisor pack does make it 100 times easier - for better or for worse. Maybe it’s slightly overpowered. Looking forward to seeing what else this game brings

### 2/5 — One note

*2026-08-25*

Satire is a very optimistic description for this - can’t imagine Armando Iannucci is quaking in his boots. The ‘humour’ is very tedious and quickly wears thin. Aside from that, very repetitive for the cost, and there really isn’t much replayability because of how arbitrary every option is.

### 5/5 — Such a great unique game

*2026-08-25*

I absolutely love this game as somebody who, loves and has interest in British politics, but also sees the funny side, traditions and to understand that sometimes you shouldn’t take it too seriously. 
Even though the game is repetitive it almost seems like it’s not. It’s so realistic but yet so funny and ridiculous at the same time. 

I know dev takes time but, I would love to see things like:

A list of the cabinet and individual info of those in top positions, their influence and public perception. Ability to reshuffle yourself. 
Be able to have more influence of groups by holding events.

I’m sure you have your own ideas. Thanks for creating a great game and keep up the good work!

### 5/5 — Very good but…

*2026-08-19*

The sacking / no confidence vote isn’t great. I had 99% cabinet approval, but then “Fell to Cabinet”? How am I supposed to avoid falling to Cabinet when I have full approval? 

The mechanics should let you succeed if you’re doing well, not force a sacking.

Edit: Added another star as they’ve fixed the bug

**Developer response:** Hello! I am updating this bug as it should not be happening. There is an update out very soon!

### 3/5 — Not really a game

*2026-08-17*

Feels very tedious, it doesn’t seem to make any difference how well you “play” as it’s determined on a trajectory/script so what you do in the game doesn’t really matter, you’re essentially just clicking through the Burnham/Starmer scenario from Kier’s pov. No matter how high your ratings are, this doesn’t seem to factor or impact on the game at all. For instance all my ratings were above 70% and my cabinet rating was over 90% but my character was still brought down by the cabinet. So it all felt a bit naff.

### 4/5 — Game mechanics off

*2026-08-16*

It’s an interesting game, not quite working though. For example had really good stats on all categories and suddenly got overthrown either meaning you can’t actually affect what’s happening or it’s not that well thought out

### 3/5 — Promising, but….

*2026-08-16*

Ousted with pretty much full support across the Board. Just seems like a pre meditated ending which ignores what you’ve already done. Queen of the Humber angle strange. I’d set her up to be responsive and accountable for something but instead there was a random vote against me with no lead in. Weird with full support. Would be much better if it reflected your support and understood your tactics.

### 1/5 — Glitch!

*2026-08-16*

Okay, obvious mistake in the system. If your cabinet confidence is super low, but your backbenchers is 100%, as is your press confidence and your public confidence, why on earth would you lose the leadership challenge? You have full back benchers support, the media backing and most MPs go with the public consensus in leadership votes. So, you clearly need to alter the coding so you keep the job and just replace the cabinet. Badly worked app.

### 5/5 — My political career

*2026-08-16*

3 years 5 months in my first stint! Objective to pass 5 years and then 11 and then onto the UN

**Developer response:** You are on your way to becoming the real PM very soon we think! 😀

## Frequently asked questions about No. 10

### What is No. 10: Full Confidence?

No. 10: Full Confidence is a political strategy simulator where you assume the role of the Prime Minister of the United Kingdom. You must navigate various crises and manage different factions to stay in power.

### How long will I last as Prime Minister in No. 10: Full Confidence?

Your success depends on your ability to manage crises and maintain the support of four key factions: Cabinet, Backbenchers, Media, and the Public. If any faction hits zero, your term ends. The game features a persistent world where decisions echo forward.

### Does No. 10: Full Confidence have ads?

No. 10: Full Confidence is ad-free, allowing for an uninterrupted gameplay experience.

### What platforms is No. 10: Full Confidence available on?

No. 10: Full Confidence is available on iPhone and iPad devices.

### What is the age rating for No. 10: Full Confidence?

The game has an age rating of 12+, making it suitable for teenagers and older players.

### How much does No. 10: Full Confidence cost?

No. 10: Full Confidence is a paid application, priced at $2.99.

### How often is No. 10: Full Confidence updated?

The latest version of No. 10: Full Confidence is 1.2.0, which was released on June 24, 2026. Updates are released periodically to enhance gameplay and add content.

### What kind of political crises can I expect in No. 10: Full Confidence?

The game features over 300 political crises drawn from a pressure-driven pool, with multi-part storylines where your choices have lasting consequences. These crises are designed to test your leadership and decision-making skills.

## Version history (last 5 releases)

### 1.9.0 — 2026-08-29

The Prime Minister's Office is pleased to announce the following ministerial updates...

- Our Chief Mouser has finally arrived and is very busy with important mouse chasing business. You can grant them a leave of absence in the PM History Corridor. 
- Our beleaguered PM has decided to redecorate their office and the faction rooms, to boost national morale!
- Custom curtains and lights are now available, our favourite, the 'Lockdown Party' setting.
- Fixed a bug where scenarios would appear multiple times. 

We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.

### 1.8.0 — 2026-08-25

The Prime Minister's Office is pleased to announce the following ministerial updates...

- Our Chief Mouser has finally arrived and is very busy with important mouse chasing business. You can grant them a leave of absence in the PM History Corridor. 
- Our beleaguered PM has decided to redecorate their office, to boost national morale!
- Curtains have been replaced, at significant cost to the tax payer.  
- Even more achievements, for your woeful attempts at governing...

We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.

### 1.7.1 — 2026-08-21

The Prime Minister's Office is pleased to announce the following ministerial updates...

- New PM's have arrived to take over when you ultimately fail...

We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.

### 1.7.0 — 2026-08-17

The Prime Minister's Office is pleased to announce the following ministerial updates...

- New PM's have arrived to take over when you ultimately fail...

We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.

### 1.6.0 — 2026-08-05

The Prime Minister's Office is pleased to announce the following ministerial updates...

- Downing Street has had an expansion! Have a look inside the new PM study and faction rooms!
- iPad enhancements

We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.

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All apps by Sleepy Boy Studios Ltd: https://appshunter.io/developer/1105841781

## Related topics

[prime minister uk politics sim](https://appshunter.io/ios/topics/prime-minister-uk-politics-sim) · [ten governance](https://appshunter.io/ios/topics/ten-governance) · [english prime ministers and stats](https://appshunter.io/ios/topics/english-prime-ministers-and-stats)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-01.*
