# Norma: Identity Builder — Build habits

> Build habits (iPhone/iPad app by Liliia Katauskaite.)

- Source: https://appshunter.io/ios/app/norma-identity-builder/id6772941057 (this page in markdown: same URL + `.md`)
- Developer: [Liliia Katauskaite](https://appshunter.io/developer/1781519214)
- Category: Productivity, Lifestyle
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 17.0 · 3 MB
- Languages: American English
- Released: 2026-06-10
- Data updated: 2026-10-22

## What is Norma?

Norma is a calm habit tracker for people who want to build routines without turning self-improvement into pressure.

Most habit apps start with a checkbox. Norma starts earlier: with the design of the habit itself.

For every habit, you can define:

• Identity — who you are becoming through this routine
• Ultimate Goal — the bigger picture behind the action
• Current Standard — your realistic starting level
• Two-Minute Rule — the smallest version you can still do on a hard day
• Habit Stacking — the daily anchor that tells you when to begin
• Motivation Ritual — a simple cue that helps you enter the right state

Then Norma gives you a clean daily view to see what is scheduled for today, mark progress, and keep moving without clutter.

Use the calendar to see your history across months. Add reflection notes to remember what helped, what got in the way, when you scaled the habit down, or why a day was missed. Over time, these notes become practical feedback for adjusting your system instead of starting over from zero.

You can also write your personal manifesto: a short set of values and rules to reread when life gets chaotic and you need to return to the person you choose to be.

Norma is built for small, steady change:

• Create habits with a start date and weekly schedule
• Track completion from Today or the habit calendar
• Keep honest notes for each habit day
• Review habit details whenever your routine needs adjustment
• Write a personal manifesto for clarity and direction
• Focus on the next small action, not perfection

No noise. No complicated dashboards. Just a thoughtful place to design habits, practice them, and learn from your own real life.

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Support the Author | $1.99 | one-time |


## Is Norma safe?

Not enough ratings yet to assess Norma.

## Is Norma legit?

Norma: Identity Builder has limited verification signals. The AppsHunter Legitimacy Score for Norma is 58 out of 100 points across 7 verification signals from App Store and developer data.


## Version history (last 2 releases)

### 1.1.0 — 2026-06-11

First update.

• Added Dark Mode support. Enjoy a more eye-friendly and comfortable experience in low-light environments. 
• Added a yearly habit overview. See your progress on a broader scale and truly feel the impact of every single step you take throughout the year. 

Build your own norm with Norma.

### 1.0 — 2026-06-10

No release notes.

## More apps by Liliia Katauskaite

- [Yoki Cards](https://appshunter.io/ios/app/yoki-cards/id6738621995)

All apps by Liliia Katauskaite: https://appshunter.io/developer/1781519214

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-22.*