# Once Upon A Match — Fairytale Puzzle Adventure

> Fairytale Match-3 puzzle RPG with hero collection and castle rebuilding. (iPhone/iPad app by Crazy Labs.)

- Source: https://appshunter.io/ios/app/once-upon-a-match/id1503025062 (this page in markdown: same URL + `.md`)
- Developer: [Crazy Labs](https://appshunter.io/developer/721307559)
- Category: Games, Entertainment, Casual, Puzzle
- Price: Free with in-app purchases
- Rating: 4.66/5 from 1,070 App Store ratings · 48 written reviews indexed
- Age rating: 12+
- Requires: iOS 11.0 · 296 MB
- Languages: English
- Released: 2021-02-11
- Data updated: 2026-09-02
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/once-upon-a-match/id1503025062/reviews.md

## What is Once Upon A Match?

Once Upon a Match is a free fairytale Match-3 puzzle adventure game that takes you into a fantasy realm filled with all your favorite storybook heroes... and villains too!

Legend says that if you collect all fairytale hero cards, you will level up your heroes to triumph, advance in this epic story, and save the kingdoms!
Once Upon a Match offers exciting match 3 gameplay and incorporates all the depth and drama of a role-playing game.
Do you have what it takes to send your enemies back to the Kingdom of Happily Never Ever?

Level up each hero to legendary status, travel from one realm to the next, collect hero cards, and defeat enemy after enemy to save the kingdoms!
Blast into the lands of “Happily Ever After”, and find out what has been up with your favorite Fairy Tale heroes and fiends 20 years after the happily ever after endings you read about as a child. A dark evil has taken control of the kingdoms of the Enchanted Forest, Wonderland, Neverland, and Oz. As you conquer the map to gain loot, you will unveil a magical story.

Can you defeat the evil enemies, reunite the kingdoms, and create your own legendary story? Every hero you collect gives you access to more unique skills. The more gems you loot, the more power you have. Compete with other players - or join forces to win even more prizes and upgrade each hero to the max.

Together, your heroes will create an unstoppable force to blast through enemies in every kingdom!

Features:
Blast the villains!
Create powerful gem combos to send troops storming the battlefield to vanquish the villains.
Collect Heroes!
Unlock new heroes to reveal their unique abilities and add them to your ever-growing collection. From powerful heroes to legendary masters of combat - collect them all!
Rebuild Your Castle!
Win back Rapunzel’s castle and rebuild a beautiful fairytale town to train heroes, gather resources and craft boosters.
Upgrade and customize!
Level up heroes, learn new skills, select your party, and recruit veteran warriors to fight by your side.
Follow the Story!
Join the battle of good VS evil. Explore the land, and advance through the map to progress in the thrilling story.
Stunning graphics!
Feast your eyes on brave heroes and menacing villains, diverse lands, and electrifying special effects.

SUBSCRIPTION DETAILS
- Subscribe to get 30 Daily Gems, 2nd Builder, Loot Tickets & 1 Extra Daily Summon
- Two premium memberships: Monthly track (for 4.99$/month) after 7-day free trial and Yearly track (for 49.99$/year) after 7-day free trial
- Payment will be charged to your iTunes account at confirmation of purchase.
- Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period.
- Account will be charged for renewal within 24 hours prior to the end of the current period.
- Subscription may be managed by the user and auto-renewal may be turned off by going to the user’s Account Settings after purchase.
- By downloading this App you agree to Crazy Labs’s Privacy Policy and Terms of Use at https://crazylabs.com/privacy-policy/ and at https://www.crazylabs.com/crazylabs-site-terms-of-use/.
- Please consider that this App may include third party services for limited legally permissible purposes.
- Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication.


To opt out of CrazyLabs sales of personal information as a California resident, please visit our Privacy Policy: https://crazylabs.com/app

## Key features

- Match-3 puzzle gameplay
- Hero collection and leveling
- Castle rebuilding and town management
- Story-driven adventure
- Powerful gem combos
- Stunning graphics

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Monthly VIP Gold | $4.99 | per month |
| Yearly VIP Gold | $49.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Barrel of Gems Pack | $29.99 | one-time |
| Case of Gems Pack | $9.99 | one-time |
| Chest of Gems Pack | $49.99 | one-time |
| Gem Pack | $4.99 | one-time |
| Huge Chest of Gems Pack | $99.99 | one-time |
| Sack of Gems Pack | $19.99 | one-time |
| Special Offer Pack | $4.99 | one-time |
| Special Offer 20 | $19.99 | one-time |
| Crazy Gems 80 | $79.99 | one-time |
| Special Offer Pack 2 | $4.99 | one-time |


## What do users think of Once Upon A Match?

Overall sentiment: neutral

**Pros**

- 👍 Fun game
- 🎨 Great character design
- 🕹️ Engaging gameplay
- 🌟 Great for Disney fans

**Cons**

- 🐛 Frequent crashes and bugs
- ⏱️ Slow progression and long upgrade times
- 🎰 Poor hero summoning odds
- 🤖 Lack of settings and customization options

**Commonly reported bugs**

- Game freezing and crashing
- Disappearing gems and progression issues
- Incompatibility with some devices

**Most requested features**

- More levels and content updates
- Improved hero summoning system
- Faster progression and upgrade options
- Settings to customize audio and visuals

## Recent user reviews (10 of 48)

All indexed reviews: https://appshunter.io/ios/app/once-upon-a-match/id1503025062/reviews.md

### 4/5 — Dull Ending

*2025-04-10, version 0.6.110*

I love the plot of this game, but there is no more dialogue when you get to Oz.  And when you get to the end of the Emerald City, you’d think you’d battle the Evil Queen, but you don’t.  You battle the Alpha Gorilla instead!  Plus, you don’t find out how Dorothy turned Evil!  I need some explanations!

### 5/5 — Great game but may need more updates and improvements

*2025-03-18, version 0.6.110*

Make more updates and improvements please developer crazylabs please crazylabs i need developer response

### 5/5 — Great game but may need more updates and improvements

*2025-03-02*

Make more updates and improvements please developer crazylabs please crazylabs

### 5/5 — Great game but may need more updates

*2025-02-25*

Make more updates and improvements please developer crazylabs

### 5/5 — Great game but may need more updates

*2025-02-16*

Make more updates and improvements please developer

### 1/5 — Can’t play

*2024-05-23, version 0.6.110*

Hey I wanna play this game but it keeps giving me a error message so very disappointing

### 3/5 — Can we get some more features

*2023-01-21, version 0.6.110*

It is getting boring after awhile… need more stuff, building, heroes, options… it takes awhile to get to higher level, but what’s the point?

### 4/5 — Good game

*2022-10-12*

This isn’t the perfect game, but it isn’t boring

### 3/5 — Great but bugs

*2022-09-03, version 0.6.110*

Update: still no response from anyone in regards to the problem. My issue now is, you can’t advance in the game without leveling up your team. I can’t win anymore levels without leveling up. So basically you make it impossible to move forward in the game without paying something. Disappointing and I am not sure how much longer I am willing to keep playing. 

I have enjoyed playing this game up until now. I have sent an email with no response from you. I am forced to write a review. I am winning and supposed to get gems as pictured after my win. My gem count does not change. I am not going to continue to play until fixed. I have been collecting to increase my Hero chances. I can’t increase it with gems.

### 2/5 — Good at first

*2022-08-29, version 0.6.110*

But then it started just being the same old thing because you’re chances of getting a 3 star hero is rare- and anything larger is impossible in my experience. After months of daily play, I give up. Waste of time

## Frequently asked questions about Once Upon A Match

### What is Once Upon A Match?

Once Upon A Match is a free Match-3 puzzle adventure game set in a fairytale fantasy realm. It combines puzzle gameplay with role-playing elements, allowing players to collect and level up heroes, battle villains, and advance through an epic story to save various kingdoms.

### What are the key features of Once Upon A Match?

Key features include exciting Match-3 gameplay, collecting and upgrading a variety of fairytale heroes with unique abilities, rebuilding and customizing your castle, and following a thrilling story of good versus evil. Players can also create powerful gem combos to defeat enemies and compete with others.

### How much does Once Upon A Match cost?

The game is free to download and play, with optional in-app purchases and subscriptions available. These can provide benefits like daily gems, extra builders, and summons. There are monthly and yearly subscription options with free trial periods.

### What kind of story does Once Upon A Match tell?

The game follows a story set 20 years after classic fairytale endings, where a dark evil has taken control of various magical kingdoms. Players must defeat enemies, reunite the kingdoms, and uncover a magical story by progressing through the map and collecting loot.

### Can I play Once Upon A Match on my device?

The provided data does not specify device compatibility. However, it mentions that payment will be charged to your iTunes account, suggesting it is available on iOS devices. It's recommended to check the app store listing for specific device requirements.

## Version history (last 5 releases)

### 0.6.110 — 2022-06-29

Bug fixes so you can keep up your game addiction!

### 0.6.104 — 2022-06-20

AUTOPLAY - going back to old levels, or just have a killer strong team? With Autoplay you can defeat those baddies, finger-free!
REWARDED VIDEOS - refill world energy or SPEED UP BUILDING/UPGRADING TIMES!
2 NEW HEROES: FROGMAN 5-Star Legendary Hero: strong attacks against BLUE enemies, and a resource increasing passive skill. TATTYPOO 4-Star Epic Hero, provides the ULTIMATE protection against ongoing effects on your heroes and can dispel many effects non-dispell-able by other heroes.

### 0.6.103 — 2022-06-16

AUTOPLAY - going back to old levels, or just have a killer strong team? With Autoplay you can defeat those baddies, finger-free!
REWARDED VIDEOS - refill world energy or SPEED UP BUILDING/UPGRADING TIMES!
2 NEW HEROES: FROGMAN 5-Star Legendary Hero: strong attacks against BLUE enemies, and a resource increasing passive skill. TATTYPOO 4-Star Epic Hero, provides the ULTIMATE protection against ongoing effects on your heroes and can dispel many effects non-dispell-able by other heroes.

### 0.6.102 — 2022-06-09

AUTOPLAY - going back to old levels, or just have a killer strong team? With Autoplay you can defeat those baddies, finger-free!
REWARDED VIDEOS - refill world energy or SPEED UP BUILDING/UPGRADING TIMES!
2 NEW HEROES: FROGMAN 5-Star Legendary Hero: strong attacks against BLUE enemies, and a resource increasing passive skill. TATTYPOO 4-Star Epic Hero, provides the ULTIMATE protection against ongoing effects on your heroes and can dispel many effects non-dispell-able by other heroes.

### 0.6.90 — 2022-05-23

INTRODUCING 5 New Heroes -> Available now from the Hero Academy Trainings, or Summon Tower!
SLEEPING BEAUTY - 5 Star Legendary Hero
PUSS IN BOOTS - 4 Star Epic Hero
NUMBER 9 - 3 Star Rare Hero
Hayward Pig & Jinjur -> 2x NEW 2-Star Uncommon Heroes.
HERO OF THE MONTH SUMMON ->new heroes every week - in the next 2 weeks we will feature much higher chances to summon: GRETEL (5 star), Hansel (4Star)
COACH HEROES -> a faster way to level up your heroes (5x faster)
-Improvements to levels

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All apps by Crazy Labs: https://appshunter.io/developer/721307559

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-02.*