# OptimMerchandising — Retail Execution made easy

> Mobile app for retail execution and merchandising audits with real-time reporting. (iPhone/iPad app by Powata.)

- Source: https://appshunter.io/ios/app/optimmerchandising/id1389627857 (this page in markdown: same URL + `.md`)
- Developer: [Powata](https://appshunter.io/developer/1377014798)
- Category: Business
- Price: Free
- Rating: 1.30/5 from 3 App Store ratings · 7 written reviews indexed
- Age rating: 4+
- Requires: iOS 13.0 · 39 MB
- Languages: American English
- Released: 2018-07-25
- Data updated: 2026-06-01
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/optimmerchandising/id1389627857/reviews.md

## What is OptimMerchandising?

Store and Merchandising Audit Made Easy. 
The OptimMerchandising app helps you simplify and track retail audit and merchandising. 
OptimMerchandising will improve your retail audit process in two ways:
•    Make the work of your merchandisers easier and faster,
•    Simplify the supervision of retail audits with actionable reports.
No more guesswork for your merchandisers: you can define their workflows with a lot of granularity. Once they log into the Optim Merchandising app, they will have their list of outlets to visit and just need follow the workflow for each visit.
Optim Merchandising makes it easy for you to add large number of products, brands, price lists, outlets and more.

Built on many years of working with the retail industry, Optim Merchandising is a simple to use and yet very powerful tool.
Once audits are completed, data is collected in real time into detailed reports from which you can gain insight and take action to optimise your sales
Features Overview
•    Intuitive mobile app for merchandisers and store auditors.
•    Create Store Audit, Inventory, Merchandising Audit, Store Execution Audit through customizable forms.
•    Built in Store Stock Take.
•    Barcode scanning directly from mobile device.
•    High granularity in masters creation (products, store models, price lists, brands and more).
•    Easy import of data in bulk.
•    Fully customisable workflows can be created for merchandisers.
•    Real-time data collection.
•    Easily make changes that will be instantly applied across stores and merchandisers.
•    Multiple detailed and actionable reports (clients, retailers, out-of-stock, visits and more).
•    Fully secured and 100% cloud-based.
•    Outstanding support.

## Key features

- Store and merchandising audit tracking
- Customizable forms for various audit types
- Built-in store stock take
- Barcode scanning
- Real-time data collection and reporting
- Customizable workflows for merchandisers

## Recent user reviews (7 of 7)

All indexed reviews: https://appshunter.io/ios/app/optimmerchandising/id1389627857/reviews.md

### 5/5 — Very good merchandising app

*2023-12-21, version 4.3.9*

Easy to use

### 1/5 — Log in

*2023-08-05*

Wanted to try this app, need something extra to do , but it doesn’t have an option to Sign Up

### 2/5 — Problem with submitting

*2023-04-07*

Please doing restart for me I can’t get submit often is: not correct mail or password

### 5/5 — Powerful app!!

*2020-03-30, version 4.1.4*

Very good app to gather field data

### 5/5 — Great app!

*2020-03-30, version 4.1.4*

Great app!

### 5/5 — Great app for merchandising

*2020-03-30, version 4.1.4*

Great app to gather field data for merchandising and retail activities

### 5/5 — Great app for retail execution

*2019-06-03, version 4.0.1*

Easy to set up thanks to the Powata team (can’t register from the app), very convenient (works offline!) and very user friendly. Retail execution is now easy

## Frequently asked questions about OptimMerchandising

### What is OptimMerchandising used for?

OptimMerchandising is designed to simplify and track retail audits and merchandising tasks. It helps merchandisers perform their work more efficiently and provides supervisors with actionable reports for better oversight.

### Can OptimMerchandising be used offline?

The provided description states the app is '100% cloud-based', suggesting it requires an internet connection for full functionality, including real-time data collection and updates.

### How does OptimMerchandising help with inventory?

OptimMerchandising includes a built-in store stock take feature, allowing users to accurately record inventory levels as part of their retail audits.

### What kind of reports does OptimMerchandising offer?

The app generates multiple detailed and actionable reports, covering aspects like client visits, retailer performance, and out-of-stock situations, to help optimize sales.

### Is OptimMerchandising suitable for large product catalogs?

Yes, OptimMerchandising makes it easy to add a large number of products, brands, price lists, and outlets. It also supports easy bulk data import.

### How often is OptimMerchandising updated?

The latest version is 5.4.7, last updated on 2026-02-26. This indicates a recent update, suggesting ongoing development and support for the application.

### What is the user rating for OptimMerchandising?

OptimMerchandising has a rating of 1.3 stars from 3 ratings. This indicates a low user satisfaction based on the available data.

### Does OptimMerchandising have ads?

No, OptimMerchandising does not contain advertisements. The app is free and does not have ads, as indicated by the 'hasAds' flag being false.

## Version history (last 5 releases)

### 5.4.7 — 2026-02-26

Fix picture upload

### 5.4.3 — 2025-11-20

Optimized internals

### 5.3.1 — 2025-08-05

improvement on performances

### 5.1.6 — 2025-07-23

- update to support new IOS versions. 
- performance improvements.

### 5.1.5 — 2025-05-27

Revamp of the app, bug fix

## Apps similar to OptimMerchandising

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [MobiAudit](https://appshunter.io/ios/app/mobiaudit/id390410157) | 4.4 (134) | Free | Business |
| [Project Fielder](https://appshunter.io/ios/app/project-fielder/id1472943475) | 2.0 (1) | Free | Business |
| [Shop It Lite - Stealth Notes](https://appshunter.io/ios/app/shop-it-lite-stealth-notes/id564984424) | 3.6 (10) | Free | Business |
| [4Shoppers NEXT Mystery Shopper](https://appshunter.io/ios/app/4shoppers-next-mystery-shopper/id6470825356) | — | Free | Business |
| [VisitBasis for merchandisers](https://appshunter.io/ios/app/visitbasis-for-merchandisers/id1455781488) | 3.0 (4) | Free | Business |
| [Mystery Shoppers Ltd Mobile](https://appshunter.io/ios/app/mystery-shoppers-ltd-mobile/id6463606750) | — | Free | Business |

## More apps by Powata

- [OptimPromoter](https://appshunter.io/ios/app/optimpromoter/id1377014799)
- [Merchandising Powata](https://appshunter.io/ios/app/merchandising-powata/id1512705084)
- [Sales Powata](https://appshunter.io/ios/app/sales-powata/id1512705226)

All apps by Powata: https://appshunter.io/developer/1377014798

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-01.*