# Phia: Fashion Deals & Rewards — Never Overpay Again > AI shopping assistant for price comparison and deal discovery. (iPhone/iPad app by Phia.) - Source: https://appshunter.io/ios/app/phia-fashion-deals-and-rewards/id6739351340 (this page in markdown: same URL + `.md`) - Developer: [Phia](https://appshunter.io/developer/1693950255) - Category: Shopping, Lifestyle - Price: Free - Rating: 4.80/5 from 21,337 App Store ratings · 298 written reviews indexed - Age rating: 17+ - Requires: iOS 17.0 · 331 MB - Languages: American English - Released: 2025-01-07 - Data updated: 2026-08-26 - Monetization: ad-supported - User reviews in markdown: https://appshunter.io/ios/app/phia-fashion-deals-and-rewards/id6739351340/reviews.md ## What is Phia? Named a TIME Best Invention and trusted by 1.5 million shoppers. As seen in Fortune, Forbes, The New York Times, and Vogue. Phia is the AI shopping agent that finds you the best price, earns you rewards, and helps you build a wardrobe you love, automatically. —— HOW PHIA WORKS 1) Browse anything you love — Phia instantly compares prices across 350 million items and 220,000+ sites, new and secondhand. 2) Phia auto-applies the best coupons at checkout — including exclusive codes only available to Phia users — or set a price drop alert and we'll watch it for you. 3) Earn Phia Rewards points on eligible purchases at participating retailers and redeem them for gift cards to top brands. Shop, save, and get rewarded, automatically. —— FEATURES YOU'LL LOVE Should I Buy This? Tap it on any item while browsing Safari and Phia's AI instantly tells you if the price is fair, finds cheaper alternatives across retail and resale, and surfaces visually similar styles, all in seconds. Never Overpay Again Phia compares prices across 220,000+ sites in real time. If there's a better deal anywhere on the internet, Phia finds it before you check out. Coupons, Done For You Phia automatically applies the best coupon at checkout. No searching, no expired codes. Some discounts are exclusive to Phia users only. Catch Every Price Drop Save any item and we'll notify you the moment the price falls to your target. You set the threshold. We do the watching. Phia Rewards Earn points when you shop at participating retailers. Redeem them for gift cards to your favorite brands. Shopping doesn't just save you money — it pays you. Your Cart, Automatically Not ready to check out? Save anything to your cart and we'll alert you when a fresh coupon lands, the price drops, or a better deal pops up. Styled For You Phia's proprietary AI learns your taste and suggests what to buy next across multiple brands and retailers, right on your home feed. A stylist that actually knows your wardrobe. Shop Your Screenshots See something you love on social media? Phia Lens finds it across 220,000+ sites instantly. —— NOT ANOTHER COUPON APP Phia is built for people who care about what they wear. Unlike Rakuten, Coupert, Honey, or Capital One Shopping, Phia doesn’t just hunt for coupons — it compares prices across retail and resale, finds better options instantly, applies savings automatically, and helps you track everything you love in one place. —— CELEBRITY BACKED Khloe Kardashian, Alix Earle, Karlie Kloss, Olivia Culpo, Winnie Harlow, Eileen Gu, Halsey, Paris Hilton, Lori Harvey, and Ice Spice, and more invested in Phia’s $35.5M Series A. —— Download Phia and start shopping smarter. ## Key features - AI-powered shopping assistant - Instant price comparison - Retail and secondhand market comparison - AI outfit finder - Deal discovery across 40,000+ retailers ## Chart rankings - #88 in Top Free · Shopping (US App Store) ## What do users think of Phia? Overall sentiment: positive **Pros** - 🚀 Must-Have App - 🌱 Makes Sustainable Shopping Easy - 💰 Saves Hundreds of Dollars - 🛒 Seamless Shopping Experience - 🔍 Powerful Search and Discovery - 📚 Personalized Fashion Collections - 🤖 Helpful Shopping Assistant **Cons** - 🤔 Unclear Value Proposition **Commonly reported bugs** - Sold Out Links **Most requested features** - More Men's Clothing Options ## Recent user reviews (10 of 298) All indexed reviews: https://appshunter.io/ios/app/phia-fashion-deals-and-rewards/id6739351340/reviews.md ### 1/5 — Tracking and access *2026-08-24, version 2.3.29* I tried to download the app and it wanted full permission to always allow it to have access to my search and saved passwords etc, I thought that was very sketchy. ### 1/5 — pretty bad *2026-08-24, version 2.3.29* just shows me links to stuff that look similar to the item i want. Plus they copied beni - a much better app ### 1/5 — Doesn’t work well *2026-08-19, version 2.3.29* Recommends products from other retailers that don’t even match what I’m looking for. Much rather use trendsly to find Canadian alternatives because their reverse product search is better ### 1/5 — Not free app *2026-08-16, version 2.3.29* You get charged ### 3/5 — Visual matching *2026-08-13, version 2.3.29* I used it for a (floral) wallet and it brought up items using visual matching, e.g. floral napkins, floral bath mats, floral trays…not fully functional ### 1/5 — Horrible app *2026-08-12, version 2.3.29* Utter waste of time don’t bother ### 1/5 — Too Complicated *2026-08-05, version 2.3.27* Impossible set up. way to complicated. ### 1/5 — Scam app made by questionable employees *2026-08-05, version 2.3.27* The app is the most unoriginal shopping experience with tasteless, subpar UX/UI. Their “HR” is also an anonymous barely-22 year old girl who sits through the “interview” with 0 questions, yawning throughout, acting as if they cannot be more bothered with her time by doing *shocking* their job. No shock their employees are as lazy as their app’s premise. They even have the audacity to ask for the link to your work so they get free ideas, only to ghost afterwards. ### 5/5 — Women’s Health *2026-08-04, version 2.3.27* Sour Dough Fermentation or organic wheat sprout fermentation DRINK! QVASS “Tastes like LEMONADE!” ### 5/5 — Great *2026-08-03, version 2.3.27* Very economical ## Frequently asked questions about Phia ### What does the Phia app do? Phia acts as an AI-powered shopping assistant. It helps you make smarter purchasing decisions by instantly comparing prices of clothing, shoes, bags, and accessories across numerous retail and secondhand markets. The app aims to ensure you always get the best deal. ### How does the price comparison feature work? When you are browsing for an item, you can use Phia's AI to compare its price in real-time against prices from over 40,000 new and used retailers. This allows you to see if you are getting the best deal or if cheaper alternatives are available. ### Is Phia free to use? The application is free to download and use. However, it does display advertisements as part of its monetization model. ### What kind of items can Phia help me shop for? Phia is designed to assist with shopping for clothing, shoes, bags, and accessories. Its AI can identify these items and find the best deals across a vast network of retailers. ### Can Phia help me find deals on secondhand items? Yes, Phia's price comparison feature includes both new and secondhand markets. It analyzes millions of items across 40,000+ retailers, including those offering used goods, to help you find the best prices. ## Version history (last 5 releases) ### 2.3.29 — 2026-08-11 Your Closet is now open to everyone. Save the pieces you love, keep them organized in one place, and watch your recommendations get sharper the more you add. Never miss a price drop. Your cart now tells you the moment something you're watching gets cheaper — so you buy at the right time, not just any time. Plus performance improvements and bug fixes throughout. ### 2.3.27 — 2026-07-17 Bug fixes and improvements. ### 2.3.26 — 2026-07-08 Bug fixes and improvements. ### 2.3.25 — 2026-07-02 Introducing Phia Rewards, auto-coupon apply, and AI-powered style suggestions on your home feed. The smartest way to shop just got better. ### 2.3.23 — 2026-06-20 Introducing Phia Rewards, auto-coupon apply, and AI-powered style suggestions on your home feed. The smartest way to shop just got better. ## Apps similar to Phia | App | Rating | Price | Category | | --- | --- | --- | --- | | [somi: shop with friends](https://appshunter.io/ios/app/somi-shop-with-friends/id6514297146) | 4.5 (57) | Free | Shopping | | [VICI](https://appshunter.io/ios/app/vici/id6746127836) | 5.0 (8,713) | Free | Shopping | | [Jomashop - Designer Shopping](https://appshunter.io/ios/app/jomashop-designer-shopping/id6444218472) | 4.8 (11,716) | Free | Shopping | | [Spoken.io: Save and Explore](https://appshunter.io/ios/app/spokenio-save-and-explore/id6499374993) | 4.8 (106) | Free | Shopping | | [ModeSens: Purchase Assistant](https://appshunter.io/ios/app/modesens-purchase-assistant/id976201094) | 4.8 (3,476) | Free | Shopping | | [Sibs - Trade, Buy, Sell, Flip](https://appshunter.io/ios/app/sibs-trade-buy-sell-flip/id6451119813) | 4.0 (60) | Free | Shopping | ## Related topics [phia](https://appshunter.io/ios/topics/phia) · [phiaco](https://appshunter.io/ios/topics/phiaco) · [phia extension](https://appshunter.io/ios/topics/phia-extension) · [few moda](https://appshunter.io/ios/topics/few-moda) · [fashion deals](https://appshunter.io/ios/topics/fashion-deals) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-26.*