# PitchLab Sales — Live Buyer Conversations > AI-powered cold call simulator for sales professionals to practice and improve. (iPhone/iPad app by Sled Dog Advisory Services LLC.) - Source: https://appshunter.io/ios/app/pitchlab-sales/id6761839364 (this page in markdown: same URL + `.md`) - Developer: [Sled Dog Advisory Services LLC](https://appshunter.io/developer/1891722207) - Category: Business, Education - Price: Free with in-app purchases - Rating: 5.00/5 from 1 App Store ratings - Age rating: 4+ - Requires: iOS 15.1 · 37 MB - Languages: American English - Released: 2026-05-01 - Data updated: 2026-07-31 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/pitchlab-sales/id6761839364/reviews.md ## What is PitchLab Sales? Stop losing deals in the first 30 seconds. Most cold calls fail before they start — weak openers, generic pitches, and no idea how to handle a prospect who just wants to hang up. ColdCall Agent gives you a realistic place to practice, fail safely, and get better before you call the real one. Real AI prospects. Real pressure. ColdCall Agent uses live voice AI to simulate executive prospects who behave like the real thing — short answers, instant skepticism, and a low tolerance for bad openers. They won't help you along. They won't fill your silences. They'll try to end the call if you don't earn it fast. 6 executive personas to practice against: Head of Fraud — focused on chargebacks, false declines, and dispute risk CMO — skeptical of vendors, under pressure to prove pipeline ROI CFO — numbers-only, no patience for vague value props CISO — deeply skeptical of buzzwords, focused on compliance and risk CPO — engineering-constrained, burned by tools that never get adopted CRO — missed quota, heard every pitch, wants outcomes not features Each persona has hidden pain points you need to uncover through smart discovery questions — just like a real call. Get coached after every call. Every call ends with a detailed scorecard: Overall performance score Breakdown by skill: opener, discovery, objection handling, closing Specific feedback on what you did well Exactly what you should have said instead A straight answer: would you have gotten the meeting? Built for the real skills that matter. Opening strong with a one-liner that earns 30 more seconds Asking diagnostic questions that uncover quantifiable business pain Handling status quo, authority, and brush-off objections Connecting your product to a business outcome — not just features Knowing when to push and when to ask for the meeting Simple, flexible pricing. No subscription. Buy a token pack and use it on your schedule. Starter — 5 tokens Standard — 20 tokens Pro — 50 tokens One token = one complete training call with full scorecard feedback. Who is ColdCall Agent for? SDRs and AEs at B2B SaaS companies who want to sharpen their cold call skills, handle objections with confidence, and walk into real prospect calls better prepared. The fastest way to get better at cold calls is to make more of them. Now you can — without the stakes. ## Key features - Realistic AI buyer conversations - Simulated executive personas - Detailed post-call scorecards - Skill breakdown and feedback - Practice objection handling - Token-based training calls ## Pricing and in-app purchases Base price: Free. **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | 5 Call Starter Pack | $4.99 | one-time | | 20 Cold Call Tokens | $14.99 | one-time | | 50 Call Tokens | $29.99 | one-time | ## Frequently asked questions about PitchLab Sales ### What is PitchLab Sales? PitchLab Sales is a mobile application designed to help sales professionals practice and improve their cold calling skills through realistic AI-driven simulations. It provides immediate feedback and coaching after each practice call. ### How does PitchLab Sales work? The app simulates live buyer conversations with AI prospects who exhibit realistic behaviors and objections. Users engage in practice calls, and upon completion, receive a detailed scorecard analyzing their performance across various sales skills. ### What kind of AI prospects are available in PitchLab Sales? PitchLab Sales offers six distinct executive personas, including Head of Fraud, CMO, CFO, CISO, CPO, and CRO. Each persona has unique pain points and communication styles to simulate real-world interactions. ### What kind of feedback does PitchLab Sales provide? After each call, users receive an overall performance score, a breakdown by skill (opener, discovery, objection handling, closing), specific feedback on strengths, suggestions for improvement, and an assessment of whether a meeting would have been secured. ### How is PitchLab Sales priced? PitchLab Sales uses a token-based system for pricing. Users can purchase token packs (Starter, Standard, Pro) with one token equating to one complete training call with feedback. There is no ongoing subscription. ### Is PitchLab Sales available on all devices? Based on the available data, PitchLab Sales is supported on iPhone and iPod devices. Compatibility with other platforms like Android is not specified. ### How often is PitchLab Sales updated? The latest version of PitchLab Sales is 1.2, and it was last updated on July 30, 2026. This indicates a recent update cycle, suggesting ongoing development and support. ### What is the age rating for PitchLab Sales? PitchLab Sales has an age rating of 4+. This rating suggests that the content is generally suitable for all ages, though parental guidance may be advised for younger children. ## Version history (last 2 releases) ### 1.2 — 2026-07-30 Updated call screen features, improved UI, and new objections. ### 1.0 — 2026-05-01 No release notes. ## Related topics [pitchlab sales](https://appshunter.io/ios/topics/pitchlab-sales) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-31.*