Willow: Pregnancy Food Scanner

Willow: Pregnancy Food Scanner

Safe Eating for Every Stage

2 ratings
1 review
Free
In-App Purchases

Details

Released
September 29, 2025
Updated
September 26, 2026

Features

Willow: Pregnancy Food Scanner screenshot #1 for iPhone
Willow: Pregnancy Food Scanner screenshot #2 for iPhone
Willow: Pregnancy Food Scanner screenshot #3 for iPhone
Willow: Pregnancy Food Scanner screenshot #4 for iPhone
Willow: Pregnancy Food Scanner screenshot #5 for iPhone
Willow: Pregnancy Food Scanner screenshot #6 for iPhone
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About

This app provides science-backed guidance for pregnant individuals to make informed food choices. It offers instant safety verdicts for scanned foods, tracks key nutrients and potential toxins, and delivers personalized advice based on your pregnancy stage and dietary needs.

✓Instant food safety verdicts
✓Trimester-aware nutrition advice
✓Caffeine, mercury, and BPA tracking
✓Evidence-based recommendations
✓AI-enhanced meal logging
✓Offline mode
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What's New in Willow

1.1.2

September 26, 2026

A fresh new look, with new illustrations throughout Willow. Your plan now reflects the questions you told us matter most, from caffeine to eating out. Small fixes and polish.

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Subscriptions & In-App Purchases

Quarterly Plus Access

Access to all Plus features for 3 months

$29.993 Months
How to cancel Willow subscription ⁉️

User reviews

Needs better food addition abilities

It’s pretty non-user friendly when trying to add foods. You can only take a photo or search from your camera roll. There’s no database of meals or ingredients to add yourself and track your own calories. Great concept, but it needs some fixes before I can use it to the best of my ability

Response from developer

Thanks for the detailed feedback. Since your review, Willow added two faster ways to check a food: type any food or meal by name, or scan a packaged product's barcode to check its label ingredients. Willow focuses on food safety during pregnancy rather than calorie counting, so logged foods track caffeine, folate, iron and omega-3. We'd love to hear what you think of the new version.

Developer apps

FAQ

What is Willow's primary function?

Willow's primary function is to act as a science-backed companion for pregnant individuals, helping them feel confident about their food choices. It allows users to scan foods, restaurant menus, or barcodes to determine safety, receive trimester-aware advice, and track daily nutrition.

How does Willow provide food safety information?

Willow provides instant SAFE/CAUTION/AVOID verdicts for scanned foods, along with the reasoning behind each recommendation. This information is drawn from evidence-based sources like ACOG, NHS, and FDA.

What specific nutrients and toxins does Willow track?

Willow specifically tracks caffeine, mercury, and BPA, offering conservative limits and gentle reminders. It also features a NOURISH vs. GUARD dashboard to highlight beneficial nutrients and potential toxins.

Can Willow help with meal logging?

Yes, Willow features AI-enhanced meal logging that can transform your food photos into shareable food art. This helps in keeping your daily nutrition on track.

Is Willow personalized for individual pregnancies?

Yes, Willow's onboarding adapts guidance to your specific due date, region, diet preferences, and allergies. It also offers daily tips and community insights from other users.

Does Willow offer offline functionality?

Yes, Willow includes an offline mode, making it convenient for use in grocery aisles and at restaurants when internet access might be limited.

What are the subscription options for Willow Premium?

Willow Premium unlocks unlimited scans, proactive tracking, and exclusive content. Users can choose between an annual plan for $59.99 (with a 7-day free trial) or a quarterly plan for $23.99 (with a 3-day free trial).

How is user data handled by Willow?

Willow prioritizes trust and privacy, stating that user data is never sold. Scans are kept on the device, and users have control over what they share. The app is developed by registered dietitians.