# Primo - Gift & Event Planner — Gift Plans That Think Ahead > Personalized event and gift planner with AI suggestions and reverse-timeline planning. (iPhone/iPad app by Steven Knauss.) - Source: https://appshunter.io/ios/app/primo-gift-and-event-planner/id6759265509 (this page in markdown: same URL + `.md`) - Developer: [Steven Knauss](https://appshunter.io/developer/1877190883) - Category: Lifestyle, Productivity - Price: Free with in-app purchases - Rating: 5.00/5 from 2 App Store ratings - Age rating: 4+ - Requires: iOS 26.2 · 6 MB - Languages: English - Released: 2026-02-28 - Data updated: 2026-06-19 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/primo-gift-and-event-planner/id6759265509/reviews.md ## What is Primo? Primo counts backward from every occasion to build a personalized action plan — calibrated to how much each relationship means to you. Add the people you care about, set their important dates, and Primo does the rest. Its reverse-timeline engine counts backward from each event to generate a detailed plan: when to start brainstorming, when to buy the gift, when to make the reservation, and when to send the message. KEY FEATURES • Reverse-Timeline Planning Every occasion gets a step-by-step action plan that counts backward from the date. Items are grouped by week with due dates, categories, and priorities so nothing falls through the cracks. • 4 Levels of Effort Not every relationship needs the same effort. Pick All Out, Thoughtful, Simple Gesture, or Acknowledge — Primo starts reminders earlier and builds a deeper plan for the people who matter most. • AI-Powered Gift Suggestions Get personalized gift ideas powered by Apple Intelligence, running entirely on your device. Primo considers interests, relationship type, past gifts, and what worked before. Rate suggestions to improve future recommendations. • Message Drafting Draft personalized messages for any occasion with tone and length controls. Copy or share directly from the app. • Gift Tracking & Insights Log every gift with cost and reaction. See what landed, spot patterns across years, and gift smarter next time. • Budget Tracking Set a budget for any occasion and watch spending add up — see what's left before you overspend. • Smart Calendar Import Import birthdays, anniversaries, graduations, and more from your device calendar. Primo recognizes event types and even figures out shared occasions like "Amy and Jim's anniversary." • Holiday Manager Select which holidays matter to you. Primo creates occasions and starts the plan weeks before each one. • Notifications That Help Reminders tuned to how much each person matters — from a 2-day heads-up for your partner's birthday to a morning-of nudge for a coworker's. • Share Your Plans Share occasion plans as a text checklist or celebration card image. • Backup & Restore Export your data to a file and import it anywhere. Your data stays yours. PRIVACY FIRST Primo stores everything on your device. No accounts. No cloud sync. No tracking. No analytics. AI suggestions run on-device via Apple Intelligence — your personal data never leaves your iPhone. If you choose to Bring Your Own Key (BYOK), your API key stays in the iOS Keychain. Privacy Policy: https://sknauss7.github.io/KynossStudiosSupport/primo-privacy.html Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ ## Key features - Reverse-timeline planning - AI-powered gift suggestions - Message drafting - Gift and budget tracking - Smart calendar import - Privacy-focused on-device storage ## Pricing and in-app purchases Base price: Free. **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | Primo Pro | $4.99 | one-time | ## Frequently asked questions about Primo ### Does Primo have ads? No, Primo is ad-free. The app prioritizes a clean user experience without advertisements. ### What is the pricing for Primo? Primo is free to download and use. There are optional in-app purchases available for enhanced features or content. ### How does Primo handle user privacy? Primo is designed with privacy first, storing all data on your device. It does not require accounts, cloud sync, tracking, or analytics, and AI suggestions run on-device. ### What devices does Primo support? Primo is currently supported on iPhone devices. ### How often is Primo updated? The latest version of Primo is 2.1.4, and it was last updated on May 25, 2026. Updates are released to improve functionality and add new features. ### Can I import events into Primo? Yes, Primo offers smart calendar import, allowing you to bring in birthdays, anniversaries, graduations, and other events from your device calendar. ### What are the different effort levels in Primo? Primo offers four levels of effort: All Out, Thoughtful, Simple Gesture, and Acknowledge. This allows you to tailor the planning and reminders based on the importance of the relationship. ### Can I share my event plans with others? Yes, you can share your occasion plans from Primo as a text checklist or a celebration card image. ## Version history (last 5 releases) ### 2.1.4 — 2026-05-25 Smarter, faster, more accessible. Floating holidays (Thanksgiving, Mother's Day, Easter) compute year-specific dates. Onboarding now lets you pick your region for accurate holidays, supports an optional birthday for your first person, and groups calendar matches by confidence. Settings exposes a rich Notification Preferences screen, a Profile name editor, and a default budget editor. People list shows avatar photos or initials chips; Add and Edit forms get a chip/token interest input and a Love Language picker. Gift history adds locale-driven currency, stable sorting, and a single canonical timestamp. Timeline gains a share preview before sending, lifecycle-bound confetti, and proper accessibility values on every progress bar. Pro purchase consolidates two alerts into one so success/error states never race. Plus dozens of micro-polish fixes — every interactive button announces context, decorative emoji are hidden from VoiceOver, currency renders in your locale across every cost surface, and the paywall closes automatically once your purchase is recognized. ### 2.1.3 — 2026-04-24 Cleaner reminders. Every notification now leads with the person or event, with less clutter — so you see what matters at a glance. The celebration screen shows a quick recap of what you logged. Plus small polish touches across the app. ### 2.1.1 — 2026-03-28 Share your celebrations with a pre-filled message when you complete an occasion. Improved countdown display on the People page — events now show friendly labels like "Tomorrow" and "2 weeks away" instead of raw day counts. ### 2.1.0 — 2026-03-27 Widgets are here! Add Primo to your Home Screen or Lock Screen for a quick countdown to your next occasion and a glance at this week's action items. Plus: import birthdays from Contacts, attach photos to gift records, swipe to complete action items, and share branded planning cards with friends and family. Siri Shortcuts let you check your next occasion hands-free. ### 2.0.4 — 2026-03-25 Fresh icon, sharper look. Primo's navy and gold identity now shines from your Home Screen to the App Store. ## More apps by Steven Knauss - [Enveloop](https://appshunter.io/ios/app/enveloop/id6759178198) - [Riffl - Word Puzzle](https://appshunter.io/ios/app/riffl-word-puzzle/id6759587346) - [HomeBaseAI - Home Manager](https://appshunter.io/ios/app/homebaseai-home-manager/id6759628026) - [Substrata: Headache Tracker](https://appshunter.io/ios/app/substrata-headache-tracker/id6759664433) - [Sievr - AI Photo Cleaner](https://appshunter.io/ios/app/sievr-ai-photo-cleaner/id6759723263) All apps by Steven Knauss: https://appshunter.io/developer/1877190883 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-19.*