# Primora — Eisenhower matrix planner

> Prioritize tasks using the Eisenhower matrix with flexible labeling and widgets. (iPhone/iPad app by Aryan Kandhari.)

- Source: https://appshunter.io/ios/app/primora/id6764035083 (this page in markdown: same URL + `.md`)
- Developer: [Aryan Kandhari](https://appshunter.io/developer/1895606901)
- Category: Productivity
- Price: Free
- Rating: 5.00/5 from 1 App Store ratings
- Age rating: 4+
- Requires: iOS 26.0 · 27 MB
- Languages: American English
- Released: 2026-05-28
- Data updated: 2026-07-07
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/primora/id6764035083/reviews.md

## What is Primora?

Your list tells you what to do. Not what to do first.
Primora is a calm, fast iOS planner built around one idea: not every task deserves your time. Some matter today. Some matter tomorrow. Some are just pretending to be urgent. Most to-do apps treat everything the same. Primora doesn't.


HOW IT WORKS
1. Brain dump
Drop everything in — work, life, ideas, errands. No structure required. Your head's not a to-do list.
2. Sort what matters
Move tasks into four quadrants. Two questions decide everything: is it urgent, and does it matter?
3. Do what matters first
Your day reorganises around what actually moves you forward.

THREE WAYS TO THINK
Primora ships with three label styles. Pick the one that matches how you already think:

- Critical · Focus · Distraction · Dump
- Do It · Schedule It · Delegate It · Delete It
- Urgent + Important · Not Urgent + Important · Urgent + Not Important · Not Urgent + Not Important
Switch anytime. Your tasks stay where they are.

DESIGNED FOR ATTENTION, NOT AGAINST IT
- Two home screen widgets, see what matters without opening the app
- Smart reminders, six trigger types, off by default
- Projects organized by emoji, not folders
- Native iOS, built in SwiftUI
- No ads, no upsells, no streaks, no engagement traps

BUILT FOR
Founders, freelancers, designers, PMs, students, parents — anyone who's ever opened their to-do app and felt more overwhelmed than organised. If your day is full of tasks but your priorities are unclear, this is for you.

WHAT PRIMORA ISN'T
Not another productivity system to learn. Not a habit tracker. Not a calendar. Not a Notion replacement. Not gamified. It's a planner. It helps you decide what to do first. That's the whole app.

Made with care. Built for clarity.

## Key features

- Eisenhower matrix task sorting
- Three distinct labeling styles
- Home screen widgets
- Smart reminders
- Emoji-based project organization
- Native iOS development


## Frequently asked questions about Primora

### How does Primora help me decide what to do first?

Primora uses the Eisenhower matrix, allowing you to sort tasks into four quadrants based on urgency and importance. This helps you identify what truly matters and should be done first, rather than treating all tasks equally.

### Can I customize how I label my tasks in Primora?

Yes, Primora offers three different label styles for the quadrants: Critical/Focus/Distraction/Dump, Do It/Schedule It/Delegate It/Delete It, and Urgent+Important/Not Urgent+Important/Urgent+Not Important/Not Urgent+Not Important. You can switch between them anytime without losing your task organization.

### Does Primora have ads?

No, Primora is ad-free. The app is designed for clarity and attention, explicitly stating it has no ads, upsells, streaks, or engagement traps.

### What devices does Primora support?

Primora is a native iOS application built in SwiftUI, currently supporting iPhone devices.

### How often is Primora updated?

The provided data indicates the latest version is 1.0, released on 2026-05-28, with the last update on the same date. Future update frequency is not specified but it is a native iOS app.

### Is Primora suitable for beginners in productivity?

Primora is designed not to be another productivity system to learn. Its core function is simple: helping you decide what to do first, making it accessible for users who want a straightforward planner.

### Can I see my priorities without opening the app?

Yes, Primora includes two home screen widgets that allow you to see what matters without needing to open the application, enhancing quick access to your priorities.

### What is the age rating for Primora?

Primora has an age rating of 4+, making it suitable for a wide range of users.

## Version history (last 1 release)

### 1.0 — 2026-05-28

No release notes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-07.*