# Pros & Cons - Choice Helper — AI Decision Maker & Weigher

> AI-powered decision-making tool for analyzing choices and generating insights. (iPhone/iPad app by Matteo Ciannavei.)

- Source: https://appshunter.io/ios/app/pros-and-cons-choice-helper/id1412523961 (this page in markdown: same URL + `.md`)
- Developer: [Matteo Ciannavei](https://appshunter.io/developer/889941037)
- Category: Productivity, Utilities
- Price: Free with in-app purchases
- Rating: 4.28/5 from 327 App Store ratings · 35 written reviews indexed
- Age rating: 4+
- Requires: iOS 17.0 · 41 MB
- Languages: French (France), German (Germany), American English, Arabic, Chinese (Simplified, China), Chinese (Traditional, Hong Kong SAR China), Korean, European Spanish, Finnish, Hindi and 13 more
- Released: 2018-09-14
- Data updated: 2026-10-21
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/pros-and-cons-choice-helper/id1412523961/reviews.md

## What is Pros & Cons?

Have you ever faced a difficult decision? Whether you're thinking about changing jobs, choosing your next vacation destination, or tackling a major life choice, the rule is simple: don't rush. Take your time and evaluate each option.

Pros-Cons is the ultimate app to help you navigate life's dilemmas. It won't make decisions for you, but it will give you the tools to always make the best choice.

What you can do:

• Create classic pros and cons lists to analyze a single choice, or compare two options (e.g., Sicily vs. Sardinia) to see which one wins.
• Assign a weight to each point to reflect its true importance and get a weighted result.
• Invite friends or colleagues to contribute their viewpoints for a 360-degree perspective.
• Custom Colors: In comparison mode, personalize each option with its own color for a clearer and more visual overview of your choices.

DISCOVER YOUR PERSONAL AI ADVISOR

With version 6.0, Pros-Cons evolves. Our artificial intelligence becomes your strategic ally:

• Intelligent Analysis: Don't settle for a simple percentage. Our AI analyzes your points and provides you with in-depth and "human" textual feedback, suggesting new perspectives you hadn't considered.
• Never Blocked Again:  Writer's block? The AI assistant can generate a list of consistent pros and cons for you to unlock your crisis and give you a solid starting point, which you can modify as you wish.
• Create from Text: Simply describe your dilemma in your own words — like "I can't decide whether to buy a bigger house now that I earn more" — and the app will create a structured decision for you automatically.

• Create with Siri: With an AI plan, you can create a new decision directly through Siri — describe your dilemma out loud and let the app do the rest, without even opening it. The app is now also fully compatible with Apple Shortcuts.

GROW YOUR DECISION-MAKING SKILLS

• Daily Tips: A new Tips section explores cognitive biases and daily decision-making insights to help you make smarter choices. A new tip unlocks every day — a great reason to open the app daily. Each tip can be easily shared on social media or sent to friends and colleagues.

EVERYTHING YOU NEED TO DECIDE

• Centralize Everything: Add files, images, and links directly to your decisions. Perfect for complex choices requiring documents and research, to be managed alone or as a team.
• Export and Share: Save your complete analyses in PDF or Excel format to share, print, or simply archive them.
• Intuitive Design: Simple, efficient, and easy to use, so you can focus on what matters: your decision.

DECIDE ALONE OR WITH OTHERS

• Shared Decisions: You're not alone in your choices. Invite friends, colleagues, or your partner to collaborate on a decision via a simple link or QR code.
• Teamwork: Collaborators can add and modify pros and cons, view existing files and upload new ones, making Pros-Cons the perfect tool for group decisions, both personal and professional.

Make your next smart choice. Download Pros-Cons and take control of your decisions, powered by artificial intelligence!

https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Key features

- Create pros and cons lists
- Compare two options
- Assign weights to points
- Invite collaborators
- AI intelligent analysis
- Generate pros and cons lists
- Create decisions from text

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Pros & Cons AI | $0.99 | per month |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Pros & Cons Pro | $3.99 | one-time |


## What do users think of Pros & Cons?

Reviews of Pros & Cons are mostly negative: the Productivity app is rated 4.3/5 from 327 App Store ratings. What users like most: simple and effective design, great for focus and clarity. Top complaints: scam app accusations, recent update deleted data. Summarized from real user reviews.

**Pros**

- 👍 Simple and effective design
- 💡 Great for focus and clarity
- 👍 Does what it advertises
- 👍 Good for productivity
- 👍 Useful for DBT skills
- 👍 Helps overthinkers
- 👍 Clean and easy design
- 👍 Good value premium upgrade
- 👍 Well-designed app
- 👍 Solves decision-making issues

**Cons**

- 💸 Scam app accusations
- 🐛 Recent update deleted data
- 🐛 Paid for lifetime but not working
- 💸 Filled with adware
- 🗑️ Junk app, needs update
- 🐛 Collaborator invite not working
- 🐛 Premium version not activating
- 🚫 Unusable due to ads
- 🐛 Upgraded, deleted lists
- 💸 Too many ads
- 😩 Nagging for reviews
- 🐛 App not working on iPad
- 😩 Bothersome review requests
- 🐛 Blank unresponsive canvas
- 💸 Ads won't close
- 🤔 Sliding bar is useless
- 😩 Obnoxious font, unchangeable

**Commonly reported bugs**

- Generator AI not working after purchase
- Local data vanished after iCloud backup
- Restore Purchases hangs
- Upgrade button doesn't work
- Forced to stay logged in to avoid data loss
- Ad between every text piece
- Lists gone after upgrade
- No feedback allowed due to no purchases
- Can barely get a thought done before ad
- App requires closing ad first
- Update deleted old decisions
- No way to start a list on iPad
- Review request pops up back-to-back
- No way to list pros/cons in canvas
- Full screen ad won't close
- Doesn't total scores at the end
- Sliding bar is useless
- Paid upgrade shows no change
- Obnoxious font, no option to change

**Most requested features**

- Ability to drag and reorder items
- Option to sort items (alphabetically, weighting)
- Pin code lock
- Total scores at the end
- Switchable font
- Small banner ads instead of full screen

## Is Pros & Cons safe?

Pros & Cons - Choice Helper appears safe based on user ratings. The AppsHunter Safety Score for Pros & Cons is 85 out of 100. This assessment is based on 327 user ratings, with an App Store average of 4.3 out of 5. Of 327 App Store ratings, 80.7% point to a safe experience, 6.4% suggest some concerns, and 12.8% point to a risky experience.

## Is Pros & Cons legit?

Pros & Cons - Choice Helper appears to be a legitimate app. The AppsHunter Legitimacy Score for Pros & Cons is 95 out of 100 points across 7 verification signals from App Store and developer data.

## Recent user reviews (10 of 35)

All indexed reviews: https://appshunter.io/ios/app/pros-and-cons-choice-helper/id1412523961/reviews.md

### 5/5 — Simple. Effective

*2026-03-29*

Perfect for those of us looking for a simple sleek pros and cons notes app with no fluff or crazy additional features. I think the more critical reviews are missing the Magic for how simplistic portals like this are perfect for focus and clarity, I’ve always wanted this app and I am so hype to try the calmly app too! Genius

**Developer response:** Hi AvaN03l, thank you for your fantastic review! Enjoy the app! Also, there is a new update incoming on Calmly too, and I'm releasing a brand new app!

### 1/5 — Scam spp

*2026-03-21*

Don't purchase, scam app I swear guys

**Developer response:** Hi, what do you mean with "scam"? The app works as expected, it does what it promises, the AI assistant works correctly. If you have a bug to report, please send it to matt.cianna@gmail.com

### 1/5 — Scam app

*2026-03-14*

After purchase Generator AI not working, I loss my money

### 5/5 — All good

*2026-01-30, version 6.2.0*

It does what they advertise

### 1/5 — Recent update deleted everything

*2025-12-16*

I avoided updating for a reason, and that is the reason. I had a feeling everything would be deleted if it's requiring a new account setup. I used this for a year or more, and now all the local data that was backed up with icloud has just vanished.

**Developer response:** Hi, 
I am very sorry for your data loss. However, the account-managed version has been released 5 years ago (in March 2020), and we've kept the legacy backup active for 5 long years. After that period, we've assumed that every active user have updated the app and we've removed the legacy backup in order to keep the code clean. 
Anyways, this is our definitive business model, so your new decision won't vanish.

### 1/5 — Paid for lifetime but app not working

*2025-09-04, version 6.1.0*

I like the app but it doesn’t recognize that I paid. I tried Restore Purchases but it just hangs. I’ll give your servers time to catch up and try tomorrow. App is good otherwise.

### 5/5 — App perfetta

*2025-05-24, version 5.1.0*

La usavo già su iOS ora la posso usare anche qui.

### 5/5 — Ottima per la produttività

*2025-05-21, version 5.1.0*

Usavo quest'app su iPhone e iPad, ora grazie alla versione per Mac posso accedere alle mie decisioni molto più facilmente

### 1/5 — Filled with adware

*2024-10-04, version 4.4.1*

Couldn’t initiate the app without having to close an ad first. Money hungry

### 1/5 — Junk of a app!

*2024-07-22*

This app is garbage needs a update ASAP! Terrible if it takes 2 years with no updates then just delete the app off the appstore

**Developer response:** Hi, I'm planning to update this app in 2 or 3 months, please stay tuned

## Frequently asked questions about Pros & Cons

### What does the Pros & Cons app do?

This app is designed to help users navigate complex decisions by providing tools to analyze options. It allows you to create pros and cons lists, compare choices, assign importance to each point, and even receive intelligent feedback from an AI.

### How does the AI feature work?

The AI acts as a strategic ally by providing in-depth textual feedback on your decision points, suggesting new perspectives. It can also generate lists of pros and cons for you if you're experiencing writer's block or create a structured decision automatically from a text description of your dilemma.

### Is this app free to use?

The app is free to download and use, offering core decision-making functionalities. However, it does feature in-app purchases and advertisements, suggesting that some advanced features or an ad-free experience may require payment.

### Can I use this app with others?

Yes, you can invite friends or colleagues to contribute their viewpoints to your decisions. This allows for a 360-degree perspective and makes the app suitable for group decisions, both personal and professional, via a simple link or QR code.

### What kind of decisions can I analyze with this app?

You can use the app for a wide range of decisions, from personal choices like changing jobs or choosing vacation destinations to more complex life choices. It's also useful for professional decisions and collaborative projects where multiple viewpoints are beneficial.

## Version history (last 5 releases)

### 8.2.4 — 2026-10-16

• iPhone Duo Support: Full interface and layout optimization for the new iPhone Duo.
• AI Optimization: Faster responses, enhanced reliability, and smoother performance for all artificial intelligence features.
• Bug Fixes & Stability: General performance improvements and user experience polish.

### 8.2.3 — 2026-10-03

• AI Fact & Logic Audit: Detect factual errors, outdated data, cognitive biases, and duplicate reasons with Gemini 2.5 Flash, and apply precision fixes in one tap.
• Localization Fixes: Resolved missing and untranslated strings across all supported languages for a seamless native experience.
• Bug Fixes & Stability: UI polish and general performance improvements.

### 8.2.1 — 2026-10-01

• AI Fact & Logic Audit: Detect factual errors, outdated data, cognitive biases, and duplicate reasons with Gemini 2.5 Flash, and apply precision fixes in one tap.
• Localization Fixes: Resolved missing and untranslated strings across all supported languages for a seamless native experience.
• Bug Fixes & Stability: UI polish and general performance improvements.

### 8.2.0 — 2026-09-30

• AI Fact & Logic Audit: Detect factual errors, outdated data, cognitive biases, and duplicate reasons with Gemini 2.5 Flash, and apply precision fixes in one tap.
• UI & Segmented Controls: Optimized button spacing and heights, smooth horizontal scrolling, and dynamic pro/con column chips.
• Bug Fixes & Stability: Resolved layout glitches and improved overall performance.

### 8.1.0 — 2026-09-28

• Fast AI Overview: Faster and more efficient decision summaries powered by Gemini 2.5 Flash-Lite.
• Instant AI Insights: Devil's advocate and blind spots are now cached locally for seamless reading.
• Harmonized Option Colors: The reasons header now accurately reflects custom option and comparison colors.
• Bug Fixes & Stability: Resolved text spacing glitches and improved decision detail navigation.

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All apps by Matteo Ciannavei: https://appshunter.io/developer/889941037

## Related topics

[matteo ciannavei](https://appshunter.io/ios/topics/matteo-ciannavei)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-21.*