# Protect My Choices

> Preserves user opt-out choices for interest-based advertising from participating companies. (iPhone/iPad app by Digital Advertising Alliance.)

- Source: https://appshunter.io/ios/app/protect-my-choices/id6475873704 (this page in markdown: same URL + `.md`)
- Developer: [Digital Advertising Alliance](https://appshunter.io/developer/965882981)
- Category: Utilities
- Price: Free
- Rating: 4.00/5 from 34 App Store ratings · 22 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.0 · 1 MB
- Languages: American English
- Released: 2025-06-30
- Data updated: 2026-08-25
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/protect-my-choices/id6475873704/reviews.md

## What is Protect My Choices?

The AdChoices Protect My Choices (PMC) extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer choice tool. The WebChoices tool uses cookies to store the choices you make on some browsers, and the PMC is designed to prevent the accidental deletion of those cookies. 
New features in the PMC 2.0 (beta) extends your choices beyond cookies, so companies can honor your choices and preferences via a browser-based signal that does not require third-party cookies.
 
Some Things You Should Know
•	The Protect My Choices extension will not block ads.
•	Protect My Choices applies to the choices and preferences made through the WebChoices tool, which apply to interest-based advertising and other applicable uses of data by DAA participating companies. Once you install the extension, you will still receive other types of online advertising from participating companies, and the websites you visit may still collect information for other purposes, consistent with DAA Principles.
•	As more companies join the DAA’s industry self-regulatory program, their opt-outs will be added to the Protect My Choices browser extensions. We suggest you pin the extension to your browser. Industry support for the new features will change over time as more and more companies adopt technology for responding to non-cookie-based choices and preferences. Please visit the Protect My Choices Extension periodically to review your choices or to update your choices to include new participating companies. 

•	The DAA program requires participating companies to clearly inform consumers about their data collection practices and to enable consumers to exercise control for interest-based ads. The DAA’s choice tools (WebChoices, Protect My Choices, YourAdChoices Token Tool, and AppChoices) serve as central elements of the program by offering consumers transparency around companies engaged in interest-based advertising and the ability to exercise choice from participating companies through a consistent, simple user experience.
•	These extensions and your choices and preferences apply only in the specific browser in which they were set or installed, so you should separately set your preferences for other browsers and for other devices you may use.
•	The DAA tools use a short-duration first-party cookie (i.e. a cookie set by the website you are visiting) to allow the PMC to read and store your requests. Thus, first-party cookies must be supported by your browser for the PMC to read any choices or preferences made using our tools. First-party cookies are standard for all major browsers, unless you have customized your settings. Please note that the first-party cookie expires within seven days, please install the PMC as soon as possible.
•	Installing the PMC without expressing your choices through DAA tools will not transmit or make those choices or preferences available to companies. Deleting, uninstalling or not updating the PMC may result in your requests not being readable. If you are updating from PMC 1.0 to PMC 2, prior selections will be automatically imported.
•	The use of these browser extensions is governed by the Terms of Use and their individual licenses.

## Key features

- Preserves opt-out choices
- Prevents cookie deletion
- Supports non-cookie-based signals
- Works with WebChoices tool
- Extends privacy control

## Recent user reviews (10 of 22)

All indexed reviews: https://appshunter.io/ios/app/protect-my-choices/id6475873704/reviews.md

### 1/5 — Jacked it up!

*2026-07-20, version 2.1.8*

Pitiful excuse for a day job

### 5/5 — Just What I was Looking For!

*2026-07-14, version 2.1.8*

I’m hoping it works!! I just opted out of all data sellers I could on each phone number and email I have online!! I will update if it doesn’t work. If it does work, you’ll never see me again…muwahaha (Because it works…)

### 1/5 — Crappie

*2026-07-01, version 2.1.8*

Do not works

### 1/5 — Doesn’t work

*2026-06-24, version 2.1.8*

Opt out if everything still show ads. Useless app.

### 1/5 — Does not work

*2026-05-25, version 2.1.8*

Downloaded the app from the App Store, opened the app. Screen said to turn on the extension in Safari under Settings, so I did that. Absolutely NOTHING happened. Quit the app, reopened it several hours later and got the same screen telling me to turn on the extension in settings. That’s all you get with this app. Worthless. Now deleted.

### 1/5 — Insidious and almost impossible to uninstall.

*2026-05-07, version 2.1.8*

It installed it from the Safari Extensions store, somehow it’s installed in Chrome as well. Chrome store will not allow reviews so I think they’ve deprecated it. I managed to uninstall it from Chrome but it persists in Safari. The developer has no real support pages or instructions or a way to contact.

### 1/5 — Sucks

*2026-04-15, version 2.1.8*

Don’t Waste Your Time. This app doesn’t work at all.

### 1/5 — Horrible invasive ads

*2026-03-09, version 2.1.8*

Your AdChoices are in fact your Ad invasion. You’re inundating me with Asian women dating sites while I AM GAY and I AM NOT GOING TO ANY DATING SITES. YOU ARE ABSOLUTELY HORRIBLE

### 1/5 — No longer works properly.

*2026-02-26, version 2.1.8*

This safari extension no longer works properly for some reason. 5-6 months ago the extension worked properly like normal but about 3 months ago the extension just spontaneously quit working properly and is unusable right now. The problem is that when I try to manage/view my saved opt out preferences from the safari browser extensions drop down menu in the browser the extension pop up menu will appear but gets stuck on endlessly trying to load the menu and just endlessly shows a spinning loading circle but will never load the menu. This issue is why I’m giving this extension a 1 star rating. I really hope that the developers will fix this issue quickly but I don’t have high hopes right now that they will fix it at all.

### 5/5 — Great tool

*2026-02-05, version 2.1.8*

Easy to use and navigate the app on my iPhone 14

## Frequently asked questions about Protect My Choices

### What does the Protect My Choices extension do?

The Protect My Choices extension helps preserve the opt-out choices you set on the Digital Advertising Alliance's WebChoices consumer choice tool. It is designed to prevent the accidental deletion of cookies that store these choices and extends support beyond cookies for greater privacy control.

### How does this extension help with online advertising?

This extension applies to the choices and preferences made through the WebChoices tool, which relate to interest-based advertising and other applicable uses of data by DAA participating companies. It ensures that your opt-out preferences are honored by these companies.

### Is this extension free to use?

Yes, the Protect My Choices extension is available for free. It does not have any associated costs for installation or use.

### What are the system requirements for this extension?

The extension requires your browser to support first-party cookies, which are standard for all major browsers. It is designed to work within specific browsers where it is installed, so preferences need to be set separately for other browsers and devices.

### Can I use this extension to block ads?

No, the Protect My Choices extension will not block ads. Its sole purpose is to help maintain your opt-out choices for interest-based advertising from participating companies.

## Version history (last 4 releases)

### 2.1.8 — 2025-12-02

Bug fixes and improvements to user interface.

### 2.1.4 — 2025-07-17

Refined some language.
Added ability for Protect My Choices to reflect choices in UX even if it was sent before downloading the extension.

### 2.0.19 — 2025-07-02

Updated certain text for clarity on purpose.
Added region-level checks for the UAP button, so that it appears when appropriate. 
Removed UAP info from the disclaimer block, so that it appears when appropriate - when UAP is relevant to region.
Updated support URL.

### 2.0.18 — 2025-06-30

No release notes.

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## More apps by Digital Advertising Alliance

- [AppChoices](https://appshunter.io/ios/app/appchoices/id894822870)

All apps by Digital Advertising Alliance: https://appshunter.io/developer/965882981

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-25.*