Pula — Hair Pulling & BFRB

Pula — Hair Pulling & BFRB

Trichotillomania Support

3 ratings
3 reviews
Free
In-App Purchases

Details

  • Released
  • Updated
  • June 13, 2026
  • July 13, 2026

Features

Pula — Hair Pulling & BFRB screenshot #1 for iPhone
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Pula — Hair Pulling & BFRB screenshot #9 for iPhone
Pula — Hair Pulling & BFRB screenshot #10 for iPhone
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About

This app offers a structured, science-based program to help individuals understand and manage hair pulling, trichotillomania, and other BFRBs. It provides guided lessons, on-demand tools, and progress tracking to build practical skills for change and gain more control.

Structured guided program
On-demand toolbox
Progress tracking
Science-based techniques (CBT, ACT)
Audio rituals
Urge and trigger management
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What's New in Pula

1.0.5

July 13, 2026

- New: Lifetime members can now claim a free physical workbook — just add your shipping address in Settings. - Fixed: Lesson audio no longer stops when your screen locks or the app is in the background.

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Subscription plans

Pula Pro — Monthly

Unlock all 6 modules of the Pula program

$24.991 Month
How to cancel Pula subscription ⁉️
1

In-App Purchases

$129.99

Pula Full Program

Lifetime access to the full BFRB program

User reviews

Apoorva

was going through the sessions and they were awesome. So easy to passively listen during work or taking the dog for a walk!

Highly recommend.

Amazing content

The app was awesome. Easy and intuitive to use for me. I highly recommend it.

I'm excited to start this program and share my story.

I long ago gave up on my trichotillomania. I've had it since I was a child and have tried to stop it myself throughout my entire life. I've dedicated numerous therapy sessions to it, and still it made little to no difference when I had those "bad times."

What made me sign up and try this app was the 2nd free lesson. It said that "every time a behaviour is repeated, neuron paths become stronger." I hadn't thought about it this way. I let myself continue this behaviour, thinking that something would ultimately change in the future that would make me stop, but I was just reinforcing the same behavior over and over again. And as much as I thought I knew that it is incurable, I have to admit I don't know how to build the new neuron pathways anymore. What different repetition is there? I've been in the same cycle of feeling anxious – pulling hair – feeling guilty and stopping temporarily (because I’m feeling depressed).

I like how the audio said that we are not fighting the urge. I'm really excited for this program and hope it stands true to what it says it is. I'm excited to report about my future progress.
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Developer apps

FAQ

What is Pula?

Pula is a science-based support app designed to help individuals manage hair pulling, trichotillomania, and other Body-Focused Repetitive Behaviors (BFRBs). It offers a structured program with guided lessons and on-demand tools.

What science-based techniques does Pula use?

Pula draws from Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), habit-reversal principles, mindfulness, and compassionate self-reflection to help users build practical skills for change.

How is the guided program in Pula structured?

The guided program is organized into six modules, starting with building a foundation and understanding urges, progressing through interrupting patterns, responding to slips, changing thoughts, and building long-term control.

What is the Toolbox in Pula?

The Toolbox is a collection of easy-to-use, on-demand tools within Pula for different scenarios. It includes urge tools, trigger-based exercises, awareness tools, audio rituals, quick reset exercises, and progress support.

Does Pula have ads?

No, Pula does not contain advertisements. The app is designed to provide a focused and uninterrupted experience for users seeking support.

What is the pricing for Pula?

Pula is free to download and offers a freemium model. A subscription plan, Pula Pro, is available for $24.99 per month for access to all features.

What devices is Pula available on?

Pula is currently supported on iPhone and iPod devices, as indicated by the provided platform compatibility data.

How often is Pula updated?

Pula was last updated on July 1, 2026, with version 1.0.3. This indicates a recent update, suggesting ongoing development and support for the application.