# Pula — Trichotillomania Help — Hair-Pulling & BFRB Habits

> Science-based support app for hair pulling, trichotillomania, and BFRBs. (iPhone/iPad app by Bitesize Skills, Inc.)

- Source: https://appshunter.io/ios/app/pula-trichotillomania-help/id6776397688 (this page in markdown: same URL + `.md`)
- Developer: [Bitesize Skills, Inc](https://appshunter.io/developer/1896774148)
- Category: Health & Fitness, Medical
- Price: Free with in-app purchases
- Rating: 4.80/5 from 10 App Store ratings · 10 written reviews indexed
- Age rating: 12+
- Requires: iOS 16.4 · 85 MB
- Languages: American English
- Released: 2026-06-13
- Data updated: 2026-09-23
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/pula-trichotillomania-help/id6776397688/reviews.md

## What is Pula?

Pula is a science-based support app for hair pulling, trichotillomania, and BFRBs.

If you struggle with urges, pulling episodes, shame, or the feeling of starting over again, Pula gives you a structured program to better understand your patterns and build practical skills for change.

The cycle of hair pulling: tension builds —> your hand starts searching —> pull —> relief —> regret. 
Pula help you break the cycle.

We provide guided program with on-demand tools, rituals, and progress tracking. The program draws from science-based techniques, including Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), habit-reversal principles, mindfulness, and compassionate self-reflection.

The guided program is organized into six sections:

Module 1: Build Your Foundation  
Understand the hair-pulling cycle, clarify your motivation, and begin creating a personal path forward.

Module 2: Understand Urges and Triggers  
Gain a deeper understanding of hair pulling and its causes, triggers, as well as the physical and emotional impact of hair pulling. Learn about science-based techniques to make progress in your healing journey.

Module 3: Interrupt the Pattern  
Learn practical ways to notice urges earlier, create space before acting, and use replacement behaviors when pulling feels automatic.

Module 4: Respond to Slips with Compassion  
Build healthier coping mechanisms, reduce shame, and learn how to recover from setbacks without giving up.

Module 5: Change the Thoughts Behind the Habit  
Explore the beliefs, emotions, and inner stories that can keep the pulling cycle going, and practice responding in a new way.

Module 6: Build Long-Term Control  
Strengthen the skills you’ve learned, create a personalized maintenance plan, and support lasting progress.

It is important to complete each module in order and give yourself time to practice the tools between lessons.

In addition to the guided program, Pula includes a Toolbox: a collection of easy-to-use, on-demand tools for different scenarios, triggers, and situations. You can open it anytime you need support in the moment.

The Toolbox includes:

• Urge tools for moments when you feel like pulling
• Trigger-based exercises for common situations and emotional states
• Awareness tools to help you recognize pulling patterns
• Audio rituals inspired by mindfulness, meditation, NLP-style reflection, and calming self-guided practice
• Quick reset exercises for difficult moments
• Progress support to help you notice wins and stay consistent

Pula also helps you track your progress gently, without shame. You can reflect on patterns, notice what is changing, and build a more supportive relationship with yourself as you move forward.

Whether you pull from your scalp, eyebrows, eyelashes, or other areas, Pula is designed to help you understanding the urges, practicing new responses, so urges can become quieter and less frequent.

Terms of Use: https://pulaapp.com/terms
Privacy Policy: https://pulaapp.com/privacy

Email us at privacy@pulaapp.com

***Pula is a self-help and wellness app. It is not a medical device and does not provide diagnosis, therapy, or medical treatment. If you need clinical support, please consult a licensed healthcare professional.

## Key features

- Structured guided program
- On-demand toolbox
- Progress tracking
- Science-based techniques (CBT, ACT)
- Audio rituals
- Urge and trigger management

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Pula Pro — Monthly | $24.99 | per month |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Pula Full Program | $129.99 | one-time |


## Recent user reviews (10 of 10)

All indexed reviews: https://appshunter.io/ios/app/pula-trichotillomania-help/id6776397688/reviews.md

### 5/5 — $130 for an app?

*2026-09-02*

I pulled hair from my head for as long as I can remember, always from one spot. I'm 42 now, and trichotillomania has been part of me most of my life. I saw the ad and wanted to see what it was about. I'm impressed with how easy the program is. Each module has its own meaning, and I see a real difference in my urges. I'm almost done, and the ending is the most important part. Some people didn't like the beginning, but you learn one skill at a time, so go till the end. At $130 it's worth it.

### 5/5 — I didn't believe it would work. But I understood that I was doing everything wrong

*2026-08-26*

I didn't believe any promise about trichotillomania. I had tried everything and nothing worked, so I came into Pula expecting the same. But after the first 2 modules, I saw I had been doing it wrong. I was fighting the habit with gloves and creams, and fighting is what kept me stuck. Pula isn't really about trich. It's about noticing what's inside you and picking your next small step. So glad I found it.

### 5/5 — This program helps.

*2026-08-19*

I originally wanted to write a bad review, but then I talked to the tech support and was able to switch to the Lifetime plan. I must say that it's much easier to follow the course having the physical book in your hands. I'm very serious about my trichotillomania treatment and now feel like I'm set for success. I like the app and hope it will help me overcome the old habit.

### 5/5 — Good overall.

*2026-08-12*

Many of the tools were new to me, and that's a plus. I liked the timer exercise where you "feel" the urge for 1 minute. At first I thought it was a waste of time, but it really worked. I usually get triggered on my laptop, and now I can sit through the urge and focus on my breathing. I'm so glad I learned to notice the moment when you can "choose." That was the hardest part, but once I committed, I felt the change. A tip from my therapist: hold ice cubes to reset. You're not alone. This helps.

### 4/5 — Seeing Progress

*2026-08-05*

After 20+ years of pulling hair, I thought I used everything. I have two books about trich conditoin, trich gloves, fidgets, ect. I was already tracking my pulls and behavior. But these were all temporary solutions. I'm glad I found this app! I started to see progress even from the first module. I feel like I know how to address the core problem.

### 5/5 — Did I find a cure for hair pulling?

*2026-07-29*

Overall I'm glad I bought this. The program is helpful and their approach makes it easy to follow. I'm not sure I noticed a real drop in my pulling. But my pulling is usually in cycles and I could go without pulling for a long time. Anyway, I continue going throught the program. It's not perfect, but I learned a lot of new things about this condition. I hope I'll see real change soon.

### 4/5 — Workbook and cards are not included in the monthly plan

*2026-07-22*

I purchased the app under the assumption that I will also get the book and cards that are part of the program. I came to realize that those things were only included in the Lifetime plan. I'm really happy with the program and see real reasalts. But I am dissapointed for not having the other items. What should I do? Can I change my subscription?

### 5/5 — Apoorva

*2026-07-15*

was going through the sessions and they were awesome. So easy to passively listen during work or taking the dog for a walk! 

Highly recommend.

### 5/5 — Amazing content

*2026-07-14*

The app was awesome. Easy and intuitive to use for me. I highly recommend it.

### 5/5 — I'm excited to start this program and share my story.

*2026-07-01*

I long ago gave up on my trichotillomania. I've had it since I was a child and have tried to stop it myself throughout my entire life. I've dedicated numerous therapy sessions to it, and still it made little to no difference when I had those "bad times."

What made me sign up and try this app was the 2nd free lesson. It said that "every time a behaviour is repeated, neuron paths become stronger." I hadn't thought about it this way. I let myself continue this behaviour, thinking that something would ultimately change in the future that would make me stop, but I was just reinforcing the same behavior over and over again. And as much as I thought I knew that it is incurable, I have to admit I don't know how to build the new neuron pathways anymore. What different repetition is there? I've been in the same cycle of feeling anxious – pulling hair – feeling guilty and stopping temporarily (because I’m feeling depressed).

I like how the audio said that we are not fighting the urge. I'm really excited for this program and hope it stands true to what it says it is. I'm excited to report about my future progress.

## Frequently asked questions about Pula

### What is Pula?

Pula is a science-based support app designed to help individuals manage hair pulling, trichotillomania, and other Body-Focused Repetitive Behaviors (BFRBs). It offers a structured program with guided lessons and on-demand tools.

### What science-based techniques does Pula use?

Pula draws from Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), habit-reversal principles, mindfulness, and compassionate self-reflection to help users build practical skills for change.

### How is the guided program in Pula structured?

The guided program is organized into six modules, starting with building a foundation and understanding urges, progressing through interrupting patterns, responding to slips, changing thoughts, and building long-term control.

### What is the Toolbox in Pula?

The Toolbox is a collection of easy-to-use, on-demand tools within Pula for different scenarios. It includes urge tools, trigger-based exercises, awareness tools, audio rituals, quick reset exercises, and progress support.

### Does Pula have ads?

No, Pula does not contain advertisements. The app is designed to provide a focused and uninterrupted experience for users seeking support.

### What is the pricing for Pula?

Pula is free to download and offers a freemium model. A subscription plan, Pula Pro, is available for $24.99 per month for access to all features.

### What devices is Pula available on?

Pula is currently supported on iPhone and iPod devices, as indicated by the provided platform compatibility data.

### How often is Pula updated?

Pula was last updated on July 1, 2026, with version 1.0.3. This indicates a recent update, suggesting ongoing development and support for the application.

## Version history (last 5 releases)

### 1.1.0 — 2026-09-08

- New in Meditate: free guided sits for your nervous system — Breath, Anxiety, Shame, and Soft Notice — no subscription needed
- Audio fixes: practices, in-pocket tools, and timer cues now play reliably — including when your phone's ringer switch is set to silent; voice memos now replay through the speaker; the intro video plays with sound
- Fixed a crash that could occur when tapping practice tiles in Meditate
- Started the quiz at pulaapp.com? Your answers now carry over into the app when you create your account
- Invite and beta access links now apply automatically when you sign up
- Under-the-hood updates for stability and performance

### 1.0.9 — 2026-08-21

- New feedback form is now available in the app

### 1.0.8 — 2026-08-20

Restructured library that helps you understand trichotillomania for free.

### 1.0.7 — 2026-08-17

• Learn — a brand-new tab. A free library of bite-size topics about hair pulling: what it is, why it happens, and what actually works. Always unlocked, no account needed.
• Each topic is a quick interactive lesson — quizzes, myth-or-fact, and matching games with gentle sounds — and every lesson ends with a plain-language explanation your guide can read aloud. Tap the speaker and it starts playing right away.
• Meditate — a new tab with a calming breath exercise and guided practices from your program.
• Workbook pages now follow a simple rhythm: Prepare → Listen → Reflect.
• Tools, rebuilt with simpler labels — and audio that actually plays.
• Reliability and performance improvements behind the scenes.

### 1.0.5 — 2026-07-13

- New: Lifetime members can now claim a free physical workbook — just add your shipping address in Settings.
- Fixed: Lesson audio no longer stops when your screen locks or the app is in the background.

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## More apps by Bitesize Skills, Inc

- [Bitesize Skills](https://appshunter.io/ios/app/bitesize-skills/id6771186547)

All apps by Bitesize Skills, Inc: https://appshunter.io/developer/1896774148

## Related topics

[bitesize skills](https://appshunter.io/ios/topics/bitesize-skills)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-23.*