# PurePlate — Performance Fuel — Nutrition for Tryhards

> AI nutrition analysis for athletes and fitness enthusiasts, focusing on goals. (iPhone/iPad app by Asher Alberding.)

- Source: https://appshunter.io/ios/app/pureplate-performance-fuel/id6740163744 (this page in markdown: same URL + `.md`)
- Developer: [Asher Alberding](https://appshunter.io/developer/1788667295)
- Category: Health & Fitness, Food & Drink
- Price: Free with in-app purchases
- Rating: 5.00/5 from 9 App Store ratings · 3 written reviews indexed
- Age rating: 4+
- Requires: iOS 16.4 · 122 MB
- Languages: American English
- Released: 2026-01-16
- Data updated: 2026-08-19
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/pureplate-performance-fuel/id6740163744/reviews.md

## What is PurePlate?

PurePlate is the AI nutrition coach that turns your goal into daily eating guidance.

Most nutrition apps help you count calories, macros, or meals. PurePlate starts with what you are trying to become: stronger, faster, leaner, better fueled, or more consistent. Tell PurePlate your goal in plain language, log meals by photo or barcode, and get coaching that connects each meal back to your target.

DAILY COACHING FOR YOUR GOAL

- Score: your daily nutrition result, built from the targets that matter for your goal, and explainable meal by meal
- Meal Score: how well each meal fit your goal, your timing, and your training
- Weekly Meal Plans: a full week of meals timed around your training sessions
- Advisor: what to eat next based on where your day actually stands
- All Targets: a deeper view of the nutrients, macros, and timing targets behind your plan

LOG MEALS FAST

- Snap a photo of a meal
- Scan a barcode
- Add context when the AI needs more detail
- Review calories, macros, and nutrient estimates
- See how the meal moved today's Score and target progress

BUILT FOR SPECIFIC GOALS

PurePlate is not limited to generic presets. Your goal can be specific:

"Bench press 315"
"Run a faster half marathon"
"Lose 20 pounds"
"Build lean muscle"
"Have more steady energy"

PurePlate uses your goal, profile, activity context, and meal history to build a personalized nutrition blueprint.

WHAT YOU GET

- AI-powered meal analysis
- Goal-specific nutrition targets
- A daily Score you can trace back to each meal
- Meal impact receipts that show what changed
- Target breakdowns for macros, nutrients, recovery, and performance
- Advisor coaching for what to eat next
- Progress projections and trend views
- Barcode and photo-based logging

WHO PUREPLATE IS FOR

- Athletes optimizing performance nutrition
- Lifters, runners, and hybrid athletes
- Fitness-focused users tracking body composition
- Busy people who want clearer food decisions
- Anyone tired of logging food without knowing what to do next

PurePlate is for users who want to understand their nutrition, not just record it.

SUBSCRIPTION INFORMATION

Meal logging, coaching, scoring, and insight features require a subscription.

PurePlate offers auto-renewable subscription options:

- Monthly: $15.99/month
- Yearly: $76.99/year (Save 65%)

Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours before the end of the current period.

You can manage and cancel subscriptions in your Apple ID Account Settings after purchase. Any unused portion of a free trial period will be forfeited when purchasing a subscription.

Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://pureplateai.com/privacy-policy

## Key features

- AI-powered meal scoring on 4 pillars
- Photo-based meal logging
- Personalized nutrition blueprints
- Goal-specific recommendations
- Progress visualization charts
- Daily coaching and insights

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| PurePlate Premium (Yearly) | $76.99 | per year |
| PurePlate Premium (Monthly) | $15.99 | per month |


## Recent user reviews (3 of 3)

All indexed reviews: https://appshunter.io/ios/app/pureplate-performance-fuel/id6740163744/reviews.md

### 5/5 — Amazing Tool

*2026-05-18*

I love the feedback provided to me with every meal. Being able to track my macros like this is quick, efficient, and it provides me excellent feedback on how I can reach my goals through my nutrition. Overall has made me more conscious of not just what I am eating but also how much I’m eating throughout the day. If theres anything I’d like to see added in the future would be the ability to edit the date for when my food was logged. Sometimes I can’t log food I ate before midnight due to work and then it just logs on the new day and cannot change the date.

### 5/5 — Nothing Like it!!

*2026-02-13*

Bridging the gap between personal coach and the guessing game of the BEST combination of nutrition. Clearly created by athletes - simple, complete, using a “coaching” approach. Love it!

### 5/5 — The best

*2026-01-28*

This is a game changer! How in depth it goes in for your specific goals is unbelievable!

## Frequently asked questions about PurePlate

### What is PurePlate's main focus?

PurePlate focuses on AI-powered nutrition analysis tailored to your specific goals, going beyond simple calorie counting. It scores meals on macros, micros, recovery, and goal impact to provide actionable insights.

### How does PurePlate analyze meals?

You can snap a photo of any meal, and PurePlate's AI will provide instant analysis in seconds. This includes understanding its macronutrient balance, micronutrient content, and how it contributes to your recovery and overall goals.

### Can PurePlate help with any goal?

Yes, PurePlate is designed to adapt to any goal you type, whether it's increasing strength, running a marathon, losing weight, or improving energy levels. The AI builds a personalized nutrition blueprint based on your unique objectives.

### What kind of insights does PurePlate offer?

PurePlate provides AI-powered daily coaching with specific meal suggestions, analysis of your nutrition patterns' strengths and weaknesses, progress projections, identification of priority nutrients, and weekly reports with actionable insights.

### Is PurePlate free to use?

The app is free to download and start using. However, essential features like meal logging, scoring, and insights require a subscription to PurePlate Premium.

### What are the subscription options for PurePlate?

PurePlate offers two subscription plans: PurePlate Premium (Monthly) for $15.99 and PurePlate Premium (Yearly) for $76.99. These plans unlock the full suite of meal logging, scoring, and insight features.

### What devices is PurePlate available on?

PurePlate is available for iPhone and iPod devices. It has an age rating of 4+.

### How often is PurePlate updated?

The app was last updated on February 20, 2026, with the latest version being 1.2. This indicates a relatively active development cycle.

## Version history (last 5 releases)

### 2.2.1 — 2026-08-06

WEEKLY MEAL PLANS

Your week, planned around your training. PurePlate builds a full week of meals timed to your sessions - pre-workout, post-workout, and everything in between - and shows a projected score for each meal before you eat it. Swap anything you don't want and the plan refits around your targets.

A SCORE THAT SHOWS ITS WORK

Your daily Score now explains itself. Tap it to see which meals lifted it, which targets held it back, and what your remaining meals could still add today. Your seven-day trend lives behind the same tap, so you can see consistency instead of a single good day.

SHARPER MEAL SCORING

Every logged meal gets a receipt: how it fit your goal in that moment, which nutrients carried it, and which gap capped it. Ask the Advisor about any meal without leaving the screen.

PROGRESS BEYOND THE SCALE

Track body weight and strength on the same timeline, with a projection toward your goal.

ALSO IN THIS RELEASE

- Faster, more reliable photo and barcode logging
- Clearer macro and priority nutrient readouts on Home
- Smoother setup when building your training week
- Notification and subscription reliability fixes

### 2.1 — 2026-05-27

- Upgraded Recap
- Upgraded Target Cards
- Bug fixes
- Updated Capture Screen
- Updated Onboarding

### 2 — 2026-05-19

PurePlate V2 is here.

This release updates PurePlate to the new Daily Coaching experience:

- New Fuel system for daily nutrition progress
- Today's Top Moves to show the highest-impact nutrition gaps for your goal
- Best Next Move guidance for what to eat or do next
- PurePlate Score / P Score for your longer-term progress trend
- All Targets and meal impact breakdowns so you can see why meals moved your day
- Updated onboarding and plan language for the new Fuel-first coaching model
- Improved target handling and source breakdowns across Daily Coaching
- Better home refresh behavior after meal analysis so Fuel, Top Moves, and meals stay in sync

This version replaces the older score-first 4-pillar framing with a clearer coaching model: log meals, build Fuel, follow your Top Moves, and keep your P Score moving over time.

### 1.2 — 2026-02-20

- Adaptive nutrients based on activity schedule
- Detailed weekly activity analysis to aid in better nutrient timing
- Enhanced goal projections
- Calorie counting option
- Fixed duplicate logging bug

### 1.16 — 2026-02-12

- Your Key Micronutrients
- Past Macros and Scores
- Optimized Meal Analysis
- Enhanced UI
- Manual Notifications

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-19.*