# Purpose: AI Mentor & Coach — Clarity for Personal Growth > AI mentor for clarity, personal growth, and consistent self-improvement. (iPhone/iPad app by Why Not Now.) - Source: https://appshunter.io/ios/app/purpose-ai-mentor-and-coach/id6749098156 (this page in markdown: same URL + `.md`) - Developer: [Why Not Now](https://appshunter.io/developer/1815840577) - Category: Health & Fitness, Lifestyle - Price: Free with in-app purchases - Rating: 4.10/5 from 577 App Store ratings · 465 written reviews indexed - Age rating: 17+ - Requires: iOS 16.4 · 116 MB - Languages: American English - Released: 2025-08-17 - Data updated: 2026-08-27 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/purpose-ai-mentor-and-coach/id6749098156/reviews.md ## What is Purpose? Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate. Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers. Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time. HOW PURPOSE WORKS • Chat anytime Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off. • Get guidance built around you Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script. • See what you may be missing Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps. • Turn insight into momentum Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward. WHY PURPOSE IS DIFFERENT • Mentoring, not generic chatbot advice Purpose is built for ongoing personal growth, not isolated questions. • Honest, compassionate feedback Get direct guidance that supports you, challenges you, and helps you think more clearly. • A mentor that grows with you The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you. • Built on evidence-backed psychological frameworks Purpose turns reflection into practical guidance you can use in everyday life. • Privacy and control Your data is protected, and you can request deletion of your account and data at any time. PURPOSE CAN HELP WITH • Career decisions and growth • Relationships and difficult conversations • Habits, motivation, and accountability • Overthinking and mental clutter • Personal growth and self-reflection • Goals, direction, and everyday decision-making NOT THERAPY Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately. SUBSCRIPTION & TERMS Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact support@purpose.app. Terms of Service: https://purpose.app/terms-of-use/ Privacy Policy: https://purpose.app/privacy-policy/ ## Key features - AI-powered personal mentoring - Personalized insights and feedback - Builds momentum for growth - Remembers user themes over time - Chat-based guidance - Privacy controls ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Monthly Plan | $19.99 | per month | | Annual Plan | $149.99 | per year | | Annual Plan | $149.99 | per year | | Monthly Plan | $19.99 | per month | | Monthly Plan | $19.99 | per month | | Monthly Plan | $19.99 | per month | | Monthly Plan | $19.99 | per month | | Annual Plan | $99.99 | per year | | Annual Plan | $119.99 | per year | | Monthly Plan | $19.99 | per month | | Annual Plan | $239.99 | per year | | Yearly | $149.99 | per year | | Weekly Plan | $6.99 | per 7 days | | Annual Plan | $149.99 | per year | | Monthly Plan | $19.99 | per month | ## Chart rankings - #107 in Top Free · Health & Fitness (US App Store) - #65 in Top Grossing · Health & Fitness (US App Store) ## What do users think of Purpose? Overall sentiment: positive **Pros** - 👍 Intuitive and thoughtful app - 🤖 Helpful AI-powered coaching - 🧠 Provides deep insights and clarity - 🧭 Trusted guide for personal and professional growth **Cons** - 🐛 Occasional bugs and missing features - 💰 Potential overpricing compared to alternatives **Commonly reported bugs** - Doesn't work on some devices - Inconsistent user experience **Most requested features** - Conversation history that persists - Web version for more flexibility - Text-to-speech for audio support ## Recent user reviews (10 of 465) All indexed reviews: https://appshunter.io/ios/app/purpose-ai-mentor-and-coach/id6749098156/reviews.md ### 5/5 — Empowering! *2026-08-21, version 2.0.9* I am grateful I was willing to try it out for the free week. It was my first Ai program. The insights I have gained about myself have been surprising. I love it! ### 5/5 — Worthwhile, Invaluable *2026-08-20, version 2.0.9* This is the best app for personal reflection, growth and discovering all the intrinsically finite details of your personality. On your time, whenever and wherever you want to chat. ### 5/5 — Very helpful *2026-08-20, version 2.0.9* Purpose has provided an excellent balance of insight, probing questions, practical suggestions, and accountability for some challenges that I have been experiencing lately. ### 2/5 — Slop on slop *2026-08-20, version 2.0.9* Obviously the chatbot is AI, but so is everything else. The lesson text is blathering AI generated text that has so little resemblance to the author’s usually insightfully and provocative style. Also, the whole practice of linking an annual plan to the free trial is predatory. Do yourself a favor and get into the habit of canceling trials the moment you sign up for them. You still get to try out the product for a few days without the risk of missing the deadline. ### 5/5 — Surprised *2026-08-20, version 2.0.9* I love this app. It has been valuable at summarizing my thoughts and reframing my experiences to develop a more integrated me. ### 5/5 — Really Great *2026-08-20, version 2.0.9* The prompts really help you dig deep.. makes self care fun. ### 5/5 — Terrific *2026-08-20, version 2.0.9* Profoundly helpful in my personal and professional lives. I can’t say enough good. I’m grateful to have found such direction and highly recommend it for any seeker. ### 5/5 — So much better than ChatGPT *2026-08-19, version 2.0.7* Instant benefits that far exceed anything I’ve experienced from ChatGPT, which I leaned on heavily. This is good for someone who actually wants to make real progress in all areas of life. I’m a month in and have found it more helpful than anything else I’ve tried. ### 5/5 — Skeptical No More! *2026-08-19, version 2.0.9* Wasn’t sure that this would work, I’ve found this app to be quite user-friendly and helpful! ### 5/5 — Clearer mind *2026-08-19, version 2.0.7* I have absolutely loved this app. Focus, direction, clarity. It’s been like a mental maid has come and cleaned up my thoughts. ## Frequently asked questions about Purpose ### What does the Purpose AI Mentor app do? Purpose acts as a personal AI mentor designed to help users achieve clarity, build momentum, and foster personal growth. It offers a consistent mentoring rhythm through chat, providing personalized insights and feedback based on user patterns and goals. ### What are the key features of this AI mentor? Key features include anytime chat for questions and reflection, personalized insights that learn user patterns, and building real momentum through consistent mentoring. It differentiates itself by remembering user themes over time and getting smarter with each interaction, offering attuned guidance. ### Is this app a replacement for therapy? No, Purpose is explicitly stated as mentoring, not a medical, clinical, or mental-health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, you should contact your local emergency number immediately. ### How does the app handle user privacy? Privacy is built-in, and users have the ability to request deletion of their data at any time. This ensures that personal information shared with the AI mentor is handled with care and user control. ### What is the cost of using Purpose? The app offers a subscription model. If you subscribed through the App Store, you can manage or cancel your subscription in your Apple ID settings. For web subscriptions, you can contact support@heypurpose.com for assistance. ## Version history (last 5 releases) ### 2.0.9 — 2026-08-19 Brand New Purpose 2.0 Design! ### 2.0.7 — 2026-08-05 Brand New Purpose 2.0 Design! ### 2.0.6 — 2026-07-30 Brand New Purpose 2.0 Design! ### 1.14.22 — 2026-07-15 - Quest progress screens now display long text more cleanly, with fewer layout issues on smaller screens. - Onboarding now makes it clearer when you need to finish typing before you can send an answer. - Account settings now include your userID for easier support when you need help with your account. ### 1.14.21 — 2026-06-29 Multi-line messages in chat are easier to review while you type. Quest navigation is more reliable when using the Back button. Quest answers now submit more reliably, even after editing longer responses. Chat and sign-in flows include stability improvements. ## Apps similar to Purpose | App | Rating | Price | Category | | --- | --- | --- | --- | | [Voiced AI: Talk, Reflect, Grow](https://appshunter.io/ios/app/voiced-ai-talk-reflect-grow/id6748580304) | 4.7 (487) | Free | Health & Fitness | | [Aligned: AI Coach & Planner](https://appshunter.io/ios/app/aligned-ai-coach-and-planner/id6714475500) | 4.4 (523) | Free | Health & Fitness | | [layers: Life Coach, AI Journal](https://appshunter.io/ios/app/layers-life-coach-ai-journal/id6504188329) | 4.7 (79) | Free | Health & Fitness | | [Madrona Meditation](https://appshunter.io/ios/app/madrona-meditation/id6615083920) | 4.9 (26) | Free | Health & Fitness | | [Kwell: Voice Mood & Wellness](https://appshunter.io/ios/app/kwell-voice-mood-and-wellness/id6547859478) | 5.0 (4) | Free | Health & Fitness | | [Lightpage: AI Journal & Notes](https://appshunter.io/ios/app/lightpage-ai-journal-and-notes/id6502964348) | 4.8 (294) | Free | Health & Fitness | ## Related topics [purpose](https://appshunter.io/ios/topics/purpose) · [purpose ai](https://appshunter.io/ios/topics/purpose-ai) · [purpose mark manson](https://appshunter.io/ios/topics/purpose-mark-manson) · [purpose ai mentor](https://appshunter.io/ios/topics/purpose-ai-mentor) · [why not now](https://appshunter.io/ios/topics/why-not-now) · [shine bright mindset coaching](https://appshunter.io/ios/topics/shine-bright-mindset-coaching) · [leah walter](https://appshunter.io/ios/topics/leah-walter) · [my isi coach](https://appshunter.io/ios/topics/my-isi-coach) · [alnoor connect](https://appshunter.io/ios/topics/alnoor-connect) · [helpful life info](https://appshunter.io/ios/topics/helpful-life-info) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-27.*