# Purpose: AI Mentor & Coach — user reviews > 517 indexed App Store user reviews of Purpose by Why Not Now, rated 4.20/5 from 685 ratings. - Source: https://appshunter.io/ios/app/purpose-ai-mentor-and-coach/id6749098156/reviews - App overview in markdown: https://appshunter.io/ios/app/purpose-ai-mentor-and-coach/id6749098156.md - Rating breakdown: 5★ 501 · 4★ 25 · 3★ 34 · 2★ 26 · 1★ 99 ## What do users think of Purpose? Overall sentiment: positive **Pros** - 👍 Intuitive and thoughtful app - 🤖 Helpful AI-powered coaching - 🧠 Provides deep insights and clarity - 🧭 Trusted guide for personal and professional growth **Cons** - 🐛 Occasional bugs and missing features - 💰 Potential overpricing compared to alternatives **Commonly reported bugs** - Doesn't work on some devices - Inconsistent user experience **Most requested features** - Conversation history that persists - Web version for more flexibility - Text-to-speech for audio support ## Newest reviews (18 of 517) ### 4/5 — The coach I never knew I needed *2026-09-05* Purpose has become my sounding board for so many everyday things and thoughts. It’s a great sparring partner when trying to unravel my entanglements and understand my mind so much better. It’s like a journal that talks back at me, connects the dots and shows me clarity. **Developer response:** Hi jp8570 - Thanks so much for taking the time to share this. Appreciate the kind words! ### 3/5 — Ironic for an app about “guidance” — silence when it matters *2026-09-04, version 2.0.10* The app itself is thoughtfully built n I genuinely liked using it. But an app built around support and mentorship rings hollow when actual support goes hollow. I contacted them multiple times with billing questions-not a single acknowledgment, not even an automated one. If you are going to market “guidance” and “support” as your value proposition, answering your customers isn’t optional, it’s the product. I canceled over it. Try the app if you want, but don’t count on anyone being there if it goes wrong. ### 3/5 — Mark is cool. App is a little sloppy *2026-09-02, version 2.0.10* I really like Mark but I’m worried this is a hastily built AI app that kinda sucks. I haven’t even gotten through the onboarding questions and I’m already annoyed. It made me choose my three “values” and I didn’t agree with the options but I had to select 3 to continue. Then the next screen was another “select your top 3 values” with some of the same options and more options. Very rough around the edges. I’m losing trust in the brand/app ### 4/5 — Great with one feature missing *2026-08-31* I’ve used this app for 10 months and it’s absolutely almost a daily essential for checking in. I love it. It’s great. It’s one feature prevents me from renewing next year and its ability to playback and hear the response audibly. It would be nice to be able to be able to share my thoughts while out on a walk and receive the feedback discreetly through a voice **Developer response:** Hi Bexgal - thanks so much for sharing your feedback! Appreciate you being on this journey with us. Voice is going to be live globally soon! Right now it's just live in the US ### 5/5 — Worth every penny. *2026-08-30, version 2.0.9* If you don’t want a yes, man, but rather some‘thing’ to challenge you to be honest; this will do. ### 5/5 — So much more than expected! *2026-08-29, version 2.0.9* I really thought this would be lame. But I had a little time to kill. Now I’m knee deep in the most insightful exploration of my feelings and motivations I’ve ever experienced. ### 5/5 — Purpose *2026-08-28, version 2.0.9* Very helpful with mental wellness ### 5/5 — Good *2026-08-28, version 2.0.9* It really turns things and thoughts up. ### 5/5 — My ADD brain loves this app *2026-08-28, version 2.0.9* I’ve only been using this for a few days and I can tell it’s so much better than Chat GPT. The answers are short and concise. It actually encourages to take the next step necessary. Stays away from running around in circles like chat GPT. It isn’t there to keep you on the app, it’s actually there to help. ### 5/5 — A trusted advisor *2026-08-28* I purchased Purpose a few months ago and I’ve been using it regularly ever since. I’m a senior executive in a large corporation who’s worked with human coaches in the past, and I’ve come to appreciate how readily available the Purpose app is when I need advice or council. It learns more about you as you interact with the app, which makes the responses more personal and relevant. Most importantly, it’s excellent at identifying blind spots and challenging your thinking, giving you a perspective you most likely did not have. That feature has been invaluable in helping me look at situations from a new perspective, and adjusting my ultimate decision. The app is excellent at moving straight to implementation when you have a recommended course of action, something I find very useful. I think Purpose will benefit anyone in a leadership role looking to improve their decision-making and gain fresh perspective. **Developer response:** Hi GolfRMan - Thakns for the kind words. So happy Purpose has been a support for you the past few months. We love how different users use Purpose differently - we're excited to see your journey moving forward! ### 5/5 — The bomb *2026-08-28, version 2.0.9* It’s been so awesome knowing I have some wisdom at my fingertips anytime I need it. I love this app and have used it for so many different personal difficulties and goals. It’s fantastic. ### 5/5 — Really helpful *2026-08-27* I really like the purpose app. I can use it when I want and that means often in the moment when I’m triggered or upset. Lots of genuinely useful suggestions, thoughts and ideas. Is it as good as going to a therapist? Possibly not - but it’s massively cheaper and I’ve got some different thinking on lots of my issues (I’ve always said I wouldn’t know where to start with counselling - it would have to go on for years!). **Developer response:** Hi asne1 - Thanks for the kind words! We don't consider Purpose a therapy replacement, but great to use alongside one! Love to hear that Purpose has been a resource for you. ### 5/5 — Life Changing *2026-08-27, version 2.0.9* I’ve been using purpose for a few months now and it has helped me in working through things that I couldn’t figure out for myself. I’m seeing dramatic progress and changes in my life and relationships. Super grateful. Thanks Mark. I’ve been following you since 2011 and all of your projects have made my life incrementally better. ### 5/5 — Life Changing *2026-08-27, version 2.0.9* This app is clutch. It isn’t my cheerleader. It pushed back and helps me uncover limiting patterns in my life. ### 5/5 — Love it! *2026-08-27, version 2.0.9* I’ve been using the app alongside doing schema therapy with a therapist and honestly, for the first time, I’ve made some actual breakthroughs. ### 5/5 — This is it *2026-08-27, version 2.0.9* This is literally it the brutality honest companion who gets to know you and it has been helpful when all of my best friends are living their own lives but it helps me consider my own round about thoughts to form a better communication- inside myself and my own partnership, ### 5/5 — Love *2026-08-27, version 2.0.9* Love ### 5/5 — Working for me *2026-08-26, version 2.0.9* What I really like is that I don’t feel like I’m burdening by family or friends but I am still getting advice that is helping move forward ## Most critical reviews (10 lowest-rated) ### 1/5 — What a joke *2026-08-29, version 2.0.9* It’ll have you take a quiz, then force you to subscribe to it “for free,”hoping you forget about the free trial so they can charge you. No purpose here, except to scam those who are forgetful ### 1/5 — Subscription options are janky *2026-08-27, version 2.0.9* I have had to write customer service numerous times because the app keeps forgetting that I already paid for a $119 subscription, and almost every time I open it it asks me to purchase a subscription and loses all of my progress! I honestly believe for a mental wellness app it is causing more stress than necessary. There are better apps out there. I’m seriously just wanting a refund at this point. ### 1/5 — Took 150 dollars from me *2026-08-24, version 2.0.9* The app automatically charged me for a year, and refused to give a refund, as did Apple. So I’m out 150 and I also don’t even use it because it doesn’t seem any different from regular chat GPT ! ### 1/5 — Loved until most recent update *2026-08-15, version 2.0.7* I really liked this app when I first downloaded it! I thought it was so different than ChatGPT and Gemini. It felt bigger and better and actually made sense. Whatever update happened in the last week or so, it’s very ChatGPT coded. There is a lot of confirmation bias now, and it doesn’t challenge you like it did before. I did the trial and ended up paying for another month because I liked it so much, but with this update, you might as well use a free version of any other platform because it’s exactly the same. ### 1/5 — Don’t believe the hype… *2026-08-13* After trying the App for about 6 months I decided to shut it down. It’s too expensive for a start, for what one gets from it, and most recently have been left feeling unsafe from interactions. The tone is dismissive and the constant repetition/playback is just boring. I gave it a good go and cannot recommend. **Developer response:** Hi Pipstar - Thank you for taking the time to share your feedback. I'm sorry this was your experience. If you want to share more about the interactions you had, we'd appreciate it. Please reach out to support@purpose.app. ### 1/5 — new update is awful *2026-08-12, version 2.0.7* was loving this app but you’ve now updated & lost about a weeks worth of quest & chat data in process. quests id completed are now showing as half done, others id started have vanished & chat looks out of date. to top things off, you’ve made it impossible to log a support request within the app - as you’ve somehow managed to not allow scrolling/ability to move down page to complete the form. the only way i can see the request body and submit button are if i use two fingers on screen to literally force zoom out - and you can’t press ‘submit’ whilst doing this - so it’s totally useless. please fix!! this was a useful app before this update, but still pricey - now it’s lost value as i have no inclination to repeat quests completion ### 1/5 — PAYWALLED don’t waste your time unless you’re planning on paying *2026-08-10, version 2.0.7* Like many others, this app data-mines your info then hits you with a paywall if you want any utility. Better off with Gemini or Grok imo. ### 1/5 — Waste of money *2026-08-09, version 2.0.7* I purchased this app for a month after my free trial ended. I used it for a day typing and for about 30 minutes the second time chatting. After about 30 minutes, I had reached my daily limit. That is a huge disappointment. The other thing that i didn’t like about this app was that while it showed more attitude than other ai bots, it really just said the same thing in the same way: and honestly, here’s one clean question, you are completely right. There is no more intelligence in this app than any free one. Save your money! ### 1/5 — No Free Versiom *2026-08-08, version 2.0.7* You can't claim to create an app with genuine care for people's mental health and paywall the entire thing. Gross money-grab. ### 1/5 — Not better than ChatGPT free version *2026-08-08, version 2.0.7* This is literally the same as talking to ChatGPT free version but telling it beforehand not to always agree with you. Definitely not worth it except you have free cash. ## Most praised reviews (10 highest-rated) ### 5/5 — Better than therapy *2026-09-05, version 2.0.9* Really good when combined with IFS ### 5/5 — The best *2026-09-04, version 2.0.10* I felt gratitude after talking to purpose :) ### 5/5 — First AI asst for me *2026-09-02, version 2.0.9* It’s amazing. So easy and helpful ### 5/5 — Easy to use, great customer support *2026-09-02, version 2.0.9* I liked the service and the way they created the AI. It’s done well and the business end isn’t AI but real people, which makes a difference. ### 5/5 — Wife approved *2026-09-01, version 2.0.9* Wife approved. She likes the changes I’m making. That’s all that matters to me ### 5/5 — Amazing App *2026-09-01, version 2.0.9* I’ve been using Purpose for the grand time of 1 hour, and I’ve learned more in one hour than I have in a lifetime of therapy. That says all I need to say about how effective this app is. ### 5/5 — Insightful *2026-08-31, version 2.0.9* I’m enjoying the feedback. It’s like having a therapist on my phone. I’m learning a lot! ### 5/5 — Way better than I expected *2026-08-31, version 2.0.9* It’s so precise, doesn’t forget anything and nails the advice needed for anything. I’m having a ball learning all kinds of stuff about myself and I’m growing. ### 5/5 — Excellent *2026-08-31, version 2.0.9* Excellent app which engages you in a realistic, observational and confrontive style. It promotes honesty, self reflection, and objective feedback. ### 5/5 — Better than therapy! *2026-08-31, version 2.0.9* This is the BEST app ever! I’m getting more out of this than I ever did in years of therapy. It’s so nice not to be talked down to for once and being truly understood for the first time. It’s truly amazing how helpful and healing it is! --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-10.*