# Purposeful by Kumanu — Be your best. Feel your best.

> Science-backed wellbeing app for building sustainable habits and improving mental and physical health. (iPhone/iPad app by Kumanu, Inc..)

- Source: https://appshunter.io/ios/app/purposeful-by-kumanu/id1457841328 (this page in markdown: same URL + `.md`)
- Developer: [Kumanu, Inc.](https://appshunter.io/developer/1044432114)
- Category: Health & Fitness, Productivity
- Price: Free with in-app purchases
- Rating: 4.40/5 from 216 App Store ratings · 78 written reviews indexed
- Age rating: 12+
- Requires: iOS 15.0 · 92 MB
- Languages: American English, European Spanish
- Released: 2019-04-21
- Data updated: 2026-08-11
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/purposeful-by-kumanu/id1457841328/reviews.md

## What is Purposeful by Kumanu?

Purposeful is a science-backed wellbeing app that empowers you to live more purposefully and bring your best to what matters most. Unlock true wellbeing with simple, evidence-based actions to feel happier, healthier, and more energized.

Purposeful helps you build simple, science-backed habits to feel better—starting today. In just a few minutes a day, it can help bring you clarity, boost your energy, shift negative thinking, reduce anxiety, and improve sleep.

Made for real life, Purposeful is simple, supportive, and easy to return to—so your wellbeing practice actually sticks.

Start small. Keep going. Feel the difference.

Terms (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Key features

- Science-backed wellbeing actions
- Build simple, evidence-based habits
- Improve clarity and energy
- Reduce anxiety and negative thinking
- Enhance sleep quality
- Sustainable wellbeing practice

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Purposeful Premium Annual | $19.99 | per year |
| Purposeful Premium | $49.99 | per year |
| Purposeful Premium | $69.99 | per year |
| Purposeful Premium Monthly | $12.99 | per month |


## What do users think of Purposeful by Kumanu?

Overall sentiment: positive

**Pros**

- ✨ Daily check-ins and reminders for mindfulness
- 🎯 Helps set intentions and track daily purpose
- 💪 Encourages positive mindset and self-reflection
- 🧠 Evidence-based behavioral and neuroscience approach
- 👥 Supportive and non-judgmental feedback
- 🎨 Clean, intuitive interface design
- 📱 Simple and easy to use with minimal training
- 🌟 Provides actionable tips and strategies
- ❤️ Helpful for mental health and well-being
- ⏰ Flexible customization options
- 🤝 Pairs well with Coursera's 'Finding Purpose' course

**Cons**

- 🐛 Multiple login and account creation failures
- 💳 Unexpected billing and subscription issues
- 🔐 Limited accessibility without employer/healthcare plan
- 🎭 AI responses feel repetitive and superficial
- 🚫 Not helpful for serious mental health issues like bereavement
- 📱 Incompatible with some devices (iPhone 14)
- 🔄 Inconsistent reminder notifications
- 💼 Content heavily focused on work/employment
- ⚠️ Lack of customer support responsiveness
- 🎪 Feels like MadLibs rather than genuine AI interaction

**Commonly reported bugs**

- Account creation fails with security code errors
- Email verification codes not working
- Login failures through Google, Apple ID, and email
- Integration issues with United Healthcare registration
- App won't open after download
- Sign-in glitches on certain devices
- Inconsistent reminder notifications
- Incompatibility with iPhone 14

**Most requested features**

- Integration with other apps like Day One
- Ability to focus on multiple daily goals (not just one)
- More personalized tracks for different user types (students, retirees, unemployed, etc.)
- Deeper personality assessment and identification features
- Better reminder notification system
- More advanced analytics and progress tracking
- Improved customization for career vs. personal development focus

## Recent user reviews (10 of 78)

All indexed reviews: https://appshunter.io/ios/app/purposeful-by-kumanu/id1457841328/reviews.md

### 5/5 — Constructive Feedback

*2026-04-15*

I find this app to be especially helpful. The goals I set can be difficult to complete in the my time constraints. Feedback focuses on on what has been accomplished  with encouragement to proceed with more realistic expectations (my word choice).

### 3/5 — Somewhat helpful

*2026-03-03, version 8.0.0*

There’s a lot of good stuff here, but it’s less helpful when dealing with significant things, like bereavement. And the AI feels like you’re playing MadLibs

### 5/5 — Evidence-based

*2026-01-23*

This app was a game-changer for me. It’s based on the latest behavioral and neuroscience and is constantly improving. Interestingly, I didn’t feel like I lacked a sense of purpose when I tried it. I was pretty clear on what was important to me and what my life meant. I was just having a little trouble sleeping at night and staying focused in the workday and was looking for a bit of help. Purposeful helped with that and more. It really enables me to focus on actions for living more purposefully. I feel more energized, on track, and happy. I just feel great.

### 1/5 — Limited and naive

*2025-11-25, version 7.3.1*

This app was repetitive and unhelpful. I did not find it insightful or even suggesting new ways to think about things. When asked direct questions about what it meant in various scenarios it simply repeated itself. Maybe it will be grand for others but the level of introspection it offered was childish.

### 1/5 — Can’t log in

*2025-09-24, version 7.3.0*

I was not able to make an account. They said they would send me a security code but instead it just said password error code. I have never been able to even open it. I tried writing to them but no answer.

### 5/5 — Apps purpose not aligned with itself

*2025-08-31, version 7.2.0*

If your purpose is to reach one billion people, as your founder said in some talks, then your pricing is totally incompatible with that goal. I give you five stars to support your work, although there is obviously room for improvement (onboarding, finding the ai assistant, going back to correct an answer in the ai assistant, seeing what you wrote previously in the ai assistant, etc.). All the best!

### 5/5 — Purposeful is a great tool

*2025-07-19*

The daily check-ins serve as a great reminder to prioritize the things that really matter and help from getting bogged down by activities that are less fulfilling.

### 5/5 — Kumanu Purposeful - The beacon of gentle light when you are feeling lost.

*2024-11-05*

I kinda initially thought the idea was really for someone who was still working and busy in organization. I’ve been disabled for sometime and in chronic pain. There have been very low times when I have blamed myself for the injuries others have caused, and I’ve been beating myself up for it, feeling without worth or value, without a voice and without a purpose. 

Purposeful actually is an amazing concept. It gives you a word each day. It could be ‘strength’ or ‘mindfulness’ or ‘love’ or ‘communication’. Purposeful gives examples of how incorporating these words into one’s life can help us identify our strengths; and therefore, open our eyes to what purpose we can have. It gives prompts and ideas of how to add that word into your life in some way, shape or form - perhaps just by smiling at a stranger, holding the door for a random person and saying ‘thank you’. It’ll ask if you’re willing to try it for the day and then it’ll catch up with you later in the day to see if you’ve done it - it’s a little bit of life coach but also helping you maintain a responsibility for your actions and plans. It’s a little bit like a friend who you can pour out all your frustrations to, and know that the friend won’t blab your business as soon as s/he can. It’s a little bit of encouragement that we all need each day. 

I would highly recommend to anyone who is feeling less than, feeling like their life has stopped having meaning or need a reminder to focus on an area where you can improve your understanding of yourself and therefore make appropriate adjustments to be the person you want to be. I certainly have been on the brink and I see a psychiatrist and psychologist, but this is a private moment essentially with myself where I can meditate, if you will, on the word of the day and do my very best to incorporate that word as fully as I am able.

### 5/5 — Great site

*2024-08-22, version 6.3.0*

This is a super helpful site to help you with your life.

### 5/5 — Onward and upward

*2024-08-18, version 6.3.0*

Love the process so far-just started

## Frequently asked questions about Purposeful by Kumanu

### What does the Purposeful app do?

Purposeful is a science-backed wellbeing app designed to help users live more purposefully and feel their best. It offers evidence-based actions and helps build simple habits to improve happiness, health, energy, clarity, and sleep, while reducing anxiety and negative thinking.

### What are the key features of Purposeful?

Key features include science-backed wellbeing actions, the ability to build simple and evidence-based habits, tools to improve clarity and boost energy, methods to reduce anxiety and negative thinking, and features to enhance sleep quality. The app focuses on making wellbeing practices sustainable for daily life.

### How much does Purposeful cost?

The app is available for free with in-app purchases. This means you can download and use the basic functionalities without charge, with options to unlock additional features or content through purchases within the app.

### Who is the target audience for Purposeful?

This app is designed for individuals who want to improve their overall wellbeing. It's particularly suited for those looking for science-backed methods to build sustainable daily habits that enhance their mental and physical health, leading to a happier and more energized life.

### What are common use cases for Purposeful?

Common use cases include building consistent morning or evening routines, managing stress and anxiety throughout the day, improving sleep quality, increasing daily energy levels, and fostering a more positive mindset. The app aims to integrate seamlessly into everyday life to support long-term wellbeing.

## Version history (last 5 releases)

### 9.3.0 — 2026-07-08

Thanks for using Purposeful! This version includes bug fixes to improve your experience.

Questions, feedback, or need help? Contact us at support@kumanu.com.

### 9.2.0 — 2026-06-26

Thanks for using Purposeful! This version makes improvements to the Daily Check-in to make it more responsive and better support setting a daily intention.  You can also now access additional Action recommendations right from the Today page and see an improved Me page.  This version also includes bug fixes to improve your experience.

Questions, feedback, or need help? Contact us at support@kumanu.com.

### 9.1.2 — 2026-05-14

Thanks for using Purposeful! This version includes bug fixes to improve your experience.

Questions, feedback, or need help? Contact us at support@kumanu.com.

### 9.1.1 — 2026-05-05

Thanks for using Purposeful! This version includes bug fixes to improve your experience.

Questions, feedback, or need help? Contact us at support@kumanu.com.

### 9.1.0 — 2026-05-01

Thanks for using Purposeful! This version includes usability improvements and bug fixes across the app.

Questions, feedback, or need help? Contact us at support@kumanu.com.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-11.*