# Selma – investing & retirement — Automated wealth management > Automated Swiss digital wealth manager for investing, retirement, and financial planning. (iPhone/iPad app by Selma Finance AG.) - Source: https://appshunter.io/ios/app/selma-investing-and-retirement/id1530353773 (this page in markdown: same URL + `.md`) - Developer: [Selma Finance AG](https://appshunter.io/developer/1530353775) - Category: Finance - Price: Free - Rating: 3.50/5 from 2 App Store ratings · 2 written reviews indexed - Age rating: 4+ - Requires: iOS 16.4 · 99 MB - Languages: American English - Released: 2021-07-01 - Data updated: 2026-08-26 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/selma-investing-and-retirement/id1530353773/reviews.md ## What is Selma? Build wealth, plan your future, and manage your pension savings. Selma is a Swiss digital wealth manager that helps you invest, grow and manage your money automatically. Whether you are building long-term wealth, investing your savings, or managing pension capital after retirement, Selma creates a personalised investment strategy that fits your life & accompanies you along the way – with smart AI-powered advice. Join 16’000+ investors in Switzerland who trust Selma to manage their money. Selma Finance AG is an independent Swiss asset manager authorised by FINMA. — Personalised investing that adapts to your life Selma creates a globally diversified ETF portfolio based on your financial situation, risk level and investment horizon. Your strategy automatically adapts as markets move or your life changes – helping you stay invested with the right level of risk. You can also customise your portfolio according to your preferences while Selma continues to manage the overall strategy. Available portfolio themes & preferences: - Classic - Sustainable - Income (Dividend focused) - Swiss bias — Understand your investments Selma helps you see how your money works for you. Track your wealth, explore projections and understand how your investments evolve over time. With clear insights and visual tools you can: - track your portfolio performance - view your total wealth and progress over time - explore scenarios - see how deposits and withdrawals impact your future wealth Selma helps you make better long-term decisions. — Powerful planning tools Selma includes smart tools designed to help you plan your financial future. These include: - pension longevity calculator to estimate how long your wealth could last - scenario simulations to explore different market outcomes - deposit guides to help you invest new money confidently - AI-powered advice that is personalised to you and your financial situation and investments – available 24/7 Everything is designed to keep you focused on long-term investing. — Investing in retirement Investing does not stop when you retire. Selma helps you manage wealth before and after retirement with strategies designed for financial stability. You can: - invest pension capital - plan withdrawals for retirement income - track how long your savings could last - check in with our experts for a detailed financial analysis — Start investing in minutes 1. Answer a few questions about your financial situation and goals 2. Receive your personalised investment strategy & choose your portfolio theme and preferences 3. Open your account online 4. Let Selma manage your investments automatically — Low starting amounts Start investing with: - 2’000 CHF for investment portfolios - 500 CHF for pillar 3a — Transparent pricing Selma charges a simple management fee based on your invested assets. - up to 50’000 CHF – 0.68% per year - 50’000 - 150’000 CHF – 0.55% per year - 150’000 - 500’000 CHF – 0.47% per year - over 500’000 CHF – 0.42% per year No hidden costs. — Why investors choose Selma - 2026 wealth management and banking comparison winner for - net returns in Switzerland - personalised ETF portfolios - dedicated retirement solution - portfolio customisation options - automated portfolio management - investment insights and planning tools - transparent pricing - Swiss FINMA-regulated asset manager - human support when you need it Investing is a long-term journey. Selma helps you stay on track. Download the app and start investing today. ## Key features - Automated wealth management - Personalized investment strategies - AI-powered financial advice - Portfolio performance tracking - Retirement planning tools - Low starting investment amounts - Transparent fee structure ## Recent user reviews (2 of 2) All indexed reviews: https://appshunter.io/ios/app/selma-investing-and-retirement/id1530353773/reviews.md ### 5/5 — Amazing APP *2025-01-17* I am an Angel investor plus and equity investor with equity portfolio ranging across different geographical regions. Selma, by far, is the best investment platform using AI for financial analysis and investment planning. I will highly recommend using this APP - well done to the Selma team! Keep it up!! ### 3/5 — Very basic *2021-07-05* Too basic, needs more development for more options in the app **Developer response:** Thank you so much for your feedback! We hear you and we're continuously working to improve the app. Selma receives regular updates with bug fixes and new features to make your experience better and more complete. Recent updates include features like Selma AI to guide you through your financial journey, deeper insights into your portfolio, and full in-app onboarding. If there are specific features you feel are missing, feel free to reach out to our Customer Support. Your feedback goes straight to our product team and helps us shape the future of Selma 💙 ## Frequently asked questions about Selma ### What is Selma? Selma is a Swiss digital wealth manager that helps you invest, grow, and manage your money automatically. It offers personalized investment strategies, retirement planning tools, and AI-powered advice for long-term financial growth. ### How does Selma personalize investments? Selma creates a globally diversified ETF portfolio based on your financial situation, risk level, and investment horizon. Your strategy automatically adapts to market changes and your life events. ### What planning tools does Selma offer? Selma includes a pension longevity calculator, scenario simulations, deposit guides, and 24/7 AI-powered advice to help you plan your financial future and make better long-term decisions. ### Can I invest in retirement with Selma? Yes, Selma helps you manage wealth before and after retirement. You can invest pension capital, plan withdrawals for retirement income, and track how long your savings could last. ### What are the minimum investment amounts for Selma? You can start investing with 2,000 CHF for investment portfolios and 500 CHF for pillar 3a accounts. ### How is Selma priced? Selma charges a transparent management fee based on your invested assets, with rates decreasing as your investment amount increases. For example, the fee is 0.68% per year for assets up to 50,000 CHF. ### Is Selma safe to use? Selma Finance AG is an independent Swiss asset manager authorized by FINMA, indicating it operates under regulatory oversight. The app focuses on automated wealth management and long-term financial planning. ### Does Selma have ads? Selma is free to use and does not contain advertisements, allowing for an uninterrupted user experience focused on financial management. ## Version history (last 5 releases) ### 3.56.0 — 2026-08-19 We never sit still - always building, always improving. Your app’s getting smarter while you sleep ### 3.55.0 — 2026-08-14 We never sit still - always building, always improving. Your app’s getting smarter while you sleep ### 3.54.0 — 2026-08-13 We never sit still - always building, always improving. Your app’s getting smarter while you sleep ### 3.53.0 — 2026-08-03 We never sit still - always building, always improving. Your app’s getting smarter while you sleep ### 3.51.0 — 2026-07-28 We never sit still - always building, always improving. 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