# SHA'DEY Foundation/Lip/Makeup — Find Your Perfect Shade Match

> Find Your Perfect Shade Match (iPhone/iPad app by GenXUnited Holdings Inc..)

- Source: https://appshunter.io/ios/app/shadey-foundationlipmakeup/id6767883557 (this page in markdown: same URL + `.md`)
- Developer: [GenXUnited Holdings Inc.](https://appshunter.io/developer/1896517268)
- Category: Lifestyle, Shopping
- Price: Free with in-app purchases
- Age rating: 12+
- Requires: iOS 15.0 · 40 MB
- Languages: American English
- Released: 2026-05-15
- Data updated: 2026-11-13

## What is SHA'DEY Foundation/Lip/Makeup?

Find your exact foundation shade from one selfie. No quizzes, no guessing, no wasted bottles.

SHA'DEY measures your skin colour with your phone camera and matches it to foundation shades we've measured ourselves. Not the model on the box. Not a website swatch. Not a quiz.

FOUNDATION MATCH
Take a selfie. SHA'DEY reads your skin across five facial zones and matches your measured colour to foundation shades from MAC, Fenty Beauty, Maybelline and more. You get your best match, plus a deeper and a lighter alternative when there's a close one.

Every foundation shade in our catalog was measured from the physical product with a colorimeter, not copied from a brand website. You're matched colour to colour, not sorted into an undertone box.

Unlock Foundation Match once for $9.99 and match as often as you like. That's less than one wrong foundation bought online. Before you pay, SHA'DEY checks that your shade is within the range we cover. If it isn't, you won't be asked to pay.

LIPSTICK, LINER, GLOSS & BLUSH
Lipstick matching is free, no account needed. Create a free account to unlock liner, gloss and blush recommendations matched to your skin tone and depth. Each result shows the shade swatch, brand, product name, finish and buyer rating.

MY NUDE
Sample your natural lip tone with your camera and find the shades closest to your actual lip colour. Your lips, but better.

FOR EVERY SKIN TONE
Fair, light, medium, tan, rich, deep. Because SHA'DEY measures your actual skin colour instead of asking you to guess, it works the same way for every complexion and undertone.

MAYA — YOUR AI MAKEUP ARTIST
Maya explains why each shade works for your skin, how to apply it, and the liner and gloss that complete the look. Every consultation is written for your skin profile and that exact shade.

YOUR PRIVACY
Your photo is never stored. SHA'DEY does not track you.

KEY FEATURES
- Foundation shade match from a single selfie
- Best match plus deeper and lighter alternatives
- Catalog shades measured from real product, not website images
- One-time $9.99 Foundation unlock, unlimited matches
- Free lipstick matching, no account needed
- Liner, gloss and blush with a free account
- My Nude: shades matched to your natural lip colour
- Works for every skin tone, fair to deep
- MAC, Fenty Beauty, Maybelline, NARS, NYX and more, with links to shop your match
- Photo never stored, no tracking

PURCHASES
Foundation Match: one-time $9.99 unlock.
SHA'DEY Premium (Maya consultations): $4.09/month or $32.99/year.
Foundation Match and Premium are separate purchases.

Find your shade. Own your look.
SHA'DEY. The shade of you.

Terms of Use: https://shadey.app/terms/
Privacy Policy: https://shadey.app/privacy/

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| SHA'DEY Premium Monthly | $2.99 | per month |
| SHA'DEY Premium Annually | $23.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Foundation Match Unlock | $9.99 | one-time |


## Is SHA'DEY Foundation/Lip/Makeup safe?

Not enough ratings yet to assess SHA'DEY Foundation/Lip/Makeup.

## Is SHA'DEY Foundation/Lip/Makeup legit?

SHA'DEY Foundation/Lip/Makeup has limited verification signals. The AppsHunter Legitimacy Score for SHA'DEY Foundation/Lip/Makeup is 58 out of 100 points across 7 verification signals from App Store and developer data.


## Version history (last 5 releases)

### 4.2.0 — 2026-11-11

A fuller Complete the Look. Your look now includes a matching blush alongside the liner and gloss. If you've unlocked Foundation Match, it's built on your foundation shade.

Unlock for free with a short video. Watch a short video to unlock a Maya shade explanation or a complete look. Videos only play when you choose to watch one.

Shop from where you are. Choose the country you shop in. Buy links and local prices follow your choice, and if there's no online store in your country yet, we'll tell you what to look for in stores near you.

More accurate matches. Improved skin-tone readings. If a new scan disagrees with your last one, we'll ask which one feels right.

Also new: clearer Upgrade options, Rate SHA'DEY in your Profile, and ad privacy choices for users in Europe.

### 4.1.1 — 2026-10-17

Foundation Match is here.

Take one selfie and SHA'DEY finds your foundation shade across MAC, Fenty Beauty, Maybelline and more, with a deeper and a lighter alternative when there's a close one. Every shade in our catalog is measured from the real product, not a website swatch.

Lipstick matching stays free. Unlock Foundation Match once and match as often as you like.

Thanks for using SHA'DEY. Tell us how your match fits; it helps us get every skin tone right.

### 4.1.0 — 2026-09-29

Your foundation match just got smarter.

- Three foundation options with every scan — your best match, plus a deeper and a lighter alternative when a true one exists
- Foundation Match unlock: lock in unlimited foundation matching forever with a one-time purchase
- New tips while you scan, so every selfie gives us our best look at your true tone
- Create a free account to save your matches across lipstick, gloss, blush and more
- Bug fixes and polish throughout

### 4.1.0 — 2026-09-29

Your foundation match just got smarter.

- Three foundation options with every scan — your best match, plus a deeper and a lighter alternative when a true one exists
- Foundation Match unlock: lock in unlimited foundation matching forever with a one-time purchase
- New tips while you scan, so every selfie gives us our best look at your true tone
- Create a free account to save your matches across lipstick, gloss, blush and more
- Bug fixes and polish throughout

### 4 — 2026-09-15

Your perfect shade exists. SHA'DEY finds it.

One selfie is all it takes. SHA'DEY analyzes your true skin tone and undertone — then matches you to real products you can actually buy, in lipstick, gloss, liner, blush, and now foundation.

NO MORE GUESSING AT THE COUNTER
Store lighting lies. Online swatches lie harder. SHA'DEY reads your skin the way a colorimeter would — scientifically, in LAB color space — and corrects for your phone's camera, so an iPhone and a Galaxy give you the same answer about the same face.

BUILT FOR EVERY SKIN TONE — ESPECIALLY YOURS
Most shade finders were trained to flatter lighter skin and guess at the rest. SHA'DEY was engineered the other way: deep skin tones aren't an afterthought here, they're the standard the system is held to. If your shade has ever been "the darkest one we carry," this app was built for you.

FOUNDATION MATCHING (NEW)
Scan once and get matched across major brands — Fenty Beauty, MAC, Maybelline and more — ranked by true color distance, with your undertone respected. See your matches, save your favourites, compare across brands.

HONEST BY DESIGN
If the lighting is working against you, SHA'DEY tells you and helps you fix it — instead of serving a confident wrong answer. If no product truly matches, it says so. We'd rather get it right than get it fast.

ALSO INSIDE
• Your full colour profile: skin tone, undertone, saturation
• Lip, liner, gloss and blush recommendations matched to you
• Save and revisit your analyses
• Maya, your AI beauty guide, for shade questions in plain language

Your face. Your light. Your match.
not their color. your color.

What's New (4.0.1):

Foundation shade matching is here! Scan your face and get matched across Fenty Beauty, MAC, Maybelline and more — ranked by true color accuracy, undertone included.

Also in this update:
• Smarter lighting guidance — if a photo can't be read reliably, SHA'DEY helps you retake it instead of guessing
• Improved shade accuracy across devices and skin tones, with major gains for deep skin
• Performance and stability improvements

## Apps similar to SHA'DEY Foundation/Lip/Makeup

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Liply: Lipstick Try-On](https://appshunter.io/ios/app/liply-lipstick-try-on/id6779545464) | — | Free | Lifestyle |
| [BeautyIQ](https://appshunter.io/ios/app/beautyiq/id6781380109) | — | Free | Lifestyle |
| [Shadewell: Foundation Match](https://appshunter.io/ios/app/shadewell-foundation-match/id6797058765) | 5.0 (1) | Free | Lifestyle |
| [Tona: Shade Match](https://appshunter.io/ios/app/tona-shade-match/id6770216320) | — | Free | Lifestyle |
| [ShadeMatch](https://appshunter.io/ios/app/shadematch/id6761493944) | — | Free | Lifestyle |
| [Nuance Beauty up makeup looks](https://appshunter.io/ios/app/nuance-beauty-up-makeup-looks/id6797218375) | — | Free | Lifestyle |

## More apps by GenXUnited Holdings Inc.

- [Wordmunity: Word Search Games](https://appshunter.io/ios/app/wordmunity-word-search-games/id6826870751)

All apps by GenXUnited Holdings Inc.: https://appshunter.io/developer/1896517268

## Related topics

[foundation finder](https://appshunter.io/ios/topics/foundation-finder) · [shades makeup](https://appshunter.io/ios/topics/shades-makeup)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-11-13.*