# Shift - AI Mental Health — Your AI Health and Life coach > AI health and life coach for personalized guidance, habit building, and mood shifting. (iPhone/iPad app by ShiftHealth AI, Inc.) - Source: https://appshunter.io/ios/app/shift-ai-mental-health/id6740936603 (this page in markdown: same URL + `.md`) - Developer: [ShiftHealth AI, Inc](https://appshunter.io/developer/1751789862) - Category: Health & Fitness - Price: Free with in-app purchases - Rating: 4.70/5 from 6 App Store ratings - Age rating: 4+ - Requires: iOS 16.6 · 76 MB - Languages: American English - Released: 2025-03-21 - Data updated: 2026-07-30 - Monetization: freemium - User reviews in markdown: https://appshunter.io/ios/app/shift-ai-mental-health/id6740936603/reviews.md ## What is Shift? IN-THE-MOMENT COACHING FOR NEARLY ANY SITUATION, 24/7 When you need somewhere to vent, process, and talk it out, ShiftCoach is there to offer empathetic advice, objective feedback, and structured guidance to help you shift your perspective and mood. GUIDANCE THROUGH YOUR PERSONAL PLAN, MULTI-WEEK PROGRAMS, AND ROUTINES Shift translates your goals into tangible new routines and habits to keep you on track. COACHING THROUGH THE UPS AND DOWNS Schedule a weekly check-in session with ShiftCoach to celebrate progress, overcome barriers, uncover unique insights, and practice new skills. Leverage ShiftCoach's ability to shine a light on your blindspots to realize lasting change. HYPER-PERSONALIZED DAILY COACHING TIPS Leverage ShiftCoach's perfect memory to help you be at your best, every day. Take control of your patterns by remembering specific situations when your patterns are most often unhealthy so you can shift in-the-moment. UNLOCK CHANGE ACROSS YOUR WHOLE LIFE BY SHIFTING YOUR PATTERNS Shift provides deep insights with clear connections between effort & results. Track your "micro-shifts" and see how they compound over time to improved life satisfaction, mood, and relationships. Shift provides a clear mapping of breakthrough moments to improvements in your Shift score. ## Key features - 24/7 in-the-moment coaching - Personalized goal-based programs - Weekly check-in sessions - Hyper-personalized daily tips - Pattern tracking and insights - Mood and life satisfaction tracking ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Monthly | $19.99 | per month | | Annual | $159.99 | per year | ## Frequently asked questions about Shift ### What is Shift's primary function? Shift acts as an AI health and life coach, offering in-the-moment support, structured guidance, and personalized programs to help users shift their perspective, mood, and build new habits. ### How does Shift help with personal goals? Shift translates user goals into tangible new routines and habits. It provides guidance through multi-week programs and tracks 'micro-shifts' to show how they compound over time for improved life satisfaction. ### Does Shift offer personalized coaching? Yes, Shift provides hyper-personalized daily coaching tips and leverages its memory to help users be at their best. It identifies specific situations where unhealthy patterns occur to facilitate in-the-moment shifts. ### What are the subscription options for Shift? Shift offers a Monthly subscription for $19.99/month and an Annual subscription for $159.99/year. Both plans include a 14-day free trial. ### How often is Shift updated? The latest version of Shift is 1.1.3, and it was last updated on October 20, 2025. This indicates a relatively recent update frequency. ### What devices is Shift available on? Currently, Shift is supported on iPhone devices. ### What is the age rating for Shift? Shift has an age rating of 4+, making it suitable for a wide range of users. ### Does Shift have ads? No, Shift does not contain advertisements. The app is free to download and offers in-app purchases for its premium features and subscription plans. ## Version history (last 5 releases) ### 1.1.3 — 2025-10-20 New personalized onboarding, goal-setting, and custom programs for mood, couples, nutrition & alcohol - plus smarter reminders, journaling & daily support. ### 1.1.2 — 2025-10-16 Premium subscriptions Bug fixes and performance improvements ### 1.1.1 — 2025-08-23 Your Shift coach just got faster, smarter, and even easier to use — so you can reflect, reset, and grow in just minutes a day. NEW DAILY REFLECTION SESSIONS A short, powerful way to build clarity and momentum: * Arrive & Check In — Scan your mood and energy * Replay the Day — Spot key moments, triggers, and wins * Go Deeper — Explore patterns and reactions * Spot What Matters — Uncover beliefs and needs * Practice the Shift — Mentally rehearse tomorrow’s responses * Close with Intention — Leave lighter, clearer, and more grounded SMARTER "Talk it Out" SESSIONS Now more dynamic than ever — think aloud, process at your pace, and let your coach synthesize insights for when you’re ready to act. * Faster, Smoother Coaching * Real-time, natural-feeling conversations * Enhanced memory for hyper-personalized support * Scroll while your coach is speaking * Increased stability and reliability Voice is coming soon — but you don’t have to wait to start. Update now and start where you are. ### 1.1.0 — 2025-08-12 Faster Therapy Chat Your AI therapy sessions just got more responsive. Shift delivers instant mental health coaching with smooth, real-time conversations that keep you engaged in your healing journey. Think: seamless therapy chat that feels natural and supportive. Smarter Mental Health Insights Enhanced tracking helps Shift provide better anxiety relief, depression support, and personalized mental wellness recommendations based on your therapy progress. Improved App Experience Better subscription management for premium therapy features Enhanced privacy protection for your mental health data Fixed conversation display in therapy sessions Increased app stability and reliability Your mental health therapy and wellness journey just got more powerful. ### 1.0.8 — 2025-06-11 Introducing Shift Insights Your coaching sessions just got smarter. Shift now analyzes your patterns, blind spots, and unresolved issues — then gives you personalized tips, insights, and next actions to help you shift, right when it matters. Think: real-time coaching that adapts to you. ## Apps similar to Shift | App | Rating | Price | Category | | --- | --- | --- | --- | | [Mia AI - Understand Yourself](https://appshunter.io/ios/app/mia-ai-understand-yourself/id6743808070) | 4.2 (72) | Free | Health & Fitness | | [Flourish: 24/7 Wellness Buddy](https://appshunter.io/ios/app/flourish-247-wellness-buddy/id6474883669) | 4.9 (813) | Free | Health & Fitness | | [Noah AI: 당신의 감정 코치](https://appshunter.io/ios/app/noah-ai/id1457760669) | 4.7 (1,814) | Free | Health & Fitness | | [Sonia: AI for Mental Health](https://appshunter.io/ios/app/sonia-ai-for-mental-health/id6472111765) | 4.7 (1,068) | Free | Health & Fitness | | [Thrive AI — Your daily guide](https://appshunter.io/ios/app/thrive-ai-your-daily-guide/id6448244903) | 4.4 (67) | Free | Health & Fitness | | [Yuna: Mental Health Coach](https://appshunter.io/ios/app/yuna-mental-health-coach/id6472681551) | 4.6 (602) | Free | Health & Fitness | ## More apps by ShiftHealth AI, Inc - [The Six AI Coach](https://appshunter.io/ios/app/the-six-ai-coach/id6504301550) All apps by ShiftHealth AI, Inc: https://appshunter.io/developer/1751789862 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-30.*