# Shugo: AI Trading Coach — Stick to your rules & plan

> Stick to your rules & plan (iPhone/iPad app by Zhora Sargsyan.)

- Source: https://appshunter.io/ios/app/shugo-ai-trading-coach/id6798217688 (this page in markdown: same URL + `.md`)
- Developer: [Zhora Sargsyan](https://appshunter.io/developer/6798217690)
- Category: Finance, Utilities
- Price: Free with in-app purchases
- Age rating: 17+
- Requires: iOS 17.0 · 14 MB
- Languages: American English, Arabic, French (France), German (Germany), Hindi, Indonesian, Italian, Japanese, Korean, Brazilian Portuguese and 3 more
- Released: 2026-08-20
- Data updated: 2026-10-24

## What is Shugo?

Define your rules. I'll help you stick with them.

Shugo is your personal AI trading coach. You write down how you want to trade, and Shugo holds you to it: every trade you check is measured against your own rules, your emotional state and your history, before you enter.

Most traders don't lose because they lack a plan. They lose in the moment they skip it. Shugo is the coach that is there in that moment.

YOUR RULES COME FIRST
Write up to 10 trading rules in your own words, while you're thinking clearly. "Never trade against the daily trend." "Risk max 1% per trade." "No entries in the first 15 minutes."
Every chart you check is held against them. Break one, and Shugo names the rule, caps the verdict and tells you what would make it a trade.

GET COACHED BEFORE EVERY TRADE
Upload your charts, add your entry, stop loss and take profit. Your coach reviews:
• Your personal trading rules
• Multi-timeframe chart structure and key levels
• Your invalidation price: where the idea is proven wrong
• Risk-to-reward and position size against your account
• Momentum and setup quality
• Your emotional temperature right now
You get an honest verdict (Clean, Reasonable, Weak or No Edge) and exactly what to fix before you enter.

KNOW YOUR EMOTIONAL TEMPERATURE
A 0–100 score of how composed you're trading, from Calm to Tilted. It reacts to losing streaks, rapid-fire entries and trades taken despite a warning, so you see it before the next entry, not after the loss.

FIND THE HABITS THAT COST YOU
As you log outcomes, Shugo learns how you trade and shows you what it finds:
• Sizing up after a loss
• Revenge trading and tilt
• Your best and worst sessions
• Long vs short performance
• Streak effects and early exits
• How often you follow your own rules

TRACK WHAT ACTUALLY WORKS
A trading journal that ties every outcome to the coaching you got: P&L, equity curve, win rate by setup, profit factor, risk-to-reward, sessions and instruments.

BUILT FOR PROP FIRM TRADERS
Size every trade against your eval balance and risk per trade, so one oversized entry doesn't cost you the challenge.

FOR ACTIVE TRADERS
Futures, stocks, crypto, forex and indices. Day trading or swing trading. On your phone, and next to your chart with the Shugo Chrome extension.

NOT A SIGNAL SERVICE
Shugo never tells you what to buy or sell, and it doesn't promise profitable trades. You bring the idea. Your coach makes sure it fits your rules.

START FREE
Free account, no credit card. Early traders get 1 month of Starter free.

Shugo provides educational and analytical tools only and does not provide financial advice or investment recommendations. Trading involves risk and may result in financial loss.

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Starter | $5.99 | per month |
| Pro Monthly | $12.99 | per month |
| Full Send Monthly | $24.99 | per month |


## Is Shugo safe?

Not enough ratings yet to assess Shugo.

## Is Shugo legit?

Shugo: AI Trading Coach has limited verification signals. The AppsHunter Legitimacy Score for Shugo is 58 out of 100 points across 7 verification signals from App Store and developer data.


## Version history (last 5 releases)

### 1.1.0 — 2026-10-24

Shugo is rebuilt from the ground up as a native app: faster, smoother and calmer. Check your emotional state and your own rules before every trade, see your patterns, and meet your trader personality, now on iPhone and iPad.

### 1.0.57 — 2026-10-22

App UI polish.

### 1.0.56 — 2026-10-21

UI fixes, onboarding fixes, advanced analytics included.

### 1.0.52 — 2026-10-19

Added Prop firm account type, and multi account support

### 1.0.43 — 2026-10-12

Improved onboarding, UI and performance.

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## Related topics

[shugo chara](https://appshunter.io/ios/topics/shugo-chara) · [scalp trading](https://appshunter.io/ios/topics/scalp-trading) · [learn trading psychology](https://appshunter.io/ios/topics/learn-trading-psychology)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-24.*