# Simple: AI Weight Loss Coach — Build a Healthy Body for Life > AI-powered weight loss coach with personalized plans, nutrition analysis, and motivational support. (iPhone/iPad app by AM APPS.) - Source: https://appshunter.io/ios/app/simple-ai-weight-loss-coach/id1467720176 (this page in markdown: same URL + `.md`) - Developer: [AM APPS](https://appshunter.io/developer/1467719875) - Category: Health & Fitness, Lifestyle - Price: Free with in-app purchases - Rating: 4.70/5 from 397,632 App Store ratings · 7,715 written reviews indexed - Age rating: 17+ - Requires: iOS 18.3 · 258 MB - Languages: American English, Danish, Dutch, French (France), German (Germany), Italian, Japanese, Norwegian Bokmål, Polish, Brazilian Portuguese and 3 more - Released: 2019-06-29 - Data updated: 2026-08-28 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/simple-ai-weight-loss-coach/id1467720176/reviews.md ## What is Simple? AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/ ## Key features - AI weight loss coaching - Photo-based nutrition analysis - Personalized workout plans - Motivational character support - Real-time Success Score - Sustainable habit building ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | 1 Month Premium with trial | $29.99 | per month | | Simple Pro | $29.99 | per 3 months | | Simple Pro | $14.99 | per month | | Simple Pro | $39.99 | per year | | Simple Pro | $29.99 | per year | | Simple Pro | $14.99 | per year | | Simple Pro | $49.99 | per year | | Simple Pro | $29.99 | per 3 months | | Simple Premium | $59.99 | per 3 months | | Simple Premium | $29.99 | per month | | Simple Premium | $29.99 | per month | **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | Workbooks Bundle | $29.99 | one-time | ## Chart rankings - #102 in Top Free · Health & Fitness (US App Store) - #119 in Top Grossing · Health & Fitness (US App Store) ## What do users think of Simple? Overall sentiment: positive **Pros** - 🚀 Engaging app - 👍 Helpful tools - 👍 Supportive IF app - 👍 Keeps user accountable - 👍 Motivates user - 👍 Intuitive and user-friendly - 👍 Provides useful information and insights - 👍 Customizable fasting schedule - 👍 Tracks progress effectively **Cons** - 🐛 Difficulty navigating and logging food/fasting - 🐛 Inaccurate food analysis and tracking - 🐛 Glitchy and unreliable - 🔒 Questionable billing and subscription practices - 🐛 Cluttered and confusing interface - 🐛 Limited food database **Commonly reported bugs** - Inability to edit or delete fasts - Data loss and syncing issues - Inconsistent app behavior and notifications **Most requested features** - More customizable goals and fasting schedules - Improved food logging and tracking capabilities - Integration with fitness trackers and other health apps - Better user feedback and communication channels - More detailed nutrition information and analysis ## Recent user reviews (10 of 7,715) All indexed reviews: https://appshunter.io/ios/app/simple-ai-weight-loss-coach/id1467720176/reviews.md ### 1/5 — Cuidado, cobrança indevida *2026-08-24* Mesmo não assinando o plano recorrente veio cobrança indevida no meu cartão. Tem várias reclamações no reclame aqui relacionadas a isso também **Developer response:** Olá, Sentimos muito por qualquer preocupação causada pela cobrança mencionada. Entendemos como situações assim podem ser frustrantes. Para que possamos analisar o seu caso e resolver isso o quanto antes, por favor, envie um e-mail para help@simple.life. Estamos prontos para ajudar e garantir que tudo seja esclarecido. ### 5/5 — Mudança de hábitos *2026-08-23* Muito bom **Developer response:** Olá! Agradecemos muito pelo seu feedback positivo e por compartilhar sua experiência conosco. Ficamos felizes em saber que está gostando da mudança de hábitos com o nosso app. Se precisar de qualquer assistência ou tiver dúvidas no futuro, estamos à disposição pelo nosso chat ao vivo: https://chat.simple.life/ Atenciosamente, Lucas ### 5/5 — Great app! *2026-08-19, version 8.60.0* Helps to keep you on track and gives you great feedback with diet, exercise, and general activity. The Tai Chi walking has really helped with my balance, movement, and overall fitness. My posture has improved and my energy level has increased. ### 5/5 — Helps me stay on track *2026-08-19, version 8.60.0* This app helps keep me accountable what I’m eating and how much movement! I will continue it! ### 5/5 — Easy to use program *2026-08-19, version 8.60.0* After using several weight loss apps, I am finding this one fun and easy to use. Recording meals is so much easier. Just snap a picture of what you’re eating and go. The on-line coach gives encouraging advice and insight and helps you stay accountable and on track. 20 days in and I have lost 5 lbs of fat weight. ### 4/5 — Christine’s Simple weight loss NOT *2026-08-19, version 8.60.0* The simple app has a few frustrations navigating , but in all it’s very good . Blinky is always around to keep you grounded , coach Avo is great , always has good positive things to say and will provide you with any needs . The chat room is frustrating , can’t have a conversation with someone well at least I can’t ! I do wish it would track food better , but I do like I don’t have to weight and measure . I think more calories slip thru than I track. Exercise is hard , why won’t my phone read in my TV ### 5/5 — Great weight loss app for improving food choices and gently helping daily discipline *2026-08-19, version 8.60.0* I’ve found the Simple app an excellent weight loss companion, providing daily discipline and helpful reminders to move my choices into healthier options. Logging food intake is simple with the AI photo tool and actually measuring intake of liquid and calories forces my brain to focus on better choices. I also like the positivity and energy the app provides. ### 5/5 — Lifestyle *2026-08-19, version 8.59.0* This is a lifestyle change and I know I have begun to see results which is encouraging. I love my chats the most. ### 5/5 — Helpful *2026-08-19, version 8.60.0* Has helped keep me on track and changed my eating habits. ### 5/5 — James h *2026-08-19, version 8.60.0* Maintaining weight and strengthening my joints and muscles, build muscles slowly. ## Frequently asked questions about Simple ### What does the Simple: AI Weight Loss Coach app do? This app acts as an AI health coach designed to help users achieve lasting weight loss. It provides personalized plans, real-time nutrition analysis through photo recognition, on-demand coaching, and tailored workouts, all without requiring calorie counting or extreme dietary restrictions. ### What are the key features of this weight loss app? Key features include personalized coaching from an AI named Avo™, instant food feedback with Avo Vision (photo analysis), easy and personalized beginner-friendly workout plans, and a playful motivational character named Blinky. It also offers a real-time Success Score to track progress and quick logging for food, water, activity, and weight. ### How does the app monetize its services? The app is available for free but includes in-app purchases, indicating a freemium model. Users can likely access basic features for free, with premium features or content available for purchase. ### What kind of results can I expect from using this app? The app focuses on building sustainable results through consistency and habit formation rather than extreme measures. It aims to make the weight loss journey enjoyable and motivating, helping users lose weight, feel better, and maintain healthy habits long-term. ### Is this app compatible with other health tracking devices? Yes, the app offers integration with Apple Health and Apple Watch, and also provides an iOS Home Screen widget for quick access and tracking. ## Version history (last 5 releases) ### 8.61.0 — 2026-08-26 What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun. ### 8.60.0 — 2026-08-18 What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun. ### 8.59.0 — 2026-08-11 What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun. ### 8.58.0 — 2026-08-06 What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun. ### 8.56.0 — 2026-07-20 What's simpler than staying consistent—and smiling while you do it? Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He's invested in your goals and will hold you to them—and trust us, you won't want to let him down. Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day). With Blinky by your side, users have seen a 7% increase in weight loss success—and we're just getting started. He turns consistency into something fun, personal, and addictive (in the best way). Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky's excitement—grow as your healthy habits stack up. Consistency never felt this Simple—or this fun. ## Apps similar to Simple | App | Rating | Price | Category | | --- | --- | --- | --- | | [Intermittent Fasting and Diet.](https://appshunter.io/ios/app/intermittent-fasting-and-diet/id6443584386) | 4.7 (5,279) | Free | Health & Fitness | | [Noom Weight Loss, Food Tracker](https://appshunter.io/ios/app/noom-weight-loss-food-tracker/id634598719) | 4.7 (870,850) | Free | Health & Fitness | | [Lose It! – Calorie Counter](https://appshunter.io/ios/app/lose-it-calorie-counter/id297368629) | 4.8 (773,665) | Free | Health & Fitness | | [MyFitnessPal: Calorie Counter](https://appshunter.io/ios/app/myfitnesspal-calorie-counter/id341232718) | 4.7 (2,352,850) | Free | Health & Fitness | | [My Diet Coach - Weight Loss](https://appshunter.io/ios/app/my-diet-coach-weight-loss/id552341639) | 4.6 (24,514) | Free | Health & Fitness | | [Zero: Fasting & Food Tracker](https://appshunter.io/ios/app/zero-fasting-and-food-tracker/id1168348542) | 4.8 (445,252) | Free | Health & Fitness | ## Related topics [weight loss motivation](https://appshunter.io/ios/topics/weight-loss-motivation) · [weight loss plan](https://appshunter.io/ios/topics/weight-loss-plan) · [simple](https://appshunter.io/ios/topics/simple) · [simple workout](https://appshunter.io/ios/topics/simple-workout) · [the simple app](https://appshunter.io/ios/topics/the-simple-app) · [simple fasting app free](https://appshunter.io/ios/topics/simple-fasting-app-free) · [simple fasting app](https://appshunter.io/ios/topics/simple-fasting-app) · [simple life app](https://appshunter.io/ios/topics/simple-life-app) · [simple life weight loss](https://appshunter.io/ios/topics/simple-life-weight-loss) · [simple weight loss](https://appshunter.io/ios/topics/simple-weight-loss) · [simple free](https://appshunter.io/ios/topics/simple-free) · [simple fasting](https://appshunter.io/ios/topics/simple-fasting) · [simple life](https://appshunter.io/ios/topics/simple-life) · [simple life fasting](https://appshunter.io/ios/topics/simple-life-fasting) · [simple life app free](https://appshunter.io/ios/topics/simple-life-app-free) · [simple weight loss tracking app](https://appshunter.io/ios/topics/simple-weight-loss-tracking-app) · [simple water fasting](https://appshunter.io/ios/topics/simple-water-fasting) · [simple fast](https://appshunter.io/ios/topics/simple-fast) · [lavender sky health](https://appshunter.io/ios/topics/lavender-sky-health) · [simple ai weight loss](https://appshunter.io/ios/topics/simple-ai-weight-loss) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-28.*