# Smiles: Food Grocery Lifestyle — user reviews

> 391 indexed App Store user reviews of Smiles by Emirates Telecommunications Corporation, rated 4.60/5 from 11,461 ratings.

- Source: https://appshunter.io/ios/app/smiles-food-grocery-lifestyle/id1225034537/reviews
- App overview in markdown: https://appshunter.io/ios/app/smiles-food-grocery-lifestyle/id1225034537.md
- Rating breakdown: 5★ 9,257 · 4★ 1,013 · 3★ 467 · 2★ 143 · 1★ 581

## What do users think of Smiles?

Overall sentiment: negative

**Pros**

- 🚀 Great features
- 👍 Convenient
- 💡 Innovative loyalty program
- 😊 Satisfied customers

**Cons**

- 🐛 App crashes and bugs
- 🔍 Difficult to navigate
- 💳 Issues with payments and refunds
- ⏱️ Slow and laggy performance
- 🤖 Poor customer service

**Commonly reported bugs**

- App crashes on launch
- Login and logout issues
- Vouchers and points not working as expected
- Compatibility problems with newer devices

**Most requested features**

- Improve app stability and performance
- Enhance user experience and navigation
- Streamline payment and refund processes
- Provide better customer support

## Newest reviews (16 of 391)

### 2/5 — More options for data

*2026-06-06, version 7.8.1*

I would like to have the option to get more data with smiles points

### 1/5 — Worst app and worst support don’t use this

*2025-12-23, version 7.7.2*

I made a order at 8:00 pm and after 2 hrs still they saying they will check what happen it’s 10:07 pm i called restaurant they saying order is ready and delivery boy not coming check with delivery guy and he is also not responding check with their support chat they are saying they don’t have any update trust me its a scam don’t use this app at all

### 1/5 — Worst app and worst support don’t use this

*2025-12-23, version 7.7.2*

I made a order at 8:00 pm and after 2 hrs still they saying they will check what happen it’s 10:07 pm i called restaurant they saying order is ready and delivery boy not coming check with delivery guy and he is also not responding check with their support chat they are saying they don’t have any update trust me its a scam don’t use this app at all

### 1/5 — Incomplete order

*2025-12-21, version 7.7.1*

Food arrived late and cold. Order is incomplete. Customer service not helping.

### 1/5 — Very bad customer support and cheated customer

*2025-12-21*

Absolutely unacceptable and infuriating experience with Smile App. I placed a food order and one item was missing—and not just any item, but the one with the **highest discount**. This is not a coincidence, it’s a pattern that feels completely dishonest. When I reached out to customer support, I was met with pure negligence. No responsibility, no proper explanation, and no meaningful resolution. This app clearly has **no respect for its customers**, no value for our time, and absolutely no concern for our hard-earned money. Once payment is done, they simply don’t care what happens next. The service is unreliable, the system is flawed, and the support team is careless and dismissive. Using Smile App feels like being cheated and then ignored. One of the most frustrating and disappointing food delivery experiences I’ve ever had. Strongly advise everyone to stay away from this app unless you’re okay with missing items and zero support.

### 1/5 — Disappointing App

*2025-12-19, version 7.7.1*

Extremely disappointing app Completely useless.

Smiles always takes prepaid orders even when the restaurant is closed or items are out of stock. Rider assignment happens very late, so when food finally arrives it is cold and ruined. Many times, no driver is assigned at all, and the order gets automatically cancelled — with the money gone as well.

It’s incredibly frustrating, especially when someone is very hungry. This app truly makes sure you stay hungry and become angry. A terrible experience overall.

I strongly recommend uninstalling this app until they fix these serious issues.

### 1/5 — Late delivery and Not user friendly

*2025-12-19, version 7.7.1*

Using this app was a complete idiot move. I installed this app to use the points I earned from Etisalat, but it is the most ridiculous app I have ever used in my life. Even though I chose the restaurant closest to me, the delivery time was extended by 30 minutes. When I wrote to the support units, I was one of 25 people waiting in line.

### 1/5 — Ordered with coupon but deducted full money

*2025-12-17, version 7.7.1*

I ordered with a coupon 39 off in chicking i applied the coupon and it was showing 17.3 aed at checkout after giving otp suddenly the message came coupon not valid and they deducted ful amount of 53.3 without any other message. Purely cheating .i reported the issue saying cancel the order and refund just after i place order before recieving the order then the smiles assistand told already order is preparing so it cannot be cancelled i will raisa the issue to higher department i told her if i recieve the order i cannot get refund but she was continously saying cannot cancel the order and i recieved it after i recieved the smiles executives are calling and saying i complaint for the delayed order which i didnt  my issue was entirely different and after i explained they are saying you already recieved the order so we cannot refund it was their executive who told cannot cancel the order and to recieve. Very bad experience never using the app again

### 1/5 — Complaints delivery

*2025-12-17, version 7.7.1*

I am extremely disappointed with the quality of your delivery service. While placing my order through the application, I clearly mentioned that I would require change for 500 Dirhams. Despite this, the delivery person arrived unprepared and informed me that he did not have any change.
What is even more unacceptable is that the delivery person then asked me to cancel the order after waiting for 5 minutes, which is completely unprofessional and inconvenient. This shows a lack of responsibility and poor coordination between your service and delivery staff.
Your delivery personnel appear careless and untrained, and this incident has caused unnecessary frustration and wasted my time. I expect better service, especially when clear instructions are provided in advance through the app.
I request that you take this matter seriously, provide a proper explanation, and ensure strict action is taken so such incidents do not happen again.

### 1/5 — Worst level of Service

*2025-12-14, version 7.7.1*

Delivered after 3 hours … thats a great service

### 4/5 — Paid order. Not delivered marked it as delivered. Next day Cash voucher to spend it in a month.

*2025-12-13*

Delivery service is not good compared to other food apps in UAE.                          I ordered many times. Offers are fine. But yesterday around 12:30 afternoon , they marked it as delivered without delivering thefood.              I contacted customer service through the app. Waiting after a day, I got a cash voucher which i have to spend it in a month.

### 1/5 — BAD SERVICE RUDE DRIVER

*2025-12-13, version 7.7.1*

The food was great! All the dishes were very tasty. But it took me 1.5hrs of waiting to get it. In the app its mentioned delivered which is not true coz i didnt get the item.The delivery guy was very rude and didnt even bother to call coz his alibi was he doesnt have a credit on his mobile. I had to call him to check for my order and he even ask me to collect in the guardhouse coz he couldnt locate my address which he could if he called me. Pls improve your service and educate your delivery guys coz there are way lot of delivery apps with better service

### 2/5 — Best vouchers than other apps

*2025-12-12, version 7.7.1*

Best vouchers than other apps

### 1/5 — Pathetic service —no one can give stars to this service

*2025-12-10, version 7.7.1*

I am regular customer of smiles . But today I have experienced something very ridiculous, I placed one order using the voucher but there team is saying we can’t see the voucher used. I sent them 2 vouchers that one of these I have used but in my order there is no free item included. So I wanted to cancel the order. But after saying 50 times they are saying we cannot cancel the order. These items are long life items so I know the policy. But there customer service is not at all supportive and asking there customer to pay full amount if your of there are many promotions going on in other app and store. I felt like they are forcing customers to pay and then don’t have right to cancel the order . I never faced this issue ever in my life.

Pathetic service, pathetic agent attitude. Pls people beware of these promotional ads bcuz end of the day they don’t care about their customers.

### 1/5 — Mrs

*2025-12-03, version 7.7.0*

Terrible experience, every time I select to use my points, something goes wrong, points are gone and payment didn’t go through

### 1/5 — The App is not reliable

*2025-11-07, version 7.6.5*

2 consecutive order that was not delivered because 1. the merchant did not received the order and 2. The rider run away my order. Now more than 1 month I’m still struggling to get my refund.

## Most critical reviews (10 lowest-rated)

### 1/5 — Delayed grocery deliveries

*2026-07-28, version 7.8.4*

The past 3-4 grocery deliveries have been delayed 🙄always the same explanation technical hitches.

### 1/5 — Work on your customer support

*2026-06-06, version 7.8.1*

Yeah, this is all nice and friendly until you actually run into a problem.
The most useless customer support I’ve ever experienced.
I was told my order would be cancelled because my location was outside the delivery range, so I contacted support to cancel it myself and place a new order instead.
Absolute disaster just wasted my time and energy.

### 1/5 — Broken

*2026-05-07, version 7.8.0*

Can’t even sign up. Exception During Enrollment.
Usual garbage coding of UAE apps.

### 1/5 — Misleading "Points" System & High Markups

*2026-04-21*

I’m very disappointed with the Smiles app pricing. I used it for a 'Store Pickup' order thinking it would be convenient. However, the app charged me 131.5 AED for an item that costs only 98 AED at the shop.
When I contacted Smiles support, they told me the price is higher because I 'earn points.' The math is terrible: I paid 33.5 AED extra to earn points worth roughly 1 AED. This feels like a hidden tax on users. The app should match store prices for pickup orders, or at least be transparent about the massive markups. I’ll be buying directly from merchants from now on.

### 1/5 — Worst apps and service

*2026-03-23, version 7.7.9*

If you want to increase blood pressure and want to know that what is worst customer service you can get from a service provider, pls use this apps. Customer service is worst in the world, apps is annoying, looks like they got idea from Temu apps. 
Smile, pls step back and re-launch service and apps from scratch

### 1/5 — 0 Stars, SCAM - DON’t USE THIS

*2026-03-20, version 7.7.9*

DO NOT DOWNLOAD THIS APP!!! World’s worst app ever created, extremely poor service and quality, no customer support, liers about coupons and offers + EXPENSIVE, slow delivery(days!!), no refunds.

### 1/5 — Not reliable for food orders

*2026-03-09*

I’ve had a disappointing experience using the Smiles app. I ordered food twice through the app, and both times there were issues. The first order was significantly delayed, which was frustrating. I decided to give it another chance, but during my second order it was automatically cancelled without any clear reason or proper notification.

This kind of experience makes it difficult to rely on the service. I hope the team improves order management and communication with customers in future updates.

### 1/5 — Smile name is not good to this application this application is very bad

*2026-01-29, version 7.7.5*

I ordered 2 things and I paid it by my card and after that the app informed me the one of my items is not available but  I paid already by my apple and after all delivery man was calling me to inform me me that he is already outside my door   1 items arrive  which is not same in the photo and the one is missing  they told me to replace but cannot replace 🤬🤬🤬🤬 lier  I paid the delivery fees and charging only 🤬🤬 and I also complained it  but customers service don’t know  what them to do what kind services is even not resolved the problem they will close the conversation🤬🤬🤬

### 1/5 — Useless customer service

*2026-01-02*

I ordered prawns biriyani from Kannur Paragon; however, I received fish biriyani instead. I reported this issue to the Smiles team, and I was informed that I would receive a cash voucher equivalent to the order value, valid for 30 days, along with a 50% discount coupon capped at AED 20, valid for 7 days from the date of issuance.

Unfortunately, I did not receive the refund equivalent to the order value. Instead, I received only AED 4. Multiple times I am reaching out to Smiles regarding this issue, and it feels like the Smiles team is not being responsible in resolving the matter.

### 1/5 — Slow service

*2025-12-25, version 7.7.2*

I contacted the chat service. Right after I was connected, the service was disconnected. Service is horrible. If you have a problem with your order, surely nothing would be resolved. I do not recommend this app.

## Most praised reviews (10 highest-rated)

### 5/5 — Thanks

*2026-06-05, version 7.8.1*

Good service

### 5/5 — The best entertainment app

*2026-03-12, version 7.7.9*

Wish that cover all area in UAE

### 5/5 — Provide very good offers but don’t be panic if some mistake done by riders. Expect a better compensa

*2025-12-27, version 7.7.2*

Good offers. Highly recommended if you have a good planning economic system. Every time is not the same. Don’t choose lunch items during breakfast. Some items might be missing . But they will compensate and make you satisfied. You just have to be patient for any compensation. You will get frustrated if you expect the compensation on the same day. But overall, you will be the one who will get the benefit.

### 5/5 — All staff

*2025-12-23, version 7.7.1*

Perfect and good quality

### 5/5 — This app makes me “cry”

*2025-05-05*

This is such a lousy app - I ordered groceries and was promised a delivery time of 35 minutes. However, order was delayed by 4 hours. Further, there was discrepancy in items ordered v/s received and despite highlighting this multiple times, there was no resolution. Their chat service is absolutely useless where agents lack service orientation, remain indifferent to client concerns and are incapable of handling issues. Smiles fails to realize that it is competing against likes of Talabat, Noon minutes and Careem which have excellent services that do not require follow ups. Rest in peace Smiles as i uninstall this shoddy app and get rid of inefficient service.

### 5/5 — Review

*2025-04-03, version 7.4.8*

Very bad experience

### 5/5 — SCAMMERS

*2025-03-18, version 7.4.7*

This app doest work at all, email verification never going true, I am visitor, and there a promotion between this app and Etisalad, where you can add a visitor tourist plan and receive AED 100 to spend in rides, food in this smiles app, but this smiles app never working, the Etisalad costume service are not aware about this, but that is on the Etisalad page, and I guess that is just the lies that they do to get people to use.

RUBISH APP EVER

### 5/5 — Unless you have an issue

*2025-03-07, version 7.4.4*

This app as been my to go to app for delivery however it’s great and all until you face an issue with your older.. if you do they have a terrible customer support and reply to you only when they feel like it. The quality of a service is really shown when you face with difficulty and smile do got it. The worst one yet.

### 5/5 — خصم النقاط

*2025-01-25, version 7.4.2*

لم يتم خصم من نقاط البسمات

### 5/5 — Bad experience no refund got from my two orders

*2024-12-07, version 7.3.8*

I order before from this app an order fromMacdonald’s  and it got cancelled from the restaurant so I never received a refund since October I raised a complaint and alsonothing happened   I reordered from the application and I was surprised that the order was set for pick up and not delivery i contacted customer care and she told me that the order can be cancelled and it will be refunded in 7 days same if what happens to me in the first experience I asked about my previous complaint for refund and they said it was closed without solving the issue nor contacting me 
Very bad experience and it will be the last time ordering from this App

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-04.*
