# Start TODAY Meal Plan, Fitness — Workout, Recipes, Motivation > All-in-one wellness app with workouts, recipes, journaling, and expert coaching. (iPhone/iPad app by NBC News Digital, LLC.) - Source: https://appshunter.io/ios/app/start-today-meal-plan-fitness/id6448191724 (this page in markdown: same URL + `.md`) - Developer: [NBC News Digital, LLC](https://appshunter.io/developer/393196223) - Category: Health & Fitness - Price: Free with in-app purchases - Rating: 3.30/5 from 31 App Store ratings · 22 written reviews indexed - Age rating: 12+ - Requires: iOS 17.0 · 67 MB - Languages: American English - Released: 2024-10-15 - Data updated: 2026-08-31 - Monetization: subscription - User reviews in markdown: https://appshunter.io/ios/app/start-today-meal-plan-fitness/id6448191724/reviews.md ## What is Start TODAY Meal Plan, Fitness? Your wellness journey starts here! Start TODAY now has a free option, making it easier to start your wellness journey. Join our community and get 1 Community Challenge, 1 Expert Meal Plan, and Daily Motivation at no cost. Want more? Upgrade to Start TODAY Premium to unlock unlimited workouts and challenges, all meal plans and recipes, live coaching calls, journaling, achievements, and more support to help you reach your wellness goals. MEAL PLANS: Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians including Joy Bauer, RDN. Free users get access to 1 Expert Meal Plan to help make healthy eating easier. Upgrade to Premium to unlock all meal plans and recipes, with approachable ideas, helpful cooking tips, and expert guidance to support your goals. FITNESS CHALLENGES: Get moving and stay motivated with fitness challenges designed to meet you where you are! Free users can join 1 Community Challenge and build healthy habits alongside the Start TODAY community. Upgrade to Premium for unlimited workouts and challenges, from walking and dance cardio to Pilates and strength training. JOURNALING: Premium members can access thoughtful daily prompts curated by our expert team. Journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in everyday moments. It’s a simple practice designed to help you stay grounded, celebrate your progress, and keep moving forward—one small win at a time. LIVE COACHING: Premium members get access to live coaching calls twice a month with our nutrition and fitness experts. Ask your questions in real time, get practical tips and strategies to support your wellness goals, and connect with experts and the Start TODAY community along the way. ACHIEVEMENTS: Premium members can celebrate their progress with achievements throughout their wellness journey. Earn badges for completing workouts, building healthy habits, and showing up consistently. Track your progress, build new streaks, and celebrate your wins—because every step forward deserves recognition. MOTIVATION: Everyone can use a little boost! Free users get Daily Motivation with encouragement and inspiration to help you stay focused on your wellness journey. Get the support you need to keep showing up, taking small steps, and building healthier habits with Start TODAY. You’re not alone—we’re in this together! Subscription Information: Subscriptions can be billed monthly (at $9.99/month) or annually (at $65.99/year). Taxes may apply. All new users can enjoy a 7-day free trial regardless of subscription type. After your free trial ends, you will automatically be charged the price displayed at your point of purchase or any updated subscription price. Your subscription will renew and you will be charged automatically each month for monthly subscriptions or each year for annual subscriptions unless you cancel before you are charged. Offer is subject to change. You can cancel your subscription anytime. Subscriptions purchased through the App Store are subject to the App Store’s cancellation policies and procedures. For more information, please visit: http://help.today.com/start-today Customer Support: We want to hear from you! Contact start@today.com with any questions or feedback, or visit: http://help.today.com/start-today Additional Information: Please note that use of the Start TODAY app is limited to the United States and its territories Video is accessible via 3G, 4G, LTE and Wi-Fi networks – data charges may apply Privacy Policy: https://www.nbcuniversal.com/privacy?brandA=TODAY&intake=Start_TODAY_App Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=TODAY&intake=Start_TODAY_App CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=Start_TODAY_App ## Key features - Personalized meal plans by dietitians - Daily workouts for all fitness levels - Live coaching calls with experts - Fitness challenges (walking, dance, Pilates, strength) - Daily journaling with prompts - Achievement badges and progress tracking - Community inspiration and success stories ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Annual | $65.99 | per year | | Monthly | $9.99 | per month | ## Recent user reviews (10 of 22) All indexed reviews: https://appshunter.io/ios/app/start-today-meal-plan-fitness/id6448191724/reviews.md ### 2/5 — Please do better *2026-06-01* Hi there! I downloaded this app in hopes that the meal Plans would be just like the ones you used to post on the today show website. I loved the simple format and that there was a list of 4-5 snacks as well.the snack is the same daily on the app. If you could please make it in the format of the website past meal plans, I’d love to continue the $10 a month. Otherwise, I’ll have to look elsewhere ### 3/5 — Start Today App Review - Sadly did not love *2026-03-27* Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app. ### 5/5 — As a long time exerciser/walker, I love this app! *2026-01-07* I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time! ### 2/5 — Can't print recipes *2026-01-06* This is a deal breaker for me. I need to be able to get away from my phone in the kitchen. You can print the shopping list, so this is an intentional slight. ### 1/5 — So disappointing *2025-11-21* I downloaded the app just to get the roasted vegetable recipe from today’s show, 11/21/25. Promotes as a free app w/ purchases anulable in the app. But you can’t even look at it without a subscription cost. Very deceptive. And the reviews reflect that it’s not worth it especially if you’re not looking to buy GLP drugs which they seem to be pushing hard. Not what I expect from the Today Show and I’m a big fan of the show. **Developer response:** The Start TODAY app does not contain product promotions. For more information about what the app offers, visit https://www.today.com/specials/start-today/. If you have additional questions, please reach out to start@today.com and our team will be happy to assist! ### 1/5 — Hard to find workout or recipes *2025-11-05* I wanted to be able to find a workout I saw on the show or a recipe but they are not on the app even though the link in the start today email sends you to the app. Definitely a money making app that is not user friendly. I won’t renew. ### 2/5 — I need an iPad App *2025-10-01* It is so hard to read and locate things on the phone app. I need a bigger screen that is easier to use. Please develop and iPad app for Start TODAY. ### 3/5 — Need search feature *2025-09-03* Can’t locate recipes from previous day’s plans **Developer response:** To view past recipes, open your meal plan and tap the day tabs at the top to switch between days of the week. If you need additional help, please reach out to our team at start@today.com. ### 1/5 — Update? *2025-08-05* UUUGGGHHH!!! Why is it that whenever an app updates, I am no longer able to access it? I am tired of paying for apps that I am not even able to access. I don’t have time to delete and re-add apps. I have a job!!! **Developer response:** Try logging out via Profile > Settings > Account, then sign back in to refresh your app. If you're still having issues, our customer care team is ready to help at start@today.com. ### 1/5 — Monthly subscription *2025-07-07* Not free, Anchors & guest trainer should state fee in the Today show segment before posting QR for detailed survey & registration :( **Developer response:** Thank you for your feedback. You can find our subscription-free Start TODAY content here: www.today.com/start-today. ## Frequently asked questions about Start TODAY Meal Plan, Fitness ### What does the Start TODAY app do? The Start TODAY app is a comprehensive wellness companion designed to support your health journey. It provides curated meal plans, daily workouts for various fitness levels, live coaching calls with experts, and tools for journaling and tracking achievements. ### What are the key features of the app? Key features include personalized meal plans created by registered dietitians, diverse fitness challenges like walking, dance cardio, Pilates, and strength training, live coaching calls twice a month, daily journaling with prompts, and an achievement system to celebrate progress. ### How much does the Start TODAY app cost? The app offers a subscription model with options for monthly billing at $9.99/month or annual billing at $65.99/year. All new users receive a 7-day free trial before any charges are applied. ### What kind of workouts are available? The app offers a variety of workouts suitable for all levels, including walking, dance cardio, Pilates, and strength training. These are often presented as weekly or monthly challenges led by top trainers to keep users motivated. ### Who are the experts involved in the app? The app features trusted experts, including Al Roker from the TODAY Show and fitness trainer Stephanie Mansour. Registered dietitians curate the meal plans, and nutrition and fitness experts lead the live coaching calls. ## Version history (last 5 releases) ### 3.0.0 — 2026-08-27 With our brand-new free tier, everyone can start building healthier habits with Start TODAY- no subscription required. Get FREE access to: - The Monthly Community Challenge - 1 Weekly Meal Plan - Daily One Small Thing - Inspirations Start moving, eating better and building healthier habits with expert-led guidance- for free. ### 2.4.1 — 2026-05-29 Bug fixes and performance improvements ### 2.4.0 — 2025-12-22 Enhancements to the profile experience and user journey. ### 2.3.1 — 2025-08-16 The latest Start TODAY release includes some really exciting additions to the app: - Journaling: Follow our daily prompts or write your own custom entry. Journaling on Start TODAY is your safe space for your thoughts, feelings, and goals. - Audio Workouts: New, audio-only workouts so you can keep hitting your personal milestones while you're on the go. Walk with Al, meditate, and more. - General app enhancements and fixes ### 2.3.0 — 2025-08-14 The latest Start TODAY release includes some really exciting additions to the app: - Journaling: Follow our daily prompts or write your own custom entry, journaling on Start TODAY is your safe space for your thoughts, feelings, and goals. - Audio Workouts: New, audio-only workouts so you can keep hitting your personal milestones while you're on the go. Walk with Al, meditate, and more. - General app enhancements and fixes ## Apps similar to Start TODAY Meal Plan, Fitness | App | Rating | Price | Category | | --- | --- | --- | --- | | [WeGLOW: Home Workout for Women](https://appshunter.io/ios/app/weglow-home-workout-for-women/id1537610947) | 4.8 (5,092) | Free | Health & Fitness | | [Intent - Meal Planner](https://appshunter.io/ios/app/intent-meal-planner/id1488552222) | 4.8 (38,406) | Free | Health & Fitness | | [Diet Plan: Daily Meal Planner](https://appshunter.io/ios/app/diet-plan-daily-meal-planner/id719586528) | 4.7 (1,923) | Free | Health & Fitness | | [Meal ID: Meal Prep Planner](https://appshunter.io/ios/app/meal-id-meal-prep-planner/id1504099975) | 4.2 (116) | Free | Health & Fitness | | [8fit Workouts & Meal Planner](https://appshunter.io/ios/app/8fit-workouts-and-meal-planner/id866617777) | 4.7 (82,134) | Free | Health & Fitness | | [Fitia: Calorie Counter & Diet](https://appshunter.io/ios/app/fitia-calorie-counter-and-diet/id1448277011) | 4.9 (20,237) | Free | Health & Fitness | ## More apps by NBC News Digital, LLC - [NBC News: Breaking & US News](https://appshunter.io/ios/app/nbc-news-breaking-and-us-news/id319740707) - [TODAY Show](https://appshunter.io/ios/app/today-show/id416357699) All apps by NBC News Digital, LLC: https://appshunter.io/developer/393196223 ## Related topics [meal plan fitness](https://appshunter.io/ios/topics/meal-plan-fitness) · [start today app](https://appshunter.io/ios/topics/start-today-app) · [workout plan meal](https://appshunter.io/ios/topics/workout-plan-meal) · [today show](https://appshunter.io/ios/topics/today-show) · [today show recipes](https://appshunter.io/ios/topics/today-show-recipes) · [today all day](https://appshunter.io/ios/topics/today-all-day) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-31.*