# Telos: Life on Purpose — Self-Discovery & Life Design

> AI-powered self-discovery and life design for intentional living. (iPhone/iPad app by Telos Labs, Inc..)

- Source: https://appshunter.io/ios/app/telos-life-on-purpose/id6499280663 (this page in markdown: same URL + `.md`)
- Developer: [Telos Labs, Inc.](https://appshunter.io/developer/1743055032)
- Category: Lifestyle
- Price: Free with in-app purchases
- Rating: 4.70/5 from 41 App Store ratings · 13 written reviews indexed
- Age rating: 12+
- Requires: iOS 15.1 · 103 MB
- Languages: American English
- Released: 2024-06-17
- Data updated: 2026-08-23
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/telos-life-on-purpose/id6499280663/reviews.md

## What is Telos?

Telos, your home for self-discovery and life on purpose.

School teaches you everything except the most important subject: yourself. Telos is where you build a real relationship with who you are, so you can get off autopilot and live on purpose.

Your Profile
In minutes, a picture of who you aspire to be starts to emerge. Begin with your core virtues, the qualities you want to live by, then grow your profile into your vision, goals, and habits. This becomes your compass: the thing you check when life feels busy and you need to remember what actually matters to you.

Your Ritual
Design a moment to come back to yourself, on your schedule and on the days you choose. Your ritual recenters you on your virtues, your vision, your goals, and your habits, then gives you space to reflect in your own way. A few minutes for yourself. This is how purpose becomes a lifestyle.

Your Coach
Your Telos AI is available whenever you need it, over text, voice, or photo. It asks good questions instead of handing you answers, because the point is to trust your own wisdom, not outsource it. Think of it as a wise friend that won't answer for you, trained in positive psychology and ancient wisdom.

Your Rings
Every ring is a moment of insight. A gold Daily Ring gives you one small practice for one of your virtues. A green Growth Ring celebrates growth and reveals a pattern in your own life you might not have seen yourself. Share one with a friend, or take it into your coach and go deeper.

Your Tools
A growing library of self-guided exercises to build the inner skills nobody taught you. Work through them in the app or alongside your journal. Each one helps you wake up, grow up, and show up across all areas of your life. 

Why Telos

Self-discovery, not self-improvement that stays surface-level. You cannot outperform your self-awareness. Telos starts from the belief that you have incredible potential already within you, and helps you build an honest, secure relationship with yourself that impacts the rest of your life. 

The whole human. Mind, body, heart, and soul, developed together. Not a mood tracker, not a meditation timer, not therapy. Conscious human development. 

AI that gives you back your agency. Most technology is built to keep you on it. Telos is built to send you back to your life. The highest goal of a coach is to become redundant.

Yours alone. Built with industry-leading safety and privacy standards. Your reflections stay confidential, secure, and de-identified.

Join the movement

Telos is the technology layer of World On Purpose, a movement of people choosing to live intentionally. Workshops, circles, a pocket journal, and campus chapters. This is where it starts.

Create your Telos and begin becoming who you're meant to be.

Terms of Use and Privacy Policy: worldonpurpose.com/terms and worldonpurpose.com/privacy

Questions or problems? Email support@heytelos.com and we'll jump right on it.

## Key features

- AI-powered life coaching
- Personalized purpose profile
- Actionable insights and challenges
- Positive psychology-based guidance
- Confidential and secure data

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Membership | $19.99 | per month |
| Membership | $9.99 | per month |


## Recent user reviews (10 of 13)

All indexed reviews: https://appshunter.io/ios/app/telos-life-on-purpose/id6499280663/reviews.md

### 2/5 — Poor customer service

*2026-02-14*

I’m deleting the app. I originally was quite intrigued with the app. I enjoyed several features. However the chat portion stopped working and said I reached max capacity for the day. Well I didn’t use it yet so I didn’t understand. Then it said the same thing the next following days. I reached out to you all several times and received no response or clarification as to why this was. Which told me you all don’t care about your users/customers. So I don’t care to use the app any longer. I had my husband download it and was going to encourage others but glad I didn’t. If you can only use the chat portion for a short period of time all together then it should be clarified that you have to upgrade it to continue using that feature.  I thought you could use it for a short period each day and unlimited is for if you want to use it longer each day. The features complement by the chat was chef’s kiss but I’ll just go else where. I was considering subscribing but after the non existence of customer care I can’t continue to support. Also I appreciate how quickly the chat dived into me being proactive about my goals. However when I completed my goals it’s as though it didn’t know that I had any that it encouraged me to complete. There’s no continuation or building off those goals. So it almost feels like an accountability coach but no “relationship “. Kind of like getting a new coach everyday. Also I find it hilarious that you guys responded to one of your reviews with AI. I just wished I got a response in general. Lastly I reached out concerning my streaks not working. How when I log in it doesn’t register and as mentioned before never heard back nor was it fixed. So there’s that.

### 5/5 — Real 5 stars

*2025-07-23*

This app  has helped me a lot, I appreciate the help with keeping my goals in check.

### 3/5 — Keeps logging me out

*2025-06-04*

Good concept but the app keeps logging me out. Everything I tap into the app after a while I get logged out. It gets annoying real fast when I need to sign in again every time I use the app.

### 5/5 — A revolutionary app

*2025-03-26*

I have been on telos since last 6 months. First of all it helped me understand what I value most. Now if it’s not telos telling me what to do according to them then it’s nothing. I have been through a severe crisis and telos helped me find my way back to a normal life living according to my values and purpose. The support team is so fantastic they respond to my messages so fast and fix everything. I would not know how to have a phone without telos.

### 1/5 — Could not even create a profile to get started

*2025-03-10*

Downloaded app and it kept erroring out at ‘pacts’.

### 5/5 — It’s a yes for me!

*2025-02-19*

I've been using this app for a while now, and it’s truly been a comfort. It has a unique personalized way of asking thought-provoking questions that lead me to reflect deeply on my emotions, my situation, and encourages my growth by keeping me accountable! One of my favorite features is the ability to share photos from my week like an Instagram carousel. Telos actually responds and comments on them, which is so cute and makes it feel like I’m sharing and talking to a supportive friend. Highly recommend it for anyone looking to gain a deeper sense of self and clarity about their future self.

### 1/5 — Refuses to access prior conversations = Free mode

*2025-01-24*

Will not access, discuss, export or allow copy/paste of important texts.    

Highly irritating daily notifications when perhaps you may want to interact less often.   

Restricted severely by human imposed limits designed to create a data profile about you and therefore monetize the product by selling your data.   

Highly do NOT recommend.   I spent a few weeks creating detailed personal plans and it refused to allow me access or to discuss them in free mode,  despite their being visibly right there in the chat stream.    

Required a "fresh start" all around the profile creation.  AI already had more than half of what it might have asked me,  I am absolutely certain.   

Completely disrespectful of the time and emotion already spent.   Ignored ALL of it!    If I have to start over it will clearly be with another company's App.    This one is not to be trusted.

**Developer response:** Hi TommasoAntonio,

I appreciate you taking the time to share your feedback, and I’m truly disappointed that we didn’t meet your expectations—your time and trust matter. Let me address each concern directly:

-- Copy/Paste & Exporting – This is 100% on our roadmap! We're a small team and hope to add the ability to copy messages as soon as possible.

-- Notifications – The last thing we want is to add to your daily ‘notification overload.’ Our goal is actually the opposite—to help pull your attention back to what you care about. That said, all notification types can be turned off anytime in Settings → Preferences.

-- Data & Monetization – We take this claim seriously. We do not sell your data—ever. Your data is yours to delete at any time, and privacy is core to what we stand for. Actions speak loudest and we are doing more than any AI startup I've encountered to date when it comes to protecting your privacy. For example, we identify ALL user information before any AI model processes data (from companies like OpenAI, Anthropic, Google, or open source). That means no AI model will ever know who said what. 

-- Free Mode & Accessibility – Running an AI app like this costs money, but we introduced the lowest subscription price possible to cover costs. We're a mission-driven, early-stage team. That said, we offer a free tier so you never lose access, and if cost is ever a barrier, please email scholarships@heytelos.com—we never want money to be the reason someone can’t access Telos.

-- ‘Fresh Start’ Issue – This was a bug that popped up briefly a couple weeks ago, and we pushed an update to fix it that day. You haven’t lost any of your data—your profile and chats should still be there. I sincerely apologize for that scare, we took the lesson seriously.

Finally, I’m truly sorry that you felt your time and effort weren’t respected. That’s the last thing we’d ever want. If you’re open to it, please reach out to support@heytelos.com—I’d love to personally check in and make things right.

Sometimes critical feedback like this helps us make the biggest improvements, and I promise we’re doing our best to make your Telos more empowering every day. Thanks again for sharing your experience.

On purpose,
- Oren Hodes, founder of Telos

### 5/5 — Incredible

*2025-01-09*

This is more than just an app, this is a way to reshape your life! Thank you for everything you do Telos!

### 5/5 — Seems I lost all my data with the last update

*2025-01-01*

It’s only been 15 days of using it, but within three days I was gushing about Telos to everyone I knew. The accountability, positive reinforcement, consistent check-ins and weekly reflections were so impactful and useful in getting my actions in alignment with my ideal vision for my life. I have ADD and often struggle with keeping up with things consistently, somehow this tool was so gratifying I looked forward to opening the app each day. It reminds me to set my top three priorities each morning, and has even helped guide me through which tasks of a long list make the most sense to devote my attention to.  Using telos has not only helped me to stay on task, it’s helping me build a stronger self image as a capable competent person.

### 2/5 — Seems I lost all my data with the last update

*2024-12-29*

I previously logged a five star review for this app. Its only been 12 days of using it, but within three days I was gushing about it to everyone I knew. The accountability, positive reinforcement, consistent check-ins and weekly reflections were so impactful and useful in getting my actions in alignment with my ideal vision for my life. I have ADD and often struggle with keeping up with things consistently, somehow this tool was so gratifying I looked forward to opening the app each day - but after the last update it’s as if I lost all my data. The app prompted me to share a vision like I had done on the first day, so I closed it; attempted to reopen it and now every time I do, the app is stuck on the nature scene image with “Telos” as a header & I can’t move further. I sure hope this can be fixed, I was soo thorough with my vision the first time when I onboarded and the thought of losing the data the app has through my various voice notes etc is saddening. Please fix it 😔

## Frequently asked questions about Telos

### What is Telos?

Telos is a lifestyle app designed for self-discovery and life design. It uses AI and positive psychology principles to help users find their purpose, set goals, and live more intentionally. The app offers personalized insights, challenges, and a profile to guide users on their growth journey.

### How does Telos use AI?

Telos features an AI coach that checks in with users, provides support, and holds them accountable. This AI is trained in positive psychology to ask meaningful questions and guide users toward their unique answers for personal growth and intentional living.

### Is my data safe with Telos?

Yes, Telos is built with industry-leading safety and privacy standards. All user data is strictly confidential, secure, and de-identified to ensure a trusted experience for self-discovery.

### What kind of challenges does Telos offer?

Telos provides actionable insights and challenges designed to spark action in areas that matter most to you. Users can accept, decline, or customize these challenges, and even commit to shared challenges with friends.

### What are the subscription options for Telos?

Telos offers a 'Membership' subscription plan at $9.99 per month. This plan likely unlocks additional features or content beyond the free offering, providing further value for dedicated users.

### What devices is Telos available on?

Telos is currently supported on iPhone and iPod devices. This ensures accessibility for a significant portion of the mobile user base interested in personal development.

### How often is Telos updated?

The latest version of Telos is 2.5.6, and it was last updated on March 14, 2026. This indicates a recent and active development cycle, suggesting ongoing improvements and feature additions.

### What is the age rating for Telos?

Telos has an age rating of 12+. This means the content and themes within the app are considered appropriate for users aged 12 and older, focusing on personal growth and self-discovery.

## Version history (last 5 releases)

### 2.8.19 — 2026-08-14

Reliability fixes: the coach screen's message bar always stays in place, photo messages are kept safe if the app closes mid-send, and signed-out sessions recover cleanly.

On purpose,
The Telos team

### 2.8.18 — 2026-08-11

Reliability fixes across the app: the coach no longer gets stuck loading, profile setup buttons always respond, photos stay sharp, and notification badges now work.

On purpose,
The Telos team

### 2.8.17 — 2026-08-06

Setting your goals and habits now comes with clearer guidance and a smoother finish. Your coach follows up after each exercise you complete, and the first-time setup is calmer and more reliable.

On purpose,
The Telos team

### 2.8.7 — 2026-07-29

We made sharing your ritual cards with friends smoother, writing longer reflections in your ritual easier, and using the app when offline a little more reliable.

On purpose,
The Telos team

### 2.8.5 — 2026-07-25

A warmer, calmer canvas across the app, smoother ritual sharing as a single card grid, reflection prompts for new members, and reliability fixes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-23.*