# tend. app — Think well, feel well

> Think well, feel well (iPhone/iPad app by Emily Willis.)

- Source: https://appshunter.io/ios/app/tend-app/id6752772691 (this page in markdown: same URL + `.md`)
- Developer: [Emily Willis](https://appshunter.io/developer/1840855569)
- Category: Health & Fitness, Lifestyle
- Price: Free with in-app purchases
- Age rating: 12+
- Requires: iOS 15.1 · 38 MB
- Languages: English
- Released: 2025-10-15
- Data updated: 2026-07-24
- User reviews in markdown: https://appshunter.io/ios/app/tend-app/id6752772691/reviews.md

## What is tend. app?

'tend' is a gentle daily companion for your mental wellbeing. Built around evidence-based techniques, it helps you build the small habits that make the hard days a little easier, one check-in at a time.

Daily Check-In:
Start each day with a gentle mood check-in. A few taps and a short note is all it takes. Over time your check-ins become a private record of how you have really been, showing you patterns you might not have noticed on your own.

Grow: Your 8-Week Program:
A structured program to build real, lasting mental wellbeing skills. Each week introduces one technique through a short intro, a guided exercise, and a real-world experiment to try in your own life. Complete exercises, write reflections, and unlock the next week at your own pace. Set personal goals alongside your program and track them as you go.

Habit Tracker:
Small actions done consistently are what actually move the needle. Build your own habits, track streaks, and link them to your goals. Your first three habits are free!

Evidence-Based Toolkit:
• Thought records - challenge anxious or unhelpful thinking, step by step
• Grounding exercises - come back to the present moment
• Worry postpone - schedule your worries for later so they do not take over now
• Breathing exercises - slow down and reset
• Guided Relaxation - Progressive Muscle Relaxation with a calm, guided voice. Work through each muscle group at your own pace. 
• Stability Plan - build your personal safety net for the moments things get hard. 
• Self-compassion - a guided exercise to meet yourself with kindness, even on the hardest days
• Gratitude - a simple daily practice that trains your brain to notice what is good, not just what is hard

Journal:
A private space to write freely. No prompts, no structure, no rules. Everything stays on your device.

Progress:
A private record of everything you have done: check-ins, thought records, worry postpones, and more. Patterns emerge when you look back, and looking back matters!

Meet Bisous!
Bisous is a little dog with a lot of warmth. She shows up every day inside 'tend' to check in, adapts to how you are feeling, and reminds you that someone is in your corner. She celebrates the good days. She sits quietly with you through the hard ones. 

A note:
'tend' your mind is not a replacement for professional support. If you are struggling, please reach out to a therapist, your GP, or a crisis line in your country.

Legal:
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Pocket CBT Pro Yearly | $34.99 | per year |
| Pocket CBT Pro Monthly | $2.99 | per month |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Pocket CBT Pro | $3.99 | one-time |



## Version history (last 4 releases)

### 1.5.1 — 2026-06-24

This update makes reminders more flexible and fixes a few things.
- Multiple reminders: add as many daily check-in reminders as you like, each at its own time with its own label. Reminders are more reliable too.
- Share how you're feeling: turn a check-in into a shareable card for your mood.
- Your journal entries now appear in Progress alongside everything else.
- Also fixed: goals not showing for some people after updating, a scrolling issue on the welcome setup screen, and polish throughout.

### 1.5.0 — 2026-05-28

tend 1.5.0 brings a handful of things we've been working on for a while:
- Habit tracker: build small daily actions, track streaks, and link habits to your goals. Your first three habits are free.
- Goals archive: completed and expired goals now live in a collapsible archive on the Grow tab so nothing disappears.
- 8-week wellness program in a new tab: Grow
- Daily reminders: now free for everyone. The time picker has been redesigned to be much easier to use.
- Profile page: cleaner layout, initials in your avatar, and a reminder pill so you can see your check-in time at a glance.
- Plus a handful of small fixes to the Journal, thought records, and navigation.

### 1.4.1 — 2026-05-13

- emotion wheel fixes 
- keyboard bugs 
- grounding bugs 
- progress page fixes

### 1.0 — 2025-10-15

No release notes.

## Apps similar to tend. app

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [FreeCBT](https://appshunter.io/ios/app/freecbt/id1516063390) | 4.8 (143) | Free | Health & Fitness |
| [Rewire: CBT & DBT for emotions](https://appshunter.io/ios/app/rewire-cbt-and-dbt-for-emotions/id6737538908) | 4.7 (351) | Free | Health & Fitness |
| [Moodfit: Mental Health Tools](https://appshunter.io/ios/app/moodfit-mental-health-tools/id1054458809) | 4.7 (2,211) | Free | Health & Fitness |
| [CBT Companion: Therapy Journal](https://appshunter.io/ios/app/cbt-companion-therapy-journal/id1445499245) | 4.6 (431) | Free | Health & Fitness |
| [Unstuck: CBT Therapy Journal](https://appshunter.io/ios/app/unstuck-cbt-therapy-journal/id1613810335) | 4.9 (172) | Free | Health & Fitness |
| [Simple CBT](https://appshunter.io/ios/app/simple-cbt/id1530094822) | 4.7 (34) | Free | Health & Fitness |

## More apps by Emily Willis

- [develop.](https://appshunter.io/ios/app/develop/id6762183637)

All apps by Emily Willis: https://appshunter.io/developer/1840855569

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-24.*